PBS NewsHour

Yahoo Makes Bid for Reboot With $1.1 Billion Deal for Tumblr

Clip: 05/20/2013 | 5m 45s

Tech company Yahoo bought Tumblr for a reported $1.1 billion, adding the fast-growing social media site with more than 100 million blogs to its roster of assets. Jeffrey Brown talks with Rebecca Lieb, a research analyst for the Altimeter Group, about the appeal of the image-centric and mobile-friendly blogging platform.

Aired: 05/20/13

Rating: NR

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