Crosscut Now
Nov. 2, 2021 - WA apple growers bank on new varieties
11/2/2021 | 1m 15sVideo has Closed Captions
WA apple growers bank on new varieties to boost consumption.
Honeycrisp showed that consumers can get excited about different varieties. Growers hope Cosmic Crisp and others can replicate that success.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Crosscut Now is a local public television program presented by Cascade PBS
Crosscut Now
Nov. 2, 2021 - WA apple growers bank on new varieties
11/2/2021 | 1m 15sVideo has Closed Captions
Honeycrisp showed that consumers can get excited about different varieties. Growers hope Cosmic Crisp and others can replicate that success.
Problems playing video? | Closed Captioning Feedback
How to Watch Crosscut Now
Crosscut Now is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.
Providing Support for PBS.org
Learn Moreabout PBS online sponsorship(reverent orchestral music) - Hello, I'm Steven Hegg in the Crosscut KCTS 9 newsroom.
(soft ambient music) Apples: Washington grew five billion of them this season.
Though ubiquitous, apples are often in the shadow of the many other fruit and produce offerings at the grocery store.
As Crosscut's Eastern Washington reporter Mai Hoang writes, the apple industry wants to get more consumers onboard with new varieties.
Just two decades ago, Red Delicious made up half the crop.
This year, it's just 15%.
The Honeycrisp, introduced in the '90s, proved that was possible.
Two years ago, the Cosmic Crisp made its splashy debut after 20 years of development at Washington State University.
Both varieties are popular and the industry hopes that they and other new apple varieties down the line will boost sales over the next decade.
I'm Steven Hegg.
Find nonprofit Northwest news every day on crosscut.com.
(reverent orchestral music)
- News and Public Affairs
Top journalists deliver compelling original analysis of the hour's headlines.
- News and Public Affairs
FRONTLINE is investigative journalism that questions, explains and changes our world.
Support for PBS provided by:
Crosscut Now is a local public television program presented by Cascade PBS