♪ ♪ ♪ ♪ JUST AHEAD TONIGHT - WE'LL SEE HOW REFUGEES ARE IMPACTING THE ECONOMY OF UTICA NEW YORK, WE'LL MEET A "REAL" UNICORN - OUR FIRST ON THE SHOW.

AND WE PAY A VISIT TO THE MADDEN SCHOOL OF BUSINESS ON THE LEMOYNE COLLEGE CAMPUS.

THERE'S LOTS AHEAD AND ON THE MONEY BEGINS RIGHT NOW.

GOOD EVENING AND WELCOME TO ON THE MONEY, WCNY'S NEW FINANCIAL AND ECONOMIC DEVELOPMENT PROGRAM I'M DANIEL PLUFF.

THINK OF IT AS YOUR LOCAL FINANCIAL NEWS PROGRAM FEATURING SOME INTERESTING PEOPLE, BUSINESSES AND HAPPENINGS FROM EVERY CORNER OF CENTRAL NEW YORK.

DURING OUR SEASON WE'LL SEE WHERE MONEY IS BEING MADE, SPENT AND LOST AND FOCUS ON PROJECTS AND ACTIVITIES AFFECTING US UTICA NEW YORK.

UTICA HAS BEEN TITLED "THE TOWN THAT LOVES REFUGEES".

THE CITY HAS RESETTLED OVER 15,000 PEOPLE FROM MORE THAN 40 COUNTRIES OVER THE PAST 50 YEARS THANKS IN LARGE PART TO UTICA'S REFUGEE PROGRAMS.

THE CITY SAW A STEEP DECLINE IN POPULATION WHEN MANUFACTURING LEFT IN THE 1980S.

TO PUT IT IN PERSPECTIVE, UTICA WAS HOME TO OVER 100,000 RESIDENTS IN THE 50S AND 60S, BUT BY THE 2000S, THE POPULATION FELL TO 60,000.

HOWEVER, UTICA IS STARTING TO SEE THOSE NUMBERS GO UP - THANKS IN LARGE PART TO REFUGEES WHO NOW CALL CITY OF IMMIGRANTS HOME.

NEXT, IN THE SPIRIT OF USHERING IN ECONOMIC TRANSFORMATION, MEET A BOSNIAN COUPLE WHO OPENED A BAKERY IN THE MIDDLE OF A PANDEMIC.

>> YUMMILICIOUS BAKERY IS A PLACE WHERE EVERYONE CAN FEEL WELCOME AND COMFORTABLE AND CAN TRY DELICIOUS FOOD AND DESSERTS, COFFEE, MIX OF CULTURES, JUST LIKE UTICA IS.

I'M FROM BOSNIA, AND I CAME TO UTICA IN 1994.

MARCH.

AS A REFUGEE FROM BOSNIA.

AT THE TIME I CAME WITH MY LATE MOTHER AND SISTER.

AND LATER ON I MET MY HUSBAND AND NOW WE HAVE FOUR KIDS AND WE ARE STILL HERE.

MY NAME IS SHELLLY CALLAHAN, EXECUTIVE DIRECTOR OF THE CENTER IN UTICA, NEW YORK.

THE CENTER IS PRIMARILY A REFUGEE RESETTLEMENT AGENCY IN UTICA, NEW YORK.

OUR MISSION IS TO RESETTLE REFUGEES AND HELP THEM BEGIN THEIR LIVES, YOU KNOW, IN THIS NEW CITY.

WE ARE NOT ALWAYS JUST REFUGEE FACING, WE ARE COMMUNITY FACING.

SO I'M HERE TODAY, VOLUNTEERING TO MAKE PIROGIS TO RAISE MONEY FOR FOLKS IN UKRAINE.

TO RAISE MONEY FOR MEDICAL SUPPLIES.

FUNDING SOURCES, WE HAVE FEDERAL AND STATE AND PRIVATE.

BUT REFUGEE RESETTLEMENT IS FUNDED PER CAPITA PER ARRIVING REFUGEE FROM THE FEDERAL GOVERNMENT.

SO WE WENT FROM 58 REFUGEES TOTAL COMING LAST YEAR.

WE'VE ALREADY RESETTLED ABOUT 180 THIS YEAR, INCLUDING AFGHAN EVACUEES.

>> WE STARTED THINKING ABOUT THIS SEVEN YEARS AGO AND IT TOOK US SEVEN YEARS OF PREPARATION WITH OUR SAVINGS BUT WE ALSO USE OUR 401(K).

WE LOOK A HUGE LOAN FROM OUR 401(K).

SO OUR WHOLE RETIREMENT IS HERE.

CREDIT CARDS.

WE HAVE 11 CREDIT CARDS AT TIMES SO IT WAS A LOT OF BURDEN WITH US ON MONEY.

LATELY WE ARE GETTING MORE CUSTOMERS.

200 TO 300, PROBABLY COME FRIDAY, SOLD OUT.

SATURDAY SOLD OUT.

I WORK WHOLE LIFE TO GET THIS CASE BACK ON BUT SEEING THE CASE EMPTY AND THE FOOD EMPTY.

IT'S AMAZING FEELING.

>> WHEN YOU LOOK BACK TO THE 80s AND 90s, WHERE THE POPULATION OF UTICA DIPPED BELOW 60,000 AND WAS EVEN LOOKING LIKE IT WAS GOING TO HIT 50,000 OR BELOW, THE CITY WAS IN DIRE STRAITS.

THERE WAS NO ECONOMIC GROWTH HERE.

PEOPLE WERE REALLY LOOKING FOR WAYS TO UNLOAD PROPERTY AND GET OUT.

AND SO REFUGEES COME AND STARTED TO BUY PROPERTIES, BUY HOMES THAT WERE REALLY, REALLY CHEAP AT THE TIME.

REHAB THOSE HOMES AND START TO THINK ABOUT STARTING BUSINESSES.

AND THAT HAS CONTINUED WITH REFUGEE GROUPS THAT HAVE COME SINCE AND REFUGEE GROUPS THAT CAME BEFORE.

THEY WERE HAPPY TO BE HERE, WANTED TO MAKE THIS PLACE HOME.

PUT IN SWEAT EQUITY.

JUST REALLY BROUGHT THIS CITY BACK TO LIFE.

>> AS A REFUGEE, I THINK I FEEL LIKE WE DID A LOT, WE CAME TO THIS COUNTRY WITH ONLY ONE BAG IN OUR HAPPENED AND NOW YOU ARE BUSINESS OWNER.

SO IT'S AMAZING ACCOMPLISHMENT, I THINK, THAT WE TOOK THIS HUGE RISK AND WE ARE STILL SWIMMING.

AND WE KEEP OUR HEAD UP.

SO WE ARE HARD WORKING PEOPLE.

WE DON'T JUST GIVE UP AT ONCE.

SO WE ALWAYS SAID THERE WERE WORSE TIMES THAN THIS.

SO THIS IS PIECE OF CAKE.

SO THIS IS PIECE OF CAKE.

>> LATER TONIGHT, OF COURSE, WE'LL VISIT THE CAMPUS OF LeMOYNE COLLEGER BUT HOW ROPT THAT WE TALK ABOUT COLLEGE PLANNING WITH COSTS SKYROCKETING EVERY YEAR.

AND WE BRING BACK JOHN BUSS, FINANCIAL ADVISER FROM PINNACLE INVESTMENTS IN EAST SYRACUSE.

I DON'T KNOW IF IT WAS COINCIDENCE OR ON YOUR MIND WITH TWO LITTLE KIDS BUT COLLEGE PLANNING IS A BIG BIG DEAL RIGHT NOW.

>> I HAVE AN EIGHT-YEAR-OLD AND SIX-YEAR-OLD AT HOME AND OVER THE RECENT DECADES, COLLEGE TUITION COSTS HAVE INCREASED MORE THAN ANY OTHER HOUSEHOLD EXPENSE.

SAVING FOR EDUCATION IS A GOAL, LIKE MOST THINGS, THOSE WHO ENTER WITH A PLAN ARE BETTER PREPARED THAN THOSE WITHOUT.

THOSE WITH A PLAN ON AVERAGE DIDN'T-- DO HAVE MORE SAVED AND LESS STUDENT DEBT.

THE KEY IS NOT JUST TO SAVE BUT TO INVEST AND THE SOONER YOU START, THE MORE TIME YOU HAVE TO GROW THE ASSETS.

SO WE CAN USE DIFFERENT VEHICLES TO INVEST FOR COLLEGE.

BUT WHAT I WANT TO FOCUS ON THE 529 EDUCATION PLAN.

A COLLEGE SAVINGS PLAN THAT ENABLINGS YOU TO SAVE MONEY FOR BENEFICIARIES.

YOU CAN WITHDRAW FUNDS TAX-FREE, COSTS ASSOCIATED WITH COLLEGE AND SO SOME OF THE ADVANTAGES OF USING A 529 VERSUS OTHER, ACCOUNT OWNER CONTROL.

NO INCOME LIMITS ON CONTRIBUTION, HIGH CONTRIBUTION MAXIMUM AND LOW IMPACTS AND FINANCIAL AID ELIGIBILITY AND OF COURSE BECAUSE IT'S TAX ADVANTAGED, THE 529 PLAN HAS THE POTENTIAL TO GROW MORE QUICKLY THAN DIFFERENT INVESTMENTS.

>> ABSOLUTELY.

THE ONLY THING I HAVE OVER YOU RIGHT NOW IS THAT I'M DONE WRITING THOSE CHECKS SO GOOD LUCK.

>> I APPRECIATE IT.

>> JOHN BUSS FROM PINNACLE INVESTMENTS JOINING US.

UP NEXT, OUR SEGMENT WE CALL TECH BYTES WHERE WE FEATURE NEW TECHNOLOGIES BEING DEVELOPED OR USED HERE IN CENTRAL NEW YORK.

EARLIER THIS SEASON YOU SAW A STORY ON THE TECH GARDEN AND WHAT THEY DO FOR ASPIRING ENTREPRENEURS.

WHAT YOU'RE ABOUT TO SEE NEXT IS A COMPANY CALLED DENSITY - DENSITY DESIGNS AND MANUFACTURERS TECHNOLOGY THAT MEASURES HOW PEOPLE USE SPACE BY USING CUTTING-EDGE SENSORS.

THEY'RE A PRODUCT OF SYRACUSE'S TECH INCUBATOR, AND AN ANCHOR TENANT THERE, AS WELL.

THEY ALSO REACHED "UNICORN" STATUS - A DISTINCTION GIVEN TO BUSINESSES THAT ARE VALUED BY INVESTORS AT $1 BILLION.

SEE HOW THEY HAVE REACHED THEIR SUCCESS AND HOW THEY HAVE EVERY INTENTION OF INVESTING IN THE SYRACUSE AREA.

DENSITY IS AN ANALYTIC PLATFORM TO MEASURE AND OPTIMIZE WORKPLACE PERFORMANCE.

WE ANONYMOUSLY COUNT PEOPLE IN A SPACE AND DETERMINE HOW THEY USE THAT SPACE.

AND THAT DATA IS PRIMARILY USED BY FORTUNE 1000 COMPANIES.

SO AN EXAMPLE OF A REAL ESTATE DECISION WOULD BE HEY, DO I HAVE TOO MUCH SPACE, TOO LITTLE SPACE, THE RIGHT COMBINATION OF SPACES?

AND A WORKPLACE DECISION MIGHT BE HEY, HOW DO I TAKE THIS SPACE AND OPTIMIZE IT FOR EMPLOYEE PERFORMANCE?

FIRST STARTED TALKING ABOUT AND WORKING ON DENSITY ALMOST 10 YEARS AGO.

AND AT THAT TIME, WE WANTED TO KNOW HOW BUSY OUR COFFEE SHOP WAS.

AND THE IDEA WAS, IF WE CAN KNOW THE TEMPERATURE ANYWHERE IN THE WORLD RIGHT NOW, HOW COME WE CAN'T KNOW HOW BUSY THE COFFEE SHOP IS THAT IS JUST A COUPLE BLOCKS AWAY.

THIS ONE GOES ABOVE A DOOR AND IT OBSERVES THE AREA IN AND AROUND THE THRESHOLD.

AND THE DIRECTIONALITY OF MOVEMENT AND THEN WE ESSENTIALLY SAY, OH THAT'S AN ENTRANCE.

THAT'S AN EXIT.

THIS IS OUR SECOND SENSOR.

THIS IS CALLED OPEN AREA.

AND THIS GOES ON A CEILING.

AND THIS TELLS YOU HOW THOSE OCCUPANTS ARE USING THE SPACE.

THERE IS AN AWFUL LOT THAT GOES INTO MAKING ONE OF THESE SENSORS.

ON THE FRONT END, YOU HAVE ALL OF THE DESIGN AND DEVELOPMENT WORK.

WE DO ALL OF THAT IN-HOUSE.

THIS IS OUR PROPRIETARY DESIGN AND THEN WE DO ALL THE FINAL ASSEMBLY TEST AND PACKAGE ON THE SENSOR IN SYRACUSE.

IT'S A ONE-TIME FEE.

YOU BUY IT, YOU OWN IT.

IT'S YOURS.

ON TOP OF THAT, THERE IS THE SOFTWARE SUBSCRIPTION.

SO PRICING ON OUR WEBSITE.

WE DO EVERYTHING IN OUR POWER TO KEEP THE CUSTOMER RENEWING THEIR ANNUAL SUBSCRIPTION, FINDING NEW WAYS TO SLICE AND DICE THE DATA, FINDING NEW WAYS TO PROVIDE ENHANCED VALUE SO THEY CONTINUE TO BE A SUBSCRIPTION CUSTOMERS YEAR AFTER YEAR.

IT FEELS ABSOLUTELY SURREAL TO HAVE ACHIEVED THIS MILESTONE.

BUT IT ALSO, YOU KNOW, OBVIOUSLY FEELS AMAZING.

I THINK IT'S REALLY IMPORTANT TO CALL OUT THAT, YOU KNOW, THIS IS NOT MY COMPANY.

WE'VE GOT 200 AWESOME PROFESSIONALS THAT ARE SUPREMELY CAPABLE THAT ARE WAKING UP EVERY DAY AND KICKING BUTT AND MAKING THIS POSSIBLE.

THE MAJORITY OF CAPITAL THAT WE RAISE IS FROM INSTITUTIONAL INVESTORS THAT HAVE HAD MULTIPLE MEGA FUNDS.

THEY USE THOSE FUND TO INVEST IN COMPANIES LIKE DENSITY.

IN THE LAST TWO YEARS, DENSITY HAS DONE TWO ACQUISITIONS.

ONE IS A GROUP CALLED NOSHE AND THE OTHER IS A TEAM CALLED HELIX.

THEY'RE COMPLEMENTARY BUSINESSES THAT WORK WITH THE PACE OF DENSITY.

OUR BUSINESS OVERALL HAS SEEN 500% GROWTH.

OUR TEAM HAS SEEN 300% GROWTH AND OUR PRODUCTION JUST RIGHT HERE IN SYRACUSE HAS MORE THAN DOUBLED.

WE BELIEVE WE ARE MARKET LEADING.

WE ARE DEPLOYED IN 32 COUNTRIES.

WE ARE DEPLOYED IN SOME OF THE LARGEST ENTERPRISE COMPANIES IN THE WORLD AND WE ARE USING OUR CAPITAL TO GROW IN AN EFFORT TO CONTINUE TO MAINTAIN THAT STATUS.

AN OBVIOUS GOAL FOR US IS TO INCREASE OUR DEPLOYMENT BASE, TO GROW THE ROSTER OF CUSTOMERS THAT RELY ON OUR PRODUCT; TO THEN TAKE THAT SCALE OF DATA TO PROVIDE ENHANCED INSIGHTS, TO FORTIFY OUR SUPPLY CHAIN, TO CONSTANTLY ITERATE AND IMPROVE ON THE QUALITY OF OUR HARDWARE, TO CONSTANTLY ACHIEVE ECONOMIES OF SCALE WITH THE PRICING AND TO FIND WAYS AT THE END OF THE DAY, TO MAKE IT FINANCIALLY TO MAKE IT FINANCIALLY IRRESPONSIBLE NOT TO MEASURE YOUR SPACE.

>> YOU KNOW, WE SAW AN INTERESTING PHENOMENON DURING THE PANDEMIC WHERE A NUMBER OF PEOPLE LEFT THE WORKFORCE EARLIER WITH WHAT SOME ANALYSTS CALL THE GREAT RETIREMENT.

THIS MAY HAVE CONSIDERATIONS FOR US DOWN THE ROAD.

ACCORDING TO PEW RESEARCH, OVER 50% OF WORKERS 55 AND ABOVE LEFT THE WORKFORCE EARLY, IN MANY CASES UNEXPECTEDLY.

INTERESTING TO NOTE THAT WITH THREE MILLION MORE PEOPLE MORE THAT RETIRED, A RECORD NUMBER FOR 2021, BUT THIS IS THE INTERESTING PART.

IT'S UNCLEAR WHAT TYPE OF LONG-TERM IMPACT THESE NUMBERS WILL HAVE ON THE LABOR FORCE AND EXPERTS ACTUALLY WANT THEM TO UNRETIRE IN MANY CASES.

WE WILL BE FOLLOWING THIS THROUGHOUT THE SEASON TO KEEP YOU POSTED BUT SOME INTERESTING NUMBERS FOR OUR BY THE NUMBERS LOOK.

YOU KNOW IT'S SO IMPRESSIVE TO SEE A UNICORN, A ONE BILLION-DOLLAR COMPANY GET STARTED AND FLOURISH RIGHT HERE IN CENTRAL NEW YORK.

BUT OF COURSE, IN MANY CASES, A GOOD EDUCATION IS KEY FOR BUSINESS OWNERS TO BECOME SUCCESSFUL.

FOR TONIGHT'S SPOTLIGHT SERIES, WE RECENTLY PAID A VISIT TO THE MADDED SCHOOL OF BUSINESS ON THE LEMOYNE COLLEGE CAMPUS.

FOR YEARS, LEMOYNE HAS HAD A REPUTATION FOR GRADUATING SOME TOP TIER ACCOUNTANTS, BUT THE SCHOOL'S DEAN, JIM JOSEPH, TELLS US THE SCHOOL IS NOW GAINING ATTENTION FOR OTHER FINANCE MAJORS AS WELL.

WE ALSO DISCUSSED HOW THE COLLEGE CURRICULUM IS CHANGING - FOR A CHANGING ECONOMY.

>> IT DOES OCCUR TO ME THAT LeMOYNE FOR SOMETIME, YEARS, IN FACT, HAS REALLY BEEN KNOWN FOR CHURNING OUT SOME OF THE BEST ACCOUNTANTS, CPAS IN THE FIELD, MANY OF WHOM HAVE STAYED RIGHT HERE IN CENTRAL NEW YORK, WHICH IS KIND OF COOL.

YOU SEE THAT CONTINUING AND DO YOU SEE THE DEMAND FOR THE PRACTICE OF ACCOUNTING BEING A STRONG JOB GROWTH AREA?

>> THE ACCOUNTING PROFESSION IS HOTTER THAN EVER.

INCREDIBLE DEMAND.

IT'S GROWING.

IT'S QUITE SOMETHING.

ACCOUNTING STARTED WITH LeMOYNE, RIGHT?

75 PLUS YEARS THE ACCOUNTING PROGRAM HAS BEEN HERE.

WE HAVE THOUSANDS OF ALUMNI.

>> IT DOES ON OCCUR TO ME THAT WITH THIS SCHOOL OF BUSINESS, YOU ARE ATTEMPTING TO BE KNOWN FOR SOMETHING OTHER THAN ACCOUNTING.

>> MUCH MORE THAN ACCOUNTING.

LET'S GO BACK 10 YEARS.

WHEN MIKE MADDEN MADE HIS TRANSFORMATIONAL GIFT AND THE BUSINESS PROGRAM OF LeMOYNE COLLEGE BECAME THE MADDEN SCHOOL OF BUSINESS.

ACCOUNTING RANKED 50th IN THE COUNTRY.

BUSINESS ANALYTICS IS NOW RANKED 20th IN THE COUNTRY.

OUR MBA IN ANALYTICS IS RANKED 33 IN THE COUNTRY.

OUR INFORMATION SYSTEMS PROGRAM IS RANKED 22nd IN THE COUNTRY.

THIS IS ALL U.S. NEWS AND WORLD REPORT.

FINALLY WE HAVE A BRAND NEW, THANKS TO DAN McNEIL'S $7 MILLION GIFT ON THE HEELS OF MIKE MADDEN'S $3.5 MILLION GIFT, WHEN WE FOUNDED A RISK MANAGEMENT INSURANCE PROGRAM.

ONLY THE EIGHTth IN THE COUNTRY.

>> INTERESTING YOU SAID THAT.

THE POST STANDARD HAD IT PRINTED WHERE THE LARGEST DONORS ACROSS THE COUNTRY, YOU KNOW, THEY HAVE SHOWED WHERE THEY WERE GIVING THEIR MONEY.

PROBABLY NOT SURPRISING TO YOU, A LOT OF THOSE FUNDS WENT TO COLLEGES.

AND THAT COULD BE A WAY OF, YOU KNOW, KEEPING SOME OF THEM SOLVENT BUT ALLOWING THEM TO GROW SOME OF THEIR PROGRAMS.

YOU ARE SEEING THAT HERE.

>> WE ARE.

MIKE MADDEN'S ORIGINAL CHALLENGE TO US WAS TO DOUBLE HIS $7.5 MILLION GIFT.

WE HAVE MORE THAN QUADRUPLED IT 10 YEARS LATER.

DAN McNEIL'S $7 MILLION GIFT, THE $2 MILLION GIFT BY THE KEEN FAMILY WHICH HAS OUTGROWN THE SCHOOL, YOU WILL SEE THIS THIS SPRING IN THE WESTERN EDGE OF CAMPUS, AN ENTIRE FACILITY DEDICATED TO ENTREPRENEURSHIP, INNOVATION AND CREATIVITY.

>> FINANCE AS A CAREER PATH, IF YOU WILL, A LOT OF JOB OPPORTUNITIES THERE?

>> TREMENDOUS AMOUNT OF JOB OPPORTUNITIES.

>> IT ENCOMPASSES ALL OF WHAT WE CALL WALL STREET, CORRECT?

>> CORRECT.

>> YOU MUST TALK TO THE EMPLOYERS THAT MAYBE COME ON CAMPUS, YOU HAVE SOME COMMUNICATIONS WITH COMPANIES OUT THERE.

FROM YOUR SEAT WHERE DO YOU SEE JOB GROWTH FOR STUDENTS GRADUATING?

IS IT IN FINANCE?

IS IT IN SOME OTHER AREAS?

WHERE ARE THE BEST PROSPECTS FOR STUDENTS COMING OUT OF LeMOYNE OR ANY COLLEGE?

>> THE BEST PROSPECTS ARE ACCOUNTING, FINANCE, MARKETING, ANALYTICS.

EVERYTHING IS ABOUT THE DATA, INFORMATION SYSTEMS, RISK MANAGE THE MANAGEMENT.

>> RIGHT AND NOW I... >> ALL I HERE IS TECHNOLOGY, TECHNOLOGY, TECHNOLOGY BUT IT GOES BEYOND SILICON VALLEY, CORRECT?

>> YES.

IT'S RIGHT HERE.

WE DON'T HAVE-- THERE IS NOT ONE TRADITIONAL CLASSROOM IN THE MADDEN SCHOOL.

THEY'RE ALL LABS.

THE BNY MELON INNOVATION LABS DOWNSTAIRS WHERE OUR ANALYTICS AND MARKETING STUDENTS LEARN HOW TO DATA MINE WITH CODING.

>> BUT GOING BACK FOR A MINUTE TO EMPLOYERS, I'M CURIOUS WHAT ARE THEY LOOKING FOR TODAY?

I MEAN IT HAS TO BE-- SURE, A 4.0, 3.9 G.P.A., GREAT.

BUT IT'S GOT TO BE SOMETHING BEYOND THE GRADES.

WHAT DO THEY TELL YOU THEY WANT FOR STUDENTS COMING OUT OF HERE?

>> CRITICAL THINKING.

THAT IS ELOQUENT, ELOCUTION.

ETHICALLY GROUNDED DECISION MAKING.

EMPATHY, EMPLOYERS WANT LEADERS WHO ARE EMPATHETIC.

AND WE PRODUCE THOSE KINDS OF STUDENTS.

>> COLLEGE COSTS HAVE BEEN EXCEEDING AT A RATE THAT EXCEEDS INFLATION.

IN MY WORRY, AND I WONDER IF YOU SHARE IT, YOU KNOW, ARE WE PRICING STUDENTS OUT?

IS IT JUST GETTING SO EXPENSIVE TO ATTEND AN INSTITUTION LIKE THIS, THAT SO MANY KIDS CAN'T AFFORD IT?

>> IT IS EXPENSIVE.

BUT I DON'T LOOK AT THE COST.

I LOOK AT THE VALUE.

SO EVERY YEAR PRINCE TON REVIEW-- PRINCETON REVIEW PUBLISHES THE TOP 300 SCHOOLS IN THE U.S.

THERE ARE 3,000 PLUS INSTITUTIONS OF HIGHER LEARN CAN.

WE HAVE MADE THAT LIST FOR THE PAST DECADE.

WE HAVE ALSO MADE THE LIST OF THE LEAST EXPENSIVE PRIVATE SCHOOL ON THAT LIST.

>> I APPLAUD YOU FOR THAT BUT TO THE POINT IS THERE A WAY OF CONTAINING COSTS ABOUT ITER?

I MEAN THE COSTS OF EDUCATING STUDENTS JUST SEEMS TO BE GOING UP SIGNIFICANTLY EVERY YEAR.

IS THERE A WAY TO GET OUR HANDS AROUND THAT?

>> THERE IS AND THANK GOD.

LET'S CIRCLE BACK TO YOUR CONVERSATION EARLIER.

YOUR COMMENT ABOUT DONORS, ALUMNI, ARE GIVING MORE AND MORE TO SCHOOLS.

A LOT OF THOSE ARE FOR TWO REASONS.

ONE TO ENDOW CHAIRS.

I'M VERY PROUD TO SAY THE MADDEN SCHOOL NOW HAS FOUR ENDOWED CHAIRS.

THAT TAKES THE FACULTY MEMBERS SALARY RIGHT OFF THE BUDGET.

THAT'S THE WAY OF KEEPING COSTS.

IF YOU LOOK AT OUR SALARIES FROM 10 YEARS AGO TO TODAY, FACTORING IN THE ENDOWED CHAIRS, WE ARE FLAT.

SO WE HAVE MAINTAINED OUR COSTS.

THE OTHER IS SCHOLARSHIPS.

WE JUST PASSED THE MILLION DOLLAR MARK IN RAISING MONEY FOR SCHOLARSHIPS FOR THIS NEW Mc McNEIL ACADEMY FOR RISK INSURANCE.

THE AVERAGE MADDEN STUDENT IS LEAVING HERE LEAVING $50,000 FIRST YEAR INCOME.

AND IF YOU ARE ABACCOUNTING MAJOR OR FINANCE MAJOR, INFORMATION SYSTEMS, THE NUMBER STARTS WITH A 6.

60 PLUS THOUSAND AND WALKING OUT WITH AN AVERAGE DEBT OF $30,000.

THEY WILL HAVE THAT PAID OFF IN FIVE YEARS.

>> WALL STREET, AS YOU KNOW, HAS NOT EXACTLY BEEN THE BENCHMARK FOR ALL THINGS ETHICAL AND MORAL.

THERE HAS BEEN ALL KINDS OF ISSUES.

>> RIGHT.

>> PARTLY BECAUSE THIS IS, OPINION AND I THINK I'M RIGHT, YOU HAVE A LOT OF MONEY FLASHING AROUND, IT CAN BE CORRUPTIVE.

I DON'T EVEN KNOW IF THIS EXISTS.

BUT CAN YOU TEACH FINANCIAL ETHICS?

THERE IS A WAY TO SEND STUDENTS OUT WITH A SENSE OF WHAT'S RIGHT?

>> THE MADDEN SCHOOL JUST CREATED A NEW CORE.

SO WE HAVE THE LeMOYNE LIBERAL ARTS CORE, GOD BLESS IT.

I'M A PRODUCT OF.

I WOULD NOT BE WHERE I AM WITHOUT IT.

THE MADDEN SCHOOL HAS A CORE AND WE HAVE MADE IT MANDATORY REQUIREMENT THAT EVERY SINGLE STUDENT THAT GRADUATES FROM THE MADDEN SCHOOL WILL HAVE TO TAKE A COURSE IN APPLIED ETHICS.

THEY TAKE TWO PHILOSOPHY COURSES AS PART OF THE LeMOYNE CORE.

WE ARE ADDING ANOTHER PHILOSOPHY COURSE AND APPLIED ETHICS COURSE.

>> I THINK WALL STREET IS LOOKING FOR THAT.

>> THEY'RE LOOKING FOR THAT.

THAT'S WHY GOLDMAN SACHS IS HIRED FOUR OF OUR STUDENTS IN THE LAST THREE YEARS.

THAT'S UNHEARD OF.

THERE IS A SCHOOL A LITTLE BIT DOWN THE ROAD FROM US THAT HAS THE BRAGGING RIGHTS AND THEIR C.E.O.

IS A HAMILTON GRAD, LAST YEAR WE SENT JUST AS MANY STUDENTS TO WORK FOR GOLDMAN SACHS AS HAMILTON COLLEGE IN CLINTON, NEW YORK.

I AM SO PROUD TO BE ABLE TO SAY THAT.

>> LOOKING AHEAD.

WHAT ARE YOUR BIGGEST CONCERNS AS FAR AS JOB OUTLOOK, HIGHER EDUCATION IN GENERAL.

WHAT ARE YOUR BIGGEST CONCERNS AND WHERE ARE THE BIGGEST OPPORTUNITIES IN YOUR VIEW?

>> SO, THE BIGGEST CONCERNS ARE HEAD WINDS.

WE HAVE BEEN TALKING ABOUT THIS.

THERE IS A DECLINING POPULATION IN 18 YEAR OLDS.

LET'S START WITH THAT.

THERE IS AN ELEMENT OF THE MEDIA.

THERE IS AN ELEMENT OF SOCIETY THAT IS RALLYING AGAINST HIGHER EDUCATION.

PARTLY BECAUSE OF COSTS.

PARTLY BECAUSE OF COSTS BUT YOU AND I WENT THROUGH THE VALUE EQUATION, ESPECIALLY FOR THIS INSTITUTION, RIGHT?

LET'S GO TO THE OPPORTUNITIES.

ONCE COVID IS DONE, OR WE'VE LEARNED TO LIVE WITH IT, I DON'T WANT PEOPLE TO THINK ABOUT LeMOYNE COLLEGE AS JUST A PRIVATE CATHOLIC SCHOOL IN SYRACUSE, NEW YORK.

I WANT PEOPLE TO THINK ABOUT LeMOYNE COLLEGE AS PART OF A 500-YEAR TRADITION OF HIGHER EDUCATION, THE LARGEST EDUCATION SYSTEM IN HIGHER EDUCATION IN HUMAN HISTORY.

THERE ARE 200 JESUIT UNIVERSITIES AROUND THE WORLD.

WE HAVE PLACED STUDENTS IN DOZENS OF THOSE.

THAT IS A HUGE DIFFERENTIATOR.

I WOULD LIKE TO FINISH WITH A STORY, IF YOU DON'T MIND.

ONE OF OUR MARKETING STUDENTS WHO HAD NEVER BEEN ON AN AIRPLANE, TOOK THE CHALLENGE TO STUDY STUDY A SEMESTER IN SEOUL, KOREA, VERY COURAGEOUS YOUNG WOMAN.

SHE THEN GOT AN INTERVIEW WITH B.P.I.

NOW WE HAVE PLACED STUDENTS IN COMPUTER SCIENCE, FINANCE, I.S., AT I.B.M.

THAT'S NOTHING NEW.

THIS IS A MARKETING STUDENT.

SHE HAD FIVE INTERVIEWS: CHICAGO, AR MONT, THREE IN WASHINGTON D.C. WHERE SHE LANDED THE JOB.

HALF OF THOSE INTERVIEWS, ALL FIVE OF THEM WERE ABOUT THE EXPERIENCE.

WHY?

I.B.M.

IS A GLOBAL COMPANY THEY WANT FRESH GRADS IN THEIR EMPLOYEE TO WALK THROUGH ANY CULTURE.

FIRST STUDENT EVER TO BE HIRED IN AN ENTRY LEVEL JOB MARKETING IN I.B.M.

'S HISTORY AND I CAN'T WAIT TO GET OUR STUDENTS INTO LATIN AMERICA AND TO OTHER COUNTRIES IN ASIA AND EUROPE.

>> OUR THANKS TONIGHT ON DEAN JIM JOSEPH AND EVERYONE AT LeMOYNE COLLEGE FOR THEIR HOSPITALITY.

-- NEXT WEEK WE HIGHLIGHT THE RECOVERY OF A POPULAR CRAFT BEER MAKER ALONG WITH ITS RECENT EXPANSION TO SYRACUSE'S INNER HARBOR, WE'LL OFFER NEW COMMON CENTS TIPS AND WE SPOTLIGHT THE SURPRISING GROWTH OF THE FILM INDUSTRY RIGHT HERE IN CENTRAL NEW YORK - WITH THOUGHTS FROM A FORMER SATURDAY NIGHT LIVE STAR.

SO MUCH MORE COMING THIS SEASON AND IF YOU HAVE AN IDEA FOR A BUSINESS, PERSON OR JUST SOMETHING SPECIAL HAPPENING IN CENTRAL NEW YORK, LET US KNOW - CONTACT US BY EMAILING NEWS AT WCNY.ORG.

TO FIND OUT MORE ABOUT THE PROGRAM, PLEASE VISIT OUR WEBSITE AT WCNY.ORG/ONTHEMONEY.

AND YOU CAN FOLLOW US ON FACEBOOK AND TWITTER.

I'M DANIEL PLUFF, HAVE A GREAT NIGHT.

THEANG FOR WATCHING.