>> COMING UP TONIGHT: WE HEAD TO UPSTATE MEDICAL TO HEAR ABOUT THEIR NEW INSTITUTE THAT'S CHANGING THE WAYS OF INTEGRATED CARE.

THEN WE HEAD TO THE FINGER LAKES TO SEE HOW SPECIALISTS ARE WORKING TO PROTECT THE HEMLOCK TREES FROM AN INVASIVE SPECIES.

AND FOR OUR SPOTLIGHT SERIES, WE TALK ABOUT THE IMPORTANCE OF WINE AND HOW IT IS MADE IN THE FINGER LAKES ♪ ♪ ♪ ♪ GOOD EVENING AND WELCOME TO" "ON THE MONEY," WCNY'S FINANCIAL AND ECONOMIC DEVELOPMENT PROGRAM - THINK OF IT AS YOUR LOCAL FINANCIAL NEWS PROGRAM FEATURING SOME INTERESTING PEOPLE, BUSINESSES AND HAPPENINGS FROM EVERY CORNER OF CENTRAL NEW YORK.

I'M YOUR HOST, LAIZA SEMIDEY.

DURING OUR SEASON WE'LL SEE WHERE MONEY IS BEING MADE, SPENT AND SOMETIMES LOST AND FOCUS ON PROJECTS AND ACTIVITIES AFFECTING US LOCALLY.

OUR FIRST REPORT KEEPS US RIGHT HERE IN SYRACUSE.

HERE IN SYRACUSE.

THE UPSTATE NAPPI WELLNESS INSTITUTE IS A TESTAMENT TO THE REGION'S COMMITMENT TO ADVANCING HEALTHCARE ACCESSIBILITY AND QUALITY.

THE FIVE-STORY OUTPATIENT FACILITY STANDS AS ONE OF THE NEWEST AND MOST INNOVATIVE ADDITIONS TO THEIR THRIVING MEDICAL CAMPUS.

THEIR COMPREHENSIVE RANGE OF PRIMARY AND SPECIALIZED HEALTHCARE SERVICES ADDRESSES THE DIVERSE NEEDS OF OUR COMMUNITY.

AS YOU STEP INSIDE, YOU'LL WITNESS A COMMITMENT TO PROVIDING OUTSTANDING HEALTHCARE IN A MODERN AND WELCOMING ENVIRONMENT.

>> THE NAPPI WELLNESS INSTITUTE WAS DEVELOPED TO BRING ALL OF THE AMBULATORY PRACTICES AROUND UPSTATE UNDER ONE ROOF.

AND THE GOAL IS TO IMPROVE ACCESS TO ALL THESE AMBULATORY PRACTICES TO OUR PATIENTS IN THE IMMEDIATE COMMUNITY AND ALSO TO MAKE IT EASIER FOR PATIENTS WHO COME IN FROM A DISTANCE.

SO WE ARE REALLY LOOKING AT THIS KIND OF ONE-STOP HEALTHCARE MODEL WHERE OUR OLDER ADULTS CAN COME IN AND SEE A NUMBER OF CONNECTED HEALTHCARE PROVIDERS AND GET THEIR CARE IN ONE PLACE.

SO THE IDEA IS TAKING CARE OF OUR PATIENTS WHERE THEY NEED THE CARE MOST WITH A FOCUS ON PREVENTION AND A DESIRE TO KEEP THEM FROM HAVING TO ACCESS THE E.D.

FOR THAT PRIMARY CARE ACROSS THE STREET.

WE ARE STARTING OUT WITH REGULAR HOURS, BUT DO LOOK TO EXPAND OUR HOURS.

IF YOU NEED PRIMARY CARE UNTIL 8:00 AT NIGHT, THAT'S OUR GOAL IN THE FUTURE OR ON SATURDAYS AND SUNDAYS AS WELL, TO HELP CONTROL THE VOLUMES IN OUR E.D.S LOCALLY AND GET OUR PATIENTS THE CARE THEY NEED.

WE ARE ACTIVELY ADDRESSING SOCIAL DETERMINANTS OF HEALTH SO WHEN A PATIENT COMES IN, WE ARE SCREENING FOR FOOD SECURITY, MAKING SURE THEY HAVE ADEQUATE HOUSING.

IF THOSE ARE ADDITIONAL PROBLEMS FOR THOSE FAMILIES, OUR SOCIAL WORKERS, CASE MANAGERS ARE WORKING TO MAKE SURE THOSE NEEDS ARE ADDRESSED SO PEOPLE CAN BE HEALTHY, KIDS CAN ABOUT TO SCHOOL.

THEY CAN CONTRIBUTE AS PART OF THE COMMUNITY.

THERE IS A SIGNIFICANT INVESTMENT TO BRINGING THE NAPPI WELLNESS INSTITUTE FROM A DREAM TO FRUITION.

IT BEGAN WITH THE DEDICATED GROUP FROM UPSTATE APPLYING FOR A GRANT.

SO THE INITIAL GRANT RELATED TO HEALTHCARE REFORM WAS FOR $70.4 MILLION AND THEN THAT WAS MATCHED ADDITIONALLY BY A COMBINATION FROM NEW YORK STATE DEPARTMENT OF HEALTH AND DASNY FOR AN ADDITIONAL $70.4 MILLION.

I THINK THE IMPACT OF THE WELLNESS INSTITUTE IS SIGNIFICANT FOR THE SYRACUSE COMMUNITY AND FOR CENTRAL NEW YORK FROM ITS INCEPTION WITH THE CONSTRUCTION, EITHER CREATING OR CONTRIBUTING TO LOCAL JOBS, THERE WERE OVER A THOUSAND PEOPLE INVOLVED IN THE CONSTRUCTION OF THE BUILDING.

IN ADDITION, IT HAS BEEN ESTIMATED THAT FOR EVERY ONE DOLLAR INVESTED IN THE CONSTRUCTION, CREATED A $7 ECONOMIC IMPACT FOR THE COMMUNITY.

THIS BUILDING IS THE FIRST WELL CERTIFIED BUILDING IN ALL OF NEW YORK STATE FOR A HEALTHCARE INSTITUTION.

SO WELL CERTIFIED MEANS THAT THIS BUILDING IS A HEALTHY ENVIRONMENT OR PROVIDES A WELL ENVIRONMENT, NOT JUST FOR THE PATIENTS BUT FOR THE STAFF THAT WORKS HERE.

SO FROM LIGHTING TO WINDOWS TO WATER QUALITY, TO THE FOOD THAT WE SERVE, EVERYTHING IS FOCUSED ON MAKING SURE THAT IT'S A HEALTHY ENVIRONMENT, WHICH IS IMPORTANT IN RETAINING STAFF.

>> I THINK THE BEST COMPLIMENT WE GET FOR ANY OF OUR NEW SPACES IS THAT IT DOES NOT FEEL LIKE A HOSPITAL SPACE.

THAT'S ON PURPOSE.

IT'S MEANT TO MEAL MORE LIKE HOME; OPEN, LIGHT,COLORS, ART, WE KNOW THAT TO BE ABLE TO HEAL, YOU NEED A HEALING ENVIRONMENT.

AND THAT IS REALLY WHAT THE AND THAT IS REALLY WHAT THE NAPPI WELLNESS INSTITUTE IS BASED ON >> OUR THANKS AGAIN TO EVERYONE AT THE NAPPI INSTITUTE.

UP NEXT IS OUR COMMON CENTS AND JOINING US TONIGHT IS GWEN WEBBER-MCLEOD, CEO OF GWEN, INC'S YOU CAN'T FAIL.

I AM SO---- IT FEELS AWKWARD CALLING YOU GREN.

Mrs. GREN, I'M SO HAPPY YOU ARE HERE.

>> YOU CAN CALL ME GWEN.

>> WE'VE TALKED ABOUT LEADERSHIP AND THE BOTTOM LINE ASHED THERE IS A CORE DAYS BETWEEN THAT.

>> ABSOLUTELY.

>> TELL ME MORE ABOUT THAT.

>> IF YOUR INSTINCTS TOLD YOU TO THINK ABOUT THAT, THAT'S REALLY SMART.

IN MY COMPANY THERE IS A CORE PHILOSOPHY THAT EVERYTHING AND WE MEAN EVERYTHING RISES AND FALLS ON LEADERSHIP.

THE ONLY REASON I OWN A PRIVATE SECTOR LEADERSHIP CORPORATION IS TO HELP LEADERS ACHIEVE THEIR GOALS.

WHEN I GO INTO COMPANIES, I DO A DRIVE BY BEFORE I TAKE THEM ON AS A CLIENT.

WHEN A COMPANY IS HAVING FINANCIAL CHALLENGES, I CAN TRACK THAT CHALLENGE DETECTIVELY BACK TO THE BEHAVIORS OF EITHER AN INDIVIDUAL LEADER OR A LEADERSHIP TEAM.

SO OFTEN, IN THE COURSE OF HELPING AN ORGANIZATION FIGURE OUT HOW THEY ARE GOING TO ADDRESS FINANCIAL ISSUES, I'M ENGAGED IN HAVING CONVERSATION IS ABOUT LEADERSHIP WITH THEM.

SO HOW CAN YOU ENGAGE LEADERSHIP TO BOOST THE WAY IN WHEN THEY'RE MANAGING THEIR COMPANIES SO THE BOTTOM LINE DOES INCREASE?

>> I THINK PEOPLE OFTEN FORGET THAT RELATIONSHIPS REALLY MATTER.

AND I THINK THEY'RE THE ONLY THING THAT DO.

IN COMPANIES, WE NEED TO BE MINDFUL OF THAT EVERY SINGLE SUCCESS IF WE HAVE IS DIRECTLY CONNECTED TO A RELATIONSHIP WE HAVE WITH OUR EMPLOYEES AND THEIR PERFORMANCE TO THE CUSTOMER WE SERVE.

I WILL SIMULTANEOUSLY SAY THAT EVERY CHALLENGE A COMPANY HAS IS DIRECTLY CONNECTED TO THE RELATIONSHIP THE EMPLOYEES HAVE TO THEIR MOST IMMEDIATE SUPERVISOR AND HOW THAT SPILLS OUT INTO AN ORGANIZATION IT'S CRITICALLY IMPORTANT FOR PEOPLE WHO MANAGE AND LEAD TO THINK ABOUT THE CONDITION OF THEIR TEAM BECAUSE THAT CONDITION IS DIRECTLY CONNECTED TO HOW THEY'RE PERFORMING AND THEREFORE DRIVING THE COMPANY'S BUSINESS OUTCOMES.

>> SOMEONE IS AT HOME WATCHING THIS.

HOW CAN THEY START THE TRANSITION IN THEIR COMPANY.

>> THANK YOU FOR ASKING THAT.

I THINK IT'S REALLY IMPORTANT FOR YOU AS A LEADER TO DEVELOP A PERSONAL PHILOSOPHY ABOUT WHAT IT MEANS FOR YOU TO LEAD AND TO HEIGHTEN YOUR OWN AWARENESS ABOUT THE CONNECTION BETWEEN LITERALLY WHO YOU ARE, WHAT YOU SAY AND HOW YOU DO WHAT YOU DO, AND A TEAM'S WILLING TO RELEASE ITS EXPERTISE TO YOUR ORGANIZATION.

SO DOES HEIGHTENING YOUR OWN AWARENESS ABOUT BEING A LEADER.

ANOTHER THING THAT WOULD I SAY IS DON'T BE HESITANT TO GET AN EXECUTIVE COACH BECAUSE IT'S NOT EASY TO BE A LEADER WALKING AROUND YOUR COMPANY, SAYING I DON'T KNOW WHAT TO DO OR NOT BEING AWAKE.

SO WHEN YOU HAVE A ONE ON ONE EXECUTIVE COACH, THAT WOULD BE IT.

THE LAST THING I'LL FOCUS ON IS THE TRENDING DATA IS INDICATING THAT THEY MERGING WORKFORCE, WILL 85% BE FILLED WITH WOMEN, MILLENNIALS OR YOUNGER AND PEOPLE ARE COLOR AND MANY ORGANIZATIONS HAVEN'T PREPARED THEMSELVES, THE CULTURE OF THE ORGANIZATION, TO RECEIVE THAT WORKFORCE.

SO OFTEN WHEN I'M SEEING TENSION AROUND PRODUCTIVITY, IT'S AROUND ISSUES THAT WE ARE GENERICALLY CALLING DIVERSITY ISSUES.

>> I THINK WE CAN KEEP TALK ABOUT THIS BUT OUR TIME IS UP.

THANK YOU VERY MUCH FOR COMING ON THE SHOW.

>> THANK YOU FOR HAVING ME.

>> AND TALKING TO EVERYBODY ABOUT LEADERSHIP AND THE BOTTOM LINE.

>> THANK YOU SO MUCH.

I'M HONORED TO BE HERE, LIZA.

LET'S GET INTO OUR TECH BYTES SEGMENT • TONIGHT WE LEARN ABOUT HEMLOCKS TREES AND HOW THEY ARE FACING AN INVASION BY AN AGGRESSIVE SPECIES.

A COLLECTIVE EFFORT IS UNDERWAY TO TREAT AND PROTECT THESE ICONIC TREES THAT WILL ALSO HELP PROTECT OUR FINGER LAKES - THIS STORY SHOWCASES A GREAT EXAMPLE OF HOW WE CAN PRESERVE OUR NATURE'S BEAUTY.

OUR NATURE'S BEAUTY.

HEMLOCK, THEY PUT INTO THE P TWIG AND SUCK OUT THE STARCHES THE TREE HAS STORED FOR THEIR OWN USE.

HEMLOCKS MAKE THEIR NEW GROWTH AT THE END OF THE TWIGS SO THEY CAN'T GET THE SAP OUT TO MAKE NEW GROWTH AND WHEN THE OLD NEEDLES DIE, WE THINK THE TREES STARVE.

>> HEMLOCKS ARE WHAT WE CALL A FOUNDATION SPECIES.

IT'S THE FOUNDATIONAL SPECIES IN THAT ECOSYSTEM THAT ALL THE OTHER PLANTS AND ANIMALS ACTUALLY RELY ON IN THAT FOREST.

SO IT'S NOT JUST THE TREE THAT IS DECLINING.

IT'S ALL THE BIRDS, ARTHROPODS ASSOCIATED WITH THE TREES, STREAMS ARE WARMING UP IMPACTING THE FISH SPECIES AND THE TREES.

WE ARE LOSING AN ENTIRE ECOSYSTEM THAT IS ESSENTIALLY IRREPLACEABLE.

>> ONE OF THE REASONS WE ARE SO PASSIONATE ABOUT THIS IN NEW YORK IS THAT WE HAVE MORE EASTERN HEMLOCK THAN ANY OTHER STATE IN THE U.S. AND MORTALITY WITH THIS PEST IS SLOW BUT VERY HIGH.

>> HEMLOCKS ARE REALLY BORE TO WATER QUALITY AND IN THE FINGER LAKES REGION AND A LOT OF PLACES THAT THEY GROW BECAUSE THEY HAVE A SHALLOW ROOT SYSTEM AND ABLE TO ABSORB THE NUTRIENTS, THEY SLOW DOWN SNOW MELT IN THE STREAM SLOWING DOWN THE DISCHARGE AND RUNOFF AND THE NUTRIENT RUNOFF AS WELL.

>> IN TERMS OF THE VALUE OF THE HEMLOCKS, IN TERMS OF THE HERITAGE OF WHAT THE LAKE LOOKS LIKE, THE LANDSCAPE, THERE IS THAT VALUE.

THE ECONOMICS TO THE FISHERIES, THE VISITATION TO THE LAKE AND ALSO THE PROPERTY VALUES FOR THOSE THAT WANT TO HAVE A SLICE OF PARADISE HERE.

IN SKANEATELES LAKE, ONE THIRD OF THE SOUTHERN TIER OF THE LAKE HAS RAVINES FULL OF HEMLOCKS AND WE ARE STARTING TO SEE THE HEMLOCK CREATE THESE GHOST TREES.

IF WE LOSE THE HEMLOCKS, WE LOSE THE LAKE.

>> WE WORK WITH A LOT OF FOLKS AROUND THE STATE.

THIS IS REALLY IMPORTANT FOR OUR BIOLOGICAL CONTROL PROGRAM.

CLASSICAL BIOLOGICAL CONTROL IS USING NATURAL ENEMIES FROM AN ORGANISMS NATIVE ECOSYSTEM TO TRY TO CONTROL IT IN A NOVEL AREA, A NEW SPOT WHERE IT'S CAUSING PROBLEMS.

WE RELY ON PARTNERS AROUND THE STATE THAT ARE DOING CHEMICAL TREATMENTS.

IT'S REALLY IMPORTANT FOR INTEGRATIVE PEST MANAGEMENT TO TREAT THE TREES TO KEEP THEM ALIVE IN THE SHORT-TERM SO WE CAN GET BIO CONTROL ESTABLISHED ON THE LANDSCAPE TO HELP PROTECT THE TREES IN A MORE SUSTAINABLE WAY ACROSS THE LANDSCAPE.

>> I'M APPLYING TWO CHEMICALS.

ONE IS VERY VERY WATER SOLUBLE SO IT'S GOING TO GET IN THE TREE IN A COUPLE OF WEEKS AND THE OTHER CHEMICAL IS AN IS GOING TO TAKE LONGER TO GET IT FULLY TO INOCULATE THE TREE BUT IT WILL GIVE YOU A LONGER TERM VERSUS THE FIRST ONE IS ONLY GOING TO GIVE YOU A YEAR-LONG.

THE COMBINATION SHOULD GIVE YOU AT LEAST FIVE YEARS.

WE ARE REALLY FORTUNATE AT THE HEMLOCK INITIATIVE TO HAVE A LOT OF GREAT PARTNERS WHO HAVE THE SAME PASSION THAT WE DO TO TRY TO PRESERVE THE ECOSYSTEMS.

TO PRESERVE THE ECOSYSTEMS.

TOARKTD WE ARE STEPPING IN THE WORLD OF CREATORS AND INFLUENCERS.

WE ARE GOING TO LEARN ABOUT THE INDUSTRY AND WHY COMPANIES ARE INVESTING IN THIS MARKETING STRATEGY.

CURRENTLY THE INFLUENCER INDUSTRY IS A LITTLE OVER $17 BILLION AND IS EXPECTED TO GROW TO $22 BILLION BY 2025.

BRANDS USUALLY SPEND ROUGHLY ABOUT $6 BILLION ON COLLABORATIONS AND SOMETHING I LEARNED IS THAT ON AVERAGE, THEY SPENT $257 PER COLLA BL.

WHAT ARE THE INFLUENCERS PRODUCING.

THEIR CONTENT CAN RANGE FROM VIDEO AND REVIEWS, UNBOXING MATERIALS AND TESTIMONIALS AND SO MUCH MORE.

WHY ARE INFLUENCERS SO IMPORTANT?

YOU USUALLY BUY PRODUCTS FROM COMPANIES AND PEOPLE WE TRUST AND 50% OF PEOPLE PREFER TO BUY A PRODUCT FROM THEIR FAVORITE INFLUENCER OR SOMEONE THEY TRUST.

FOR THIS REASON, TONS OF COMPANIES, ABOUT 68% WORK WITH INFLUENCERS AND CREATORS TO BRIDGE THE GAP BETWEEN COMPANIES AND CONSUMERS.

SO I WOULD LIKE TO LEAVE YOU WITH THE QUESTION EVERY NIGHT, MY QUESTION TO YOU IS IS INFLUENCER AND CREATEDDOR MARKETING PART OF YOUR COMPANY'S STRATEGY?

THESE ARE YOUR NUMBERS FOR TONIGHT WE CONTINUE NOW WITH OUR SPOTLIGHT SERIES WITH J DANIEL PLUFF WHERE WE HIGHLIGHT BUSINESSES AND PEOPLE DOING SOMETHING SPECIAL IN OUR AREA.

THE GROWING AND HARVESTING OF GRAPES AND THE PRODUCTION OF WINE ARE NOT NEW INDUSTRIES TO NEW YORK STATE.

IN FACT, NEW YORK HAS BEEN PRODUCING WINES SINCE THE SEVENTEENTH CENTURY.

OF COURSE, MANY ADVANCEMENTS HAVE TAKEN PLACE OVER THOSE YEARS AND SURPRISINGLY, NEW YORK STATE NOW RANKS THIRD IN THE U.S. FOR GRAPE PRODUCTION.

CENTRAL NEW YORK IS FORTUNATE TO HAVE SOME TOP RATED WINERIES WHICH DOT THE FINGER LAKES REGION.

THESE BEAUTIFUL LANDSCAPES HAVE BECOME A MECCA FOR TOURISM WITH YEAR ROUND GUESTS VISITING THE LAKES, RESTAURANTS AND WINERIES THE ECONOMIC IMPACT IS SIGNIFICANT.

"ON THE MONEY" PAID A VISIT TOO WITH A STOP AT ANYELA'SVINEYARD IN SKANEATELES WITH OWNER JIM NOCEK AS OUR HOST.

WE ONLY WISHED WE COULD HAVE WE ONLY WISHED WE COULD HAVE STAYED LONGER • ♪ ♪ ♪ ♪ I WAS READING AN ARTICLE THAT WAS SOMEWHAT CRITICAL-OF-THE-QUALITY OF WINE IN NEW YORK STATE SAYING YOU CAN'T MATCH THIS UP WITH CALIFORNIA.

BUT THEY SAID, WHICH REALLY GOT MY ATTENTION, THE PROCESS, THE PRODUCTION OF WINE IS NEW YORK STATE IS OF THE HIGHEST QUALITY.

>> WE HAD TO FOLLOW SPECIFIC PROGRAMS TO MAKE, YOU KNOW-- AGAIN, DEPENDS ON WHAT YOUR OBJECTIVE IS AND OUR OBJECTIVE IS TO MAKE THE HIGHEST QUALITY WINE POSSIBLE.

QUALITY OF WINE, YOU KNOW, REGION IS ONE THING, OKAY?

WE ARE NOT CALIFORNIA.

I DON'T WANT TO BE IN CALIFORNIA.

I'M IN NEW YORK, I LOVE NEW YORK.

I LOVE SKANEATELES AND I WANT TO TO MAKE THE GRAPES THAT ARE MOST PRODUCTIVE HERE AND MOST PROFITABLE HERE.

>> I READ SOMETHING THAT SAYS THE ACTUAL QUALITY OF THE WINE, THE TASTING OF THE WINE HAS BEEN COMING UP DRAMATICALLY.

I DON'T KNOW THAT WE ARE RIVALLING CALIFORNIA, BUT IT'S BETTER NOW THAN IT WAS 10 YEARS AGO.

>> I THINK WE ARE JUST EVOLVING.

I THINK, YOU KNOW, LIKE YOU SAID, INITIALLY, WE ARE ONE OF THE FIRST WINERIES IN THE COUNTRY WAS HERE.

HOWEVER, IT'S BEEN A SLOW GROW.

I THINK THAT THE BIG PUSH ON WINERIES WAS MAYBE 30-35 YEARS AGO.

AND TECHNIQUES, A LOT OF THE WINERIES FROM HERE EVOLVED FROM PRODUCTION WINERIES.

THEY WEREN'T SOME PEOPLE WITH DEEP POCKETS THAT CAME OUT HERE WITH, YOU KNOW, BUILDING THE FACILITIES.

THEY WERE PRODUCTION PEOPLE.

THEY WERE DOING THIS IN THEIR BACKYARD AND THEIR BARNS AND WHAT NOT AND THEY WERE, YOU KNOW, USING THE BEST TECHNIQUES THEY COULD.

NOW, THESE ARE, FOR EXAMPLE, A VARIETY THAT MORE EUROPEAN-BASED.

THERE ARE OTHER GRAPES THAT YOU DON'T NEED TO DO THIS WITH.

BUT WE FELT OUR DEMOGRAPHICS AND THE WINE WE WANTED TO MAKE WAS MORE OF STANDARD TYPE OF EUROPEAN TYPE WINES, REISLING, CHARDONNAYS, PINOT NOIRS AND THEY'RE MORE TENSE SENSITIVE TO THE COLD.

NOW, CALIFORNIA, YEAH, THEY'VE GOT THEIR FIRES, THEIR DROUGHTS, THEY'VE GOT THEIR QUAKES.

WE DON'T HAVE FOR THE MOST PART.

BUT YOU KNOW SOMETHING THEY DON'T HAVE SIX FEET OF SNOW, EITHER.

HOW DO YOU OVERCOME THAT?

>> WE OVERCOME IT BECAUSE OF SKANEATELES, WE KNEW IT WAS GOING TO BE DIFFERENT.

WELL, TO TELL YOU THE TRIETH, MY FIRST WONDER IS WHY ISN'T THERE ANY GRAPES IN SKANEATELES.

IT MAKES SENSE, A BEAUTIFUL LAKE WITH NO WINERIES.

THE SECOND AUTO YEAR WE FOUND OUT THE WINTER KILL IS SIGNIFICANT.

WE WERE DOWN TO -22 THAT WINTER AND LOST 50% OF OUR VINES SO AT THAT POINT, YOU MAKE A DECISION, YOU EITHER SAY LET'S GET OUT OF DODGE OR, LET'S GO AHEAD AND FIGURE OUT A WAY TO DO IT.

SO WHAT WE DO IS WHAT IS CALLED CANE PRUNE.

IT WORKS.

IT'S COSTLY.

IT'S PROBABLY ABOUT TIME YOU FIGURE LABOR AND EVERYTHING, IT'S 700 TO 800 AN ACRE BUT THAT'S A HALF TON OF GRAPES.

THE CRITICAL PART IS THAT HERE IS ESSENTIALLY THE ANATOMY OF THE VINE IF YOU WILL.

AND FROM A VINE STANDPOINT, BASICALLY THERE IS A GRAPH DOWN HERE AND THE UPPER PART WHAT IS IS CALLED A SION.

WE MAKE SURE WE HAVE CERTAIN TYPES OF ROOT STOCKS.

CALIFORNIA WOULD HAVE DIFFERENT TYPES OF ROOT STOCKS.

THEY WOULD HAVE ROOT STOCKS AMENABLE TO THEIR GROUND AND ENVIRONMENT.

WE HAVE ONES THAT ARE AMENABLE TO OURS.

PINOTGRI COMES FROM CALIFORNIA, WE HAVE VINES THAT CAN BE SHIPPED IN FROM THERE.

NOW, WHAT WE DO IS HERE, WE TRIM OUT THESE CANES EVERY WINTER EVERY FALL ACTUALLY.

WE LAY THESE CANES DOWN AND TIE THEM RIGHT ON TO A WIRE.

AND SO YOU WON'T SEE ANY VINES UP AT ALL DURING THE WINTER TIME.

THEY WILL BE ABOUT THREE VINES, THREE CANES ON THAT SIDE AND THREE CANES ON THIS SIDE TIED DOWN AND WE WILL COVER THEM UP WITH HAY AND THEY WILL BE INS INSULATED.

AND WE PUT THERMAL COUPLES AT THE FRUITING WIRE AS WELL AS UNDER THE HAY.

AND OUR COLDEST TEMPERATURE THIS YEAR WAS -10.2.

AND UNDER THE HAY WAS 16.6.

>> A LOT OF WHAT WE TALK ABOUT ON "ON THE MONEY" IS THE ECONOMIC IMPACT OF THINGS AND INDUSTRIES LIKE YOURS, SPECIFICALLY, FOR EXAMPLE, I SEE ACRES OF GRAPES HERE AND WHAT NOT.

BUT WHAT TYPE OF IMPACT DO YOU THINK YOU HAVE?

I MEAN YOU HAVE SUPPLIERS AND VENDORS AND ALL OF THAT, RIGHT?

>> SURE.

I WILL SAY IT'S SIGNIFICANT IN THAT REGARD WOULD BE AS FAR AS PULLING OFF-- WE LIKELY HAVE LOCAL SUPPLIERS THAT WE LIKE TO SUPPORT THAT COMPONENT WITH REGARDS TO THE BOTTLES WE BUY WITH REGARD TO THE FERTILIZERS AND ANY TYPE OF SPRAY MATERIALS, LABELS AND WHAT NOT.

SO THE IMPACT, WITH REGARD TO US SPECIFICALLY IS IN THE NEIGHBORHOOD OF 2003 TO 300,000 A YEAR ANYWAY.

>> WE THINK, YOU KNOW, A WINE SPECIFICALLY, BUT IT'S NOT JUST WINE.

IT'S GRAPE PRODUCTION FOR JUICE AND PERHAPS EVEN PRODUCE.

DO YOU DO ANY OF THAT OR SCHOOL DISTRICTSLY INTO WINES HERE?

>> RIGHT HERE WE ARE STRICTLY INTO WINES AND THIS IS AN ESTATE WINERY SO EVERYTHING WE PUT IN OUR BOTTLE IS FROM THIS PARTICULAR FACILITY.

WE DO HAVE VINEYARDS IN WESTERN NEW YORK AND THOSE VINEYARDS ARE MORE PRODUCTION ORIENTED WITH REGARD TO JUICES AND JELLIES.

>> AN OFF SHOOT TO THE WINE INDUSTRY SPECIFICALLY AND ESPECIALLY HERE IN THE FINGER LAKES IS TOURISM.

>> AGRITOURISM IS A BIG DRAW.

AND WE WANT TO CAPITALIZE ON THAT.

THAT'S FOR SURE.

OUR PEAK SEASON IS JULY AND AUGUST.

AND RIGHT HERE OUR GOAL HERE WAS TO BE A DESTINATION WINERY.

THAT MEANS THAT WE WANT PEOPLE STAY HERE.

WE WANT PEOPLE TO ENJOY WINE HERE.

WE HAVE TASTING ROOMS.

WE DO HAVE CERTAIN ROOMS THAT WE USE FORE CONVENIENCE.

WE HAVE MUSIC EVENTS HERE DURING THE WEEKEND.

AND ALSO DIFFERENT FACILITIES THAT WE DO RENT OUT FOR THOSE TYPES OF THINGS, CORPORATE EVENTS AND WHAT NOT.

>> WEDDINGS?

>> WE USED TO DO WEDDINGS.

ONE OF THE THINGS WITH REGARD TO THAT, AND THAT WAS A VERY NICE PROGRAM, YOU REALLY HAVE TO WATCH OUT HOW YOU POSITION YOURSELF.

>> WHAT DOES THAT MEAN 1234.

>> WELL, HAVE YOU TO LOOK AT YOUR CORE BUSINESS.

OUR CORE BUSINESS IS WINE.

THAT'S WHAT WE CAME HERE TO DO IS TO MAKE WINE AND PROVIDE A DESTINATION.

WHEN YOU GET INTO THE EVENT PROGRAM AND THE EVENT PROGRAM, WEDDINGS, WINES, CORPORATE EVENTS, YOU HAVE TO DESIGN YOUR PROPERTY CORRECTLY.

AND PART OF THAT PROGRAM, WE WERE CANNIBALIZING OUR SATURDAY BUSINESS WITH OUR NORMAL CUSTOMERS.

AND THAT'S NOT A GOOD THING WITH REGARD TO THE LIMITED NUMBER OF SATURDAYS THAT WE HAVE.

>> I UNDERSTAND THAT.

WE'VE TALKED TO BUSINESSES LIKE YOURS OVER THE COUPLE OF SEASONS ON THIS SHOW, THE IMPACT OF COVID AND FOR THE MOST PART, I'VE YET TO RUN INTO A BUSINESS THAT WAS A REAL BOON FROM COVID BUT WITH RESPECT, I WOULD SAY LIQUOR SALES AND WINE SALES ACTUALLY WENT UP.

>> THEY DID.

>> DURING THAT PERIOD OF TIME.

>> COULD I SAY COVID, IN SOME RESPECTS WAS A POSITIVE OUTCOME FOR YOU?

>> IN THAT RESPECT, LET'S PUT IT IN PERSPECTIVE.

IN THAT RESPECT, FROM A BUSINESS PERSPECTIVE, YES.

THAT WAS A BANNER YEAR.

>> WE MET WITH A FARM, I THINK IT WAS SEASON 1 OR SEASON 2, WHERE THEY WORK WITH A LOT OF MIGRANT WORKERS.

IS THAT SOMETHING THAT IS COMMON IN THE WINE INDUSTRY AS WELL?

>> SURE.

WE ARE INVOLVED WITH WHAT IS CALLED THE GUEST WORKER PROGRAM, HDA PROGRAM AND WE HAVE INDIVIDUALS THAT COME STANDARDLY DURING THE YEAR.

I DON'T WANT TO SAY COMPTROLLER ISSUES BUT IT WAS KIND OF COMPTROLLER, WAS THIS-- CONTROVERSIAL WAS THE OVERTIME FOR FARM FARM WORKERS AND YOU PROBABLY FALL INTO THAT CATEGORY WHERE YOU MIGHT HAVE A LOT OF DOWN TIME.

BUT WHEN IT'S TIME TO HARVEST, HAVE YOU TO HARVEST.

>> IT DOES, AND FROM AN OVER TIME STANDPOINT, CERTAINLY THESE PEOPLE ARE HARD WORKERS.

THEY'RE DILIGENT, VERY SKILLED WORKERS ACTUALLY.

AND THE CHALLENGE BECOMES THE MARGINS THAT WE HAVE TO DEAL WITH.

AND WE ARE DICTATED BY A LOT OF FACTORS BEYOND OUR CONTROL.

SO IT'S VERY DIFFICULT FOR US TO SAY, YOU KNOW,WHAT OUR MARGIN CAN BE.

WE HAD TO BE VERY COMPETITIVE WITH OTHER FINGER LAKES WINERIES AS WELL AS THE WORLD.

>> YOU ARE BASICALLY MIMICKING WHAT WE GOT FROM A FARMER LAST SEASON, SO IT'S THE SAME IDEA.

AS YOU LOOK OUT-- I LOVE ASKING THIS QUESTION OF FOLKS LIKE YOU-- AS YOU LOOK OUT FIVE YEARS, LOOK OUT 10, 20 YEARS, WHAT DO YOU SEE DIFFERENT?

WHAT DO YOU SEE HAPPENING IN THE WINE INDUSTRY IN NEW YORK?

WHAT DO YOU SEE HAPPENING HERE?

>> THE WINE INDUSTRY I THINK IS GOING TO, LIKE ANY WINE INDUSTRY, IS GOING TO STABLE ITSELF OUT.

WE HAVE BEEN IN A GROWTH MODE FOR A LONG TIME.

I THINK IT WILL COME TO A POINT WHERE THE PEOPLE WHO REALLY ARE INTENT IN THE BUSINESS AND MAKE THE QUALITY WINE, THE PEOPLE ARE GOING TO BE IN THE BUSINESS.

I THINK WITH REGARD TO US, PRETTY MUCH THE SAME THING.

WE HAVE A SWEET SPOT AS FAR AS WE WANT TO BE WITH REGARD TO PRODUCTION.

I THINK THAT WHERE WE REACH THE SWEET SPOT, WE WANT TO MAKE SURE UTMOST QUALITY.

QUALITY IS THE MOST IMPORTANT ASPECT THAT WE CAN GO AHEAD AND EMPHASIZE HERE.

AND YOU KNOW, QUANTITY, YEAH, YOU CAN GO AHEAD AND YOU'VE GOT TO SUSTAIN THAT TO A DEGREE BUT QUALITY IS THE MOST IMPORTANT TO COMPETE.

>> JIM NOCEK, THANK YOU SO MUCH FOR HAVING US AND FOR PLANNING MY NEXT DAY TRIP!

IT IS THE END OF OUR PROGRAM TONIGHT BUT - NEXT WEEK WE TAKE A LOOK AT THE FIRST LEGAL DISPENSARY IN SYRACUSE.

THEN WE HEAD BACK TO THE HANCOCK INTERNATIONAL AIRPORT TO EXPLORE THEIR NEW GLYCOL RECYCLING CENTER.

AND FOR OUR SPOTLIGHT SERIES J.DANIEL PLUFF SITS DOWN WITH EXPORTS ON THE TOPIC OF ELECTRIC VEHICLES.

WE HAVE A LOT MORE COMING THIS SEASON SO IF YOU HAVE AN IDEA FOR A BUSINESS, PERSON OR JUST SOMETHING SPECIAL HAPPENING IN CENTRAL NEW YORK, CONTACT US BY EMAILING NEWS AT WCNY.ORG.

TO FIND OUT MORE ABOUT THE PROGRAM, PLEASE VISIT OUR WEBSITE AT WCNY.ORG/ONTHEMONEY.

YOU CAN ALSO VIEW OUR PREVIOUS EPISODES THERE TOO.

AND YOU CAN FOLLOW US ALL OF OUR SOCIAL MEDIA PLATFORMS, AS WELL.

I'M LAIZA SEMIDEY, THANKS AGAIN FOR WATCHING.