OnQ
OnQ for January 30, 2006
1/30/2006 | 27m 38sVideo has Closed Captions
Jerome Bettis family, Steelers t-shirts, and Late Night Catechism take the spotlight.
This episode highlights Steeler Jerome Bettis' return to his hometown of Detroit to play in the Super Bowl, with reflections from his family and publicist. It also explores how a local Pittsburgh company produces championship Steelers t-shirts. The final segment features Late Night Catechism, a comedy staged at City Theatre.
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OnQ is a local public television program presented by WQED
OnQ
OnQ for January 30, 2006
1/30/2006 | 27m 38sVideo has Closed Captions
This episode highlights Steeler Jerome Bettis' return to his hometown of Detroit to play in the Super Bowl, with reflections from his family and publicist. It also explores how a local Pittsburgh company produces championship Steelers t-shirts. The final segment features Late Night Catechism, a comedy staged at City Theatre.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipYou're watching OnQ magazine because these foundations care enough about local programing to help pay for it.
The Howard Heinz Endowment, the Richard King Mellon Foundation, the McCune Foundation, the Pittsburgh Foundation, the Hillman Foundation, the Greybull Foundation, the Eden Hall Foundation.
These corporations also support OnQ.
Kids who are ready for school are ready for life.
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More information is available at any branch or online.
I was always kind of big.
My old pictures, I was pretty big.
My parents started to get worried.
It's changed a lot now.
My doctor's been helping.
My school has been helping.
I'm not afraid to try on clothes anymore.
I love my team picture.
I'm not big in it.
It's awesome.
Heading off health problems before they begin can have other remarkable side effects.
A helping hand in the places we call home.
Highmark blue cross blue shield.
And we couldn't do it without you.
The members of WQED.
Next OnQ, she is one o the proudest mothers in Detroit.
Michael Bartley catches up with Mrs.
Bettis.
We'll introduce you to Jerome' mom and find out how she feels about the week ahead.
Now that the Steelers are in Detroit getting ready for Super Bowl 40.
After that, the frenzy continues.
Steelers T-shirts are flying off the shelves.
We'll show you how one local manufacturer is trying to keep up with the demand.
And we'll go to Pittsburgh's South Side, where a one woman play celebrates the best and the worst of Catholic school.
It is all coming up next OnQ.
So stay connected.
You.
And welcome to On Cue.
I'm Michael Bartley and welcome to Super Bowl City.
Detroit, Motown and the place behind me.
That's where the big game will take place.
Ford field.
When the Steelers meet the Seahawks come Sunday.
We'll be bringing you OnQ in-depth stories all week and all around the Detroit area.
Super Bowl 40 banners are up.
The city is ready with General Motors headquarters at the Renaissance Center.
Downtown has really becom the NFL Super Bowl headquarters.
Three, two.
And the Detroit Host Committee is ready for Steelers fans.
And you know that by Friday and Saturday, Detroit will become Pittsburgh.
You know.
Yesterda there were quite a few Steelers fans around Ford Field taking pictures outside of game day, which is a really nice shot of the stadium.
So we do expect a lot of black and gold on the streets and and we're ready.
We welcome everyone from Pittsburgh to Detroit.
And without a doubt, the big story here in Detroit this weekend.
Even the host committee admits it.
The return home of Jerome.
Mike, how are you?
It's really good to see you.
And Gladys Betti just might be a bigger celebrity than her own son in Detroit this week.
I want something else.
You got one interview after another.
So busy with one interview request after another.
She asked me to meet her at the beauty shop every day.
If the.
Oh, right.
So it was a shampoo and then under the dryer to check her busy schedule again.
Oh, got so much.
Some of that you have.
The New York Times was here taking pictures.
Gladys a stylist.
Ulysses Boone cuts Gladys his hair only wit a terrible towel in his pocket.
And he wears a get on the bus button.
Thank you, honey, that it's so pretty.
Boone travels to the Steelers games with the Bettis family.
You know, Jerome is such a great guy that we just want thi for Jerome more than anything.
It's.
I view the games totally different now.
When I first started going it was just for the excitement.
Like, yeah, I'm at a game now.
We're there for him.
This is today, the day the Bettis family publicist, Dorothy McIntosh, was here to to help Glady with all the interview requests, she went to high school with Jerome.
You can either if yo want to go over to Ford Field.
We had to catch up with her here at the beauty shop.
I mean, and that's not unusual, I guess.
Absolutely not.
Absolutely not.
She may be the next hottest thing next to Jerome himself.
You know what?
And that's a testament to their family and the structure and the foundation.
So it's not a bad thing that she's busy.
You grew up with Jerome in the neighborhood, and you must be so excited as well.
I am I mean, I work with the family and I've known Jerome for many, many years since we were teenagers.
So it's it's nostalgic t come back here to our hometown and just experience all this.
It's it's almost too good to be true.
Your hair looks great.
Thank you.
Now get some makeup on and get the legend.
I'll be ready.
Gladys Bettis says all the fuss and attention will mean nothing.
All she wants is a Steelers victory.
Jerome in the Steelers arrived in Detroit today.
Are you nervous?
Anxious?
Yes, yes.
It all starting to sink in now.
You know, all this wee after the game, we've been going through doing interviews and we've been celebrating and it's been exciting.
But I don't think my husband and I was talking last night and won't settle in until we see those guys and until we know the guys are here in Detroit, that's when we know it's on.
Maybe all this media attention you're getting is maybe a good distraction.
Take your mind off.
Yeah.
Good.
Except when I got to talk about the Super Bowl.
Talk about the game.
You'll be nervous on Sunday.
Yeah, I'll be nervous.
Yeah.
I always get nervous in some games.
I'm not as bad.
The coke game was.
That was the one that almost sent me over the edge.
They said we couldn't do it because it ain't never been done.
It's been done, it's been done.
Now, my mother can actually actually watch this time, so I'm just I'm so happy for them because they've been following me all around thi country every week for 13 years.
And I'm just I'm happy they just sharing it with me.
You're going home to Detroit.
Congratulations, Gladys.
What does it mean to you to have Jerome in Detroit at the Super Bowl?
This must be a dream come true.
It is.
You know what it is.
And I do wake up and sit there and I look around.
I'm thinking, am I dreaming?
You know, is this for real?
And I think this is about the best thing that could happen for Allen and his career.
Darren's a good guy and he wanted everyone to know that, you know, he lives that way.
He knows he's a role model and he wants to be a role model because he's got something to say to these young people.
Why did you.
Gladys is president of Jerome's Foundation here in Detroit.
The bus stops her Foundation away from the hoopla and big money of pr football, the foundation helps impoverished inner city Detroit children to have access to computers and a better life.
Oh, are you going to give her a room?
Oh, no.
You know, Jerome's aunt, Gloria Bettis, is the foundation director of people.
Yeah.
Oh.
That's wonderful.
Jamal grew up in the Reggie McKenzie football camp, and at that time, he.
There were kids that were less fortunate than Jerome was.
So he always wanted to give back.
And he appreciates everythin the community did and gave him.
He gives as much as it gets.
I don't know, I put all that together.
It's it's a it's a good man and I wouldn't want more for him than this.
I mean, just truly the Super Bowl at his home.
Jerome loves Detroit.
Detroit loves Jerome.
And it's just it's just the best mix.
I know that Detroit is home for Jerome.
Pittsburgh's a big part of his life.
Oh yeah I think if we could split him down the middle we'd have half in Pittsburgh and half in Detroit.
But I don't believe in Pittsburgh anytime soon.
But you know Detroit was always in the back of my mind.
What an incredible impact Jerome Bettis has made on Pittsburgh in the NFL and of course, on his native Detroit.
Now, tomorrow night on cue, how did Detroit pull it off?
How did the Motor City get the Super Bowl?
I sit down one on one with the mayor.
But the spinoff you know, the number of retail establishments that we've opened, the number of restaurants, the number of hotels and the number of economic development housing lofts that have been created simply by the energy of this game, I think was curious, you know, far beyond the Super Bowl.
That's tomorrow night OnQ.
We'll be here all week bringing you stories.
Now back to Pittsburgh, Michael Bartley in Detroit and OnQ Dave and Dave will be joining Michael later in the wee for more coverage from Detroit.
And of course, there is a lot of Super Bowl excitement here in Pittsburgh.
Black and gold is seen everywhere, especially on clothing, and one of the most popular shirts is being printed on Pittsburgh's South Side.
Johnny Caruso goes inside the factory as our Super Bowl coverage continues.
Hines Ward will come in motion.
You saw them in the locker room moments after the Steelers won the AFC title game.
The official NFL AFC champion t shirts.
Hours later, they hit the stores around Pittsburgh, but they weren't there for long.
They didn't last ten minutes.
They were fighting over them.
It was, It's unbelievable.
It's the best fever I've ever experienced through all four Super Bowls.
What would you say is your biggest seller?
Probably the shirts.
That's not big enough.
The AFC shirts we sold out in 15 minutes.
Most of those shirts came from right here.
Custom printed graphics on Pittsburgh's South Side.
Larry Ennis and his famil have owned the company for years through a contract with Reebok.
They are the printers of official NFL merchandise including championship shirts.
And that means when it comes to big games, Larry and his crew have to have a game plan of their own.
I have 36 employees.
We had a meeting on Thursda and said, if the Steelers win, everybody comes to work.
Do you wait until the final seconds ticks off the clock?
Or when did you start printing that?
I got here a little late, but I think one of my employees came in right in the middle fourth quarter and warmed up the presses and started printing a few of them because we didn't think they were going to lose.
And in the hours right after that win over Denver, the presses rolled for nearly 17 hours straight.
I'm pretty sure we printed about 58,000 here, and we distributed about 100,000.
Wow.
Because other printer that we can't get it all went.
No one person can print as much as they wanted.
So they had some other peopl print around the Tri-State area, ship them into here and distribute out of here.
More than a week later, the printing just keeps on going.
Larry gives us a quick lesson on how these sweatshirts are made.
Okay, this is where they load the presses from our sweatshirts.
Hooded sweatshirts a little slower.
It goes to our first station.
Here.
We print the white.
It goes under a flash cure here to gel it a little bit befor we put the second color on gray.
This is printed second color gray.
Is this printing the third color gold or mustard.
This is printing the fourth color yellow gold.
Steeler.
Gold comes around to.
This is an oval press where we print the blue right here.
We print the black here.
And right there's our unload station where Mark is taking the off and placing it on the conveyor dryer where it goes through and cures.
On this night, the crew was also printing some of the latest Jerome Bettis shirts, and you might be surprised at just how far in advance many of these items are designed.
Christina Brandenburg works for Reebok.
Starting back in August, we're working with the NFL to get graphics worked on and approved to make sure that's what they want to see on their team.
The designs created.
We have a two week period when we get all of our orders in from our customers that we have to react to the quantity that we have for the demand and sales.
When a team wins its city becomes known as a hot market, meaning t shirts must be printed and turned around for the next day.
So what about those victory shirts we see players wearing in the locker room?
Of course, they're printed long before kickoff, which makes you wonder.
I would imagine Denver had a box in their locker room as well.
They did.
And so what happens to those t shirts?
Those shirts come bac to our facility in Indianapolis.
And then what happens where the sitting in a closet somewhere.
And they are destroyed.
So they're destroyed.
And you never see them again?
Nope.
Nope.
Because the graphics are not valid.
The Broncos didn't win, so we have to do something with them and we cut them up into rags and use them on the floors.
Well, let's hope that' not the case with the Steelers.
The Super Bowl design is already in place, and so is the game plan for Super Bowl Sunday.
The game plan for Super Bowl Sunday.
I'll try to get as much as we can here, have everything ready to go.
And we are trying to go seven days a week, 24 hours for the Super Bowl to try to print that much, but I have to try to get some other crews coming in.
Some other screen printing people I know from around the country.
But what should happen?
Dare we even think it if Steeler victory shirts aren't needed?
Larry's been down that roa before, say about ten years ago.
We were ready to print a lot.
But then Dallas wo and we did some Dallas shirts, but not near as much as we would have done, Steeler shirts.
But this time around, Larry's confident he'll be busy.
And so do you have any prediction?
I thin the Steelers are going to win.
I thought they were going to win all through it.
And althoug Cristina lives in Indianapolis, believe it or not, she's rooting for Pittsburgh, too.
The numbers that we've seen so far for a conferenc that would probably be tripled for Super Bowl.
So I think as a company, it would be good for us.
How much fun is this for you to take part in all of this?
Well, at times it's really happy.
But overall, if you look back at it, it's really fun.
If you ask what my employees are with the Stanley Cup, they were harried while we went through it, but they'd like to do it all over again.
This was our chance to do it.
So there you have it.
Pittsburgh is not only a hot market, but one of the hottest markets in the country as one of Reebok's best selling teams.
And Stacey of course, that's because the Steelers Nation is everywhere.
It is everywhere.
I was talking to my wife on the way over here, and she was at the post office today.
She said it took an hour.
There was a line going outside the post office, people going in to mai Steeler items to their friends or relatives around the country.
And really, as Kristina from Reebok was telling us, they do so well with Pittsburgh merchandise.
You know, she rooted for Indianapolis, but she's not all that upset that Pittsburgh won because Reebok will do very well.
And really same thing doing stories.
Being in the Strip district, so so many people buying up Steelers t shirts, items lef and right all to ship them out.
Yeah, I have a feeling the terrible towel sales are also through the through the ceiling.
Very good.
The beads, the hats, you name it.
Buying them out, shipping them across the country.
And some people say, well, maybe it's because so many families have left Pittsburgh, but also probably too because growing up in the 70s, anyone of that era, this was the place to be.
Well, of all the teams that are left without the two, this one, the Pittsburgh team is really now America's team, especially in this particular Super Bowl.
So obviously, the desire for merchandise to be a part of the Steelers i not only here, it's nationwide.
Absolutely.
Tonya thank you.
Coming up next, a trip to Pittsburgh's South Side, where a one woman show called Late Night Catechism as Catholics and non-Catholics laughing out loud.
That's still to come.
You're watching OnQ magazin because these foundations care enough about local programing to help pay for it.
The Howard Heinz Endowment, the Richard King Mellon Foundation, the McCune Foundation, the Pittsburgh Foundation, the Hillman Foundation, the Griebel Foundation, the Eden Hall Foundation.
These corporations also support OnQ, kids who are ready for school are ready for life.
PNC Grow Up Great is helping families with great tips and resources.
More information is available at any branch or online.
It was so hard for Angela when her mom died.
You know sometimes dad is the last person a teenager wants to talk to him.
The caring place that made a big difference.
Angela is doing better in school and knows we talk a lot more.
Some days are still hard, but she's come a long way.
Sometimes it takes more than health care to ensure the family's health.
A helping hand in the places we call home.
Highmark.
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Let us know by logging on to our website, wqed.org.
Then click OnQ to submit your request for an on view story.
When Pittsburgh's City Theater first began offering the one woman show Late Night Catechism, they thought it would have limited appeal.
But they soon realized that both Catholics and non-Catholics could relate and enjoy the performance.
On cue, contributors Dave and Dave decided to take a look to find out why it has Pittsburghers from all denominations laughing out loud.
City theater was founded in 1974 for the city program, and then it spent many year on the campus of the University of Pittsburgh.
And in 1991, we moved to the current location for this theater, different than, say, other theaters in town.
One of the great things about City Theater is it's in a neighborhood.
It's on the South Side.
We have restaurants and a walkable neighborhoods.
You know, it's not a student pie kind of place.
It's more of a a jeans and a jacket kind of place.
We have, two theaters.
One is larger mainstage and then a smaller studio theater where late night catechism is play.
Now, tell us about this show.
It's a catechism class.
So, the purposes, for bot Catholics and non-Catholics to to learn the catechism.
What's really terrific about it is, it reminds you of the time that you were in a classroom, whether you went to Catholic school or not.
Everyone's had a teacher that, was particularly zealous in regards to discipline.
What can people expect?
They're in a classroom.
So sister will call on you, and she'll let you know the ground rules.
And, sometimes, you know, if you misbehave, she'll she'll correct you.
Good evening.
Class.
Good evening sir.
So you're the sister?
I'm sister.
Have you had any formal nun training?
Yes, Many years of nun training.
12 years of Catholic school.
I have an aunt who's a nun.
We grew up in Green Tree, so we always had a nun around the house.
Now the word catechism.
We've been to Catholic school for a long time, but we didn't quite know the catechism.
The teachings of the church.
It's just the teachings of the church.
Now, how many here actually attended the Catholic schools when you were growing up?
Let me see the hands Let me see the hands.
Beautiful.
So I guess that means the rest of you must be public.
Too bad your folks didn't really care about you.
We've never seen the show.
What can we expect here?
You will expect to come to class with sister.
We never cop to the fac that it's a show we never admit.
It's a sho you come to class with sister.
Sit right there.
Just sit down.
Look at you.
Coming in late, late, late right here.
You don't want me picking on you.
Why don't you just behave yourself and then I won't eve have to talk to you.
Sit down.
You become a part of it whe you make yourself a part of it.
If you just walk in, sit down, be quiet.
Shut up and stare at your shoes.
You're going to be fine.
Get rid of the candy.
You thin that was going to fly missing?
Do you have any more candy?
No.
Thank you.
I wasn't offering.
You don't have any more candy on you?
No.
No, sister.
Do I look like a ma'am?
You go to Catholic school, dear then act like it.
I need you to set an example.
I have non-Catholics in here.
I can smell them.
We both had 12 years o Catholic school with a stir up.
Any horrible memories from our youth?
It will be our greatest worry.
Yes.
Now, we're not accustomed to seeing the word saint in front of Mary Magdalene's name.
Are we class?
The show is a game.
It's all it is.
We're playing a game.
And in this game, I'm the boss.
Pull that top up, missy.
The white one.
The white one.
Pull it up!
That's not going to fly.
Come on.
Oh, put this in your top.
I put this across there.
Right across.
Make a little dicky out of that.
Not down inside a crock.
How does the Diocese of Pittsburgh, the Catholics in general, feel about this show?
You poking fun at the religion?
Oh, we are not.
We are not poking fun.
We are laughing at ourselves.
But we never ridicule the church.
The show is first for us, a tribute to the sisters and secondly to the church.
Now we may make fun of the Baptists or the Lutherans, you know, the little Episcopalian kids.
And we understand this is a very popular show here at the City Theater defined.
The Pittsburgh are in general is highly receptive.
It is, it is.
And I think the fact that Pittsburgh has 800,000 Catholics has little something to do with it.
And 12 mother houses worldwide, there's over 3000 orders of nuns, and they're all different, and they don't get along.
You never see them hang together.
I danced professionally for 15 years before I ever started acting.
So did Dave.
Did you?
Where'd you dance?
You've heard the Lord of the dance.
You're looking at a map.
I would have guessed it.
I don't have my little headband on.
And I'm normally shirtless.
It's really the full cycle of 12 years of Catholic school, 1 years of dancing in Las Vegas.
And now I'm a nun.
But it's good to be a nun because it really doesn't matter what your hair looks like when you go to work, because it's going away.
You're not allowed to wear a stitch of makeup.
Absolutely not.
It don't matter how fat you get and you have to wear sensible shoes.
Mine are directly from the boys department at Payless.
Doug had a question.
If sister has hair.
This is not the question and answer portion of class, which we will have later.
Yes, I have hair, Thomas.
I have no ears.
And this show kind of set records for you guys?
Absolutely.
We've had over 30,000 people come see, late night and it's Christmas companion, sisters Christmas catechism.
And it's been really terrific for us because one of the real challenges for our organization is getting people in the door for the first time.
And we're hoping that we'll come back and see other work.
We get.
Late Night catechism runs through February the 19th at City Theater.
And for more information, you can go to our website wqed.org.
Clic the OnQ logo on the first page.
And as we get close to the Super Bowl, Dave and Dave are also going to join Michael Bartley in Detroit.
You can look for their first report this Friday night OQ, and they'll have a full half hour of Super Bowl coverage Saturday night at 10:30.
Part of Dave and Dave' excellent adventures in Detroit.
I'm Michael Bartley outside Ford Field in Detroit, where the Steelers will go for their fifth Super Bowl championship.
On cue is here reporting, as we always do, in-depth, long form stories that matter to you.
I'm Kwame Kilpatrick, mayor of the city of Detroit.
Make sure you watch OnQ for the big stories coming ou of my town, the city of Detroit.
Watch OnQ for our coverag all this week from Super Bowl 40 Remember, you have three chances a day to catch OnQ.
We're live weeknights at 7:30.
We show that episode later the same night at 11:30, and again the followin afternoon at 12:30 on cue, 7:30.
11:30 and 12:30.
The following weekday afternoon.
And thank you for watching now.
Tomorrow night at 7:30, Michael Bartley will talk with the mayor of Detroit and then the mayor of Pittsburgh.
Bob O'Connor will be live in our studio.
So we hope that you'll join us then.
Stay connected for in-depth Super Bowl coverage all week long right here OnQ.
Have a great night.

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