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Campaigns Use Non-Traditional Advertising to Draw Voters

Campaigns Use Non-Traditional Advertising to Target Specific Communities

09/27/2012

PBS News Hour

Campaigns Use Non-Traditional Advertising to Draw Voters

Clip: 9/27/2012 | 5m 37s

Campaigns Use Non-Traditional Advertising to Target Specific Communities

The Obama campaign has bought ad time during video games, while Mitt Romney has been using social media to target specific voters to encourage early voting. Lauren Ashburn and Howard Kurtz of the Daily Download talk to Judy Woodruff about new advertising outlets and a plethora of polls showing President Obama in the lead.

09/27/2012

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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...

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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...

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