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Pediatricians Add Reading to Essential Health Check-Up List

Clip: 11/08/2012 | 6m 49s

National literacy program Reach Out and Read reaches kids in a place where they are almost guaranteed to visit: the doctor's office. Special correspondent John Merrow meets a new breed of pediatrician -- part doctor, part teacher -- who help parents share books with their children to improve and encourage cognitive development.

Aired: 11/08/12

Rating: NR

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