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'The Hunger Games' Phenomenon

'The Hunger Games' Phenomenon: Examining Film's Buzz, 'Insane' Marketing

03/23/2012

PBS News Hour

'The Hunger Games' Phenomenon

Clip: 3/23/2012 | 5m 44s

'The Hunger Games' Phenomenon: Examining Film's Buzz, 'Insane' Marketing

When the clock struck midnight early Friday, fans of the wildly anticipated movie "The Hunger Games," based on the young-adult series by Suzanne Collins, cheered as they flooded more than 2,000 screenings across the country. Jeffrey Brown discusses the movie's appeal and buzz with The Atlantic's Jen Doll.

03/23/2012

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