PBS NewsHour

Youth Engagement Played Major Role in "Shuga" success

Clip: 07/30/2012 | 1m 15s

Launched in 2009, "Shuga" is a TV series airing on Africa's MTV Base as part of a campaign to spread the message about responsible sexual behaviour and HIV tolerance among the youth. The Partnership for an HIV-Free Generation's Lydia Murimi gives advice on how to engage the youth when dealing with HIV behavior change communication.

Aired: 07/30/12

Rating: NR

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