VISITING WITH HUELL HOWSER IS MADE POSSIBLE THROUGH A GENEROUS GRANT FROM THE RALPH M. PARSONS FOUNDATION.

HELLO EVERYBODY, I'M HUELL HOWSER, AND HERE IT IS, IT'S ABOUT 1:15 ON A BEAUTIFUL THURSDAY AFTERNOON.

WE'VE COME OUT HERE TO SANTA MONICA, ACTUALLY, WE'RE STANDING RIGHT IN THE MIDDLE OF THE STREET.

THIS IS OCEAN PARK BOULEVARD AND 28TH.

AND WE'VE BEEN INVITED TO COME OUT HERE AND VISIT A COMPANY THAT MAKES SOMETHING THAT IS HISTORIC AND BEAUTIFUL AND VERY INTERESTING ALL AT THE SAME TIME.

NOW, THERE'S A LITTLE HINT HERE.

THERE'S THE BUILDING RIGHT THERE.

YOU CAN SEE UP ON THE SIDE IS SAYS INTERVISUAL BOOKS.

SO IF YOU'RE CURIOS AS TO WHAT WE'RE GOING TO FIND WHEN WE GO INSIDE THAT BUILDING, COME ON WITH ME AS WE GO INSIDE ON THIS ADVENTURE.

OKAY.

HERE WE ARE.

WE'VE COME INSIDE.

WE'RE UP ON THE SECOND FLOOR.

GOOD AFTERNOON.

I'M HUELL HOWSER.

HUELL, I'M WALLY HUNT.

I'M CHAIRMAN OF INTERVISUAL, AND THIS IS DEVON PRICE, OUR P.R.

DIRECTOR.

HELLO.

HELLO.

HOW ARE YOU DOING?

GREAT.

I THINK WE'VE COMMUNICATED BEFORE.

WE'VE TALKED ON THE PHONE BEFORE.

AND WE HAVEN'T YET EXPLAINED TO EVERYBODY WHY WE'RE HERE.

TELL US WHAT THIS PLACE IS.

ALL RIGHT.

THIS OUR HEADQUARTERS FOR PRODUCING POP-UP AND INTERACTIVE BOOKS, WHICH ARE SOLD TO PUBLISHERS ALL OVER THE WORLD.

POP-UP BOOKS.

RIGHT.

AND POP-UP BOOKS HAVE BEEN AROUND FOR A LONG TIME, HAVEN'T THEY?

THEY HAVE BEEN AROUND SINCE THE 1400'S, ACTUALLY.

AND WE JUST HAPPEN TO HAVE AN EXAMPLE OF ONE OF THE EARLIEST POP-UP BOOKS.

CAN WE TAKE A LOOK AT THAT?

THIS IS FROM 1584.

1584.

LOOK AT THIS, LUIS.

IT'S CALLED A VOVELL.

IT HAS TURNING DIALS.

AAAH.

IT WAS USED FOR SCIENCE.

SO THIS BOOK GOES BACK?

THIS WAS PUBLISHED IN 1584.

WOW!

NOW, IS THIS ONE OF THE EARLIEST KNOWN EXAMPLES?

THIS IS ONE OF THE EARLIEST KNOWN EXAMPLES.

THE ONLY OTHER ONE THAT WE KNOW OF THAT'S OLDER IS FROM 1476.

WE BETTER CLOSE THIS ONE UP.

I DON'T WANT TO-I'M GOING TO LET YOU CLOSE THAT ONE UP.

I'M AFRAID TO TOUCH IT.

NOW, WALLY, WHAT IS THIS WE'VE GOT OVER HERE?

WE'VE GOT THESE THINGS KIND OF ARRANGED IN ORDER, DON'T WE?

RIGHT.

THIS IS THE LOTHER MAGENDORPHER CIRCUS.

THIS IS THE MOST FAMOUS POP-UP PRODUCED IN 1880.

HE WAS A PUPPETEER IN GERMANY, AND HE STARTED-REALLY IS KNOWN AS THE FATHER OF THE POP-UP.

WOW!

LOOK AT THIS.

MODERN DAY.

THIS IS THE MOST COLLECTABLE POP-UP ANTIQUE TO DATE.

YEAH.

I GUESS WHAT WE'RE LOOKING AT ARE VERY COLLECTABLE.

VERY COLLECTABLE.

HOW MANY OF THESE ARE STILL AROUND?

WHAT WOULD YOU SAY: 20?

VERY FEW.

VERY FEW.

WELL, LET'S MOVE ON BECAUSE WE GOT A LOT OF POP-UPS TO SEE.

LOOK AT THIS ONE.

WHAT'S THE HISTORY OF THIS ONE?

THIS ONE-ACTUALLY, WALLY, YOU SHOULD EXPLAIN.

THIS IS AN ANONYMOUS PIECE.

WE JUST RECENTLY FOUND OUT WHO THE ILLUSTRATOR WAS.

IT'S ALSO PRODUCED IN GERMANY IN THE 1880S, AND WE THINK IT'S-- WE THINK IT'S ONE OF THE BEST ILLUSTRATIONS OF THAT PERIOD WITH CHILDREN AND ANIMALS INTERACTING.

SO THE GERMANS WERE GOOD AT THIS.

THE GERMANS WERE LEADERS IN THIS.

THEY WERE THE LEADERS OF THIS AND DOMINATED--THEY DOMINATED THE POP-UP WORLD MORE OR LESS UNTIL WORLD WAR I AND II.

LET'S GO AROUND TO THE OTHER SIDE BECAUSE WE'VE GOT ACTUALLY- ACTUALLY WE GOT POP-UPS ALL OVER THE PLACE HERE.

POPPING UP EVERYWHERE.

[LAUGHTER] NOW, THIS ONE IS INTERESTING.

WALLY, EXPLAIN THIS TO US.

LES MAGENDORPHER, AS I SAID, HE WAS A PUPPETEER.

AND BESIDES THE CIRCUS AND THE DOLL HOUSE, WHICH ARE FAMOUS, HE DID A WHOLE SERIES OF BOOKS WITH LIFELIKE MOVEMENT.

AAAAAH, LOOK AT THAT.

AND THIS IS-THIS IS-- THESE ARE GREAT.

ENCHANTE, MADAME.

ENCHANTE.

NOW, THIS DATES BACK TO-OH, LET'S LOOK AT THE DOG.

WHAT HAPPENS HERE?

OH.

[LAUGHTER] BOOM, BOOM, BOOM.

AND LOOK AT THE DOG'S MOUTH.

DO IT AGAIN BECAUSE LOOK, THE DOG'S MOUTH EVEN MOVES.

AND THE CAT'S HEAD.

AND THE CAT'S HEAD.

AND THE CAT'S HEAD.

YEAH.

OH, THESE ARE AMAZING.

NOW.

ACTUALLY, YOU SHOULD SHOW THE LAST PAGE.

[TOGETHER] >> OH, THE LAST PAGE.

LET'S TAKE A LOOK.

THIS IS VERY INTERESTING.

SEE, WE HAVE THE POOL PLAYER, WHICH IS GREAT.

AND ON THE BACK, WE SHOW HOW THE-- YOU SHOW IT WORKS.

NOW, THIS DATES BACK TO-- THIS IS ALSO FROM THE LATE 1800S.

THIS IS A BOOK WE MADE ABOUT HIM.

THAT THOSE-THEY'RE LIKE 1800.

1890.

NOW, WHAT ARE THESE?

THERE'S MICKEY MOUSE.

SO THAT'S--WE KNOW WE'RE TALKING ABOUT 1900S THERE.

1925, AND THESE WERE DONE POST-WORLD WAR I.

ALL OF THESE.

THIS WAS DONE IN CZECHOSLOVAKIA AFTER WORLD WAR II.

HMM-MM.

AND-- WELL, YOU CAN SPOT THEM RIGHT OFF THE BAT, CAN'T YOU?

YEAH.

HOW DOES THAT ONE WORK?

THIS ONE'S REALLY AMAZING THAT IT FLATTENS OUT INTO ONE BOOK.

WOW!

AND ALL OF THESE PIECES ARE DONE BY, YOU KNOW, THEY'RE GLUED BY HAND.

THIS IS A VERY COMPLICATED PROCESS.

AND LOOK HOW THIS ONE OPENS UP RIGHT OUT OF A--LOOKS LIKE A SCHOOLBOOK OF SOME SORT, DOESN'T IT?

CAN I CLOSE THIS?

I'M AFRAID TO.

CERTAINLY, ABSOLUTELY.

CLOSE IT.

IT'S A STORY BOOK FROM ENGLAND.

THAT THE BOKANO SERIES FROM ENGLAND.

LOOK AT THAT.

THAT'S JUST AMAZING STUFF.

AND THESE ARE TWO OF THE FIRST BOOKS THAT OUR COMPANY, MY PREVIOUS COMPANY DID IN THE 1960S WHEN WE STARTED THE MODERN REVOLUTION IN POP-UP BOOKS.

SO EVERY PAGE.

A LOT OF THEM JUST HAVE THE POP-UPS, AND THEY LITERALLY POP-UP WHEN YOU TURN THE PAGE.

DICK VAN DYKE.

[LAUGHTER] LOOK AT THIS DICK VAN DYKE POPPING UP.

THAT'S GREAT.

LOOK AT THAT.

THAT'S WONDERFUL.

NOW, WE HAVE--THESE ARE NEW POP-UPS.

THIS IS INTERESTING, LUIS, OVER HERE.

YOU'VE GOT THEM KIND OF GOING BACK AND FORTH SO WE CAN-- THOSE ARE PAGE TURNERS, SO PEOPLE CAN REALLY GET AN IDEA OF THE MOVEMENT THAT HAPPENS.

WHEN PEOPLE GO THE BOOK STORES AND THEY SEE THEM CLOSED, THEY HAVE NO IDEA REALLY WHAT GOES ON ONCE YOU OPEN THEM.

THIS HELPS TO SHOW PEOPLE.

LOOK AT THIS ONE OF THE HUMAN BODY.

LOOK HOW COMPLICATED THIS IS.

THAT'S ONE OF OUR BEST SELLERS OF ALL TIMES.

WOW!

IT HAS THREE OR FOUR DIFFERENT DIMENSIONS TO IT.

YES.

IT'S HIGHLY INFORMATIVE.

AND HERE ARE THE SHIPS.

SHIPS, I GUESS, HAVE ALWAYS BEEN FAVORITES OF POP-UP BOOKS.

IT'S A GREAT WAY TO SHOW HOW PAPER ENGINEERING CAN BE DONE.

AND WHAT IS THIS TURNING HERE?

THAT IS AN ITALIAN BOOK PRODUCED IN 18-1950, AND IT'S ONE OF THE MOST BEAUTIFUL POP-UPS EVER MADE.

I THINK YOU CAN SEE THE INTRICACY OF THE PAPERWORK AND THE- ALL OF THIS IS DONE IN ONE BOOK.

YES.

THIS ACTUALLY RIGHT HERE, THERE'S A SNAP THAT OPENS UP, AND WHEN YOU UNDO THE SNAP, IT CLOSES INTO A BOOK LIKE THIS.

NOW, LOOK AT THIS SKELETON OVER HERE.

NOW, THIS ISN'T A POP-UP.

IT IS A POP-UP.

[LAUGHTER] WHY NOT?

IT'S A POP-UP, UH, CHART.

IT'S A POP-UP CHART.

YEAH.

SO ANYTHING CAN BE CLASSIFIED AS A POP-UP THAT HAS DIFFERENT DIMENSIONS TO IT.

ACTUALLY, POP-UPS FALL INTO THE CLASSIFICATION OF MOVEABLE BOOKS.

AND MOVEABLE BOOKS ARE ANY TYPE OF BOOK THAT HAVE AN INTERACTIVE QUALITY TO THEM, PAGES THAT ARE CUT DIFFERENTLY, PAGES THAT MOVE, PANORAMAS THAT OPEN UP, ANYTHING THAT IS DIFFERENT FROM THE STANDARD FLAT BOOK THAT OPENS AND CLOSES.

I MIGHT ADD, IT'S SOMETHING THAT'S LABOR-INTENSE.

YOU SEE, ALL OF THESE HAVE TO BE MANUFACTURED OVERSEAS.

THERE ARE HUNDREDS OF SMALL PARTS THAT HAVE TO BE HAND-ASSEMBLED.

HMM-MM.

SO THAT CLASSIFIES THE INTERACTIVE BOOK.

NOW, YOU'VE BEEN MAKING THESE INTERACTIVE BOOKS.

LOOK AT ALL THESE.

I'M JUST LOOKING OVER THE SHOULDER WHILE WE'RE TALKING.

YOU'VE GOT-YOU'VE GOT THEM EVERYWHERE AROUND HERE.

YOU'VE BEEN MAKING THESE BOOKS AND SELLING THESE BOOKS FOR HOW LONG?

I'VE ACTUALLY BEEN IN THE BUSINESS FOR 40 YEARS.

OH, LOOK.

THIS IS A VICTORIAN DOLLHOUSE.

OH, MY GOSH.

AND IT OPENS UP LIKE THAT.

OH, MY GOSH!

THAT'S WHAT THESE ARE DOWN HERE.

THESE ARE WONDERFUL.

WE HAVE THE EDWARDIAN, AND WE HAVE A CASTLE BACK HERE.

AND THERE'S SOUND, TOO.

BOOK>> WE NEED TO GO TO THE MOON AND DO THE OTHER THINGS, NOT BECAUSE THEY ARE EASY, BUT BECAUSE THEY ARE HARD.

JOHN F. KENNEDY TALKING ABOUT GOING TO THE MOON.

SO YOU ACTUALLY HAVE SOUND.

WHAT HAPPENS WHEN YOU OPEN THIS UP?

WELL, YOU HAVE THE WHOLE HISTORY.

OH, LOOK AT THE MISSILE POPPING OUT HERE.

THE WHOLE HISTORY OF SPACE EXPLORATION.

OH, LOOK.

WHAT IS IT ABOUT POP-UPS THAT SO CAPTIVATES PEOPLE?

BECAUSE, I MEAN, IT OBVIOUSLY CAPTIVATES KIDS, BUT IT'S CAPTIVATING ME RIGHT NOW LOOKING AT IT.

I THINK WHEN YOU--I THINK WHEN YOU ARE ACTUALLY ABLE TO INTERACT WITH SOMETHING, IT ENGROSSES YOU MORE.

YEAH.

YOU CAN PARTICIPATE IN THE ACTUAL BOOK AS OPPOSED TO JUST READING IT AND BEING OBJECTIVE, YOU CAN BECOME PART OF THE EXPERIENCE BY READING IT.

IT'S REALLY JUST-I MEAN, I-PARDON THE PUN, IT JUST POPS OFF THE PAGE.

IT COMES AT YOU.

IT GIVES YOU A SENSE OF WHOLE OTHER DIMENSION.

YOU CAN'T IGNORE IT, EXACTLY.

IS THIS HOW YOU GOT HOOKED, WALLY, 40 YEARS AGO?

YES.

YES, I DID.

AND THAT IS THE NEW SPACE STATION IN THE SKY.

SO YOU SAW SOME OF THESE OLD BOOKS 40 YEARS AGO.

IT KIND OF CAUGHT YOUR FANCY?

THAT'S RIGHT.

AND YOU SAID, "HEY, WHY AREN'T I MAKING SOME OF THESE THINGS?"

THAT'S RIGHT.

SO WE'RE NOW PRODUCING AND SELLING BOOKS TO PUBLISHERS IN 17 COUNTRIES ALL OVER THE WORLD.

YEAH.

AND WHEN I TALKED TO YOU ON THE PHONE, DIDN'T YOU TELL ME THAT SANTA MONICA WAS THE POP-UP CAPITOL OF THE WORLD?

YES, IT IS.

NOW, THAT'S A LITTLE KNOWN FACT ABOUT SANTA MONICA.

WE'RE THE POP-UP CAPITAL.

YOU ARE.

NOT ONLY BECAUSE OF BOOKS, BUT BECAUSE OF COMMERCIAL MAGAZINE INSERTS.

HMM-MM.

AND I HAVE A COUPLE OF THEM IF YOU WANT TO SEE THEM?

WELL, SURE.

WE MIGHT AS WELL LOOK AT THEM.

AND WHILE YOU'RE PULLING THOSE OUT, I WANT TO LOOK AT THIS AMAZING PEEP SHOW.

PEEP SHOW.

OH, LOOK AT THIS.

THIS IS AN ADVERTISEMENT?

THAT WAS AN TRANSAMERICA AND TIME MAGAZINE.

5 1/2 MILLION COPIES.

5 1/2 MILLION COPIES.

LET'S CLOSE THAT UP AND THEN OPEN IT BACK UP AGAIN, BECAUSE IT'S SO MUCH FUN TO OPEN THEM.

THAT'S PART OF THE FUN OF IT IS WHEN YOU OPEN IT UP.

IT HAS THE MOVEMENT.

YEAH.

AND THERE'S THE TRANSAMERICA BUILDING.

WOW.

NOW, WAIT A MINUTE.

HOW'S THIS DOLLAR BILL A POP-UP?

THIS IS ANOTHER SOUND.

OH, NOW, THIS IS A SOUND.

A SOUND?

HMM-MM.

HI, OVER HERE.

IT'S ME.

MOST PEOPLE ARE SURPRISED TO LEARN HOW FAR THEY CAN STRETCH.

IT'S GEORGE WASHINGTON TALKING.

BECKONING YOU FOR THE DOLLAR.

I'M NOT SURE I UNDERSTAND THAT ONE, BUT THAT'S OKAY.

OH, WAIT A MINUTE.

HERE'S ONE FOR TRUCKS-DODGE TRUCKS.

AND YOU OPEN IT UP, AND THERE THE TRUCK POPS RIGHT OUT.

THAT'S IAOCOCA'S TRUCK.

LET'S DO THAT ONE AGAIN FOR LUIS SO HE CAN SEE IT.

LET ME JUST TUCK THAT UP.

I DON'T WANT TO-- SO IT CLOSES.

THERE YOU GO, AND THEN YOU JUST OPEN IT UP, AND IT POPS RIGHT OUT.

AND YOU CAN LOOK IN THE HOOD HERE.

CAN YOU GET THAT, LUIS?

OH, YEAH.

LOOK AT THAT.

PUT THE HOOD DOWN AND THEN BRING IT RIGHT BACK UP.

THERE'S ALSO SOME OF OTHER LITTLE PIECES.

HERE THE DOOR OPENS.

AND YOU GET THE- --IDEA OF THE FLAT BED.

WHAT YOU COULD PUT IN THE- WHAT COULD PUT IN THE FLAT BED.

SO THIS HAD TO BE MADE BY HAND AS WELL.

IT WAS A MAGAZINE INSERT.

BUT YOU HAVE TO KEEP IN MIND THAT THESE ARE FOLDED AND GLUED BY HAND.

SO YOU THINK 5 1/2 MILLION COPIES OF THIS TRANSAMERICA WERE CIRCULATED, YOU HAVE TO REALIZE THAT 5 1/2 MILLION WERE MADE BY HAND TO GO INSIDE OF THE-- WAIT A MINUTE.

WAIT A MINUTE.

THAT'S WHAT'S SO INCREDIBLE.

5 1/2 MILLION ARE MADE BY HAND?

EVERY POP-UP IS MADE BY HAND.

THAT'S WHY THEY'RE SO SPECIAL.

THAT'S RIGHT.

HOW COULD YOU PHYSICALLY DO THAT?

HOW MANY LITTLE POP-UP WORKERS DO HAVE?

NO WONDER SANTA MONICA-- WE HAVE A LOT OF ELVES.

NO, REALLY.

MY GOSH!

WE DEAL WITH PRINTERS IN CHINA, COLUMBIA AND, UH, SINGAPORE, INDONESIA.

YOU'RE KEEPING PEOPLE BUSY ALL OVER THE WORLD.

AND WE HAVE AS MANY AS 5,000 WOMEN ARE OUT THERE DOING THIS ASSEMBLY WORK.

AND WOMEN HAVE MORE DEXTEROUS HANDS, SO THAT'S WHY THEY END UP DOING IT BECAUSE THEY CAN FOLD AND GLUE BETTER.

I'VE GOT TO LOOK IN HERE BEFORE WE LEAVE.

AMAZING PEEP SHOW BOOKS.

THESE AREN'T X-RATED, ARE THEY?

HA.

NO.

THEY'RE NOT.

OH, MY GOSH.

LOOK IN THERE.

NOW, HOW OLD IS THIS ONE?

THAT'S THE GREAT EXHIBITION OF 1851 IN LONDON.

WOW.

IT'S ONE OF THE FIRST WORLD EXPOSITIONS.

AND THE SECOND TIER IS THE CORONATION.

OH, DOWN AT THE BOTTOM?

UH-HUH.

OH, BOY.

AND THIS GOES ALL THE WAY.

YOU'RE LOOKING-- THIS PROBABLY GO-- THESE EACH PROBABLY GO ABOUT THIS FAR.

THIS IS AMAZING.

ONE SHEET-DIE CUT AFTER THE OTHER.

THIS IS AMAZING.

THESE WERE 18TH CENTURY, 17TH CENTURY.

YOU REALLY DO HAVE, I MEAN, YOU LOOK AROUND HERE.

THIS IS A, THIS IS A MUSEUM.

THIS IS--THIS IS WONDERFUL.

ACTUALLY, WE ARE A MUSEUM.

WE HAVE A MUSEUM HOUSE WITHIN OUR OFFICES.

I CAN TAKE YOU THROUGH REALLY QUICK, YEAH.

REALLY?

IT'S PRETTY NIFTY.

[LAUGHING] ALL RIGHT, BECAUSE THIS IS JUST THE BEGINNING.

DO YOU HAVE YOUR TICKET, THOUGH?

DO I HAVE A TICKET TO GO TO THE MUSEUM?

ALL RIGHT.

I'LL GIVE YOU A GOLDEN PASS.

ALL RIGHT.

I'LL GET THE GOLDEN PASS.

ALL RIGHT.

WE'RE OFF.

ARE YOU GOING TO LOOK AT ONE OF OUR LITTLE TRAINS HERE?

WELL, SURE.

LET'S LOOK AT THIS.

I CAN TELL YOU STILL GOT IN YOUR BLOOD, DON'T YOU?

OH, YEAH.

LOOK AT THIS, LUIS.

THIS IS A THOMAS.

THOMAS IS, YOU KNOW, AN INTERNATIONAL, FAMOUS INTERNATIONAL.

SO IT'S A POP-UP-- AND IT'S A TOY.

AND IT'S A TOY.

SO WE'VE GOT MOVEMENT.

WE'VE GOT SOUND, AND ALL THIS IS PART OF- A BOOK.

A BOOK.

ALL ABOARD WITH THOMAS.

IT FOLDS UP.

AND THE STORY RIGHT THERE.

BOY.

THIS IS AMAZING.

THIS IS QUITE WONDERFUL.

WE COULD SPEND THE WHOLE DAY RIGHT HERE.

YOU'RE GOING TO TAKE ME TO THE MUSEUM.

I'LL GIVE YOU A QUICK WALK-THROUGH SO YOU CAN SEE-- I'LL MEET YOU BACK LATER SOMEWHERE.

RIGHT.

GOOD.

WE'RE OFF.

I'VE GOT MY TICKET TO GO WITH YOU TO THE MUSEUM.

WE'RE LEAVING THE POP-UP FIRST ROOM TO GO TO THE POP-UP MUSEUM.

THAT'S RIGHT.

WE'RE OFF.

LET'S GO.

OKAY.

DEVON, WE ARE NOW COMING INTO--YOU CALL THIS YOUR MUSEUM, AND IT IS KIND OF THE FORMAL.

THIS IS THE FORMAL MUSEUM.

IT'S HOUSED WITHIN OUR ADMINISTRATIVE OFFICES.

HENCE, IT'S BY APPOINTMENT ONLY, BUT IT IS A MUSEUM THAT SHOWS THE WHOLE HISTORY TIMELINE OF POP-UP BOOKS.

STARTING WITH ANTIQUE-THEY WERE CALLED ANTIQUE MOVEABLES.

MOVABLES.

1476 TO 1908.

THAT'S WHAT'S IN THIS CASE.

AND YOU HAVE THESE WONDERFUL GLASS CASES.

NOW, WHEN YOU TALK ABOUT PEOPLE CALLING IN FOR TOURS, PRIMARILY YOU HAVE A LOT OF SCHOOL GROUPS COMING THROUGH HERE.

YES.

I ACTUALLY DO A LOT OF CHILDREN-SCHOOL GROUPS COMING THROUGH.

THEY'RE CALLED FIELD TRIPS.

AND WE BREAK THEM INTO THREE PARTS.

AND ONE THIRD OF THE GROUP COMES TO THE MUSEUM.

I EXPLAIN THE HISTORY OF POP-UPS AND THE TIMELINE.

ANOTHER THIRD IS IN THE CONFERENCE ROOM.

AND THEY PLAY WITH ALL THE BOOKS AND THEY GO CRAZY.

AND THEN-NOT LITERALLY, AND THEN THE THIRD GROUP IS TAUGHT HOW TO MAKE POP-UP GREETING CARDS, ACTUALLY.

AND THEY DO A HANDS-ON, AND THEY TAKE LITTLE GREETING CARDS HOME WITH THEM.

THEY LOVE IT.

SO, IT'S A WHOLE IMMERSION INTO THE HISTORY OF POP-UPS AND HOW THEY WORK, HOW TO MAKE THEM YOURSELF.

HOW TO MAKE THEM.

WE HAVE PAPER ENGINEERS.

THAT'S WHAT THEY'RE CALLED.

PEOPLE WHO MAKE THESE ARE CALLED PAPER ENGINEERS.

TEACHING THEM HOW TO DO A BASIC POP-UP BOOK.

WELL, WE'RE GOING TO PUT THE NUMBER ON THE SCREEN RIGHT NOW WHERE TEACHERS AND PARENTS CAN CALL AND SET UP-- HOW BIG ARE THE GROUPS WHEN THEY COME THROUGH HERE?

GENERALLY, GROUPS OF 30, PROBABLY.

THEY BREAK THEM INTO TEN EACH.

SOMETIMES WE DO BIGGER.

IT JUST-WE PREFER 30.

IT'S GETS A LITTLE CONGESTED WITH A LOT OF CHILDREN.

SO THIS IS PROBABLY THE QUIETEST TOUR.

MUSEUM.

YES.

WITH ME AND LUIS.

OH, NO.

I DON'T THINK SO.

I MEAN, WE'RE QUIET COMPARED TO THE KIDS.

ACTUALLY, CHILDREN ARE VERY QUIET WHEN YOU ASK THEM TO BE.

ARE THEY?

YES.

THIS IS A SMALL TOUR IN COMPARISON.

WE'RE UNDER CONTROL.

WE HAVEN'T BEEN JUMPING UP AND DOWN AND YELLING.

SURE.

YOU'VE BEEN JUMPING UP AND DOWN.

WELL, I HAVE.

IT'S VERY EXCITING.

IT IS AN EXCITING PLACE.

AND HERE ALL OF THE, YOU KNOW, GLASS CASES HERE WITH ALL OF THESE WONDERFUL, WONDERFUL--THESE ARE-- AND SOME OF THESE ARE WORTH THOUSANDS AND THOUSANDS OF DOLLARS ACTUALLY.

THEY'RE REALLY OLD.

THEY'RE REALLY BEAUTIFUL.

THESE WERE MADE BY HAND, BUT THEY'RE ALSO AT THAT TIME, THEY WERE CUT BY HAND.

EVERYTHING WAS DONE BY HAND.

LOOK AT THIS ONE.

OH, MY GOSH.

AND THAT'S A ACTUAL STONE USED IN THE STONE LITHOGRAPHY BACK THEN.

AND IT'S SO HEAVY.

YOU THINK HOW LABOR- INTENSIVE IT WAS BACK THEN.

LOOK AT THIS ONE 1891.

THIS WAS DONE ON A CARVED ON A STONE.

EXACTLY, AND THEY PRESSED THEM INTO THE PAGE.

SO, IT JUST SO MUCH WORK.

WOW.

THIS IS AMAZING.

YOU KNOW WHAT?

I DON'T THINK-- I KNOW I DIDN'T KNOW UNTIL YOU ALL CONTACTED ME THAT THIS EVEN EXISTED, MUCH LESS THAT IT WAS GOING ON HERE IN SANTA MONICA.

I KNOW.

ACTUALLY, IT'S A-IT'S NOT A SECRET.

THERE ACTUALLY ARE A LOT OF COLLECTORS OUT THERE.

THERE'S SOMETHING CALLED THE MOVEABLE BOOK SOCIETY WHERE THERE ARE 300 PEOPLE WHO BELONG TO IT WHO ARE AVID COLLECTORS AND MAKERS.

REALLY?

WELL, THEY PROBABLY ALREADY KNOW ABOUT THIS, DON'T THEY?

THEY DO.

THERE'S A LOT TO KNOW, BUT THEY- BUT I MEAN, ABOUT THIS--THE EXISTENCE OF THIS PLACE?

THEY KNOW ABOUT US.

ABSOLUTELY.

WE'RE PRETTY WELL-KNOWN.

WALLY IS THE PIONEER OF POP-UP BOOKS.

HE'S KIND OF-HE'S THE KING.

HE'S RESPONSIBLE FOR THE WHOLE REBIRTH OF POP-UP BOOKS IN THE WORLD.

HE STARTED THE WHOLE MARKET, REALLY.

REALLY?

THERE WASN'T VERY MUCH BEING MADE BEFORE HE STARTED HIS COMPANY.

OH, THERE HE GOES RIGHT BEHIND US.

I HEARD-YOU SNUCK IN ON US.

YOU'RE OPENING UP.

HE'S POINTING.

THE FIRST TALKING BOOK.

LOOK AT THIS.

[SQUEALING] OH, MY GOSH.

HOW OLD IS THAT?

1892.

OH, MY GOSH.

AND HERE THEY DIDN'T HAVE PLASTIC, SO THEY MADE THOSE PULL TABS OUT OF IVORY.

SO IT WASN'T EVERY KID ON THE BLOCK THAT HAD- HOLD THAT ONE OUT ONE MORE TIME.

IT'S VERY VALUABLE.

[SQUEALING] I THINK THAT'S SUPPOSED TO BE A GOAT.

[LAUGHING] OH, MY GOSH.

WELL, THIS IS FASCINATING.

WE'VE TAKEN THE TOUR OF THE OLD BOOKS, TALKED A LITTLE BIT ABOUT THE NEW ONES, BUT WE STILL HAVE A FEW MINUTES LEFT.

AND WE'RE NOW LEAVING THE TWO OF YOU.

ALTHOUGH, I HAVE A FEELING WALLY DOES SHOW UP FROM TIME TO TIME.

HE POPS UP EVERY NOW AND THEN.

AND WE'RE GOING TO GO THE PART, BECAUSE YOU HAVE A WHOLE FLOOR HERE WHERE THEY'RE ACTUALLY GRAPHICALLY LAYING OUT AND DESIGNING AND PUTTING TOGETHER TODAY'S POP-UP BOOKS.

YES.

WE STILL ARE THE LEADING CREATOR OF POP-UP BOOKS IN THE WORLD, SO WE STILL MAKE THEM.

ALL RIGHT.

WE'RE ON OUR WAY.

OKAY.

OKAY.

NOW WE'VE HOOKED UP WITH LANETTE RUSHACK, WHO IS THE CREATIVE DIRECTOR HERE.

AND WE HAVE COME TO A PART OF THE COMPANY-THIS IS VERY INTERESTING HERE.

IT HAS A CREATIVE FEEL TO IT-- YES, IT DOES.

--BECAUSE THERE'S A LOT OF CREATIVITY GOING ON AROUND HERE.

THIS IS WHERE IT ALL HAPPENS.

AND THERE'S ONE OF THE CREATIVE GUYS WALKING RIGHT THERE.

WE'RE GOING TO BE SEEING YOU LATER?

OH, YES.

WITH THAT SHIRT, YOU CAN TELL HE'S CREATIVE.

YES.

YOU CAN TELL HE'S A DESIGNER, RIGHT.

THERE'S WALLY AGAIN.

HI, WALLY.

HI, WALLY.

WALLY ROAMS AROUND, DOESN'T HE?

HE DOES.

HE CHECKS ON EVERYBODY.

WELL, HE'S THE PRESIDENT AND HEAD GUY.

OKAY.

HERE'S OUR GUY WITH THE HAWAIIAN SHIRT DOWN HERE.

THIS IS JIM.

OH.

NOW, YOU ARE THE MOST CREATIVE PERSON THAT WE HAVE SEEN HERE ALL DAY.

WELL, THANK YOU VERY MUCH.

THIS IS AN ARTISTE RIGHT.

YES, I AM.

I AM THE SENIOR CREATIVE PERSON.

AH.

INTRODUCE YOURSELF.

MY NAME IS JIM DEASING.

AND TELL US WHAT YOU'RE WORKING ON BECAUSE THIS IS FASCINATING.

WELL, RIGHT NOW I'M WORKING ON A WIZARD OF OZ POP-UP BOOK.

THAT'S FROM THE FILM CLASSIC, SO ALL THE IMAGES ARE FROM THE ACTUAL FILM.

SO THIS IS THE-IS THIS THE?

THIS IS A DUMMY BOOK HERE THAT WE'VE CREATED.

IT'S IN-IT'S NOT IN FINISHED FORM.

THE HOUSE IS FLYING AWAY.

AND RIGHT NOW I AM PAINTING UP A STORM.

I'M TRYING TO MAKE THIS STORM FIT MORE INTO THE BACKGROUND.

PAINTING UP A STORM.

PAINTING UP A STORM.

THAT'S WHAT YOU SEE ON HIS COMPUTER SCREEN.

OH, LOOK.

LOOK AT THIS, LUIS.

SO YOU'RE-SO THAT IS THIS PIECE RIGHT HERE.

THIS, RIGHT HERE.

AND THE XEROX IS VERY DARK, BUT I CAN SEE THE ACTUAL COLOR ON THE SCREEN.

SO, WHAT IS YOUR JOB, EXACTLY?

MY JOB HERE IS DESIGNER.

I DESIGN THE POP-UP BOOKS.

I'M KIND OF A COORDINATOR.

I COORDINATE WITH THE ENGINEERS THE WRITERS AND THE ILLUSTRATOR.

ILLUSTRATOR.

YEAH.

SO YOUR JOB IS TO GET THAT TORNADO FIXED RIGHT AND-- WELL, I KEEP THE TORNADO FROM HAPPENING.

I-I-IF YOU KNOW WHAT I MEAN.

NO.

I DON'T KNOW WHAT YOU MEAN.

WHAT DO YOU MEAN?

I'M NOT SURE I KNOW WHAT YOU MEAN.

THIS IS ALL A TEAM HERE.

AHHHH.

THIS IS A BIG TEAM.

AND AS LONG AS THE TEAM WORKS, THE TORNADO DOESN'T GET OUT OF CONTROL.

OHHHH.

OKAY.

I'M GETTING IT.

I'M UNDERSTANDING IT NOW.

BUT HERE TODAY YOU ARE WORKING TO MAKE THE TORNADO WORK.

I'M MAKING THIS TORNADO WORK BETTER FOR ME.

I'M NOT HAPPY WITH WHAT I'M SEEING RIGHT NOW.

YOU DON'T LIKE IT BECAUSE WHAT?

IT'S GOT TOO MANY BENDS IN IT?

NO.

I JUST DON'T LIKE THE WAY IT'S HITTING THE HORIZON LINE HERE.

SO, SO, I'M MAKING SOME ADJUSTMENTS TO THE SHAPE HERE SO THAT IT'S NOT SO EXTREME.

YEAH.

I GOT YOU.

WELL, THIS HAS GOT TO BE A FASCINATING, FASCINATING JOB FOR YOU.

YES, IT IS.

AND IT'S ONE OF THOSE OBSCURE JOBS, ISN'T IT?

UH, I THINK SO.

POP-UP, UH.

POP-UP BOOK DESIGNER.

YEAH, YOU DON'T RUN AN AD FOR A POP-UP BOOK DESIGNER EVERY DAY.

HOW DOES THAT GET IN YOUR BLOOD BECAUSE I KNOW IT'S IN WALLY'S BLOOD.

UH, I MARRIED WALLY'S DAUGHTER.

YOU DID NOT!

YEAH.

I DID.

OH, MY GOSH.

OH, MY GOSH.

NO WONDER YOU'RE THE SENIOR GUY HERE!

CONGRATULATIONS.

THANK YOU.

SMART GUY.

QUICKLY HERE.

HAVE YOU SEEN THIS ONE?

NO.

THIS IS ONE WE DID LAST YEAR, AND I WORKED VERY CLOSELY WITH THE HARLEY DAVIDSON PEOPLE.

BUT THIS HAS A SOUND CHIP IN IT.

[VAROOM] DO IT.

OH, THERE IS GOES.

AND THIS IS THE ACTUAL SOUND FROM A HARLEY DAVISON MOTORCYCLE.

LET'S OPEN IT UP.

AND WE WENT INTO THE ARCHIVE.

AND THIS IS THE DIFFERENCE BETWEEN A COMP BOOK AND A FINISHED BOOK.

YOU CAN SEE THE COLOR IS A LOT BRIGHTER.

LOOK AT THE WORK YOU'VE DONE HERE.

THESE ARE ALL BIKES THAT WE PHOTOGRAPHED IN THE STUDIO, AND THEN THE PHOTOGRAPHS CAME FROM THE ARCHIVE-THE HARLEY DAVIDSON ARCHIVE.

OH, THIS IS MAGNIFICENT.

SO THIS IS REALLY A LOT OF-THIS WAS A VERY FUN PROJECT.

IT'S A CLASSIC.

YES, IT IS.

SO EVEN THOUGH YOU DID MARRY THE BOSS'S DAUGHTER, YOU'LL QUALIFIED TO HOLD THIS JOB.

AND HE STILL HAS TO WORK VERY HARD.

I'M DEFINITELY QUALIFIED.

AND HE STILL HAS TO WORK.

THAT'S RIGHT.

NICE TO MEET YOU.

NICE TO MEET YOU.

THIS IS WONDERFUL, WONDERFUL WORK.

WELL, THANK YOU.

AND IT'S NICE TO HAVE YOU HERE.

OKAY.

WE GOT EVERYBODY GATHERED AROUND HERE.

THIS HAS BEEN A WONDERFUL, WONDERFUL TOUR AND A VERY INTERESTING-- THIS IS A BIT OF PUBLISHING HISTORY THAT I REALLY DIDN'T KNOW ANYTHING ABOUT.

THE NAME OF THE COMPANY, AGAIN, IS- INTERVISUAL BOOKS.

INTERVISUAL BOOKS, AND YOU ARE CARRYING ON THIS WONDERFUL TRADITION THAT STARTED BACK IN THE 1400S-- ABSOLUTELY.

--OF MAKING THESE POP-UP BOOKS AVAILABLE TO EVERYBODY TO ENJOY AND LEARN FROM AND JUST HAVE A GOOD TIME LOOKING AT.

THIS HAS BEEN A WONDERFUL EXPERIENCE FOR ALL OF US.

WE PUT THE NUMBER ON THE SCREEN SO THAT YOU COULD HAVE ALL THE KIDS COME BY.

[LAUGHTER] TAKE THE TOUR.

HERE'S THE YOUNG LADY WHO'S RESPONSIBLE FOR GETTING YOU TO COME HERE.

THANK YOU.

YEP.

ACTUALLY, YOU WROTE THE FIRST LETTER.

I DID.

I DID.

ABSOLUTELY.

WELL, YOU GOT US HERE.

THANK YOU.

I WANTED YOU HERE.

WE'RE GLAD TO BE HERE.

IT'S BEEN A WONDERFUL DAY.

HERE IN SANTA MONICA, THE POP-UP CAPITAL OF THE WORLD.

GOODBYE, EVERYBODY.

[CROWD CHEERING AND CLAPPING] SO YOU SAW SOME OF THESE OLD BOOKS 40 YEARS AGO?

IT KIND OF CAUGHT YOUR FANCY?

THAT'S RIGHT.

AND YOU SAID, "HEY, WHY AREN'T I MAKING SOME OF THESE THINGS?"

THAT'S RIGHT.

SO WE'RE NOW PRODUCING AND SELLING BOOKS TO PUBLISHERS IN 17 COUNTRIES ALL OVER THE WORLD.

CAPTIONING EQUIPMENT DONATED BY LLOYD RIGLER AND CAPTIONING PERFORMED BY RAPIDTEXT, NEWPORT BEACH, CA.

VISITING WITH HUELL HOWSER IS MADE POSSIBLE BY A GENEROUS GRANT FROM THE RALPH M. PARSONS FOUNDATION.