♪♪ ♪♪ FERNANDO: When I came here it might've been 25,000 Latinos in southern Nevada.

49 years later there are 720,000 Latinos residing in southern Nevada.

♪♪ JOANNA: 1 in 6 Nevada voters is Hispanic.

YVANNA: A lot of folks really think of Vegas as a big city, booming lights.

♪♪ But it's really a small town in a lot of ways.

The gaming industry is the largest source of revenue for the state.

There are a lot of Latinos who work in the casinos.

JON: Nevada's been a swing state for a while because we're a melting pot.

You have this huge Hispanic population.

Latino vote here wasn't even talked about even as recently as say 10 years ago.

But it's gradually gotten bigger and bigger and bigger.

♪♪ The percentage of the electorate that the Hispanic vote turns out to be is going to be very important.

Good to see you.

Welcome to our show.

When we started our radio show, I used to get calls from the audience saying "You know, you are a traitor."

They would tell me, "You're a traitor.

You're supposed to be Democrat."

Welcome to our show.

Glad to be here, thank you Jesus.

Thank you very much for being here.

What have you done in the last two years that is good for the people of District 4 which by the way a lot of them are Hispanics.

Absolutely.

Almost 30%.

You know I've been a small business owner myself.

There's the assumption that because you're a Latino you are going to be a Democrat.

And that is just not the case.

The number one issue among Latinos right now is surprisingly not immigration reform, but it is the economy and jobs.

Every Latino knows somebody that is in the situation of being here illegally.

Immigration Reform is important but not the number one issue.

Jobs, the economy, education, healthcare, those are really things that Hispanics care about because those are things that pertain to their family and their everyday life.

I'm pretty sure I don't have e-mails for them.

Do you by any chance have those or do I need to ask Cresent?

My mom had me when she was 16 years old.

And she never felt bad for herself.

She never felt like she was the victim.

And she always worked really, really hard and she had a theory that if you work hard you can do whatever you want and you never take a handout.

And I think the Republican party reflects those values and I've been drawn to it ever since.

JON: Congressman Hardy's running against Ruben Kihuen in the Congressional District 4.

The core of it is in the urban core of Las Vegas and North Las Vegas.

A very heavily minority population.

JOANNA: The Hispanic population in Congressional District 4 which is our District is 30% Latino.

Definitely could be the group that tips the balance and Hispanics have made it very clear that their voice will be heard.

And we're here to be a part of that conversation.

MALE: Are you all registered to vote?

MALE: Yes we are.

Thank you sir.

There's about 100,000 Latinos that have not been registered yet to vote.

In the past, most Latinos have been registered Democrats.

But in the last election in 2014 we did notice it shift to be independent.

Those are the ones that both sides are going to be after to bring to their party.

♪♪ MALE: I'm going to introduce our Congressman who knows how important education in the business community is.

Congressman Joe Heck.

[applause] I've been honored to serve the Third Congressional District now for six years.

JON: Joe Heck is a Congressman from Southern Nevada.

He's running against Catherine Cortez Masto who could be the first Latina ever elected to the US Senate.

So that's going to be very, very important in the Latino community.

MALE: The race for Harry Reed's Senate seat is getting ugly.

JON: This is arguably the most important Senate race in the country.

It could determine control of the US Senate.

It's just going to get worse from here on in.

JESUS: He doesn't need to win 50% of the Latino vote, but he does need a certain percentage to make it through.

♪♪ JON: Joe Heck is not your normal Republican in the sense that he has tried outreach to the Hispanic community.

Hey, how are you doing?

Good, and you?

Good.

How long have you worked here.

JON: But Donald Trump has made that very, very difficult for them with his rhetoric.

I think their attitude is let's try to stanch the bleeding if we can.

In other words, we don't think we're going to get to winning the Hispanic vote, but we can't lose It 75-25.

If we don't invest in the education of our children today, we will not have the leaders of tomorrow.

As Republicans, the more that we show up the more people that we discover share our values.

And having an incubator here-- JON: Latino's have increased as a percentage of the electorate and the Democrats have very skillfully tapped into it.

[cheering] JON: The Culinary Union is the best turnout operation of Latino voters.

YVANNA: We really see 2016 as a year to really make sure that our members are organized and understand how important it is to elect Democrats who will fight with us.

[cheering] Good morning!

Happy Election Day.

We said we wanted to spend the summer doing voter registration and also preparing our members to lead us into the 2016 fight.

We did 2,000 plus votes during early vote.

We set a goal and we crushed it.

Today we're going to do it again.

So let's break out into our teams and let's win this thing.

[cheering] YVANNA: Getting people involved who have never really felt included in the political process before that builds to the next generation of voters, of organizers, of leaders.

And to me that's exciting.

[cheering] Today is game day.

Because I'll tell you what, this election might come down to the last vote.

So I'm asking that today you work hard.

Because tonight we will celebrate and tomorrow we will rest and we will dance a little bit too.

FEMALE: Yes.

God Bless you.

[applause] ♪♪ YVANNA: I don't think anything beats personal contact.

And I think people are itching to feel like they have a voice in the political process.

♪♪ FEMALE: I'm looking for Mark Zimmerman.

MALE: Yes.

YVANNA: So we will do all of that through the fall and then hopefully be victorious in November and flip Nevada to be a blue state again.

MALE: Nice meeting you.

Have a good day.

Thank you.

Would you be willing to share your email address with us so we can send you more information about the Joe Heck campaign?

Okay well thank you for your time today and have a great day.

You can say for example economy, immigration, national security, whatever you feel is most important to you.

I think a lot of Hispanics see us as something we're not.

You guys are the backbone and the success of a campaign.

So maybe they see us as we're all rich, we're all white and we're all old.

But that's not the case.

MALE: 1, 2, 3.

Thank you.

MALE: Thank you.

All right time to hit the streets.

Don't get overheated.

♪♪ WILL: One of the barriers that we face is trust.

♪♪ Republicans can't show up a few months before an election and just expect people to vote for them.

♪♪ They say today it's about 114 degrees.

That's cool enough; I'm thinking about going on a sleigh ride.

JESUS: Republicans are doing a poor job reaching out to Latinos.

For so long they have just neglected the Latino community.

Apparently we have another one that's not home today.

And I think that can be fixed.

♪♪