Homegoings
Public media funding cuts and the future
Season 4 Episode 9 | 53m 5sVideo has Closed Captions
The Vermont Public CEO on public media funding cuts and the future.
In this episode, Vermont Public CEO Vijay Singh sat down with Homegoings host Myra Flynn just two days after Vermont Public eliminated 15 positions and changed two full-time positions to part-time as a direct result of the loss of federal funds. This is their conversation. Homegoings is a show that invites you to eavesdrop on candid conversations that challenge what you think.
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Homegoings is a local public television program presented by Vermont Public
Sponsored in part by the Rutland Regional Medical Center and the Vermont Arts Council
Homegoings
Public media funding cuts and the future
Season 4 Episode 9 | 53m 5sVideo has Closed Captions
In this episode, Vermont Public CEO Vijay Singh sat down with Homegoings host Myra Flynn just two days after Vermont Public eliminated 15 positions and changed two full-time positions to part-time as a direct result of the loss of federal funds. This is their conversation. Homegoings is a show that invites you to eavesdrop on candid conversations that challenge what you think.
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How to Watch Homegoings
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Learn Moreabout PBS online sponsorship-If you told, teenage Vijay -that he would be -the CEO of any company, -He would have -thought you were lying.
-And, -I never really expected to -I never I never chased -this position.
-In August of last year, -Vermont Public, -my organization, -got a new CEO, Vijay Singh.
-He came to us -by way of two public -radio stations -in California LAist, formerly -KPCC in Los Angeles, -and most recently -Capital Radio, known as Cap -radio in Sacramento.
-And in full disclosure, -!I was part of a group of staff -that advised -our board of directors -when they made the hire.
-I think -just from the day I met you, -I was just been like, -wow, he's got so much vision.
-And I don't know how the hell -we're going to get there, -but I like the way -this guy's talking about it.
-This is Vijays -!first time being a CEO, though -he has had a hand -in ushering companies -through times of deep change, -including digital transitions -at those radio forward -organizations.
-!He also learned how to quickly -put out some fires -in that most recent job -!as chief operating and content -officer at Cap radio.
-Quite frankly, -they, had really bad -financial mismanagement.
-In addition to that, -previous GM is accused -of stealing some money -from the organization.
-So it was a, combination -of really, really bad things.
-And that really -I learned how quickly, -I was good at running, -a large institution.
-And helping an organization -out of crisis.
-that was, -kind of the first time -where I ever thought, -oh, maybe this, like, -senior leadership thing -is, is a good fit for me.
-Yeah, Vijay -!kept on that leadership course -and made his way -to Vermont public.
-But just nine months -into his tenure.
-Things took a turn.
-President Trump issued -an executive order overnight -instructing the Corporation -for Public Broadcasting -to halt all funding for PBS -and NPR, back federal -funding for public media.
-1.1 billion -for public broadcasting.
-That's all of the funding -for the next two years -media stations around -the country are waking up -to a new reality.
-Vijay and I spoke on August -29th, 2025, -and two days before this -interview, Vermont Public -eliminated 15 positions -at the organization -and shifted two full time -roles to part time.
-Those cuts amounted to a 14% -reduction -!in Vermont public's workforce.
-In an interview -after the announcement, -Vijay said that the layoffs -were a direct result -of the loss of federal funds.
-!It's been a time of heartbreak -for all of us, -to say the least.
-I wanted to -sit down with Vijay because, -well, he's the guy in charge -through all of this.
-The guy who has to answer to -and for all of this change.
-And I had some broader -questions as well about PBS, -NPR and its member stations -finding themselves -on the bad side -of our current administration -about what -the future looks like, -not just for our station, -but like news writ large.
-And of course, -when it comes to our station, -I had some direct questions -for Vijay as well.
-do you have any final words -for those -!who have lost their their jobs -right now?
-From Vermont Public, -this is Home Goings, -a show -that invites you to eavesdrop -on candid conversations -!with people who will challenge -what you think you know.
-I'm IRA Flynn.
-Today, a conversation -with Vermont Public CEO -Vijay Singh -about how he's responding -at our station -to the recent cuts -to federal funding.
-Also, -about some of the assumptions -folks make about those of us -who work in public media, -from accountability -to maintaining integrity -to layoffs.
-We're unpacking it all.
-This is home goings, -and thankfully, -we're still a proud -member of the NPR network.
-Welcome home.
-I just want to acknowledge -that it's a really sad -time for us right now.
-Kind of just wanted to start -with that.
-some of our colleagues -have been laid off.
-They were just laid off -two days ago, -some of whom worked here -for a long time, -one of whom worked very -closely with us on this show.
-Shout out to James.
-I thought maybe -we could just start -with a general check in.
-having to make that decision -was one of the hardest things -I've ever done in my career.
-Probably the hardest, -and understanding, you know, -the impact that that has -on all of our talented -and and dedicated colleagues, -is, is devastating.
-And yeah, that's -my responsibility, to, -you know, -the organization overall.
-And so I wouldn't -have made that decision if, -if we didn't have to, but, -it doesn't -it doesn't make it any easier -and it doesn't make this -moment not just feel awful.
-We'll be circling -back to some more questions -I have about that, -just in, like, -the larger scope of what's -happening for our industry.
-But first things first, -I kind of -want to talk about what it is -you actually do -because there's -this dissonance for me.
-When I think about a CEO, -I think about, you know, -!these corporate conglomerates, -and sometimes -I'll think about, -I don't know, -like the influence -you could have on -company stock -!And then we work at this like, -nonprofit that tells stories -for a living -and is member funded.
-And, it is just so -it has such a different model -than, like, -what I would think of -when I think of a CEO -or a corporate CEO.
-And so I'm wondering like, -what is it you do?
-How would you -write your job description?
-I mean, I think I'm the, -the ultimate decision maker.
-So when when, you know, -there's a disagreement -amongst teams, -I got to make the final call.
-And so that has, -many different ripple effects -or, ways of showing up, -so on, you know, the shape -of the team on being, -you know, in terms of our -communications, in terms of, -strategic approach, like long -term, long term thinking -in, in how we are going -to, maximize -the impact of our service.
-And so it's coordinating the, -the team in that way, all, -all of our staff, -but also being the, -main spokesperson -for the organization as well.
-So in terms of the, -community connections -that we have, -stakeholder connections -in the community, -I'm also sort of -first in line -and ultimately responsible -for those.
-And then the last thing -!that I would call out, I mean, -there are many other things, -but I think one of the most -important things -is sort of chief fundraiser.
-So, of course, we have a very -talented development staff, -and I don't mean to, diminish -their, their expertise, -but at the end of the day, -I'm the one responsible for, -bringing in the revenue -that supports the work -that we do -and making sure -that the sort of machinations -that make all of -what is possible -for an organization -our size in a state -as small as Vermont, is, -you know, as, as functioning -as smoothly as possible.
-I mean, that doesn't sound -unlike some of the more like, -platitude and like, jargon -I was using earlier for like, -a larger corporation.
-How does that show up -as different, I guess.
-And or does it even in a, at -a place like Vermont public?
-Yeah.
-So I mean, at a, -!at a nonprofit in general, but -especially for public media, -Vermont public, -we don't have shareholders.
-Right.
-So our community -are sort of the proxy -for our shareholders, -and we don't have, -you know, we're not looking -for the stock price.
-We're not trying -to raise the stock price.
-And in that sense, -I think the job is actually -a lot easier because, -you're kind of, gaming -the system when you are, -trying to increase -shareholder -value versus actually -delivering value -for a customer.
-And that's -what we get to focus on.
-That's -what I get to focus on is -are we having -the biggest impact -we can for the communities -that we intend to serve?
-And so I think that's -that's a pretty significant, -distinction between the sort -of typical corporate CEO -and being the CEO of a place -like Vermont Public.
-you haven't been our CEO -for very long.
-Has it been a full year?
-Not.
Not quite.
-Almost.
-October 1st will be a year.
-I guess I'm curious.
Like, -how did you land here?
-What's your trajectory -toward being a CEO?
-I you -know, -if if you told, teenage V.J.
-that he would be -the CEO of any company, -you know, I would have -definitely thought you were.
-He would have -thought you were lying.
-And, -I never really expected to.
-I never chased, -this position.
-I went to film school, -which was an interesting -experience.
-I, I would, you know, like, -like a lot of degrees -and maybe, unfortunately, -!the majority of degrees today.
-I don't know how -much it really helped in my, -early career.
-But it did introduce me -!to a lot of really interesting -things.
And.
-Right after I graduated, -I made some documentaries.
-And that was a great -experience -to learn production.
-I mean, I was a, -one person crew.
-I did everything -top to bottom, -and that was fantastic -for learning -how to do all of the things.
-But documentaries, much like -today, don't pay very well.
-And so eventually -I had to make some money -and I had always been -a digital tinkerer.
-So making websites and apps -and, in the early days of -the internet.
-And so I kind of combined -my skills for media and my, -my digital sensibility.
-And eventually -I got into public media -at KPCC in Los Angeles, -and there I was in charge -of product management.
-and I realized, actually, -that the problem -that I was trying to solve -as a documentary -filmmaker is the same problem -that public media has solved -in finding funding sources, -how to how to pay creators -to tell, awesome stories.
-And as a product manager, -doing that -on a really detailed -level for, specific -audience facing products -was a really interesting -challenge for me.
-it was KPCC, -now it's called alias.
-We acquired -LA while I was there, -and I helped sort of stand up -that that part -of the business.
-And so I took that knowledge -and eventually -moved to Sacramento -in Northern California.
-For family reasons, -but got involved in Cap -radio there, -and it was sort of, -originally tasked -to do a similar thing, -like help -make the digital -transformation -help bring product management -thinking, -human centered design -thinking to cap radio.
-Unfortunately, right -when I arrived, Cap radio, -kind of exploded.
-It was a mess.
-And, yeah, can can -tell, lots of stories -about the summer -that I spent there.
-!But really, the highlight was, -I was thrust into, -a much more senior position -than I expected to be in, -being asked to run -the organization after the, -previous GM was essentially -forced to step down.
-that really -I learned how quickly, -I was good at running, -a large institution.
-And helping an organization -out of crisis.
-And that that was, -kind of the first time -where I ever thought, -oh, maybe this, like, -senior leadership thing -is, is a good fit for me.
-Yeah, yeah.
-I don't think you can use -words like explosions -!and messes without just, like, -can you give a little -what happens at cop radio?
-I mean, I'm -sure we can Google it, -but yeah, -when I hear from you, -tap cap radio, -has, a wonderful page -set up for the whole saga.
-!So you can go to their website -and read the entire history.
-But, quite frankly, -they, had really bad -financial mismanagement.
-And, in addition to that, -you know, -the previous GM is accused -of stealing some money -from the organization.
-So it was a, combination -of really, really bad things.
-They -they were in the midst -of a construction project -where the costs had -!kind of gotten out of control.
-!It was in downtown Sacramento, -which at one point -was being revived.
-And then Covid hit.
-And like most downtowns -have kind of now died.
-And so it was -a culmination of so many, -so many really bad things.
-And, -you know, -any day of that summer cap -radio should have gone -out of business.
-We had a lot of conversations -where it was like, -you know, it would be better -just more honest -to the community.
-Like, -we should just close up shop, -and save what we can -and move on.
-And we we figured out a way, -and it really was on the, -on the back of the community, -and the dedicated staff -that were there -!a lot of a lot of hard things, -a lot of really painful, -decisions as well there.
-But now they're -they're back on track.
-I don't know that I can say -that they're thriving, but, -I mean, it is a -!completely different situation -than it was.
-And I'm not -solely responsible for that.
-But, again, -I kind of helped navigate, -that, that tumultuous -summer for Cap radio.
-And then you -got the hell out of there -and came to Vermont excited.
-this opportunity -at Vermont Public came up.
-So, and really, like, -after that space, -after a little time -away from the cap -radio experience, -I was drawn to it.
-I was like, this really is.
-And I'm privileged -to be in this position.
-But this was the first job -I ever took because I wanted -I wanted it nothing like not -not because of anything else -other than feeling -like I'm a good fit for it.
-And I can see a solution -to the problems that exist.
-Yeah, I there's no place -I would rather be than, -at Vermont public -trying to solve the current -problems of public media -and Vermont public itself.
-and then you get here -and boom, -all of our federal -funding is cut.
-So there's something -the universe has planned -for you, sir, about, -like cleaning up messes.
-But one of them.
-is like -you know, Trump's had -!these attacks on public media, -he believed -that assumption that -that a lot of people believe -that we are leftist -and we are biased.
-he actually said that -we receive millions.
-From taxpayers -to spread radical woke -propaganda disguised as news.
-That was in the executive -order that came out in May.
-What was your reaction to -this news when it came down?
-I mean, -it wasn't exactly surprising.
-that framing is really tough -because our goals as, -journalists, and trying to, -share reliable information, -especially for our -local communities.
-That that really hurts, that, -you know, the president is, -sharing information.
-That's just not true.
-Now, what -what is true about that?
-And I don't want to dismiss -millions of people -across the country -who have that perception.
-And so perhaps the president -is reflecting -a perception -that a lot of people have.
-And I'm not trying -to diminish the view that -that they have in that sense.
-But what what really bothers -me is, -you know, this was targeted -at NPR and PBS.
-And again, I disagree -with that view in general.
-But put that aside for -!for a second, the funding that -we lost disproportionately -impacts local stations.
-And even more so, -local stations in rural -and low income areas.
-And so the idea of pointing -the guns at NPR and PBS -and doing damage -to NPR and PBS, -I mean, it will do that as -well as a as a result of the -the sort of ripple effect -!of of losing this funding, but -in fact, it it hurts rural -!and low income Americans most.
-And so when I saw that news, -that's, that's -where my mind went is -if this, you know, -if this sticks, -and if more people sort of -believe this angle -and buy into this angle, -America is worse off.
-And so I hate to be -sort of pessimistic, but, -you know, not not much has -changed in America like this.
-This feels like, -classic, DC elites -making choices -that are not what, -rural and low -income Americans really want, -It's a wild time.
Yep.
-Yeah.
-Can you explain to people -who maybe don't understand -what this like CPB -everybody's been hearing -CPB funding, CPB funding.
-What is the Corporation -for Public Broadcasting?
-Why does this funding matter?
-What does it do for us -and what does it do for us?
-It Vermont public, -but I mean writ large.
-So the Corporation for Public -Broadcasting was created, -during an act of legislation -in 1967, I believe it was, -a third party.
-!It's a it's its own nonprofit, -separate from the government.
-!It is not a government agency.
-And the idea was -it would take appropriations -from Congress, -and then disburse it -to, local institutions -across the country.
-Many, you know, university -licenses, some community -licenses, like us.
-But it would help to -make sure that we could reach -rural areas -across the country, -like one of the one of the -things that people talk a lot -about related to CPB -funding was 99% coverage -across the entire country.
-That is, unreal, -reaching 99% of every county, -in, in the country.
-So what would happen -is Congress would, -when they passed -the yearly budget, -they would include two years -of forward funding for CPB.
-So in FY 25, -!they would include the funding -for FY 26 and FY 27.
-And the reason -for that two year forward -funding was to try and reduce -the amount -of political influence, -on this money, -because they understood a -!lot of this was going to news.
-And so when it was created -again, it was it was intended -to reduce the amount -of political influence over -how this money was disbursed -and again, -given to this third party, -so it could be disbursed -in an objective way.
-So every year we apply -for this, money through CPB, -and then we get our -disbursements, you know, it, -typically hits the leaves -the Treasury and goes -to CPB sometime in the fall.
-And then we get about -November, -like 80 or 80% of it or so.
-And this is true of most, -stations across the country -for some stations -!in really rural markets, like, -you know, North Country -Public Radio, our neighbors, -across Lake Champlain -in New York, it accounts for, -I think it may be 15 -or so percent there.
-Our other neighbor, Mountain -Lake PBS across -Lake Champlain.
-It's 3,035% of their budget.
-So in some places, it's -a significant amount -of the budget.
-And that is to make sure -that, again, we can -we can execute this service -in really rural places.
-That was true at one point -here, in Vermont, I believe, -and we have done -such a good job, -in our community has done -such a good job -in supporting us -that it's about -10% of our budget.
-And that's -!we are a bit of an anomaly in, -in the network because -in terms of market size, -once you get above like 80, -it's really hard to count it.
-But we're like the 100th -market in the country -in terms of size.
-And yet we have an incredible -amount of support -from members and donors -and so on.
-So the fact that it only only -makes up 10% of our budget -or made up -10% of our budget, -again, is we're a little bit -of an outlier -given our market size.
-But that goes to, again, -supporting -all the different things -that we do, from, roles, -positions in our organization -to the technology -that it takes to support -something like the Emergency -Alert system, -which is something we haven't -talked about yet, but the -the backbone of emergency -alerts in, in the state.
-And this is again -true of most public media -across the country.
-we are the sort of backbone -of that for, for the state -and for all other entities -that, share those types -of alerts.
-And so it goes to supporting -all of this infrastructure, -from staffing -to technology to facilities -and so on, that allows us to, -to serve our community -with free, trustworthy, -all the all the buzzwords -about, buzzwords.
-Yeah, yeah.
-Can I ask you -how much money that is?
-Our 10%?
-It's about $2 million a year, -a little bit over that.
-And it's like every year -it changes a little bit.
-There's complex calculations -in terms -of how CPB -makes the disbursements.
-But we would have, this year, -we would have expected to get -!a little over $2 million, which -Hence the layoffs.
-Yeah, yeah.
-when I think about us, -I think about, -people's assumptions of us.
-I think about NPR -and its member stations -and the way the world -thinks about NPR and its -member stations in some ways.
-And yet I'm privy -to the way things really work -and really are.
-And, it's interesting.
-Ahead of this interview, -I asked some of my colleagues -reached out -to some other folks.
-I was like, -give me all the stereotypes -and like juicy assumptions -that we have about people -who work -at NPR or NPR stations -!or places like Vermont Public, -maybe some of them.
True.
-Maybe some of them not true, -but I wondered -if I could run them by you -and get your hot take -on some of them.
-Sure.
-Let's do it -of them -is that we're -all highly educated, -that we all have, -intellectual conversations -maybe over, like, lattes -on a regular basis -with our tote bags.
-And, we all hold these super -high degrees, -and That's -almost a prerequisite.
-In order to work here, -what's your hot take on that?
-I understand -where that comes from.
-I think we have been closely -coupled with academia.
-And I mean, out of, -educational TV and we do have -an educational mission.
-And so that's -very understandable.
-And I think maybe that's -where it comes from, -in all the organizations -I've worked.
-So that is not true -top to bottom.
-But I think there is, -an academic sensibility -that is pervasive -in, in public media.
-So that that part of -it is, is true regardless of, -you know, -the technical degrees -that one might, -might actually hold.
-do think it works against us -in, in some cases, -like having, -a staff full mostly of people -who have gone to -college is different than, -when you have folks -who haven't.
-And if you're trying to reach -everybody, -having those perspectives -are important.
-And, again, this is not true.
-Across the board, -top to bottom.
-But I think our, our academic -approach, or at least the, -the perception -of our academic approach, -is, is part of the reason -why we we've lost our federal -funding, why, -!a large part of the population -no longer even wants to tune -in, regardless of, of -when they listen, -!whether the they are believing -the stories -that we're telling, -they just already assume, -well, -that's that elitist stuff -that, I don't I -have no interest in.
-Right.
-And it's not for me.
-Yeah.
-That's -what some people think.
Yeah.
-Okay, here's another one -that we're all suburban -and urban dwellers -in places like cities -or progressive suburbs, -and that we don't live in -rural areas.
-Those of us who work -for public media.
-What's your hot take?
-Well, -we know that, in Vermont, -that's definitely not true.
-I mean, lots of people -live in Burlington, -but even Burlington -is a pretty small city.
-When you look at other cities -around the country.
-And Vermont is mostly -a rural state -some of the biggest impact -that public media has are -!in rural parts of the country, -in, in places -where there are tiny, tiny -populations where literally -!the only source of information -is the public radio -or public television station.
-And so that that concept -is absolutely not true.
-Maybe that's again, -part of the story -that we haven't told well -enough over the past year.
-I think we've been trying -to tell -that that part of the story.
-But, yeah, -our service in rural areas is -part of the magic part of the -the thing that I think -is, again, most impactful -about public media service.
-Yeah.
-And part of the point, right, -like part of the point -of the Corporation -for Public Broadcasting -is that it's public -broadcasting -accessibility -has been built into the model -right from the start.
-So I've always found that one -kind of interesting.
-I do think like, -urban city dwellers, -I don't know, I like a city.
-That's fine.
-But I grew up in rural -Vermont, -and I grew up listening to, -legacy Vermont Public Radio -and watching Vermont PBS.
-And we literally those were -we didn't -get any other channels.
-And there were people down -the road who had like, crank -radios who were using those -just so -they could get the weather.
-All right.
-This one, -which makes me laugh -because I feel like -I've been guilty of it.
-!But there's a lot of critique, -about our voice -and, like, -the way that we speak, it's -been called, like, -the NPR voice and assumptions -that, like, we're -kind of doing this put on, -that's not totally authentic -to who we are, -but we're trying to do it -so that we can, like, -I don't know, -I don't know what the but -what we could do with it, -like calm people -!down in some Asmr type of way.
-But, true or false?
-What do you think -about the way we speak?
-Again, I -this is one that I understand -where where it comes from.
-I think this is starting -to change, -which is a really good thing -in my opinion.
-think a lot of that comes -just out of the, -the news business in general -journalism where we are, -we are striving -to be so objective.
-And so we bring that even -to the voice that we present -in how, how we ask hosts, -and anchors to, to speak, -and, you know, I think in 20, -25, people are looking -to build a relationship -with people who they trust.
-And even outside of that, -just trying to allow people -to show up -as their authentic self, -is is not only the -right thing to do, -but I think it will build -more trust with the listeners -and viewers -who we're trying to reach.
-So, again, I understand where -that comes from.
-I think there is some truth -to it.
-But, it's starting to change, -and I think we ought -to lean into that even more.
-Yeah, agreed.
-I don't I think it's like not -!it's not a good representation -of like, humans.
-Like we all sound like that.
-It's a little -it can be a little robotic.
-I'm so excited.
-Whenever I hear a, the E, -for instance, on the radio, -or even a southern accent -or something that just like -the Vermont accent, -which is like -it's it's -so poignant to me -when when I'm -Vermonters on air, -I find myself leaning in more -because I can trust -that a real person -!is on the other end there.
So.
-And yet I speak like that.
-So I think -I'm part of the problem.
-I don't really know.
-But it it is.
-It's our job -to reflect our community.
-I mean, -!this is the beauty of the sort -of federated system we have.
-we should do our best to, -represent all the different -literal types of voices, -in the communities we serve.
-And I agree with you when I, -when I hear the variety of -voices, -not just here -in Vermont public, -but across -the network of stations, -that is the beauty -of our system.
-And it reflects, what?
-Maybe -maybe not all the beauty, but -but all of the, the, -you know, different, -and interesting -things that that is America.
-Yeah.
-Is this your real -!voice or is this a put on one?
-This is this -is maybe a little bit more, -corporate than normal.
-It's hard for me not to do it -when, I'm on camera, -quite honestly.
-But I would say -it's pretty close.
-I would love to find out -that off -camera -and outside of the office, -you just have this, like, -raging, -like, Mississippi accent -that's going on or something.
-That's, like, totally hidden -behind the scenes.
-My my wife Linda tells me, -she hears my New York accent -a little bit, -you know, like what?
-Without the proper tea -sounds, -and maybe, again, off -!camera, I might lean into that -a little bit more, -maybe a little bit of my, -sort of Guyanese upbringing, -plays in a little bit, -but I again, I, I, -I feel like this is to me, -this feels -like me most of the time.
-Okay.
-I guess the -last one I wanted to run by -you is this, assumption that -all of us working in public -media are left -leaning and liberal -and go.
-Yeah.
-I mean, -I know that to not be true -from again, all the -all the different -organizations -I've worked for, again -it's another one -where I understand where -that perception comes from.
-And this gets really, -really messy -because we, in a lot of, -like, take something -like climate change, -for instance.
-As soon as you say the word -climate change, -people are going to assume -you are, a progressive, -leftist, Democrat.
-Whatever.
-And so it's it's really tough -to navigate that one -because there are some facts.
-There are some truths -of the world that we -we are going to stand -by no matter what.
-But again, in our effort -to serve everyone, -we have to be cognizant that, -of that idea -that as soon as you venture -into, certain territory, -as soon as you assert -certain facts -that some people are -just going to tune you out.
-And I think -that's part of the challenge -that's ahead of us for, -for all of public media, -is figuring out -how we navigate this world -of alternate artifacts or, -you know, the way -I think about it -in terms of the -the problem we need to solve -to try and not to, -not give the audience -we're trying -to reach -the benefit of the doubt, -not to try and villainize -anybody, -but really just try -and approach it in pure.
-How do we -how do we solve this problem?
-And I'm only just -redefining the problem.
-So this is not the solution, -but it's kind of -that idea of like -if a tree falls in the woods -and nobody's around to hear -it, does it make a sound?
-And so we can stand -with facts.
-!But if if we put out the facts -and nobody believes it, -then what?
-What value -have we really produce?
-Right?
Have we, -have we done our job?
Yeah.
-I think like -so many social -issues and also like -as you call them, facts -!but also like science have all -just like merged into one -like politicize conversation.
-I've watched like, race -actually get politicized -over time -in such a massive way -It's it's -one of the -communication conundrums -I've come across in my life.
-And for for those of us -who work in communication -for a living, it's -it's really difficult -Absolutely.
-!And I think it only gets worse -from here, -until -!until we have better solutions -and we are going to be -a part of that solution.
-But the, Silicon -Valley effect, -the social media effect, -all of the tech giants have -built an incredible machine -that allows different people -to exist -in their own realities.
-And so forget -about alternative facts.
-!We have reality fragmentation.
-Someone will open up -their phone -!and scroll through it all day, -and they get a completely -different experience -than the person -sitting right next to them.
-And, that reality -fragmentation is causing, -I think the acceleration -of the problem -that you're highlighting.
-And that is also why, -you know, the defunding of -public media -is, is devastating.
-I mean, not -only do those products -and I mean the social media -or tech companies, -they turn the audience -into the products, right?
-They put advertising -in front of them.
-There's they're selling, -personal, data.
-So that's really bad.
-But also those things -cost money, right?
-Like a cell phone cost money.
-An internet plan.
-A cell phone -plan costs money.
-Radio.
-I guess -!you have to have a radio, but, -I mean, it is a free, like, -turn on the dial, -and it is free.
-And in in rural -parts of the country, -that has a real impact.
-And so not only like this, -again, these things -are all intertwined -from the technical delivery -of the thing -to how people perceive it -and how we shape it -and how how we consider, -you know, -someone who may be skeptical, -skeptical, -actually approaching it and, -consuming it.
-We are contending -with tech giants -who have endless budgets -and are only building -a better and better machine -every day -to keep people in their -their disparate realities.
-It feels pretty visceral -right now because again, -they've they've sort of, -targeted us specifically, -and that a doesn't feel good.
-But, -you know, in all honesty, -I think this is true -of many governments, -before this, -this administration.
-But it is again, par -for the course where, the, -the sort of most, -vulnerable among us -!are least cared for and end up -taking the brunt of changes -made at the highest level.
-You know, there have been a -lot of cuts -to federal funding, -since this administration -took office.
-And, you know, -I think about education.
-I think about the arts.
-What is it that makes -our federal funding, -specifically in public media, -not only difference to cut, -but like, -maybe even dangerous.
-What's what's that difference -there?
-That I don't know -about difference -because I think, a lot of, -a lot of that -funding is important.
-And, you know, -I don't want to try and, -judge, -one bit of it or another, but -what's dangerous about it -for for public media for us -is there is there are already -ripple effects of, -of losing this funding.
-So, there's going to be -a fragmentation -of this wonderful network -that we built.
-There is what, we call -a local national partnership, -which is true.
-You know, -we have a partnership -with NPR, PBS, -and we bring in that national -and global content.
-Meanwhile, -we have our own people -on the ground here -in the community.
-!And so we're we're giving sort -of a wonderful breadth -of information to people.
-And again, it's trustworthy.
-It's well-researched, -it's rigorous.
-And when the network starts -!to fracture and by fracturing, -I mean they're going to -be like, again, in a station -that gets 50% of its federal -funding is at some point -going to go out of business -unless they solve -that problem, -because that's -just too much money -to try and absorb -with efficiencies and so on.
-When they go out of business, -then a station like ours -who may weather that storm, -our fees go up -and if the fees go up -for everybody, -!then it becomes unsustainable.
-And then we have to make, -impossible choices.
-Like, -well, do we keep that -national programing -or do we keep -our local programing?
-And that is not -what we're here for.
-We're here for local service.
-But that national programing -is a key part of the mix.
-It's a key -!part of what people come to us -for and have, -come to expect from us.
-So there's that part of it.
-And there's another -really dangerous part of this -where, you know, the, -apparatus is sort of taken -over, we, -we trust our system -!because because of the, again, -the beauty and the -the frustration -of the federated system -is all of these -local institutions are making -editorial calls on their own.
-They're doing right -by their community.
-And because of this, there -will be more centralization.
-There'll be more, influence -from the government.
-Actually, -the state governments, -a lot of places -where their state funding, -that's going to be really, -really difficult to navigate.
-So we had this -I mean, it's it's -put together with, you know, -paperclips and bubble gum, -!but we had this infrastructure -that could support -this federated system -where local communities -are making -the decisions on their own.
-And now all of that is -is incredibly at risk.
-There are a lot of people -who are trying to solve -this problem.
-Stations ourselves -are figuring this out.
-NPR and PBS and, -lots of funders -who are who are coming -to the table now, -but I think a lot of people, -even people who voted -for the rescission -of our federal funding, -really underestimated -all of these ramifications.
-I'm curious now -!to talk about you and your job -here at Vermont Public.
-!what are your plans to keep us -healthy?
-My my view in leading teams -is to try and try -and give a vision, -try and give, a direction -for us to head -and with just enough -specificity -that it's easy to understand, -we can coordinate, -!especially at my level as CEO, -we can -coordinate across a pretty, -decently sized organization, -and lots of different teams -and lots of different -!individuals who have all kinds -of different tasks, -but not so specific -that I'm prescribing exactly -what the solution is.
-So I think that's a, -that's a key -element is to use harness -the sort of ultimate, -creative power of everybody -who's involved -in making this thing -what it is.
-And so to be a little bit -more specific, -part of that is having a plan -on the digital end of things.
-Part of that is having a plan -on the broadcast -side of things.
-And then part of it is, -well, this is a lot of change -to make at an organization.
-So how do we do that -in terms of -supporting our staff itself?
-And so putting just enough -meat on the bone again -to, to coordinate -all of these things -and then learning along -the way, you know, -maybe what I've sketched out -for the organization -isn't clear enough yet.
-And so okay, -then I'll take another -pass and say, -okay, let me, you know, -I venture into prescribing -solutions a little bit, -maybe it helps -kind of give a little bit -more directionality, -but it's it's -kind of reformulating the way -the organization -thinks about itself.
-So instead of -!being a broadcast institution, -we need to be a learning -organization.
-We need to be an audience -first organization.
-So our right now our number -one product tends to be -on radio broadcasts -and television broadcasts.
-But we need to think of -ourselves in the same way, -learn about our audience -in the same way that got us -to where we are -in the broadcast side, -on all of the other places -that that -we deliver our content.
-And I think if we are -dogged about that, -if we're able to really focus -on that, -!we'll be able to balance again -this sort of digital -and, and, broadcast -dance that, that we're doing.
-But also, like, on the ground -with our feet on the ground -at work right now.
-Like, circling -back to those layoffs, like, -would they have existed -if it weren't for -what's happening right now -with our cuts -to federal funding?
-And second part -to that question, -if if not like, -how does it feel to have, -you know, -the federal government -kind of meddling -in, in the flow of your job?
-So, I mean, -any any one -person let go is a travesty.
-Any any single person is -is devastating.
-But that is 14% of our -workforce.
-That's 14% less -available resources to do -!all of the service that we do.
-And the idea that, you know, -a single act of Congress, -that I happen to disagree -with now has a ramification -not only in how -I approach my job, -but the lives of, -a lot of people -who we cared about, -is it makes me angry.
-And I -have to be careful with that -because I don't think that -that necessarily helps -me navigate this moment.
-What I the responsibility -I have to the institution -and the team that remains.
-But, -yeah, -I mean, to -to be honest with you, -it makes me really, -really angry.
-But it is a part -of sustainability, -and we have to be -realistic about, -you know, what's -what's ahead of us -and kind of reformulate -our thinking -to the idea -that that $2 million -that we were expecting every -single year no longer exists.
-It evaporated.
-And so I take that, -as the opportunity -that it is -to rethink ourselves -!and to accelerate all of these -different challenges -that that we're up against.
-You know, there's -there's no joy in this crisis -that we're in that Vermont -public is in right now.
-!But I think we have to try and -look at, well, what are the -what are the positives -that we can take from this?
-What does this, allow us -to shed in terms -of assumptions -and previous ways of thinking -that have directed us -and sort of that -I wouldn't say painted us -into a certain corner, -but we just those are truths -that we held so dearly.
-And the world -is entirely different now.
-CPB going away is a seismic -shift in our industry.
-And again, there are -terrible effects of that.
-And we are feeling that here -at Vermont Public this week.
-But there are also -that opens up opportunities -that we cannot waste -in, trying to realize -as soon as we possibly can.
-Yeah.
-I mean, -speaking of like, -legacy issues, -I mean, one of them -that I do know to be true -is this, -overwhelming whiteness -that has existed, -at legacy NPR -And there have been -so many attacks on -Dei and identity as well from -this current administration.
-And here you are, a CEO -of color, at Vermont Public.
-!And I just wonder, how does it -how does it feel for you to -kind of hold your identity -!and also have it under attack, -I guess, at the same time, -and still have to push us -forward?
-Yeah, I, I, -I don't even know -where to begin -because it's such a, it's -such a complex topic.
-it's honestly -a lot of pressure to be, -a person of color, -in this industry, but, -I mean, -just in, in 2025 in general, -but trying to, again, -find a way to reach people -who see even -bringing up the topic of, -dei or even, you know, don't, -I know that's become -a bad word for some people -and all dirty words.
-Right?
Right.
-But even just the idea of, -!being being a person of color, -in, in and the -the what, -what that means -in terms -of my lived experience -and my experience -as an American, -and still not wanting to turn -away people who are not going -to approach the conversation -just because I bring that up.
-And that is, -that is really a mind -meld for me -because I'm not trying -to diminish my own identity -or anyone else who -who is a person of color -trying to do this work.
-But again, that's -that's the reality in 2025.
-And for us to have the impact -we want to have, -we got to find some way -through that, and that, -I don't have the answer -today, but, -I think that's part -!of the challenge that we have.
-And part of, -you know, the motivation -for me, part of the idea of, -what's one of the things -that fires -me up in the morning in, -in not having the solution -to that yet?
-I like I like -really challenging problems.
-And so as much as that -is a pain for me, -because it is an identity -based thing.
-It's also, -I think, a really, really -interesting challenge.
-What is the goal with Vermont -!public right now when it comes -to diversity initiatives?
-And how does that affect -what we put out?
-I think it starts -with inclusivity.
-So the way I view -I mean, again, taking apart -the bad word of diversity, -equity and inclusion, -inclusivity -is something that we do.
-Diversity -I think is sort of the, -the intended outcome of, -of being inclusive.
-But we need to do it in a way -that is structural.
-I think a lot of the -approaches, and, you know, -I'm grateful for the movement -that that moves in -any of this kind of stuff -ahead.
-But sometimes the approach -can be, tokenism, -or a, virtue -signaling or whatever, -!you know, those types of ideas -versus really -changing an organism -at its base structure.
-And so that's what -we're going to be doing at -Vermont Public.
-!We're not where we need to be.
-But these this is a part -of, of our strategy -going forward is to make sure -that inclusivity is -baked into everything we do.
-I say sort of stitched into -all of the different things -that we do from, -how we operate as a business -to, the content we create.
-But I think that will look -different than maybe -what, some common conceptions -are about to die.
-Now, we also have to be -mindful of the other -executive orders, -and sort of federal law, -and how we navigate -all of those things, -because it's -not just our federal funding.
-We have FCC license -to take care of.
-We have our nonprofit status -to take care of.
-And all of those things, -I think are in question now -when you operate -what was known, again, -commonly known as dei.
-But I don't think, -you know, there's any -there's any danger -!in continuing to move forward.
-The idea of having -an inclusive workplace -that strives to reflect the -the makeup of its service -area, at the very least, -in terms of diversity.
-!But it also, I think, accounts -for some of the things -that have been lacking, like, -ideological -diversity, -and things like that.
-But but again, -I think it starts with -and this is why, -as an organization, -one of the values -that we've adopted -is inclusivity, -because that is the thing -that we can do -to get ourselves -to the diversity -that I think we hope to see.
-And the, other sort of -beneficial effect is equity.
-And ultimately, again, -allowing people to show up -as who, -as who they really are, -and honoring people's lived -experience while continuing -to deliver all the wonderful, -excellent services that -that we deliver.
-So your, your, -your ideal -is ID instead of D, I, -And so do you believe that -inclusivity -I mean because these, -these issues that we have are -systemic right.
-Systemic racism, systemic -ableism, systemic racism.
-And you're talking about -changing -changing something -at its like core function.
-do you believe -that inclusivity will solve -for these systems that have -just been so archaic?
-That's that's -that's my approach.
-I can't promise -you it'll work, -!but that's my bet in terms of, -a different approach -than some other things -that haven't -yet changed these structures.
-And again, I'm not trying to, -to be disrespectful -of all the great -thinking that has gone into -the approaches -we've seen so far.
-But they they aren't -!really working as intended and -some work better than others.
-But on the whole, -what we've tried -as a society -has gotten us into -the conundrum -that we're in in 2025.
-So I think it's a way -we can navigate -all the different challenges -we're trying to navigate, -be truthful about who we are -and do this work earnestly, -and try to change the -the core structures -of the system -!to deal with all of the other, -structural injustices -that we see in society.
-And so, just like the -second part of that question, -I just will put to you again, -these mandates -!that are coming down the pike, -the changes in Dei -and the way you're talking -about changing it, -at Vermont Public, -how does it affect -what we put out in the world?
-Do you think?
-I mean, I hope -we only ever become -!more inclusive in our service.
-And the types of communities -we serve, how we serve -different communities.
-But I at the same time, -we are we are protected -by the First Amendment.
-And so there should be no -!limits on the types of stories -we tell and our story choices -and so on.
-So that part of it, -I hope, I mean, that's -that's the hill -I'm willing to die -on, you know, -the freedom of speech -and the freedom of choice -we have as creators -to tell the stories -that we need to tell.
-Man, if if it comes to that, -then, yeah, I don't know.
-Then then I maybe maybe, -we need another interview.
-Yeah, yeah, yeah.
-Interview part two.
-Yeah.
-Okay.
Do you ever have days -that you're -just like, I don't know, -CPB funding cuts?
-Sure.
-But also like, -people are being disappeared -right now in this country.
-certain rights -!are being taken away like it's -it is such a time for change, -as I've said.
-And that is -that is a lot of our work.
-Yeah.
I the sort of political -atmosphere, -is really worrying.
-!And that certainly contributes -to, to burnout -also because -as part of my job, -I kind of have to keep up -!with the news cycle and so on.
-But it's it's invigorating -in a certain way, -to know that the, the trouble -that our industry is facing, -to know how bifurcated, -how divided -our country has become -and what our role should be, -what our role is in being, -centering institution -in connecting people, -in Vermont, that I think is -just such a beautiful thing.
-And so when I'm really tired, -when I'm really frustrated, -when I am -afraid of what is happening, -I tend to come back to that.
-And I tend to also -really rely -on the passion that I see in -everybody who does this work.
-And I mean specifically here -at Vermont Public.
-And no disrespect -to our colleagues, -across the country, but, -it is a it is a -really magical thing to see.
-A lot of our, -our work -come together -in the way that it does -in the midst -of all of this stuff.
-So the -the impact that we can have -and the change -that we can make -in this really chaotic world -and the people who do it -and the expertise and passion -that they bring, -those two things -combined honestly, -like whenever -my battery is empty, it -recharges me pretty quickly.
-I think it takes, to do -this job.
-It's almost like an obsessive -compulsive, passionate, -just like desire to inform, -serve and make change to -to do this work.
-And that is, I think, -what is most haunting to me -!about the 13 of our colleagues -that we lost the other day -is that a lot of those people -felt that same way, -like they were doing this -because it was in their soul, -right in their blood.
-And to have this order -kind of come down the pike -!and just completely obliterate -that passion -or snuffed that, -that passion out.
Right.
-On the spot, like -at least in your daily work.
-I mean, so many of us feel -so lucky -to get to do this work -because it's a place to -to put all of that -where the rest of the people -in our lives -just think that we're like -nutty over thinkers, right?
-On a regular basis.
-I guess I just wanted to end -by asking you, -do you have any final words -for those -!who have lost their their jobs -right now?
-Those who are, you know, -!feeling aimless or maybe like, -I can't believe it was me -or what do I do -with all of this, -this grit -and this passion now?
-And am -!I still a value in these ways?
-What do you say -to some of those folks, -including -the 13 folks that we lost?
-I, I certainly hope, folks, -in, in our industry -and at Vermont Public -understand that they -they are still a value.
-You know, it, it is, it is -a job that requires passion -and dedication -in terms of what -we were just talking about.
-And I think it -it is part of the magic -that is public media.
-You feel it in, -in the things that we create.
-And at the same time, -I think it is also like the, -the double edged sword of -that is -your identity is so closely -tied to this work.
-And I know.
-Yeah.
-And I know a lot of people, -like, that's, -that's -how they view this work.
-And I know that, losing your, -your job in public media is, -extra devastating -because of that close tie.
-And, I really hope -folks are able to see -that they are fully formed -human beings -outside of this work.
-And I know that that doesn't -make it, any, -any less painful, -any less impactful, -for folks who have lost -their, their livelihood.
-And that is, again, -just absolutely devastating.
-But I would hope as a, -as a part of the process, -folks -are able to find something -outside of the work, -whether it's the next job -or something else, -that, you know, allows them -to, to be the human -being that they are.
-And, you know, -even in that answer, -I feel like it's it's, -you know, -there are so many things -that I am overlooking, -being disrespectful of -and so on because of the seat -!that I sit in and the decisions -Yeah.
-The first thing -that comes to mind for me -is that.
-I will miss them -dearly.
-Certainly changed my life -working with all of them.
-!Thanks so much for joining us.
-If you want to continue -!to be a part of the homegoings -family, stay in touch -at homegoing.co -and subscribe -to the homegoings podcast -wherever you listen.
-Take good care.
-NPR and PBS have increasingly -become radical -left wing echo chambers -for a narrow -audience.
-PBS news -is not just less leaning, -but it is actively using -taxpayer funds to push -some of the most radical left -positions, -all things are considered.
-!Yet their history of political -bias has shown that -there are a number of things -they have not considered.
-Thanks.
-Thanks, PJ.
That's it for me -for questions.
-I always ask -at the end of each interview.
-Is there anything -!that I didn't ask you that you -wanted to make sure to say?
-I hate to be the the CEO.
-But it really do it.
-You've been into it.
-You've been itching to -this whole time.
-Go for it.
-And maybe I covered this -as the course -of our conversation, -but this is Right on.
-Awesome.
Thanks for day.
-That's all for me.
-All right, we're done.
-Thank you.
-Mike, -are you guys itching to get -in there for Vermont -this week?
-We shot that already.
-You already did it -earlier.
Okay, great.
-All right.
Great.
-Right.
-Okay.
-Sounds good.
Thank you.
Myra.
-Yeah.
Before you start, -you take it off.
-I'm just going to give you, -my spiel, -which is that typically, -you know, we do an artist -portrait or a, portrait -with art for the people -that we interview.
-And Michael sometimes -weave in some other shots, -if you have any, like, -old photos of you -at KPCC or any of these.
-These.
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Sponsored in part by the Rutland Regional Medical Center and the Vermont Arts Council