B Corp Business Ethics

Clip: 10/30/2014 | 9m 15s

How will investors respond to a movement that says there’s a better way to do business?

“It’s an opportunity for us to not just think about the bottom line, which is important. But there are other things that are as important," says Suzanne McDowell, co-CEO of King Arthur Flour Company. "The environment, our society, community, all of our shareholders—not just the bottom line.”

10/30/2014 | Rating NR

Problems playing video?  Report a Problem | Closed Captioning Feedback