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Shaped by Sound

Reuben Vincent: “Big Bank”

Clip: 5/1/2025 | 4m 46sVideo has Closed Captions

Reuben Vincent performs “Big Bank,” which draws inspiration from Charlotte’s banking industry.

05/01/2025

Shaped by Sound

Reuben Vincent: “Big Bank”

Clip: 5/1/2025 | 4m 46sVideo has Closed Captions

Reuben Vincent performs “Big Bank,” which draws inspiration from Charlotte’s banking industry.

In his song “Big Bank,” Reuben Vincent likens the banking industry of his hometown of Charlotte with his attempts of kicking down the doors of the hip-hop industry.

05/01/2025

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Shaped by Sound is a local public television program presented by PBS NC

Made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources.

Preview | Reuben Vincent

Preview | Reuben Vincent

Video has Closed Captions

Preview: 5/1/2025 | 30s | Hip-hop prodigy Reuben Vincent brings his thought-provoking lyricism to the “Shaped by Sound” stage. (30s)

Reuben Vincent: “Butterfly Doors”

Reuben Vincent: “Butterfly Doors”

Video has Closed Captions

Clip: 5/1/2025 | 2m 41s | Reuben Vincent performs “Butterfly Doors,” which he created during the COVID-19 lockdown. (2m 41s)

Reuben Vincent: “Fufu”

Reuben Vincent: “Fufu”

Video has Closed Captions

Clip: 5/1/2025 | 3m 15s | Reuben Vincent performs “Fufu,” a song inspired by a staple of West African cuisine. (3m 15s)

Reuben Vincent: “Grand Cherry”

Reuben Vincent: “Grand Cherry”

Video has Closed Captions

Clip: 5/1/2025 | 3m 34s | Reuben Vincent performs “Grand Cherry,” a song about enjoying the journey more than the destination. (3m 34s)

Reuben Vincent: “Just Like a Dream”

Reuben Vincent: “Just Like a Dream”

Video has Closed Captions

Clip: 5/1/2025 | 3m 31s | Reuben Vincent performs “Just Like a Dream,” which he wrote after signing with Roc Nation. (3m 31s)

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Shaped by Sound is a local public television program presented by PBS NC

Made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources.

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