
Reuben Vincent: “Grand Cherry”
Clip: 5/1/2025 | 3m 34sVideo has Closed Captions
Reuben Vincent performs “Grand Cherry,” a song about enjoying the journey more than the destination.
Reuben Vincent performs “Grand Cherry,” a song inspired by his Jeep Grand Cherokee. In it, he talks about enjoying the journey more than the destination.
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Shaped by Sound is a local public television program presented by PBS NC
Made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources.

Reuben Vincent: “Grand Cherry”
Clip: 5/1/2025 | 3m 34sVideo has Closed Captions
Reuben Vincent performs “Grand Cherry,” a song inspired by his Jeep Grand Cherokee. In it, he talks about enjoying the journey more than the destination.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorship[smooth music] - And now for my last record, I would like to take you guys to the Third World Jazz Club.
Can I get some jazz?
Yeah.
♪ Pray 'fore I sleep, sow what I reap, rose from the 'crete ♪ ♪ I need all flowers 'fore I leave ♪ ♪ I need protection, power and the peace ♪ ♪ Don't be afraid, created a G.O.D ♪ ♪ My dudes ain't know what I seen ♪ ♪ Dudes ain't know what to think when they saw it was me ♪ ♪ Hoppin' out the gray Jeep, Grand Cherry, it's sweet ♪ ♪ The taste of revenge, they way we gon' spin, ♪ ♪ No makin' amends ♪ ♪ No pops at home still made me a man ♪ ♪ Ain't how it start, it's 'bout it ends ♪ ♪ So where or whenever that day come ♪ ♪ And they say I'm gone with the wind ♪ ♪ Stand over me and kiss my cheek ♪ ♪ Hug my friends, through the grave with grace ♪ ♪ Hope the bonds don't bend ♪ ♪ As I palm this 'erb, roll my herb, and wash my sins ♪ ♪ Swig of tequila, and ounce of gin ♪ ♪ Treat it just like it was oxygen ♪ ♪ How the heck you gon' breathe ♪ ♪ When you drownin' inside, my brother ♪ ♪ You gon' sink or swim ♪ ♪ All of this pressure and pain, tryna carry the weight ♪ ♪ Brother told me, "Just stay in the gym" ♪ ♪ Ain't no participation award for the way that we war ♪ ♪ We came here to win ♪ ♪ Learned in this game all skinfolk, ain't kinfolk ♪ ♪ Dudes is crabs, they Kims, meanin' they, uh ♪ ♪ Word to my uh, I'm on a mission ♪ ♪ Won't stop 'til I'm finished ♪ ♪ I don't like gossip, get off on my line ♪ ♪ 'Bout what brothers doin', I'm mindin' my business ♪ ♪ Shh, tell them to shut up ♪ ♪ When you get in my ride, know you hearin' my system ♪ ♪ Hit the highway, I'm back in my city, brothers they hate ♪ ♪ 'Cause they can't get with me ♪ ♪ I just called my brother up ♪ ♪ And he like he ain't never met you, huh ♪ ♪ And you claimin' like you know folk ♪ ♪ Guess they say my name to feel special here ♪ ♪ Live off passion, it's precious ♪ ♪ Get paid for passion, it's priceless ♪ ♪ No matter the cost, we got it ♪ ♪ And still would be happy without it ♪ ♪ You can't be afraid of the heights ♪ ♪ If you wanna see heaven, you gotta be 'bout it ♪ ♪ But first gotta walk through hell ♪ ♪ It's havoc, but F it, we mobbin' ♪ ♪ It's habit ♪ ♪ Pray 'fore I sleep, sow what I reap, rose from the 'crete ♪ ♪ I need all flowers 'fore I leave ♪ ♪ I need protection, power and the peace ♪ ♪ Don't be afraid, you created a G.O.D ♪ ♪ My dudes ain't know what I seen ♪ ♪ Dudes ain't know what to think when they saw it was me ♪ ♪ Hoppin' out the gray Jeep, Grand Cherry, it's sweet ♪ ♪ The taste of revenge, they way we gon' spin ♪ ♪ No makin' amends ♪ ♪ No pops at home still made me a man ♪ ♪ Ain't how it start, it's 'bout it ends ♪ ♪ So where or whenever that day come ♪ ♪ And they say I'm gone with the wind ♪ ♪ Stand over me and kiss my cheek ♪ ♪ Hug my friends, until we meet again, yeah ♪ ♪ Yeah, yeah ♪ ♪ Bam, bam, bam, bam, bam ♪ ♪ Uh, uh ♪ ♪ Until we meet again ♪ ♪ Bam, bam, bam, bam, bam ♪ ♪ Yeah, yeah, yeah, yeah, yeah ♪ ♪ Bam, bam, bam, bam, bam ♪ ♪ Until we meet again, yeah ♪ PBS NC "Shaped by Sound", I go by the name Reuben Vincent.
And this right here's my band.
We got my brother Soul on the keys.
We got DJ Jonny Kaine.
We got Ayrun on the drums right now.
We got Mrgrooveology on the bass.
And once again I'm Reuben Vincent, representin' third world.
PBS NC, we appreciate all of y'all watching.
♪ Huh, until we meet again ♪ [smooth music continues] [smooth music continues] [smooth music continues] ♪ Yeah, until we meet again ♪
Video has Closed Captions
Preview: 5/1/2025 | 30s | Hip-hop prodigy Reuben Vincent brings his thought-provoking lyricism to the “Shaped by Sound” stage. (30s)
Video has Closed Captions
Clip: 5/1/2025 | 4m 46s | Reuben Vincent performs “Big Bank,” which draws inspiration from Charlotte’s banking industry. (4m 46s)
Reuben Vincent: “Butterfly Doors”
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Clip: 5/1/2025 | 2m 41s | Reuben Vincent performs “Butterfly Doors,” which he created during the COVID-19 lockdown. (2m 41s)
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Clip: 5/1/2025 | 3m 15s | Reuben Vincent performs “Fufu,” a song inspired by a staple of West African cuisine. (3m 15s)
Reuben Vincent: “Just Like a Dream”
Video has Closed Captions
Clip: 5/1/2025 | 3m 31s | Reuben Vincent performs “Just Like a Dream,” which he wrote after signing with Roc Nation. (3m 31s)
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Learn Moreabout PBS online sponsorship- Arts and Music
How the greatest artworks of all time were born of an era of war, rivalry and bloodshed.
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Shaped by Sound is a local public television program presented by PBS NC
Made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources.