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Shaped by Sound

Reuben Vincent: “Jump"

Clip: 5/1/2025 | 5m 29sVideo has Closed Captions

Reuben Vincent performs “Jump,” a song about emotional struggles and reaching out for help.

05/01/2025

Shaped by Sound

Reuben Vincent: “Jump"

Clip: 5/1/2025 | 5m 29sVideo has Closed Captions

Reuben Vincent performs “Jump,” a song about emotional struggles and reaching out for help.

Reuben Vincent performs one of his more personal songs, “Jump,” which he wrote about the emotional struggles he’s seen many people in his community go through. Reuben was taught as a boy to hold in those emotions so he wouldn’t seem “soft.” In “Jump,” however, he emphasizes the importance of being open with your feelings and reaching out for help when you need it.

05/01/2025

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Shaped by Sound is a local public television program presented by PBS NC

Made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources.

Preview | Reuben Vincent

Preview | Reuben Vincent

Video has Closed Captions

Preview: 5/1/2025 | 30s | Hip-hop prodigy Reuben Vincent brings his thought-provoking lyricism to the “Shaped by Sound” stage. (30s)

Reuben Vincent: “Big Bank”

Reuben Vincent: “Big Bank”

Video has Closed Captions

Clip: 5/1/2025 | 4m 46s | Reuben Vincent performs “Big Bank,” which draws inspiration from Charlotte’s banking industry. (4m 46s)

Reuben Vincent: “Butterfly Doors”

Reuben Vincent: “Butterfly Doors”

Video has Closed Captions

Clip: 5/1/2025 | 2m 41s | Reuben Vincent performs “Butterfly Doors,” which he created during the COVID-19 lockdown. (2m 41s)

Reuben Vincent: “Fufu”

Reuben Vincent: “Fufu”

Video has Closed Captions

Clip: 5/1/2025 | 3m 15s | Reuben Vincent performs “Fufu,” a song inspired by a staple of West African cuisine. (3m 15s)

Reuben Vincent: “Grand Cherry”

Reuben Vincent: “Grand Cherry”

Video has Closed Captions

Clip: 5/1/2025 | 3m 34s | Reuben Vincent performs “Grand Cherry,” a song about enjoying the journey more than the destination. (3m 34s)

Reuben Vincent: “Just Like a Dream”

Reuben Vincent: “Just Like a Dream”

Video has Closed Captions

Clip: 5/1/2025 | 3m 31s | Reuben Vincent performs “Just Like a Dream,” which he wrote after signing with Roc Nation. (3m 31s)

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Shaped by Sound is a local public television program presented by PBS NC

Made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources.

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