KRISTI: HELLO AND WELCOME TO BUSINESS 360.

IM KRISTI HOFFMAN.

ON THIS EPISODE WE TALK TO LEADERS AND HUMANITARIAN RITA MANSOUR ABOUT HER INSPIRING BUSINESS AND LIFE JOURNEY.

WE DISSCUSS PRODUCT DEVELOPMENT INNOVATION IN TIMES OF COVID 19.

WITH THE PRESIDENT AND CEO OF CANBERRA AND JAWS INTERNATIONAL.

AND WE TEE IT UP WITH SOLHEIM CUP 2021 ORGANIZERS TO LEARN HOW THEY ARE COLLABORATING TO HOST ONE OF GOLF'S MOST EXCITING INTERNATIONAL EVENTS HERE IN OUR REGION.

ITS ALL RIGHT HERE RIGHT NOW.

THIS IS BUSINESS 360.

(MUSIC) (MUSIC) (MUSIC) (MUSIC) (MUSIC) (MUSIC) (MUSIC) (MUSIC) (MUSIC) (MUSIC) NARRATOR: BUSINESS 360 WITH KRISTI HOFFMANIS MADE POSSIBLE BY PROMEDICA, A LOCALLY OWNED NATIONALLY RECOGNIZED NOT FOR PROFIT HEALTHCARE NETWORK THAT HAS A STRONG COMMITMENT TO CLINICAL EXCELLENCE, PROVIDING SAFE HIGH QUALITY PATIENT CAREAND ADDRESSING SOCIAL ISSUES THAT IMPACT HEALTH.

THE UNIVERSITY OF TOLEDO COLLEGE OF BUSINESS AND INNOVATION.

DEVELOPING LIFELONG LEADERS FOR THE WORLD OF BUSINESS.

AND BY THE GREATER TOLEDO COMMUNITY FOUNDATION ALSO BY VIEWERS LIKE YOU.

THANK YOU.

THANK YOU.

(MUSIC) KRISTI: WELCOME TO BUSINESS 360 I'M KRISTI HOFFMAN.

LEADERS INSPIRE THEY ARENT AFFRAID TO TAKE RISKS.

THEY GO GET IT.

OFTEN WHEN OTHERS MAY BE AFFRAID TO DO SO.

RITA MANSOUR STARTE HER OWN WEALLTH MANAGEMENT COMPANY AND HAS SINCE BEEN RECOGNIZED BY BARONS INVESTMENT NEWS MAGAZINEAS ONE OF THE TOP 100 FEMALE FINANCIAL ADVISORS IN THE US.

SHE WORKS WITH CLIENTS ACCROSS THE GLOBEANDHAS TAKN ON INCREDIBLE CIVIC AND HUMANITARIAN EFFORTS.

RECENTLY SHE WAS NAMED A WOMEN OF DISTINCTION BY THE GIRL SCOUTS OF WESTERN OHIO.

RITA, WELCOMETO BUSINESS 360.

RITA: THANK YOU KRISTI, I AM HAPPY TO BE HERE.

KRISTI: TELL US MORE ABOUT THE BACKGROUND OF RITA.

AND YOUR EARLY YEARS IF YOU WOULD.

RITA: WELLI GRE UP HERE AS A CHILD OF IMMIGRANTS IN TOLEDO.

MY PARENTS DECIDED TO COME HERE, OF ALL THE PLACES IN THE US AND I AM ACTUALLY GLAD ABOUT THAT.

WENT TO A PUBLIC GRADE SCHOOL AND FROM THERE WENT TO A CATHOLIC HIGH SCHOOL.

NOTRE DAME ACADEMY IN THE TOLEDO AREA, THEN ATTENDED THE UNIVERSITY OF TOLEDO.

KRISTI: NOW RITA YOU HAVE STARTED YOUR OWN FIRM WHAT WAS THE IMPOTACE FOR YOU AND YOUR PARTNERS TO START YOUR OWN FIRM?

RITA: WELLIT IS INTERESTING.

WE HAVE ALWAYS BEEN WITH LARGER COMPANIES THAT ARE MOSTLY PUBLICLY TRADED COMPANIES AND WE WERE AT A POINT WHERE THE LAST COMPANY WE WERE WITH WAS DECIDING TO SELL US TO SOMEBODY ELSEAND WE WERE GETTING A LOT OF PHONE CALLS FROM COMPETITORS ASKING US TO COME OVER AND BRING OUR BOOK OF BUSINESS TO THEM AND THEY WOULD PAY US A HANDSOME DOLLAR TO DO THAT.

AND THE COMPANY BUYING US WAS GOING TO DO THE SAME BUT THE MAN WHO ACTUALLY FOUNDED THE COMPANY, THE MAIN PARTNER TOM MCCDONALD CAME TO ME IN ABOUT 2010 AND SAID YOU KNOW WHY DONT WE JUST START THIS FIRM AND DO WHAT WE LIKE TO DO.

PUT CLIENTS FIRST WE WONT PAY ANY BODY TO COME TO US.

WE ARE NOT GOING TO TAKE ANY MONEY FROM ANYBODY BECAUSE WE KNOW THATS NOT IN THE BEST INTEREST OF OUR CLIENTS.

IT IS REALLY IN THE BEST INTERESTS OF OURSELVES.

LETS JUST BUILDTHIS THING FROM THE GROUND UP AND WE WILL BUILDOUR WEALTH THAT WAY AND I SAID I AM IN.

CONSIDER ME ONE OF YOUR PARTNERS.

KRISTI: GREAT STORY.

LOVE THE WAY THAT CAME TOGETHER.

LIKE MINDS.

AND YOU HAVE BEEN SUCH A LEADER IN THIS REGION.

NOT ONLY IN THE FINANCIAL SERVICES ARENA BUT ALSO IN TERMS OF COMMUNITY VOLUNTEERING AND COMMUNITY LEADERSHIP.

TELL US ABOUT SOME OF THE ORGANIZATIONS IN WHICH YOU HAVE BEENINVOLVED AND PERHAPS SOME OF THOSE PROJECTS THAT HAVE MEANT THE MOST TO YOU.

SO I THINK YOU KNOW I GREW UP UNDERSTANDING THAT IT WAS THE RESPONSABILITY TO GIVE BACK AND ALSO LEARNED AND APPRECIATED THAT I TEND TO GET MORE BACK BY GIVING BACK.

AND SO IT IS ACTUALLY VERY FULFILLING TO ME.

I HAVE SOME GENERAL GUIDLINES FOR ME OF THE THINGS I LIKE TO SUPPORT AND THEY ARE USUALLY EDUCATION, HEALTH AND HUMAN SERVICES AND THE ARTS.

ANDSO I HAVE BEEN INVOLVED IN THE LOCAL COMMUNITY, THINGS LIKE THE ARTS COMMISSION THE TOLEDO MUSEUM OF ART AND ORGANIZATIONS SUCH AS LOURDS UNIVERSITY I HAVE SERVED ON YOU KNOW THE NOTRE DAME ACADEMY CAPITAL CAMPAIGN COMITTEE SISTERS OF NOTRE DAME CAPITAL CAMPAIGN COMMITTEE AND A NUMBER OF OTHER ORGANIZATIONS IN THE HEALTH CARE SPACE SUCH AS PROMEDICA ON THEIR FOUNDATION BOARD.

SO JUST A LITTLE VARIED, THIS AND THAT BUT ALSO VERY DISCIPLINED IN THE WAY I SPEND MY TIME AND MY RESOURCES AND THEN TAKING IT A STEP FURTHER I DECIDED THAT GOING BACK TO MY ROOTS WAS IMPORTANT TO ME TO HELP THOSE THAT REALLY SIGNIFICANTLY SO I JOINED MY SISTR AND SOME MISSION WORK GOING INTO REFUGE CAMPS AND GIVING THOSE KIDS THE GIFT OF HEARING.

IT IS REALLY INTERESTING TO SEE THESE KIDS WHO HAVE BEEN THERE AND ACTUALLY THEIR PARENTS.

WHAT TENDS TO HAPPEN IS THEY BECOME GENERATIIONAL REFUGES SO THEIR IS A LOT OF INTERMARRIAGE SOMETIMES AND THAT CAUSES ISSUES WITH HEARING AND OTHER THINGS NOT JUST HEARING BUT WE GO IN THERE IN TH BEGINNING AND YOU SEE THE KIDS ARE SCARED, THEY DON'T KNOW WHAT TO EXPECT BUT THEY COME OUT, MANY TIMES BEING ABLE TO HEAR AND WHY THAT IS IMPORTANT TO ME IS THAT WE ARE PROVIDING THEM THE AVENUE TO CHANGE THEIR LIFE AND THEY GET TO CHABGE THEIR LIFE BECAUSE NOT THEY CAN GO TO SCHOOL.

CHILDREN IN OTHER COUNTRIES, WHEN THEY CANT HEAR OR THEY CANT SEE OR WHATEVER THE PREDICAMENT IS FOR THEM THEY TEND TO GET LEFT ON THE SIDELINES AND THEY DONT GET TO ADVANCE AND BECAUSE THERE IS SO MUCH OF THAT WHETHER IT IS BECAUSE THEIR PARENTS MARRIED A COUSIN OR BECAUSE A BOMB WENT OFF OR THEIR HOUSE WAS BROKEN INTO AND THERE WAS DMAGE THEY COME IN AND THROUG FURNITURE AROUND AND SOMETIMES IT HITS THESE KIDS IN THE HEADS AND THEY HAVE LIKE NEUROLOGICAL DMAGES, THE POINT IS THAT THEY CAN CHANGE WHAT HAPPENS TO THEM INSTEAD OF BEING LEFT BEHIND AND SO TO ME THAT IS LIKE A SIGNIFICANT REASON WHY I GO BACK THERE TO TRY TO HELP.

KRISTI: SUCH AN ADMIRABLE HUMANITAIAN MISSION.

AND I KNOW YOU HAVE ALWAYS FOLLOWED YOUR PASSION AND CAN YOU REMEMBER LOOKING BACK YOUR FIRST LEADERSHIP EXPERIENCE WHAT THAT WAS LIKE AND SOME OF THE LESSONS YOU TOOK.

FROM THAT?4 RITA: YOU KNOW KRISTI, THATS A REALLY GOOD QUESTION I DON'T KNOW THAT THERE WAS NE SIGNIFICANT EXPERIENCE I THINK THEY SORT OF BUILT ON EACHOTHER AND YOU REALIZE AT SOME POINT IN YOUR LIFE I AM STARTING TO LEAD MYSLEF.

I AM NOT LOOKING TO SOMEBODY ELSE TO TELL ME WHAT TO DO.

I THINK THAT COMES AS I SAID WITH LIFE EXPERIENCE AND LEARNING TO LISTEN TO YOUR INSIDE VOICE SO THAT VOICE WE ALWAYS TRY TO QUELL IS REALLY THE VOICE WE SHOULD BE LISTENING TO BECAUSE FOR SO MANY' REASONS AND TIMES THAT VOICE IS PROBABLY MORE RIGHT THAN ANYTHING ELSE.

UM BUT I CAN THINK OF OPPORTUNITIES I WAS GIVEN THINGS THAT THE MOST SIGNIFICANT ONE WHICH WILL SOUND SILLY IS HAVING A LEMONADE STAND AT THE AGE OF 6 AND MY MOM TEACHING ME ABOUT HEY YOU DIDNT MAKE ALL THAT PROFIT AND HERE IS WHY.

OF COURSE THE WATER WE WILL LET YOU HAVE FOR FREE BUT THOSE CUPS YOU TOOK AND THE LEMONADE YOU TOOK COST MONEY.

AND SO YOU HAD TO PAY FOR THAT AND WHAT YOU HAD IN TURN IS WHAT WE CALL PROFIT AND SO THAT TO ME WAS A SIGNIFICANT MOMENT AND ACTUALY I TURN BACK TO IT WHEN I WAS LISTENING TO MY INNER VOICE SAYING HEY I AM IN PREMED.

IM 3 YEARS INTO THIS I DONT WANT TO BE A DOCTOR.

I WANT TO GO BACK TO THAT LEMONADE STAND.

YOU KNOW AND I HAD EXPERIENCE IN HIGH SCHOOL BEING ON COUNSIL AND THAT SORT OF THING AND THEN YOU KNOW GETTING INTO THIS LINE OF WORK FOR ME AS A WOMAN WASNT ALL THAT EASY UMM... YOU KNOW WE GET TARGETED WITH CERTAIN NAMES AND DESCRIBE AS THE WAY WE CARRY OURSELVES INA CERTAIN WAY UMM YOU KNOW THAT THEREARE PEOPLE TALKING ABOUT YOU IN THE BACKGROUND BUT HAVING THE ABILITY TO LISTEN TO YOUR INSIDE VOICE TO SAY KEEP YOUR CHIN UP, LOOK STRAIGHT AHEAD DO THE BEST YOU CANEVERYDAY AND SOMEWHERE SOMEHOW THE STORY WILL TELL ITSELF.

KRIST: WELL RITA WHEN YOU ARE ON BUSINESS 360 YOU GET TO DO RAPID RESPONSE.

WHICH IS WHERE YOU GIVE SHORT ANSWERS AND VIEWERS GET TO LEARN A BIT MORE ABOUT YOU SO ARE YOU READY TO GO?

RITA: SURE.

KRISTI: OK HERE WE GO.

ONE WORD TO DESCRIBE YOU IN JR HIGH.

RITA: BRACES KRISTI: FAVORITE CLASS YOU HAVE EVER TAKEN?

RITA: LEADERSHIP.

KRISTI: WAS THAT HIGH SCHOL OR COLLEGE?

RITA: POST COLLEGE.

KRISTI: FIRST CAR?

RITA: A 1978 MONTE CARLO.

KRISTI: FAVORITE VACATION DESTINATION?

RITA: PARIS.

KRISTI: SHOULD WE EVER BE ABLE TO TRAVEL AGAIN RIGHT?

RITA: YEAH NO KIDDING.

KRISTI: A WORD TO DESCRIBE YOUR LEADERSHIP STYLE?

RITA: COMPLICATED.

KRISTI: THE ACHIEVEMENT OF WICH YOU ARE THE MOST PROUD?

RITA: I THINK IT IS A WOMEN IN A BUSINESS.

KRISTI: YOU HAVE.

YOU HAVE DONE SO MUCH FOR WOMEN IN BUSINESS FOR THE BUSINESS COMMUNITY IN GENERAL AND AS A WHOLE.

AND RITA MANSOUR WE THANK YUO SO MUCH FOR BEING A PART OF BUSINESS 360.

WE THANK YUO FOR YOUR INSPIRATION RISK TAKING, AND YOUR LEADERSHIP THROUGH THE YEARS.

NOW HERE ARE MY TAKEAWAYS.

GIVE UP YOUR TIME AND TALENT TO MAKE POSITIVE CHANGE IN THE COMMUNITY.

GUIDE OTHERS THROUGH EXAMPLE.

FOLLOW YOUR HEART WHEN IT COMES TO PASSION PROJECTS.

(MUSIC) (MUSIC) (MUSIC) KRISTI: IN THIS INNOVATE SEGMENT GET READY TO EXPLORE CHEMICAL COMPANY IN OUR REGIION THAT IS CHANGING THE WAY THE WORD CEANS.

WITH INNOVATION SPANNING ITS PRODUCT DEVELOPMENT PACKAGE DESIGN AND GLOBAL DISTRIBUTION CANBERRA AND JAWS INTERNATIONAL ARE MAKING THE WORLD A CLEANER GREENER PLACE.

BRUCE YACKO, THE COMPANY'S PRESIDENT AND CEO JOINS US NOW TO TALK INNOVATION.

KRISTI: BRUCE, IT IS GREAT TO HAVE YOU HERE ON BUSINESS 360 WELCOME.

THANKS GREAT TO BE WITH YOU TOO KRISTI.

CANBERRA HAS BROUGHT SOME IMMPRESSIVE INNOVATION TO THE MARKET.

DESCRIBE FOR US YOUR CORPORATE VISION AND MISSION BRUCE AND HOW THATS REALLY CHANGED THROUGH THE YERS.

BRUCE: WE FOR THE PAST 40 YEARS HAVE BROUGHT INNOVATION TO THE MARKETPLACE.

AND THE RELATIONSHIP WE HOLD WITH MULTIBILLION DOLLAR INTERNATIONAL COMPANIES WOULDNT EXIST TODAY WITHOUT BRINGING GREAT INNOVATION TO THEM AND ALLOWING THEM TO INTRODUCE THE INNOVATION THROUGH THEIR OWN WONDERFUL BRANDS THEY HAVE IN THE MARKETPLACE.

NOW AS A COMPANY THAT IS IN THE BUSINESS OF CHEMICALS TALK TO US MORE ABOUT YUOR MARKET NICHE AND WHAT YOU ARE TRUELY DEALING WITH IN TERMS F COMPETITION.

BRUCE: YES SO THERE ARE MENY PEOPLE THAT DO IN OUR INDUSTRY.

WE ARE VERY WELL KNOWN VERY HIGHLY RESPECTED.

NOT ONLY PROVIDING THAT GREAT INNOVATION I WAS TALKING ABOUT BUT ALSO PROVIDING A WONDERFUL QUALITY PRODUCT, CONSISTENTLY IN TERMS OF SUPPORTING AND SERVICEING OUR BUSINESS KRISTI: NOW, WHEN WE TALK AABOUT INNOVATION AT CANBERRA, TELL US WHERE IT SHOWS UP THE MOST IN TERMS OF PRODUCT DEVELOPMENT AND THIS NEW PRODUCT YOU HAVE CALLED JAWS.

BRUCE: OK WELL GREAT.

SO AGAIN PART OF OUR INNAVTION STRATEGY IS TO BRING NEWER WAYS OF DOING WHAT WE DID YEARS AGO.

AND FOR YEARS WE WOULD BE USING A BOTTLE SIMILAR TO THIS.

IT WOULD BE A SINGLE USE BOTTLE.

WE SAY WE RECYCLE WE DONT SO 3% OF THIS BOTTLE GOES TO A RECYCLE SYSTEM AND THE REST OF IT GETS TOSSED AND DISCARDED AND CAN LAND IN A LANDFILL AND BE THERE FOR 1000 YEARS OR MORE AND SO WE DECIDED IF WE FILLED THIS BOTLE HALF WAY WITH OIL THATS WHAT IT TOOK TO GET IT INTO YOUR CABINET SO WHY' ARE WE DOING THAT.

AND SO ON THE COMMERCIAL SIDE OF OUR BUSINESS AND INDUSTRIAL INSTITUTIONAL SIDEWE HAVE SOLD CONCENTRATES FOR YEARS.

SO WHAT WE DECIDED WAS HOW DO WE DEVELOP INNOVATION THAT ALLOWS THE CONSUMER AS WELL AS OTHER BUSINESSES AND OFFICES TO UTILIZE A CONCENTRATED CLEANER IN THEIR CLEANING DAILY CLEANING OPERATIONS WITHOUT THE NEED FOR THE SINGLE USE BOTTLE.

AND THAT IS WHERE JAWS WAS BORN.

SO REALLY WHAT WE DECIDED WAS WE NEEDED A BOTTLE.

IT NEEDED TO BE ELEGANT IT NEEDED TO HAVE LONG LIFE.

IT HAD TO BE HEAVY DUTY AS WELLL AS THE SPRAYER THAT GAVE LONG LIFE SO COMMERCIAL GRADE SPRAYER AND ALL WE HAVE ASKED YOU TO DO WHICH IS FUN AND INTERESTING TO DO ANYWAY IS TO FILL UP YOUR BOLLE WITH WATER, INTRODUCE YOUR CARTRIDGE OF CONCENTRATE.

AND WHEN YOU TIGHTEN DOWN ON THE SPRAYER IT RELEASES THE CONCENTRATE INTO THE WATER AND YOU HAVE JUST MADE YOUR FIRST BOTTLE OF JAWS.

KRISTI: DESCRIBE FOR US YOUR R AND D TEAM AND WHAT THEIR ROLE HAS BEEN THROUGH THE YEAS.

BRUCE: WELL, THEIR JOB IS TO REALLY HELP ALONGSIDE OUR MARKETING AND SALES GROUP WHO ARE OUT LOOKING ALL THE TIME FOR WHAT IS THE NEXT WIDGET WE WANT TO INTRODUCE AND WORK ALONG SIDE THEM TO DEVELOP PRODUCTS THAT ARE SAFER FOR THE ENVIRONMENTIN TERMS OF THE WAY THEY USE SAFER FOR THE USER, SAFER FOR THE SURFACES THEY EXIST AND NEW APPLICATIONS ALL THE TIME.

BECAUSE OUR BUSINESS WAS FOUNDED AND CONTINUES TODAY AND 100 YEASR FROM NOW IT WILL REQUIRE US TO CONTINUE TO BRING NEW INNOVATION TO THE MARKETPLACE AND DO IT WITH HIGH QUALITY PRODUCTS THAT ARE SAFER FOR THE ENVIRONMENT AND THE USER AND CONTINUE TO BRING THAT TO OUR CUSTOMERS WHO ARE OUT WITH BIG BRANDS IN THE MARKETPLACE.

KRISTI: DID YOUR TEAM NEED TO REALLY RAMP UP IN TERMS OF COVID AND TIME WE ARE LIVING IN OR DID YOU ALREADY HAVE THE PRODUCT PRIOR TO THE PANDEMIC HITTING US BRUCE: WELLWE HAVE ALREADY SOLD OVR 80 MILLION CARTRIGES TODAY.

SO WE HAD A BUSINESS IN CARTRIDGE AND IT HAD NOTHING TO DO WITH COVID, IT HAD NOTHING TO DO WITH THE THINGS WE ARE EXPERIENCING TODAY.

WE ARE ADDING 3 NEW PRODUCTION LINES CAPABILITY OF RUNNING ANOTHER 100,000,000 CARTRIDGES A YEAR.

AND SO WE HAVE ADDED ANOTHER 100 EMPLOYEES AND BRINGING THEM IN AND HAVING THEM, I CANT TELL YOU WHAT THE HEARTFELT APPRECIATION I HAVE WITH THOSE WORKING IN OUR BUSINESS AND THE ABILITY TO TRAIN ANOTHER 100 PEOPLE AND HAVE THEM INVOLVED IN OUR BUSINESS AND DOING THE QUALITY WORK THAT WE HAVE ALWAYS DONE IN THAT PROCESS AND DEVELOPING PEOPLE WILLING TO WORK 3RD SHIFT IN ORDER TO SUPPORT THE CUSTOMER AND THE VOLUME OF BUSINESS NECESSARY.

KRISTI: YOU HAVE MET THE DEMAND FOR CORPORATIONS AND INDIVIDUALS FOR HOME OWNERS ACCROSS THE GLOBE BRUCE AND WE THANK YOU SO MUCH FOR YOUR INNOVATION.

WE THANK YUO FOR BEING ON BUSINESS 360 AND WE LOOK FORWARD TO HEARING MORE ABOUT YOUR FUTURE GROWTH AND SUCESS.

BRUCE: THANK YUOAND WE APPRECIATE THE OPPORTUNITY TO BE ON YOUR SHOW TODAY.

KRISTI: WITH INNOVATION, SAFETY AND SUSTAINABILITY AT ITS CORE, JAWS IS WELL POSITIONED FOR FUTURE GROWTH AND IMPACT.

AND NOW LETS TALK COLLABORATION.

AND NOW LETS TALK COLLABORATION.

(MUSIC) (MUSIC) KRISTI: BRINGING A WORLD CLASS GOLF EVENT LIKE THE SOLHEIM CUP TO OUR REGION IS NO SMALL FEAT.

AND YOU KNOW WE LOVE AN INSPIRING COLLABORATION HERE ON BUSINESS 360.

IT HAS BEEN YEARS IN THE MAKING AND INCREDIBLE AMOUNTOF COLLABORATION.

SO LETS HEAR MORE.

I WELCOME TO BUSINESS 360 THE 2021 SOLHEIM CUP CHAMPIONSHIP DIRECTOR BECKY NEWELL AND THE GENERAL COCHAIR MEG RESSNER.

WELCOME TO BUSINESS 360 BECKY AND MEG.

BECKY: THANK YOU KRISTI, WE ARE GLAD TO BE HERE.

KRISTI: GLAD TO HAVE YOU HERE.

AND YOU ARE IN THE MIDST OF PLANNING THIS HUGE INTERNATIONAL WOMENS GOLF EVENT COMING TO OUR REGION IN 2021.

SO GIVE US A BIG PICTURE OF WHAT SOLHEIM CUP IS.

BECKY: SO KRISTI THE SOLHIEM CUP IS ALL ABOUT THE RED WHITE AND BLUE.

ITS ALL ABOUT THE PATRIOTISM.

ITS ABOUT THE LOVE OF YOUR COUNTRY.

ITS LIKE IT IS OUR OLYMPICS OF GOLF SO ITS NOT ABOUT YOU DONT HAVE TO KNOW GOLF.

ITS ALL ABOUT THE ENTERTINMENT.

ITS ALL COMMING OUT TO HAVE A GOOD TIME.

BRING YOUR FAMILY, BRING YOUR FRIENDS.

ITS THE PARTY YOU WANT TO BE AT.

BECAUSE COME TUESDAY MORNING AFTER THE EVENT YUO DONT WANT YOUR FRIENDS SAYING HEY WERE YOU AT THE SOLHEIM CUP AND YOUR LIKE HMMM WHATS THE SOLHEIM CUP?

BUT IT IS DEFINITLY SOMETHING YOU WANT TO BE APART OF.

ITS ALL ABOUT THE PASSION.

KRISTI: LOVE IT, SO ITS AN INTERNATIONAL KIND OF GLOBAL EVENT AND ITS TEAM GOLF?

BECKY: IT IS TEAM GOLF.

IT PUTS THE US AGAINST EUROPE SO ITS THE TOP 12 WOMEN ON THE US SIDE AND EUROPEAN SIDE.

SO GIVE US THE PETICULARS.

GIVE US SOME OF THE THINGS LIKE THE LOCATION THE DATE, SOME OF THE ANTICIPATED CROWDS YOU ARE EXPECTING.

WELL WE COULDNT BE AT A FINER PLACE AT INVERNESS CLUB HERE IN TOLEDO OHIO.

THERE IS NO DOUBT THIS COURSE IS A CHAMPIONSHIP COURSE.

JOHN ZIMMERS AND HIS TEAM HAVE DONE AN AMAZING JOB OF NOT ONLY NOW PREPPING BUT GETTING READY FOR NEXT SO ITS AUGUST 31, THROUGH SEPTEMBER 6 I ENCOURAGE EVERYONE TO FOLLOW US ON OUR LPGA LPGA.COM AND SOLHEIMCUPUSA.COM KRISTI: MEG, WHEN DID THE PLANNING FOR THIS BEGIN?

I KNOW YOU ARE A CO-CHAIR AND HAVE BEEN INVOLVE IN THIS FOR QUITE SOME TIME.

GIVE US SOME MORE BACKGROUND AND WHEN YUO STARTED.

MEG: WE ACTUALLY STARTED PLANNING FOR THIS EVENT IN 2015 SO WE WENT DOWN TO THE LPGA HEADQUARTERS WITH THE OTHER CLUBS THAT WERE IN CONTENTION FOR THE SOLHEIM CUP AND LEARNED ABOUT EXPECTATIONS AND WHAT IT WOULD TAKE TO PUT A BIG TOGETHER AND THAT INCLUDED A COLLABORATION ALREADY STARTING BETWEEN MEMBERS OF INVERNESS ALONG WITH REPRESENTATION FROM DESTINATION TOLEDO AND OTHER COMMUNITY LEADERS.

KRISTI: SO WHAT ARE SOME OF THE GOALS YOU HOPE TO ACHIEVE AND THIS EVENT BY THE WAY THIS OCCURS HOW OFTEN?

BECKY: IT ONLY COMES HERE EVERY 4 YEARS SO THE LAST TIME WE PLAYED WAS IN DES MOINES IN 2017 AND IN 2013 WE WERE IN DENVER COLORADO.

SO ONLY HERE EVERY 4 YEARS.

LIKE I SAID EARLIER ITS THE BIGGEST EVENT IN WOMENS GOLF BUT I THINK KRISTI THERE IS SOMETHING SPECIAL HERE WITH TOLEDO.

I HAVE BEEN APART OF MANY SOLHEIM CUPS HERE IN THE US AND OVERSEAS.

TOLEDO OHIO IS REALLY GOING TO SET THE STANDARD NOT ONLY FOR SOLHEIM CUP OF 2021 BUT I THINK AS MEGMENTIONED EARLIER IN THE BID PROCESS I THINK ALL THOSE FORCES IN CITIES THAT BID ON SOLHEIM MVING FORWARD WILL ALL BE THINKING AND ASKING HOW CAN WE BE LIKE TOLEDO.

WE HAVE SO MANY FIRSTS FOR 2021.

WE HAVE NEVER DONE OUR OPENING CEREMONY OFFSITE.

WE WILL DOWNTOWN IN PROMENADE PARK FOR OPENING CEREMONIES ON THAT FRIDAY LEADING INTO LABOR DAY WE ARE GOING TO HAVE OUR SOLHEIM AFTER SUNDOWN KICKOFF ON TUESDAY DOWN IN HENSVILLE AND YOU KNOW WE HAVE ADDED SOME OTHER THINGS SPECIAL TO THE SCHEDULE.

THERE WILL BE A MILITARY DAY THAT IS FOCUSED ON OUR SOLHEIMCUPUSA.COM BUT ALSO WE WANT TO LOOK INTO POTENTIALLY, ILL LET THE CAT OUT OF THE BAG BUT WE WANT TO HONOR OUR HEROS.

OUR FRONTLINE WORKERS DURING THE PANDEMICAND WHAT WE HAVE ALL BEEN GOING THROUGH AS A COUNTRY.

BUT HONOR THEM OUR TOURNAMENT WEEK AS WELL.

KRISTI: I LOVE IT.

AND I KNOW YOU HAVE WORKED REALLY HARD ON COLLABORATION.

TALK TO US ABOUT SOME OF THE COLLABORATORS YO HAVE WORKED WITH WHO HAVE REALLY STEPPED UP TO MAKE THIS EVENT HAPPEN.

I THINK THIS IS THE ULTIMATE IN COLLABORATION LIKE I SAID STARTING WITH EARLY WORK IN 2015 TO EVEN GET THE CHANCE TO GET TO PUT OUR BID IN PLACE BUT THEN WE WORED UP UNTIL SPRING OF 2017 WITH LOTS OF DIFFERENT COLLABORATORS IN TOLEDO.

THE CITY, THE MAYORS OFFICE, THE ARTS COMMISION THE METROPARKS, THE SPORTS VENUES LIKE THE MUDHENS, WALLEYE, UNIVERSITY OF TOLEDO EVERYBODY BECAUSE WHAT WE SAID WAS TOLEDO CAN DO THIS IN A WAY NO ONE ELSE CAN AND WE WERE AWARDED THIS BID AT INVERNESS IN TOLEDO REALLY FOR 3 REASONS.

FIRST AND FOREMOST AN ABOVE AND BEYOND GOLF COURSE ITSELF.

WE HAVE A TOP 100 GOLF COURSE IN OUR BACKYARD AND IT STARTS ON THE GOLF COURSE BUT IN ADDITION TO THAT OUR COMMUNITY CAME TOGETHER, WE ENGAGED OUR GLOBAL SPONSOR WITH MARATHON WHO SET THE STAGE TO GET AT LEAST 90 OTHER COMPANIES TO GET BEHIND US IN ADDITION TO WHAT THEY SUPPORT FOR MARATHON CLASSIC TO SUPPORT THE SOLHEIM CUP AS WELL.

AND CERTAINLY THE WAY THE COMMUNITY CAME TOGETHER WE ARE COMMITTED TO AN EXPERIENCE IKE NO OTHER FOR THE SAME FANS.

THE GOLFERS, FOR THE MEDIA.

ANYONE INVOLVED IN THE TOURNAMENT HAS A MEANINGFUL AND LASTING EXPERIENCE THEY CANT GET ANY OTHER WAY AND WE HAVE BEENCOMMITTED TO THAT AND ITS BEEN A BIG PART OF WHAT WE HAVE BEEN WORKING ON.

KRISTI: I CANNOT WAIT, WE CANNOT WAIT, THIS IS GOING TO BE SO MUCH FUN.

SO LETS DRILL DOWN A LITTLE BIT AND TALK ABOUT THE EVENTS SPECIFICALLY.

WHEN SOMEONE COMES TO THE EVENT WHAT WOULD THEY SEE?

WHAT WILL IT BE LIKE.

WHAT WILL THE MOOD BE?

BECKY: WELL ITS DEFINITLY GOING TO BE, IF YOU SHOW UP IN WELL ACTUALLY, KRISTI IF YOU SHOW UP IN WHAT YOU ARE WEARING, YOU HAVE BLUE ON THOUGH, BUT YOU HAVE TO BE ALL GEARED UP.

YOU HAVE TO GET ALL YOUR MERCHANDISE AND PAINT YOUR FACE AND RED WHITE AND BLUE BUT YOU DEFINITLY WANT TO MAKE SURE YOU ARE DECKED OUT IN GEAR.

JUST READY TO GO.

AND SECONDLY, IT WILL JUST BE WE HAVE OVER 32 SUITES ON THE GOLF COURSE THERE IS THE SOLHEIM PAVILION WHICH IS OUR LARGEST STRUCTURE ON THE GOLF COURSE.

ITS GOING TO BE A DOUBLE DECKER ITS AN UPGRADED TICKET ITS A PAY AS YOU GO MENU.

THERE WILL BE SO MANY THINGS GOING ON.

WE ARE THINKING ABOUT HAVING BANDS THAT PLAY EARLIER IN THE WEEK ON TUESDAY WEDNESDAY THURSDAY.

JUST TO GET EVERYONE EXCITED BUT THEN REALLY TO TAKE A STEP BACK IS LOOK AT THE GLOBAL STAGE THAT WE ARE PUTTING TOLEDO ON.

WE WILL BE ON THE GOLF CHANNEL ALL 3 DAYS.

NBC IS OUR NETWORK WHO WILL COVER IT FOR 2 DAYS AND JUST TO SEE THINK THAT TOLEDO AND THIS REGION WILL BE SHOWN IN OVER 110 COUNTRIES AROUND THE WORLD ALL EYES ARE GOING TO BE ON US.

NO PUN INTENDD CUP TO FILL BUT WE EXPECT 150000 FANS IN A WEEK WITH ALL THE EVENTS WE ARE HOSTING DOWNTOWN WITH THE FRIDAY NIGHT OPENING CEREMONY A MAJOR ENTERTAINER BUT AGAIN THE ECONOMIC IMPACT COULD BE NORTH OF $32,000,000 FOR THIS REGION IF WE CAN DELIVER ALL OF THAT SO WE NEED EVERYBODY AND I AM SO GLAD TO BE WITH YUO TODAY AND ON THIS SHOW TO BE ABLE TO SHARE THAT MESSAGE AND HOW WE NEED TO CONTINUE TO COLLABORATE AS MEG HAS TALKED ABOUT AND BRING OUR CITY TOGETHER AND EMBRACE THIS EVENT AND REALLY SHOW THE WORLD WHAT TOLEDO CAN DO KRISTI: IT IS SO IMPRESSIVE THE COLLABORATORS AND THAT LIST THAT YOU MENTIONED AND HOW MANY PEOPLE HAVE COME TOGETHER TO MAKE THIS HAPPEN OFTEN TIMES PEOPLE COME TO GOLF EVENTS AND THEY COME BECAUSE THEY ARE GOLF PHENATICS OR BIG FANS WHAT IF SOMEONE ISN S GOLF FAN OR INVOLVED OR ARE A GOLFER.

IS THIS EVENT FOR THEM?

MEG: ABSOLUTLY.

WE WANT TO DISPELL THE MYTH THAT YUO NEED TO BE A GOLFER OR LOVE GOLF TO LOVE THE SOLHEIM CUP.

I MEAN, AS BECKY SAID EARLIER IT IS REALLY ALL ABOUT THE TEAM SPIRIT AND ROOTING FOR YOUR TEAM YOUR COUNTRY IN A WAY THAT IS MAGICAL.

WE WILL HAVE 15 TO 20% OF OUR FANS FROM OUTSIDE THE US.

AND SO THEY WILL BE HERE IN THEIR COLOR PICKING THEIR SONGSAND ROOTING FOR THEIR TEAM LIKE WE WILL.

AND THE COLLABORATION WILL CONTINUE ON THE GOLF COURSE WITH US COLLABORATING AND STANDING BEHIND THESE FABOULOUS WOMEN AND ROOTING HARD FOR THEM TO BRING HOME THE CUP.

KRISTI: MEG AND BECKY WE CANNOT THANK YOU ENOUGH FOR ALL YOU HAVE DONE IN THIS COLLABORATION SO MANY DIFFERENT ENTITIES AND ORGANIZATIONSCOMING TOGETHER TO BRING A WORLD CLASS GOLF EVENT TO OUR REGION.

WE ARE SO PROUD AND WE ARE THRILLED THIS IS COMING SO THANKS SO MUCH FOR BEING WITH US ON BUSINESS 360.

BECKY: THANK YOU KRISTI WE APPRECIATE IT.

THIS IS AWESOME.

MEG: THANKS FOR HAVING US WE APPRECIATE IT.

KRISTI: THE SOLHEIM CUP 2021.

IT IS GOING TO BE AN INCREDIBLEEVENT.

ONE WE HOPE WE CAN ALL BE APART OF.

COLLABORATING FOR THE GREATER GOOD AND HAVING FUN ALONG THE WAY.

THATS A WRAP ON THIS EPISODE OF ALONG THE WAY.

THATS A WRAP ON THIS EPISODE OF BUSINESS 360.

REMEMBER THERE IS ALWAYS MORE ROOM TO LEARN AND TO GROW.

WE ARE GLAD YOU JOINED US TO LEARNMORE ABOUT THE EXCITING LEADERSHIP, INNOVATION, AND COLLABORTION RIGHT HERE IN OUR REGION.

VISIT OUR WEBSITE AT WGTE.ORG/B360 AND CONNECT WITH ME ON LINKEDIN AND TELL ME YOUR BUSINESS STORY.

IM KRISTI HOFFMAN WE WILL SEE YOU ON THE NEXT BUSINESS 360.

NARRATOR: BUSINESS 360 WITH KRISTI HOFFMAN IS MADE POSSIBLE BY PROMEDICA A LOCALLY OWNED NATIONALLY RECOGNIZED NOT FOR PROFIT HEALTHCARE NETWORK THAT HAS A STRONG COMMITMENT TO CLINICAL EXCELLENCE.

PROVIDING SAFE HIGH QUALITY PATIENT CARE AND ADDRESSING SOCIAL ISSUES THAT IMPACT HEALTH.

THE UNIC=VERSITY COLLEGE OF BUSINESS AND INNOVATION DEVELOPING LIFELONG LEADERS FOR THE WORLD OF BUSINESS.

AND BY THE GREATER TOLEDO COMMUNITY FOUNDATION.

ALSO BY VIEWERS LIKE YOU.

THANK YOU.

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