♪♪ [Greg Scattini] My name's Greg Scattini.

I'm a fourth generation farmer here in, uh, Salinas Valley.

So, we predominately grow, uh, perennial artichokes, which is based from the rootstock that was originally brought from the Mediterranean back in the late 1800s, early 1900s.

And we've... we've continued to produce the... the rootstock, uh, perennial artichokes through today.

It's really grown like a rootstock of a vineyard.

So, the quality and the uniqueness of it is like no other and it can only be grown here, in this region of California.

Salinas Valley is very, very unique in... in growing artichokes, especially the coastal region.

Our variety, the original California artichoke variety, cannot be grown anywhere else other than the microclimate that we have here in- on the peninsula.

So, I run the business with my brother Doug, and my cousin Mike.

So, we... we're owners and operators of the... of the, uh, farming operation now.

My great-grandfather started the business back in the early twenties.

At a very young age, I grew up working on the ranch.

My brother and my cousin did.

And, um, so, it's... it's just part of the love of farming, the hard work, the involvement it takes, the... the attention to detail.

And it's really a lifestyle.

It's... it's not a job, it's... it's a lifestyle we all love.

To me, there's nothing better than getting up and... and... and going to the ranches and... and do what... what needs to be done to... to earn a living.

Artichokes is very labor intensive.

We'll handpick and throw them in the back of the backpacks, and then we'll bring 'em to the end of the field where our, uh, harvesting machine is, and we'll pack 'em by hand in, uh, in each box.

I think Scattini Family Farms, what makes it so special is the... is the four generation- the pride that's been passed on from generation to generation.

And definitely, with the product that we've developed, we pay attention to detail and we strive for the customer having the greatest eating... eating experience that they can.