Hi, my name is Justin Johnson and I'm the CEO and co-founder of Cedar at Stone Nordic Sauna Base here in Duluth.

And we invite people to de-stress and be well.

And we do this through this all Nordic practice of sauna or sauna, depending on where you come from, is how you say that.

And we walk people through the process of that hot, cold rest, rehydrate and repeat.

We're here in our floating sauna right on the Duluth Harbor.

And we have multiple spaces here.

We host tens of thousands of people a year to come and de-stress to planet and live well, to be with and connect with their people and socially.

And it is so much fun.

It is my life's work.

It is so much joy, being in the city that I love being with great people and hosting folks for this gift my grandparents gave me.

And now we're giving it to tens of thousands of people here.

I heard growing up again and again and again, that the sound is the thing you do when you want to feel better.

If you're feeling sick or feeling down, you need a boost, need to feel good.

You go into a sauna and that is what we're seeing here, is this impact of invest in ritual over protocol because the ritual is more robust, more full, more impactful than just I want a bottle half my way into good health.

Both are true at the same time.

I invite you to get connected to sauna as a bigger thing than just a workout protocol.

That's for the gym down that way.

More than that, the process and for a lot of rest, rehydrate and repeat, we invite you to join us.

We'd love to have you with us on time.

Come down over us and government over.

The slice from PBS North.