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Every June Seattle Pride hosts the city's annual Pride Parade.

It's now shifting how it raises money as corporate sponsorship continues to shrink.

The organization's executive director, Patti Hearn, says corporate sponsorship revenue for the parade dropped during the pandemic.

Then again, last year.

-You know, we realized pretty early last year that we had to fill in gaps and that we weren't going to hit our usual corporate sponsorship number.

We were already doing a lot of like, really healthy organizational work around diversifying revenue, so that that all made sense.

But it did galvanize a little bit to go a little bit faster and a little bit harder on some of the things.

-Hearn said the nonprofit received $200,000 in grant funding last year.

That, coupled with donations from individuals, is helping fill the shortfall.

That money is used to pay for the extensive setup needed to shut down streets for the nearly two mile parade route, build several stages and a bandstand.

Last year, the Trump administration released an executive order targeting diversity, equity and inclusion programs, which Hearn says impacted corporate fundraising.

-I think that has... that panic has subsided some, but what has replaced it is companies going, oh, well, we don't actually have to, like maybe it's not a benefit to us to support the visibly queer organizations, or maybe those were never our values and we were only doing it because we thought we needed to do what everybody else was doing.

So it's hard to say.

It's hard to say if they always felt that way and were doing it because they were on the bandwagon, or now that they're responding to something in the administration, I don't really know.

-The Pride Parade starts on June 28th at 11 am.

The route runs along Fourth Avenue from Westlake Avenue to the Seattle Center.

Tomorrow, we'll tell you about an LGBTQ publication and how you can help them stay open.

I'm Paris Jackson.

Thank you for watching The Newsfeed.