>>> A SOUTHSIDE COUPLE IS WORKING TO HELP CLEAN UP THEIR COMMUNITY , ONE LAUNDRY LOAD AT A TIME.

THEY HAVE HAD HELP FROM A PLANT-BASED DETERGENT.

WE GO TO HYDE PARK.

>> Reporter: JUST OFF 53rd STREET, A LAUNDROMAT IS CLEANING LOADS OF LAUNDRY FOR THE FIRST TIME IN YEARS.

>> OUR DETERGENT IS DIFFERENT THEN THE BIG BOX BRANDS.

WE HAVE NO IRRITANTS, ARTIFICIAL COLORS.

>> Reporter: THAT IS THANKS TO SYLVIA AND AUGIE.

>> WE HAVE A PLANT-BASED FORMULATION THAT WILL NOT BE HARMFUL TO THE WATERWAYS.

WE ONLY USE ESSENTIAL OILS FOR THE FRAGRANCE AND WE ONLY USE PLANT-DERIVED INGREDIENTS.

>> Reporter: THEY CREATED A NEW DETERGENT.

>> PEOPLE DESERVE SOMETHING PRECIOUS FOR THEIR SKIN.

>> Reporter: THEY DECIDED THEY NEEDED A LAUNDROMAT AND THROUGH A PARTNERSHIP, THE DIRTY LAUNDRY POP-UP WAS BORN.

>> THERE ARE A LOT OF BUILDINGS WITH 30-PLUS UNITS AND ONE LAUNDRY AREA WITH TWO OR THREE MACHINES .

THIS IS A BIG PUSH FOR THE FOLKS THAT LIVE IN THE AREA.

>> Reporter: 40 $14.99 BOTTLE, YOU CAN EXPERIMENT WITH IT.

>> MOST PEOPLE SAY THEY DO NOT FEEL IRRITATED AND THEY SAY THEY'RE CLOSE SMELL CLEAN, AND ONCE THEY TRY IT, THEY LOVE IT.

>> Reporter: THEY ARE WORKING TO ENSURE THAT COMMUNAL SPACE EXPANDS BEYOND THIS.

THEY HAVE EXTENDED THURSDAY HOURS, WEEKLY DISCOUNTS FOR SENIORS, AND ACTIVITIES FOR KIDS.

>> IS A GOOD ATMOSPHERE.

YOU KNOW, A FAMILY .

I THINK THIS IS HOW IT SHOULD FEEL.

NO TENSION, NO STRESS.

YOU COME HERE AND YOU RELAX AT THE LAUNDROMAT.

>> Reporter: WITH THE POP-UP RUNNING INTELLECT COVER, THE BUSINESS PARTNERS, WHO ARE ALSO LIFE PARTNERS, SAY THEY ARE OPTIMISTIC ABOUT ITS LONGEVITY, NO MATTER THE LOCATION.

>> THIS IS INTEGRITY, IN MY OPINION.

WE WANT TO BRING SOMETHING WARM AND FUZZY AND BEAUTIFUL TO THE NEIGHBORHOOD FOR THE PEOPLE.

THAT IS WHAT WE ALSO WANT IN OUR RELATIONSHIP.

IT HAS BEEN ABOUT 40 YEARS.

NO, BUT HOW MANY?

12 YEARS.

>> WE HAVE BEEN MARRIED FOR 12 YEARS.

>> IT FELT LIKE ABOUT 40 THOUGH.

>> Reporter: FOR CHICAGO TONIGHT: BLACK VOICES , I AM ANGEL IDOWU.