DEAL OF MONEY FLOATING AROUND IN COLLEGE SPORTS.

THERE'S LITERALLY BILLIONS OF DOLLARS UP FOR GRABS FROM TICKET SALES, MEDIA CONTRACTS, ADVERTISING AND MORE.

BUT WHERE DOES ALL THAT MONEY GO?

HOW DO SMALLER SCHOOLS COMPETE FOR CASH?

AND WHAT ABOUT THE RELATIVELY NEW N-I-L - NAME, IMAGE AND LIKENESS- WHICH ALLOWS STUDENT ATHLETES TO RECEIVE COMPENSATION AWAY FROM THEIR CHOSEN SPORT.

WHILE ENJOYING HIS RETIREMENT, FORMER SU MEN'S BASKETBALL COACH JIM BOEHEIM CAME OFF THE BENCH TO HAVE AN OPEN AND CANDID TALK WITH OUR J DANIEL PLUFF SHARING HIS OPINIONS ON MONEY - AND SPORTS.

>> COACH, THANKS FOR WELCOMING US TO YOUR HOME TODAY.

AWFULLY GOOD TO SIT WITH YOU AGAIN.

COMING OFF OF REALLY AN EXTRAORDINARY CAREER, SOME TIME TO REFLECT A LITTLE BIT.

BUT I SAW A REPORT ISSUED BY THE NCAA.

NO NEW DATA COACH THAT COULD I FIND POST PANDEMIC.

THEY DIDN'T WANT TO RELEASE NUMBERS DURING THE PANDEMIC FOR SOME REASON BUT THEY SAY IN 2019, $15.8 BILLION OF REVENUE FROM COLLEGE SPORTS-- AND JUST MARCH MADNESS, THAT COMPRESSED PERIOD OF TIME-- OVER A BILLION DOLLARS OF REVENUE GENERATED.

WHERE DOES ALL THAT MONEY GO?

>> PAY FOR ALL THE OTHER SPORTS.

YOU REALIZE THAT SYRACUSE TWO PORTS MAKE MONEY, FOOTBALL AND BASKETBALL.

YOU LOOK AT ALL THE OTHER SPORTS.

AND THERE ARE 2 OR $3 MILLION A YEAR, THE TOTAL AMOUNT OUTLAY IS 30 TO $40 MILLION.

WE ONLY MAKE 18 IN BASKETBALL, MAYBE 6 OR 8 IN FOOTBALL.

HAVE YOU TO RAISE MONEY TO PAY FOR ALL THE SPORTS.

AND AT THE END OF THE YEAR, THERE IS NO MONEY.

>> SO PLAYERS ARE GETTING COMPENSATED.

WHERE IS THE MONEY COMING FROM BOOSTERS?

THE SO CALLED SPONSORS?

>> IT'S ALL BOOSTERS AND IT'S COMPANIES AND IT'S-- IT CAN BE ONE BOOSTER.

MIAMI IS FUNDING FOOTBALL AND BASKETBALL AND WOMEN'S SPORTS.

>> IT HAS BEEN MADE CLEAR TO ME THAT NONE OF THIS BE CAN USED, NONE OF THIS NIL STUFF CAN BE USED AS A RECRUITMENT INCENTIVE.

>> THAT'S EXACTLY RIGHT.

>> HOW DO YOU MONITOR THAT?

>> YOU CAN'T BECAUSE WHAT THEY'LL SAY IN RECRUITING IS THIS GUY, ONE OF OUR PLAYERS IS GETTING THIS X AMOUNT, WHATEVER THAT AMOUNT IS.

SO WE CAN'T PROMISE YOU THAT.

BUT THIS IS WHAT HE GETS.

NOW I THINK PEOPLE DO DO THAT.

I THINK THAT'S THE VIOLATION THAT'S OUT THERE.

>> THAT'S A FINE LINE.

>> BUT AT THE END OF THE DAY, THEY DON'T GET THE MONEY UNTIL THEY COME AND IT'S GENERALLY REALLY HARD TO PROVE ANYTHING THERE.

BUT, YEAH, I MEAN THESE ARE NUMBERS THAT ARE THERE.

IT'S MAINLY IF YOU HAVE A COUPLE OF REALLY GOOD PLAYERS AND THEY GET A PRETTY GOOD AMOUNT OF MONEY, WELL YOUR OTHER PLAYERS CANNOT GET KNOCK.

NECESSITY HAVE TO GET MONEY OR HOW ARE YOU COACHING A TEAM.

YOU CAN'T COACH A TEAM WITH EIGHT GUYS GETTING NOTHING AND TWO GUYS GETTING... >> I'M GOING TO GET TO MY NEGATIVE THOUGHTS IN A MINUTE, ALL RIGHT?

BUT FROM YOUR VIEW-- AND WE DON'T HAVE-- THIS IS STILL A NEW THING HAPPENING.

BUT FROM WHERE YOU SIT, YOUR EXPERIENCE, YOUR HISTORY WITH COLLEGE SPORTS, WHAT, IN YOUR VIEW, ARE PERHAPS THE BIGGEST POSITIVES OR THE BIGGEST BENEFITS TO THE WHOLE NIL BACKDROP.

>> PLAYERS ARE GETTING MONEY AND I THINK THAT'S GOOD.

THE ONLY NEGATIVE IN COLLEGE SPORTS IS THAT COACHES MAKE SO MUCH MONEY THAT IT KIND OF DISTORTS THE PLAYERS DON'T.

NOBODY IS SAYING ANYTHING THAT THE VOLLEYBALL TEAM SHOULD GET PAID.

BECAUSE THEIR COACH MAKES $150,000.

BUT A COACH IN BASKETBALL IS MAKING $5 MILLION.

EVERYBODY IS GOING WELL WHY AREN'T THE PLAYERS GETTING MONEY.

IT'S REALLY-- IF THE VOLLEYBALL COACH IS GETTING PAID, THE PLAYERS SHOULD GET PAID.

>> NOT TO PUSH BACK ON THAT.

PART OF IT IS WHEN WE STARTED TO SEE THE NUMBERS GENERATED IN A NATIONAL SENSE... >> THE PROBLEM IS THAT MONEY GOES TO PAY FOR ALL THE OTHER SPORTS AND COACHES AND SCHOLARSHIPS FOR ALL THE OTHER PLAYERS.

THERE IS NO MONEY, DAN, AT THE END OF THE YEAR, THAT SYRACUSE HAS GOT $5 MILLION OR $10 MILLION HERE.

THAT'S NOT THERE.

>> YOURS AGO THERE WAS A PRETTY POPULAR MOVIE JERRY MAGUIRE, TOM CRUISE, CUBA GOODING JUNIOR, LINE CAME OUT OF THE MONEY, SHOW ME THE MONEY.

THE LINE HAS BEEN MODIFIED TO SHOW ME THE MONEY TO SHOW ME THE NIL.

>> WHICH IS THE SAME THING, UNFORTUNATELY.

IT'S THE SAME THING.

>> ARE WE ON THE SAME PAGE THIS IS NOT A GOOD MOVE?

>> IT'S NOT GOOD BUT IT'S HERE.

I GET A SCHOLARSHIP.

I WAS THRILLED TO DEATH.

I DIDN'T WANT ANY MONEY.

NOW THERE WASN'T AS BIG MONEY BUT SYRACUSE MADE MONEY IN BASKETBALL.

I NEVER WANTED ANY OF THAT.

I WANTED-- I WAS HAPPY TO HAVE A SCHOLARSHIP.

THE PLAYERS ARE GETTING SCHOLARSHIP, $15,000 TO 20,000 IN MEAL MONEY THAT THEY CAN USE FOR THEIR PERSONAL STUFF.

I THINK THAT'S GOOD.

BUT NIL IS HERE TO STAY AND WE HAVE GOT TO SOMEHOW CONTAIN IT.

BUT I DON'T KNOW HOW.

>> COACH, THE NCAA WAS INITIALLY OPPOSED TO THIS.

DO YOU KNOW WHAT THEIR CONCERNS WERE?

>> THIS.

THEY WORK FOR TWO YEARS, A COMMITTEE OF 25 PEOPLE, SMART PEOPLE, TO SET UP NIL.

AND THEY BE WHAT THEY SAID WAS THIS.

A LIMB.

THAT'S NOT GOOD.

WELL, YOU CAN'T-- WE'LL PUT THE MONEY WHEN THEY GRADUATE AND GET IT.

YOU CAN'T DO THAT.

AND THEN IT ENDED UP THERE IS NO GUARD RAILS YOU CAN PUT ON IT.

THEY'RE CANNING ASKING CONGRESS TO DO SOMETHING.

THEY CAN'T.

>> THAT'S MY FOLLOWUP YOU CALL THEM SMART PEOPLE AND I'M SURE THEY ARE.

BUT TO THIS DAY IT'S COMPLETELY UNREGULATED.

IT SEEMS COMPLETELY DISORGANIZED FROM STATE TO STATE, SCHOOL TO SCHOOL.

>> WELL, WHAT YOU COULD HAVE DONE IS GET THE BOOSTERS OUT OF IT AND COMPLETE WILL I... >> THEN YOU DON'T HAVE REVENUE... >> THEN THERE IS NO MONEY FOR THE PLAYERS.

IF YOU TAKE ALL THE BOOSTERS OUT, THAT'S EVERYBODY THAT IS GOING TO GIVE THEM MONEY IS A BOOSTER.

SO THERE IS NO MONEY SO THAT COULDN'T GO.

>> SO, COACH, WHO, IN YOUR OPINION, WHO SHOULD REGULATE THIS?

IS IT A STATE, AN NCAA.

A SCHOLASTIC... WHO SHOULD BE IN CHARGE?

>> THERE IS NOTHING THAT WILL WORK.

>> THERE IS NOTHING THAT WILL WORK?

>> I HAVE BEEN IN SPORTS ALL MY LIFE.

BASKETBALL COLLEGE SPORTS.

WE HAVE ALWAYS HAD PROBLEMS.

THERE WERE ALWAYS SOLUTIONS.

ALSO.

ALWAYS.

THERE IS NO SOLUTION TO THIS.

I MEAN I DON'T-- I'VE TALKED TO SOME COACHES THAT HAVE BEEN AROUND A LONG TIME.

ROY WILLIAMS, MIKE KRYZEWESKI.

THERE IS NO SOLUTION.

I'VE TALKED TO THE NCAA PEOPLE, I'VE TALKED TO SMART LAWYERS.

I'VE TALKED TO A LOT OF PEOPLE, BECAUSE I LOVE THE GAME AND I WANT THE GAME TO BE GOOD.

THERE IS NOT GOOD LONG RUN FOR THE GAME.

BUT I DON'T HAVE A SOLUTION.

I WANT THE PLAYERS TO GET MONEY, BUT... >> I THINK, FOR SOMETIME, THERE HAS BEEN, I GUESS THE EQUIVALENT WHAT WE MIGHT CALL A COLLEGE ARMS RACE, YOU KNOW, WHO HAS THE BEST LOCKER ROOMS, WHO HAS THE BEST VENUE, THE BEST... >> AND NOBODY STOPPED THAT.

THERE WERE NO RULES PASSED.

>> BUT IT WASN'T ABOUT-- NOW IT'S ABOUT WHO HAS THE MOST MONEY, DON'T YOU THINK?

>> THAT WAS ABOUT THE MOST MONEY, TOO.

BUT THEN THEY WERE PUTTING IT INTO THE FACILITIES, THREE, $300 MILLION BUILDINGS AND THAT GETS PLAYERS.

NOW, THOUGH, YOU CAN HAVE THAT FACILITY.

IF YOU DON'T GIVE THAT PLAYER MONEY, HE IS NOT COMING.

>> BUT HERE'S MY REAL BIG PROBLEM.

AND YOU CAN REINFORCE THIS OR NOT.

IT SEEMS TO ME THAT THERE WILL BE SOME AREA STATE SPECIFIC SCHOOLS WHERE THEY MIGHT HAVE WHAT YOU MIGHT CALL MORE ENTHUSIASTIC BOOSTERS.

HAVE A LITTLE MORE TO SPEND HERE.

THAT HAS IS NOT GOING TO CREATE ANYTHING CLOSE TO A LEVEL PLAYING FIELD.

>> WE HAVE NEVER HAD A LEVEL PLAYING FIELD.

>> HERE IS MY POINT.

WHOEVER HAS THE MOST MONEY WILL ATTRACT THE BEST TALENT AND IT WILL ALWAYS BE ABOUT THE MONEY.

>> IT ALWAYS HAS BEEN IN SOME WAYS BECAUSE THE SCHOOLS THAT HAD THE BEST FACILITIES AND SPENT THE MONEY ON THE FACILITIES GOT THE BEST PLAYERS.

NOW EVERYONE CAN ARRANGE LEGAL NIL DEALS SO YOU HAVE ON GET OUT THERE AND FIGHT.

THERE ARE SOME SMALL SCHOOLS THAT HAVE NABBED SOME REALLY GOOD RECRUITS THROUGH NIL DEALS.

>> QUESTION.

WE ARE NOT PAYING THEM FROM THE SCHOOL COULD HAVERS,-- COFFERS.

WE ARE COMPING THEM THROUGH AUXILLARY THINGS.

WHAT CAN GO WRONG WITH THAT?

>> NOTHING.

I MEAN IN REALITY, AS LONG AS THE OUTSIDE FORCES, BUSINESSES, ALUMNI WANT TO DO THAT, AND SOME PEOPLE THINK THEY'LL STOP.

I DON'T THINK THEY WILL.

I THINK THE RABID FAN BASES AROUND THE COUNTRY WILL GET BEHIND THEIR TEAM... >> LET ME IF I CAN PRESS YOU ONE LAST TIME ON THIS.

YOU SAY NOTHING CAN GO WRONG AND I'LL ACCEPT THAT.

BUT FIVE, 10 YEARS FROM NOW, WILL NIL BE BETTER FOR COLLEGE SPORTS OR WILL IT WORSEN OR WEAKEN COLLEGE SPORTS?

>> NOBODY KNOWS THE ANSWER TO THAT.

I'M ALL IN FAVOR OF PLAYERS GETTING THIS MONEY.

THE PROBLEM IS THEY'RE NOT EARNING IT.

IT'S BEING GIVEN TO THEM.

>> WITHOUT REGULATION?

>> WITH NO REGULATION AND I DON'T THINK IT'S SUSTAINABLE.

MOST PEOPLE DON'T THINK IT'S SUSTAINABLE.

I'M NOT SO SURE ABOUT THAT BECAUSE BOOSTERS WANT TO WIN.

THEY WANT TO GET THE BEST QUARTERBACK.

AND THERE ARE GUYS OUT THERE WITH A BILLION DOLLARS THAT ARE SAYING, WHAT DO YOU NEED?

10 MILLION TO GET A GOOD FOOTBALL TEAM?

15 MILLION?

I GOT IT.

HERE.

LET'S DO IT.

SO IT'S NOT GOOD FOR COLLEGE SPORTS, BUT IT'S HERE.

THE PERFECT NIL WHERE KIDS GO OUT AND EARN THEIR MONEY WOULD WITH HAVE BEEN FINE, WOULD HAVE BEEN GREAT.

BUT IT'S NOT THERE AND I DON'T THINK IT WILL EVER BE THERE, MY OPINION.

I HOPE I'M WRONG.