MEXICAN ART.

>> AND GET YOUR FESTIVAL.

GEAR AND OUTFITS READY NOW IN ITS 3RD YEAR, THE SWING IS MUSIC FESTIVAL WILL TURN UP THE VOLUME OF LATINO MUSIC AND CULTURE ON MEMORIAL DAY WEEKEND AT GRAND PARK.

THE EVENT BRING SOME OF THE BIGGEST NAMES IN THE INDUSTRY LIKE MY LUMA PISTOL THROUGH MAJORITIES ON THE THE LIST GOES ON.

JOINING US NOW VIA ZOOM TO TALK MORE ABOUT THE FESTIVAL IN THE IMPACT LATINO MUSIC IS HAVING IN CHICAGO ARE AARON UP WITH THE A CO-FOUNDER OF THE SWING THOSE MUSIC FESTIVAL, MIRIAM BOSS, A SWING WAS RESIDENT DJ, WHO PERFORMS UNDER HER STAGE.

NAME DJ.

MIRIAM AND SOME.

BUT AT THE RAIN, YOU'LL A MUSIC JOURNALIST AND THE FOUNDER OF LATIN ALTERNATIVE MUSIC WEBSITE.

NOW, THANK YOU ALL FOR JOINING US.

AARON.

I ACTUALLY WENT TO THE FESTIVAL THE FIRST YEAR.

IT WAS SO AWESOME.

I HAVE TO ASK.

DID THE IDEA COME FROM TO CREATE SWING?

MUSIC FESTIVAL?

>> I MEAN, IT'S CAME FROM WHAT WE DO.

OTHER MEXICO.

SO SAW THAT LATINO MARKET WAS IN NEED OF FOR REAL LATINO FESTIVAL THAT CAN REPRESENT AND CELEBRATE LATIN CULTURE IN CHICAGO.

THAT'S WHERE CAME >> I MEAN, CHICAGO HAS A MEXICAN, A POPULATION.

WHY?

OUT OF EVERY WHERE DO YOU CHOOSE TO BE HERE IN CHICAGO?

>> CHOSE A GREAT WE HAVE GREAT PARTNERS IN CHICAGO.

SEE 3 AND AND LIKE YOU SAID, IT'S A HUGE MEXICAN AND LATINO POPULATION.

LOTS OF PUERTO WELL ITS CENTER AND CETERA.

SO THAT'S WHY.

>> LET'S ALSO MIRIAM, YOU'VE BEEN A HOUSE DJ FOR THE FESTIVAL SINCE ITS LAUNCH 3 YEARS AGO.

CAN YOU TELL US ABOUT YOUR TEACHING BACKGROUND AND HOW YOU BECAME AND HOW YOU PARTNERED WITH WIND CHILLS?

>> STORY SHORT BECAUSE I'VE BEEN IN THE INDUSTRY FOR QUITE A WHILE.

BUT AS DJ, I STARTED TEACHING A LITTLE BIT BEFORE COVID BACK IN 2019 AND THEN LET DOWN HAPPENED.

THE WAY I CAME ACROSS WHEN YOU KNOW, LIKE AARON SAID, THEY HAVE A LOT PARTNERS THEY WORK WITH CHICAGO.

AND I BELIEVE IT WAS JUST THEY WERE THEY WERE DOING THEIR RESEARCH AND LOOKING FOR LOCAL TALENT.

AND I'M I'M ASSUMING YOU GUYS SPOKE WITH SOME OF PARTNERS AND AND I WAS MENTIONED HERE AND >> THANK YOU LIKE IT TOOK THAT OPPORTUNITY.

>> YES, >> AND WANT THAT.

THAT'S REALLY AWESOME IN AND THAT I WANT TO GO TO YOU.

WHAT WAS YOUR LIKE INTO 2020?

22, WHEN YOU HEARD ABOUT THIS, A SWING IS MUSIC FESTIVAL.

WHY DO YOU THINK IT'S IMPORTANT TO HAVE A FESTIVAL LIKE THIS IN DOWNTOWN CHICAGO, CELEBRATING LATINO CULTURE MUSIC.

>> WHEN I FIRST HEARD ABOUT IT, I WAS SURPRISED BECAUSE I IT'S THE BIGGEST OF THE FESTIVAL TO COME TO THE CITY AND TO HAVE IT GRANT PARK IS SO IMPORTANT, TOO.

THE JOGGERS THAT ARE BEING PRESENTED PLATFORMS IT'S BRINGING TOGETHER DIFFERENT AGE GROUPS AS WELL HIGHLIGHTS COURTESY CURRENT.

LET TO MUSIC TRANS AN EMERGENT TALENT AS WELL.

SO I IS AS THE YEARS KEEP GOING AND IT KEEPS GROWING ITS THE PERFECT OPPORTUNITY FOR US TO SEE DEW ARTIST AND NEW TALENT THAT'S OUT THERE AS WELL AS THE CLASSICS.

THAT'S WHY I THINK THE INTERGENERATIONAL IS REALLY IMPORTANT.

AND I APPRECIATE THAT THEY'RE DOING ANY GRAND PART AND I HOPE IT ENCOURAGES OTHER FOR LATIN AMERICA.

AND THE LET ME DIASPORA COME CELEBRATE WITH US CHICAGO.

SHARE YOUR MUSIC.

OF COURSE.

>> AND HAIR IN AN ERA.

NOW, HOW TO SWING THOSE GO BEYOND BEING JUST A MUSIC FESTIVAL.

>> TRY STAY RELEVANT PRESTON THAT CHICAGO GET AROUND.

WE SUPPORTED LOT.

A LOT OF NON CHARITIES, A NON-PROFIT SARIS CHARITIES THAT THAT WORK WITH THE LATINO COMMUNITY WE'VE DONATED OVER $200,000 LAST YEAR TO TO THOSE NONPROFITS AND TRYING POSITIVE IMPACT IN THE COMMUNITY?

APART FROM THAT, WE WORK ALL LOCAL LATINO RESTAURANTS THAT COME AND PARTICIPATE.

>> AND IT'S BASICALLY A FOOD FESTIVAL AS HAVE ALL THE BEST FOR EVERY KID, MEXICAN, ALL TYPES OF STUDENTS OVER 40 VENDORS.

SO IT'S IT'S A WHOLE CULTURAL EXPERIENCE.

YOU PROBABLY A RESULT WHAT YOU GUYS HAVE CREATIVE.

I FEEL HONORED TO BE IN THIS POSITION AND HEAR THE FEEDBACK FROM FROM CHICAGO.

BUT HE THAT IT MAKES HIM FEEL SO PROUD THAT THEY COULD BE A LATINO FESTIVAL CELEBRATING THEIR CULTURE GRANT PARK.

>> THAT'S AWESOME.

AND MIRIAM, I'M SURE IT HAS TO BE NOSTALGIC TO DJ IN FRONT OF THOUSANDS OF PEOPLE FOR THOSE WHO HAVEN'T BEEN TO THE FESTIVAL.

HOW WOULD YOU DESCRIBE IT?

WHAT'S THE VIVE?

WHAT'S THE FEELING?

>> IT'S HONESTLY THAT.

>> AND INDESCRIBABLE FEELING.

I MEAN, IF YOU'RE A PARTYGOER, IF YOU GO TO CONCERTS, EVEN A FESTIVALS.

YOU.

YOU'RE MOSTLY SURROUNDED BY THE BUT THE SAME KIND OF PEOPLE.

AND IT'S MUSIC FESTIVAL.

IT'S IT'S REFRESHING TO SEE PEOPLE WHO SHARE THE SAME CULTURE DO THE SAME BACKGROUND YOU WHO SPEAK MAY BE THE SAME, WHETHER IT'S YOUR FIRST OR SECOND LEAGUE, WHICH IS YOU, YOU KNOW, JUST BEING ABLE TO I THINK REALLY SPECIAL PLAYING AS HAS BEEN DOING IS WELL.

BUT THE ULTIMATE GOAL IS RIGHT FOR ALL OF THE NOSE.

THAT'S HELP EACH OTHER GIVE EACH OTHER A PLATFORM THEY'RE DOING THAT AMAZINGLY AND I'M AGAIN, LIKE AARON SAID, SUPER HONORED TO BE IN THIS POSITION AND TO BE REPRESENTING CHICAGO NATIVES.

>> THAT'S AWESOME.

IN SOMETHING A HOUSE, A FESTIVAL LIKE SWING IS A SIGN THAT LATIN MUSIC IS EVOLVING INTO MAINSTREAM.

I MEAN, NOW WE ALSO SEE IT A LATE NIGHT TALK SHOWS WHERE ARTISTS LIKE YOUNG LEGAL ARE COMING TO SING THEIR MUSIC IN SPANISH.

I MEAN, YOU WOULDN'T EVER SEE THAT BEFORE.

>> I KNOW.

IT'S EXCITING.

IT'S AN EXCITING TIME AGAIN, IF I COULD READ YOU SOMETHING FROM PUBLISHING VARIETY COUPLE OF WEEKS AGO, IT SAYS THAT LATIN MUSIC REVENUE HITS 1.4 BILLION IN THE SECOND YEAR AS THE FASTEST GROWING U.S. MARKET REPRESENTING A 16% GROWTH OVER 2022.

SO IT'S AN EXCITING TIME FOR ALL ARTISTS AND SHOWCASE AND A PLATFORM LIKE SWINGERS I THINK BRINGING TOGETHER NOT ONLY DON'T AND THE TRAPPING 40 THOSE AND MOSTLY GOT TO NYLA NEW MEXICAN MUSIC IS IT'S A GREAT IT'S A GREAT THING.

IT SHOWCASING ALL THIS NEW MUSIC THAT'S OUT THERE THAT STILL WITHIN THE MUSIC >> AND SAME QUESTION FOR YOU, MAYOR.

AND WHY DO YOU THINK LATINO MUSIC HAS I MEAN, MADE GLOBALLY?

>> I MEAN, I THINK IT JUST HAS TO DO WITH A LOT OF ELEMENTS.

BUT GOING BACK TO WHAT WE ALL GREW UP WITH, RIGHT, WHICH IS A SINGING AND DANCING, YOU KNOW, AND IT'S JUST KIND OF BEEN EMBEDDED IN OUR BLOOD AND IN OUR CULTURE BEFORE EVEN UNDERSTANDING LANGUAGE.

YOU KNOW, IT'S JUST IT JUST MAKES YOU MOVE, YOU KNOW, AND YOU DON'T HAVE TO UNDERSTAND WHAT THEY'RE SAYING.

BUT MUSIC IS A FEELING, YOU KNOW, AND I FEEL WITH SOCIAL MEDIA AND EVERYTHING AND ALL THESE OTHER PLATFORMS GIVING US A VOICE.

I THINK IT'S JUST.

WE'RE LIVING IN AND FAST TIMES PEOPLE ARE WE'RE FINALLY GETTING THE RECOGNITION WE DESERVE.

AND PEOPLE.

ARE IN DON'T, YOU IN OUR CULTURE AND I LOVE TO SEE IT.

>> AND MIRIAM, I I DO ALSO WANT TO ASK A YEAR YOU'RE HERE FROM CHICAGO.

YOU'RE GREW UP IN THE NORTH SIDE.

YOU'RE FEMALE DJ.

I MEAN, WHAT DOES IT MEAN TO BREAK INTO THIS INDUSTRY THAT WE KNOW IT'S CAN BE VERY MALE DOMINATED INTO JUST PLAY IN SUCH A BIG STAGE LIKE SWING YELLS.

>> IT'S DEFINITELY BEEN A JOURNEY.

>> YOU DEFINITELY A LOT LIKE ANYTHING.

YOU KNOW, YOU GO THROUGH OBSTACLES.

HE PREFERRED TO DOUBTS.

>> BUT THEN YOU COME ACROSS PEOPLE BELIEVE IN YOU, YOU KNOW, AND THEY PAST.

>> MALE, FEMALE.

HI, EVERYONE IDENTIFIED AND REALLY, REALLY, AGAIN, IT GOES BACK TO TALENT AND CULTURE HELPING OUT.

EACH OTHER FROM TO ANOTHER.

YOU KNOW, AND I THINK IT'S A IT'S IT'S A REALLY, REALLY COOL MOVEMENT.

AND I'M HAPPY TO BE A REPRESENTATIVE OF NOT ONLY CHICAGO NATIVES AND LATINOS, BUT REPRESENTATIVE WOMEN IN THE INDUSTRY.