A Fork in the Road
Sugar & Spice
4/1/2023 | 26m 45sVideo has Closed Captions
This episode explores two successful husband & wife run Georgia businesses.
This episode explores two successful husband & wife run Georgia businesses…One focused on sugar and the other on spice.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
A Fork in the Road is a local public television program presented by GPB
A Fork in the Road
Sugar & Spice
4/1/2023 | 26m 45sVideo has Closed Captions
This episode explores two successful husband & wife run Georgia businesses…One focused on sugar and the other on spice.
Problems playing video? | Closed Captioning Feedback
How to Watch A Fork in the Road
A Fork in the Road is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.
Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipFORK IN THE ROAD WAS BROUGHT TO YOU BY FROM PRODUCE TO PEOPLE THE BEST THINGS ARE GROWN AND RAISED IN GEORGIA EVEN IN TOUGH TIMES.
WE COME TOGETHER WORK HARD AND GROW STRONG.
WHEN YOU PURCHASE GEORGIA GROWN PRODUCTS YOU SUPPORT FARMERS FAMILIES AND THIS PROUD STATE WE CALL HOME TOGETHER.
WE WILL KEEP GEORGIA GROWING.
TO PERFECT THE PICTURE WAS ON THE WALL FROM AFAR.
THE FASCINATING AND EVER-CHANGING WORLD OF AGRICULTURE.
LET'S HIT THE ROAD HERE IN GEORGIA AND MEET THE FARMERS PRODUCERS MAKERS AND BAKERS WHO KEEP US ALL FED, AND KEEP US COMING BACK FOR MORE STRAIGHT AHEAD AT THE FORK IN THE ROAD.
THERE'S GEORGIA FARMERS ARTISANS MERCHANTS AND PRODUCERS WE DEPEND ON THESE MEN AND WOMEN EVERY DAY OF OUR LIVES THROUGH THE CHOICES WE MAKE IN THE FOOD, WE CONSUME THEIR STRATEGY AND APPROACH IS ALWAYS SHIFTING BUT THE END GAME REMAINS THE SAME RESULTS.
BUILDING A BUSINESS IS RARELY EASY, INCREDIBLY UNPREDICTABLE.
BUT WHEN THERE'S PASSION DRIVE AND STRONG SUPPORT FROM FRIENDS, FAMILY AND COMMUNITY, THE END RESULT IS OFTEN SUCCESS.
LET'S EXPLORE TO GEORGIA GROWN BUSINESSES THAT HAVE DONE.
JUST THAT ONE WITH SUGAR AND ONE WITH SPICE.
LET'S BEGIN IN POOLER.
GEORGIA JUST WEST OF SAVANNAH WHERE ARE A CREATIVE AND DRIVEN COUPLE HAVE BROUGHT TASTY FLAVORS OF THE WORLD TO A SMALL CORNER OF GEORGIA.
THESE STORES ARE AN OMAGE TO FLAVOR.
WHEN YOU WALK IN THE DOOR, THE SCENT IS HARD TO DEFINE.
BE IT.
ROSEMARY, GARLIC OR A BEAUTIFUL MIX OF 1,000 OTHER POSSIBILITIES FOUND FROM ALL AROUND THE GLOBE.
THE GOOD NEWS IS THAT WHATEVER YOU ARE SMELLING OR CRAVING THESE TWO DREAMERS, AND THEIR DEDICATED HELPERS WILL POINT YOU IN THE RIGHT DIRECTION.
BE IT, SUGAR, SALT, SPICES, TEAS, DIPS, OR EVEN GORGEOUS ARTWORK.
IT'S ALL HERE AT THE SALT TABLE.
SALT IS REALLY JUST ABOUT FLAVOR.
SO WE BROUGHT IN SALTS FROM ALL OVER THE WORLD.
WE HAVE INFUSED SALT, SMOKED SALTS.
SO, THAT'S KIND OF WHERE WE STARTED WHEN WE THOUGHT ABOUT HAVING A SALT STORE, JUST YOU KNOW, HOW DO WE MAKE PEOPLE ENJOY, WHAT THEY'RE DOING AND WHAT THEY'RE COOKING.
I'LL JUST A LITTLE BIT BETTER.
AND SHE DOES A GREAT JOB WITH THE SEASONING BLENDS MIXING SALTS, THE PERFECT SALT WITH THE RIGHT COMBINATION OF SEASONING BLENDS FOR JUST ABOUT ANY TYPE OF COOKING OPPORTUNITY FOR FLAVORING, EVERYTHING FROM SEAFOOD TO STEAKS AND VEGGIES AND CASSEROLES.
SHE COMES UP WITH SOMETHING REALLY GREAT.
I TRY TO AND ONE OF THE FIRST THINGS THAT WE DID WHEN WE WENT ON OUR JOURNEY FOR SALT WAS WE CREATED?
WHAT'S BECOME OUR SIGNATURE AND FLAGSHIP PRODUCT CALLED ALL-ROUND?
GOOD GRINDER.
BLEND BECAUSE IT IS IT'S ALL ROUND GOOD BECAUSE YOU'RE IN THE SOUTH, YOU GOT TO TALK SOUTHERN.
WE USE THE THIS IS THE HIMALAYAN PINK SALT WHICH WE THINK IS A GREAT SALT FOR A LOT OF DIFFERENT REASONS, INCLUDING THE FACT THAT'S GOT 84 TRACE MINERALS.
SO IT'S JUST LITERALLY GOOD ON EVERYTHING.
WE JUST STARTED IS CAROL MADE THIS AS A CHRISTMAS PRESENT ABOUT 2009 AND I'M A GRAPHICS AND MARKETING GUY.
SO I COULDN'T LET HER COME UP WITH A GREAT SEASONING BLEND WITHOUT A GREAT LABEL.
SO THESE WERE INTENDED AS GIFTS FOR OUR FRIENDS.
SO I CAME UP WITH THIS NAME, THE SALT TABLE, WHICH DIDN'T EXIST WASN'T A COMPANY.
AND THIS PICTURE OF US GOES BACK TO THAT PERIOD IN TIME.
I'M WEARING SUNGLASSES.
IT WAS MEANT TO BE FUNNY BUT IT'S STUCK IN THE SAME LOGO EVER SINCE KIND OF LIKE THE STEVE JOBS AND STEVE WOZNIAK OF SALT.
YEAH.
AND WE CREATED IT IN OUR GARAGE, RIGHT?
WE DID YOU GOT TO HAVE SALT?
YOU CAN'T LIVE WITHOUT SALT SO WHY NOT HAVE GOOD SOLID.
SO IT GETS A BAD REP BECAUSE PEOPLE OVER SALT THEIR THINGS AND YOU DON'T NEED TO A LITTLE GOES A LONG WAY AND PARTICULARLY WITH SEASONING SALT BECAUSE THEY CAN ADD A LOT TO YOUR GOOD COOKING.
AND THAT'S WHAT WE'RE ALL ABOUT.
A LOT OF FOLKS, THEY HAVE CHICKEN ALL THE TIME AND ALWAYS TASTE THE SAME.
WELL, WITH OUR PRODUCTS, YOU COULD HAVE 30 DIFFERENT FLAVORS OF CHICKEN AND PEOPLE JUST LOVE US.
THEY JUST LOVE WHAT WE DO AND THEY LOVE HOW THEY'RE COOKING COMES OUT.
ONCE THEY PUT OUR PRODUCTS ON THEIR FOOD, NOT ONLY DO WE MAKE OUR OWN PRODUCTS AND HOUSE AND WE HAVE OUR OWN BREATH, BUT WE SUPPORT OTHER BRANDS AS WELL.
AND WE THINK THAT'S VERY IMPORTANT FOR THE TRAVELERS TOURISTS AND EVEN OUR LOCALS THAT WANT TO JUST SHOP LOCAL THE HUNDREDS OF DIFFERENT PRODUCTS AND BLENDS ARE SOLD AT STORES ALL OVER THE COUNTRY AND IS A FAVORITE WITH CHEFS, BUT IF YOU ARE VISITING THE GEORGIA COAST, YOUR BEST OPTION IS TO STOP BY ONE OF THEIR FOUR STORES.
EACH WITH ITS OWN ORIGINAL STYLE.
ONE IS THAT THE SAVANNAH AIRPORT.
WE HAVE VISITORS FROM ALL OVER THE WORLD, VISIT OUR AIRPORT, OUR CITY, AND OUR SHOP.
AND IN IT, WE SELL A LOT OF GREAT PRODUCTS, GEORGIA, GROWN, AND MANY OF OUR SALT TABLE PRODUCTS.
WHERE YOU CAN ALSO ADD ON AT BOTTLE OF REGIONALLY PRODUCED SPIRITS, PEOPLE REALLY LIKE TO BRING HOME SPIRITS FOR A SOUVENIR OR AS A GIFT FOR A FRIEND.
AND SO WE HAVE MANY FROM BOTH SOUTH CAROLINA AND GEORGIA.
SOME OF OUR BETTER SELLING PRODUCTS IN OUR STORE ARE THE SAVANNAH BOURBON AND PEOPLE LIKE THIS BOURBON A LOT AND THEY WANT TO MAJOR AWARD.
THERE'S THE BEACHSIDE SHOP DOWN SOUTH ON JEKYLL ISLAND.
THE SHOP AND PRODUCTION FACILITY IN NEARBY POOLER GEORGIA.
ER, WHICH WILL VISIT LATER IN THE STORY AND THE DOWNTOWN SAVANNAH SHOP WHERE I GOT TO LEARN ABOUT A FEW OF THEIR STORE ITEMS IN ADDITION TO THE SALTS AND SPICES.
WE LIKE SAVANNAH, WE LIVED IN SAVANNAH, WE MET IN SAVANNAH AND SO WE LOOKED AROUND WE LITERALLY POUNDED THE STREETS AND CAME UP WITH A CONCEPT PUT TOGETHER A BUSINESS PLAN.
AND HERE WE ARE, WE'VE BEEN WRITTEN UP IN A LOT OF MAGAZINES AND A LOT OF THAT HAS BEEN BASED ON OUR LOVE OF TRAVEL.
AND SO WE'VE INCORPORATED LOVE OF TRAVEL WITH OUR PRODUCT LINE.
SO WE PICK PLACES TO GO LIKE IN THE CARIBBEAN OR IN THAILAND OR IN GERMANY, SALT HAS AN ADVENTURE, IT REALLY IS.
AND WHEN YOU REALLY GET OUT THERE AND YOU START LOOKING FOR SALT, YOU FIND IT IN AN UNUSUAL PLACES UTAH, HERE IN THE UNITED STATES, THE BIG SALT FLATS AND PEOPLE DON'T EVEN THINK ABOUT HOW OLD SALT CAN REALLY BE WHAT MAKES THIS REALLY UNIQUE IS THIS IS 200 MILLION YEARS OLD, HAD PEOPLE COME INTO THE STORE AND THEY'LL SAY WELL, HOW LONG WILL THE SALT?
LAST AND I SAID, WELL, CONSIDERING ITS 200 MILLION YEARS OLD, I THINK YOU'RE SAFE BUT ANOTHER FUNNY STORIES ABOUT THE ISLAND OF TYBEE.
YES.
ACTUALLY THE INDIAN OR THE INDIGENOUS PEOPLE OF THE ISLAND NAMED AT TYBEE AND TYBEE MEANS SALT OR PLACE OF SALT.
YEAH MCGRAW.
AND CAROL ACTUALLY MADE A BLEND THAT HONORS THAT WHOLE TRADITION OF SEAFOOD AND SALT SOUNDS LIKE ALL.
WE CALL IT.
OUR TYBEE ISLAND COASTAL PLAN AND IT'S A NUMBER TWO BESTSELLER.
IT'S A NUMBER TWO, AND IT DID ONE OF THE FLAVOR OF GEORGIA CONTEST.
JUST GIVE YOU A LITTLE QUICK TOUR.
WE HAVE HONEY FROM SAVANNAH AND WE HAVE A LOT OF SAUCES AND JELLIES AND JAMS AND BARBECUE, SAUCES PICKLES, JELLIES CHEESE, STRAWS YOU NAME IT AND WE JUST REALLY ENJOY OUR GEORGIA GROWN PRODUCTS.
TOMMY WILLIAMS FROM LYONS GEORGIA.
THIS IS EXTRA VIRGIN OLIVE OIL FROM HIS OWN GROVE OF OLIVE TREES.
THE WAY I TELL PEOPLE THIS IS A PREMIUM PRODUCT SO THIS IS WHAT YOU'RE USING.
WHEN YOU REALLY WANT THAT WONDERFUL FRESH OLIVE OIL TASTE IN YOUR FOODS, HONEY, ON THE HILL.
DALE AND ANNA FISHER ARE GOOD FRIENDS.
AND THESE FOLKS CAME TO US WE WERE ONE OF THE FIRST OR MAYBE SECOND RETAIL STORES THAT SOLD THEIR PRODUCTS.
THEY HAVE EXPANDED GREATLY SINCE THEN OVER THE YEARS, THEY NOW HAVE FOUR STORES OF THEIR OWN AND THEY'RE JUST GOING GANGBUSTERS.
SO, WE'VE BEEN VERY PROUD TO HAVE AN OPPORTUNITY TO HAVE THEIR PRODUCTS IN OUR STORES.
YOU ALSO GET TO CAPTURE THE ARTISTIC ESSENCE OF SAVANNAH THROUGH THE ART, OR ARE THOSE PHOTOS ON THE WALL?
WE FEATURE OUR LOCAL PHOTOGRAPHERS AND WE'RE REALLY PROUD TO DO THAT.
HE'S A LOCAL SAVANNAH AND MARRIED, A BEAUTIFUL PUERTO RICAN AND TOGETHER.
THEY TURN THEIR PASSION OF PHOTOGRAPHY AND TWO BEAUTIFUL PIECES OF ART, IT'S BEAUTIFUL.
IF YOU LOOK AT IT THEY ACTUALLY LOOK LIKE PAINTINGS.
BUT IT'S ACTUAL UNRETOUCHED PHOTOGRAPHS THEY USE PHOTOSHOP AND THEY'RE PROUD TO SAY THAT THEY'RE JUST SPECTACULAR.
IF YOU LOOK AT A LOT OF ALL THESE PICTURES, YOU NOTICED, ONE THING IN COMMON, WHICH IS UNBELIEVABLE IN SAVANNAH, IS THAT THERE ARE NO PEOPLE IN THE PICTURES I GET UP.
WHY EARLIER THAN I DO, IT'S EXACTLY RIGHT.
AFTER EXPLORING THE SAVANNAH STORE, DAVE AND CAROL TOOK ME TO PULL HER TO SEE WHERE THE SPICE MAGIC HAPPENS.
NOTHING MECHANIZED IN THE BLENDING, IT'S ALL BY HAND AND A FEAST FOR THE SENSES, ESPECIALLY THE NOSE.
THIS IS THE GOOD STUFF.
THIS IS OUR NUMBER ONE BLEND.
THIS IS OUR ALL-AROUND GOOD GRINDER BLEND.
WE PUT ALL OF OUR INGREDIENTS RIGHT HERE IN THIS BOWL.
THE HIMALAYAN SALT.
THE PEPPER, CORNS, ONIONS AND GARLIC, WE CAN BLEND.
AND AND THEN WE START PUTTING IT IN OUR BOTTLES.
WE THEN PUT WITH LABELS ON AND THEN IT'S READY TO SHIP OUT THE DOOR, ALL AROUND THE COUNTRY, ALL AROUND THE WORLD, WE DON'T USE ANY MACHINERY AND WE THINK THAT BY HAND BLENDING AND PACKAGING, YOU KNOW, WE KIND OF PUT THE LITTLE PERSONAL TOUCH INTO IT.
THIS IS THE WAY WE'VE DONE IT FROM THE VERY BEGINNING.
THIS IS OUR TABLE HERE WHERE WE PUT OUR FINISHED GOODS.
SO WE'VE GOT THINGS THAT WE PUT INTO BAGS.
THIS IS OUR TAFFY AND THEN WE HAVE THINGS THAT WE PUT INTO BOTTLES.
THESE ARE SOME SMOKED PEPPER CORNS.
THIS IS OUR ALL-ROUND, GOOD GRINDER, BLEND.
LOOK HOW BEAUTIFUL IT IS.
SO WE'RE GOING TO BE LABELING THOSE AND THEN WE'LL PUT THEM ON THE SHELVES AND WE HAVE EVERYTHING FROM BASIC SEASONING.
WE CALL THIS ONE.
THIS IS A REALLY NICE SPICY THING WHEN THAT WE CALL PEPPY A SOUTHERN BLEND, THAT'S GREAT FOR PUTTING ON FRIED CHICKEN OR FRENCH FRIES.
HAVE OUR LIVE OAK LIME AND PEPPER WHICH WE DEVELOPED USING OUR OWN INFUSED LIME SALT.
PEOPLE LOVE IT ON THEIR CHICKEN.
THEY LOVE IT ON FISH AND THEN WE ALSO BAG, YOU KNOW, PECANS, BECAUSE WE ARE IN GEORGIA.
WE DO A LOT WITH PECANS AND WE DO A LOT WITH PEANUTS.
SO ONE OF THE MORE FUN THINGS WE DO IS WE HAVE A PRODUCT CALLED THE HIMALAYAN SALT BLOCK AND IT'S A SOLID PIECE OF HIMALAYAN SALT.
PEOPLE USE THIS AS A CUTTING BOARD BOARD AND AS A COOKING STONE SO THE FLAVOR FROM THE HIMALAYAN SALT CAN GO INTO THE FOOD.
YES.
SO THAT'S ALL IT IS TRANSFERRED INTO THE FOOD.
WHILE YOU'RE USING AS A CUTTING BOARD, AS THE COOKING STONE AND CAN BE USED IN THE OVEN, IT CAN BE USED ON A GAS STOVE, OR MOST PEOPLE USE IT ON A GAS GRILL, OR CHARCOAL GRILL, AND YOU CRUSH THIS BIG BLOCK UP.
YEAH, AND IT'S THE SAME AS WHAT YOU GOT IN THE BOX.
YEAH, THIS IS THE HIMALAYAN SALT AND THIS IS ONE OF OUR PRODUCTS.
IT'S ACTUALLY OUR MOST POPULAR.
OR SALT.
SO IT'S IT'S AWESOME.
SO SPICE UP YOUR LIFE AND MAYBE GET SOMETHING SWEET ON TOP.
EITHER WAY.
IT'S FUN TO JUST EXPLORE THE STORE, BUT YOU'LL MOST LIKELY FIND YOURSELF TAKING HOME, A CHIP OF SALT OFF THE OLD BLOCK AND MAYBE THE ENTIRE BLOCK ITSELF.
EITHER WAY, YOU'LL BE GLAD YOU DID.
CHROMA WORLD OF SALT TO THE LAND OF SUGAR.
LET'S MAKE OUR WAY UP TO RICHLAND WHERE ONE COUPLE HAS PUT THE SMALL TOWN IN THE NATIONAL SPOTLIGHT WITH AWARD WINNING ROMP RICHLANDS, WATER TOWER, LENDS, A HINT TO WHAT THE TALK OF THE TOWN IS AROUND THESE PARTS AND UNEXPECTED DESTINATION FOR A BUSINESS LIKE THIS LED BY A COUPLE.
WHO, WHO DIDN'T COME FROM THIS SIDE OF THE TRACKS OR THE OTHER SIDE FOR THAT MATTER BUT WHERE THEY CAME FROM AND WHY IS JUST A SIDE NOTE TO THE AWARD-WINNING FINAL PRODUCT THAT'S SLOWLY TRICKLES FROM THIS, GORGEOUS OLD STILL BORN IN INDONESIA, AND RAISED IN HOLLAND.
BORN IN HOLLAND RACE, IN HOLLAND, WE MET IN THE UNITED STATES OF AMERICA, IN ATLANTA, 30 YEARS AGO, AND THAT'S WHERE THE STORY BEGINS.
WHILE LIVING IN ATLANTA, WE DEVELOPED ON ONE HAND, A DESIRE TO OWN SOME LAND AND OVER THE YEARS IN THE 90S STARTED TO LOOK AROUND ATLANTA WHILE DOING THAT THE STARTED TO DEVELOP A CERTAIN ATTRACTION FOR THIS AREA HERE.
WE LIKED IT.
THEN ONE DAY DRIVING AROUND, WE SAW A FELLOW SELLING SUGAR CANE SYRUP HERE, NEAR ALBANY LONG ROAD.
SO, WE PULLED THE UE AND WENT TO HIM AND I I ASKED WHERE DO YOU GET YOUR SUGAR CANE?
ALL HE DID WAS SAY DUH AND POINTED BEHIND WAS A SURE CAME BACK SHE RIGHT BEHIND.
SO LONG STORY TO SAY THAT IS WHEN WE DISCOVERED THAT THIS CLIMATE WILL ALLOW YOU TO GROW SUGAR CANE HERE.
THAT'S WHAT BROUGHT IT ALL TOGETHER BECAUSE THERE HAD BEEN AN OLD LONG LINGERING DREAM TO OWN SOME LAND GROW.
SOME SUGAR CANE FOR THE PURPOSE OF MAKING RUM.
MOST DRAMA IS MADE FROM MOLASSES THE RESIDUE REMAINING.
YOUR SUGAR HAS BEEN CRYSTALLIZED FROM SUGARCANE JUICE.
THAT'S AN EASIER AND MORE COST-EFFECTIVE METHOD, BUT RICHLAND BELIEVES, THE WAY THEY DO, IT IS THE PUREST, THE FINEST, AND THE BEST TASTING, MY GRANDFATHER.
HE WAS SOMEWHAT OF AN AUTHORITY ON RUM.
HE USED TO TELL ME A LOT ABOUT RUM.
SORT OF TELLING ME, THE RUM IS DISTILLED WASTE, UNLESS YOU HAVE A RUM MADE DIRECTLY FROM FRESH SUGAR, CANE JUICE.
THAT HAS HAS LEFT ME.
ALWAYS WITH THE IDEA THAT IF THERE WOULD EVER BE AN OPPORTUNITY TO OWN SOME LAND, GROW SUGAR CANE, I WOULD MAKE RUM START AT THE DISTILLERY IN ON OUR FARM, WHICH IS ABOUT SEVEN MILES, SOUTH OF HERE NEAR WESTON IN 99 AND IT WAS THE MAYOR OF RICHLAND WHO CAME TO THE PHARMACY.
WHY ARE YOU DOING THIS AT THE FARM?
YOU SHOULD BE DOWNTOWN RICHLAND.
AND WE SAID WELL, WITH ALL DUE RESPECT, MR. MAN.
THERE'S NOTHING THERE AND HE SAID EXACTLY THAT'S WHY I WANT YOU THERE.
AND YOU KNOW, REFLECTING ON THAT OVER THE YEARS WE THOUGHT HE'S RIGHT IF WE DON'T DO IT, WHO ELSE WILL?
AND THIS IS THE OLD RICHLAND IN BUILT IN 1895 AS HOTEL FOR THE WELL-HEELED WHO WERE TRAVELING FROM NORTH TO GO TO FLORIDA OR SOUTHERN GEORGIA.
WE LOVE THIS BILL.
IT'S BECOME VERY IMPORTANT.
WE ARE THE FORTUNATE OWNERS OF SEVEN ADJACENT BUILDINGS, WHICH WE HAVE RESTORED OVER TIME.
TO TELL ME WHERE WE ARE NOW.
SO HERE WE ARE IN ONE OF THREE BARREL ROOMS IN RICHLAND GEORGIA.
THERE'S ANOTHER FACILITY IN BRUNSWICK, GEORGIA WHERE WE HAVE A DISTILLERY AND A BARREL HOUSE AS WELL.
THERE ARE NUMEROUS BARRELS HERE DATING BACK TO 2010 AND THESE ARE WHAT ERIC WAS TALKING ABOUT THESE WERE ALL SEPARATE BUSINESSES BACK IN THE DAY.
THOSE WERE ALL THESE BUILDINGS.
ONE BY ONE, WE RESTORE THEM.
WE CONNECTED THEM.
WE ARE NOW IN THE OLD.
RESTORE THAT WAS OPERATING HERE.
THERE WAS A PHARMACY HERE AT ONE POINT.
THERE WAS A POOL TABLE IN THE FAR BUILDING AND HARDWARE STORE AND WE FIND REMNANTS CONSTANTLY OF PREVIOUS BUILDING, I WOULD LIKE TO SHOW YOU THE SAFE THAT WE FOUND WHEN WE RESTORE THIS BUILDING.
MR. MORGAN'S, JEWELRY STORE WAS HERE IN RICHLAND.
WOW.
HE DIDN'T WANT TO MOVE THAT WE COULDN'T IF WE WANTED IT.
IF YOU LOOK TO YOUR LEFT THERE'S AN OLD PIANO FROM THE POOL ROOM BILLIARD ROOM.
YEAH THIS WAS A PHARMACY.
AT ONE POINT, THE OLD HORSE CART BEFORE THAT, IT MUST HAVE BEEN A BANK.
THERE'S A BEAUTIFUL BIG SAFE IN THE IN THE BACK FORBES, MAGAZINE NAMED US BEST AMERICAN RUM IN 2018 AND WERE I'M LEE PROUD PRESIDENT CARTER.
HE TOOK AN ENORMOUS INTEREST IN OUR RUM, WE DECIDED TO DONATE A BARREL OF RUM TO THE CARTER CENTER, WHICH IS NOW BALL FOR BOTTLE.
AUCTIONS OFF DURING FUNDRAISING EVENTS, ALL OVER THE WORLD.
PRESIDENT CARTER HELPED THE STILL THE BARREL.
HE DID AND HE HELPED BOTTLE THE BARREL.
YEAH, WE'VE BEEN BLESSED TO SEE HIM HERE.
QUITE OFTEN TAKING PRIDE IN THE ECONOMIC INITIATIVE IN BEING A RURAL TOWN.
WE HAVE SEEN BOTTLES NOW FROM THAT BARREL, AUCTIONED OFF FOR MORE THAN TWENTY THOUSAND DOLLARS EACH WHICH GO DOLLAR-FOR-DOLLAR TO THE CARTER CENTER AND THE SUPPORT OF THE COMMUNITY HAS BEEN VERY, VERY IMPRESSIVE AND WARM, AND WELCOMING ALWAYS PROUD OF THEIR DISTILLERY IN THEIR TOWN.
THAT'S HUMBLY THE TEAM WE WORK WITH HERE.
THEY'RE SUPER DEDICATED, WE REGARD THEM AS FAMILY.
TJ IS OUR DISTILLER AND TJ IS ALSO OUR NEIGHBOR.
WHAT DOES OUR DISTILLER DO IN HIS SPARE TIME?
HE'S DISTILLING AT HOME.
RICK IS, AS WE SAY, THE FRONT OF THE HOUSE MANAGER, SO HE MANAGES, TOURS TASTINGS AND HELPS WITH PRODUCTION.
WHEN NEEDED WE ALL PITCH IN WHEREVER IT'S NEEDED, WERE SMALL BUSINESS.
SO, WE WEAR MANY HATS.
SO EVERYBODY YOU SEE HAS SINGLE STATE THAT WITH THAT MEANS HAS ONE MAIN INGREDIENT LOCATED IN ONE POT OF LAND.
THIS RIGHT HERE HAS BEEN GROWING SINCE ABOUT FEBRUARY MARCH IS ABOUT NINE MONTHS TO GROW LIKE A BABY OCTOBER NOVEMBER IS A HARVEST TIME IN.
THIS IS JUST A LITTLE SAMPLE OF WHAT YOU HAVE.
YES, JUST A LITTLE SAMPLE RIGHT HERE.
YES, IT'S TECH.
MORE OF CAIN THAN THIS TO MAKE, EVEN ONE BOTTLE OF RUM OR ONE BOTTLE OF SYRUP.
SO AT THE FARM, GOING TO CUT GRIND THE STALK AND PRODUCES JUICE AND WEEK THAT JUICE DOWN.
THE SYRUP OVER HERE IS OUR SECOND INGREDIENT IN OUR ROOM.
BEAVER NOT COMING FROM HERE.
THAT'S WATER.
THIS WATER IS COMING FROM THE BLUE, RIDGE MOUNTAINS.
THIS IS ABOUT A 500-MILE TRIP FOR THAT WATER.
THIS WATER THIS WELL IS ABOUT 180 FEET DEEP ALL PIPES FROM THAT WELL WILL LEAD RIGHT IN HERE.
WE'RE GOING INTO THE FERMENTATION ROOM AGAIN.
IT'S THE PRESENT.
FERMENTATION TAKES ABOUT ANYWHERE FROM SEVEN TO TEN DAYS FOR A PERMUTATION TO BE COMPLETE.
AND THIS IS SOMEONE'S IT RIGHT NOW.
SO THIS RIGHT HERE IS 23 GALLONS OF SYRUP.
AS YOU SEE RIGHT HERE, THE FERMENTATION IS STILL GOING ON, LITTLE BUBBLES, WHAT YOU SEE GOING ON IN CO2 BEING CREATED AND WHAT I'M LOOKING FOR IS ABOUT 10 TO 13 PERCENT, ALCOHOL CONTAINED, AND THAT WINE.
IT'S ACTIVE PROBABLY HAS ABOUT MAYBE 24 HOURS LEFT AND THAT FERMENTATION.
BUT OVER HERE IS COMPLETE FERMENTATION.
NO BUBBLES ARE INVOLVED.
SO THIS RIGHT HERE IS READY TO GO INTO THE POT.
DOESN'T TASTE BAD TASTE, LIKE ALMOST LIKE A DRY WINE BUT AGAIN, THAT IS READY TO GO.
THE ALCOHOL CONTENT IN THERE IS NOT A LOT OF STRONG.
NOPE, WE HAVEN'T COOKED IT OUT.
IT'S A LOT OF WATER REMAINING IN THAT PRODUCT RIGHT NOW.
SO FROM THERE, IT WILL GO INTO HERE.
WE'RE MAKING IT THE OLD-FASHIONED WAY.
IT'S NOT JUST THE OLD-FASHIONED WAY, IT'S THE BEST WAY.
WE THE BEST WAY.
EXACTLY.
BECAUSE ARTISTS OUT THE OLD-FASHIONED WAY.
SO WHAT WE'RE DOING IS TRYING TO GET THE BEST PART OF THAT, WHY INTO THE BARREL?
BUT IT'S ACTUALLY MAKING WRONG RIGHT NOW AS WE SPEAK, WE TRY TO DO IT SLOW AS POSSIBLE, ONE OF THE BEST PART OF THE WRONG WHILE WE'RE LEAVING, EVERYTHING ELSE BEHIND.
AND WE DO THAT BY CONTROLLING THE TEMPERATURE, CHECK A LOOK AT IT RIGHT NOW, ISN'T THE BEST SPOT RIGHT NOW AS 120 PROOF.
THERE AREN'T A BUNCH OF THESE GOING.
THIS IS IT.
THIS IS IT.
THIS IS IT RIGHT NOW WITH EVERYTHING GOING ON?
IT TAKES ME ABOUT TWO WEEKS TO PRODUCE ONE BARREL AS YOU SEE, WE ONLY MAKE ONE RUN HERE, EVERYTHING COMES OUT.
CLEAR AS WAR AND TIME AND AMERICAN WHITE OAK BARREL FOR FIVE YEARS, MORE COLOR, MORE FLAVOR, MORE TEXTURE.
WE LIKE TO SAY THAT THEIR BARREL DECIDES WHEN THE RUM IS READY, WHICH IS TYPICALLY SIX YEARS, SOMETIMES WE HAVE A BEAUTIFUL BARREL AND IT'S READY AT FIVE YEARS OLD.
SOME BARRELS TAKE MUCH LONGER AND RIGHT NOW, WE HAVE BOTTLED A NUMBER OF BARRELS THAT ARE 9 AND 10 YEARS OLD.
THIS IS IT RIGHT HERE.
THIS IS THE CLASSIC.
WE CALLED THE CLASSIC WHISTLER, MOM OVER HERE.
THIS IS THE CAST EXCHANGE.
AND WHAT WE DO WITH THIS ONE IT WAS THREE-YEAR ROMANI BARREL.
ONE YEAR WITH THE PORT WINE FROM SHOTS WERE LON, THEY'LL BUY THEIR PRODUCT, THE BARREL OF COME BACK TO US.
WE'LL PUT THAT 30-ROUND BACK IN THAT BARREL.
PUT ONE IS RED, IT HAS SOME RED NOTES IN IT.
ALSO I WOULD SAY IT'S MORE LIKE A BRANDY OR COGNAC BUT IT'S 100% WRONG.
DON'T FORGET THAT.
AND EVERYONE IS DIFFERENT PALETTES, RIGHT?
OH, YES, INDEED.
THIS IS YOUR APPELLATE.
THIS IS MY FAVORITE RIGHT HERE.
CATHERINE, MEANING, RIGHT.
FROM THE BARREL UNTIL THE BOTTLE UNCUT.
NO WATER ADDED.
BUT AGAIN, REMEMBER THAT IS THE BEST ROM IN AMERICA MADE RIGHT HERE IN RICHLAND GEORGIA.
SO AFTER THE TOUR NATURALLY, IT WAS TIME TO TASTE AND HERE IN RICHLAND AND THIS HISTORIC BUILDING WITH YEARS OF KNOWLEDGE, FLANKING ME ON BOTH SIDES.
THIS WAS A MEMORABLE EXPERIENCE AND THAT'S THE GOOD PART.
THIS IS WHAT Y'ALL DO.
YES, Y'ALL LET PEOPLE COME IN AND ENJOY THE EXPERIENCE AND YOU GET A LITTLE EDUCATION ON HOW IT'S ALL DONE.
WHAT DO PEOPLE EXPERIENCE WHEN THEY COME IN HERE?
NOT BIASED, BUT BASICALLY THE BEST WRONG IN AMERICA.
SO, THAT'S WHAT I WOULD LIKE TO SAY.
THAT'S WHAT I'M LEARNING ABOUT THAT.
I CAN FIND SOMETHING THAT EVERYBODY ENJOYS HERE, NO MATTER WHAT SPIRIT YOU DRINK REGULARLY IS IN THE TASTING.
WE DEFINITELY FIND SOMETHING FOR EVERYBODY.
I THINK IT'S NEAT BECAUSE YOU HAVE ONE PRODUCT.
THAT'S SO MANY DIFFERENT EXPRESSIONS.
YES.
OKAY.
WHERE DO YOU USUALLY?
START PEOPLE.
ME I START WITH THE ORIGINAL RIGHT HERE WHICH IS THE OLD GEORGIA.
OKAY.
WELL, IF THAT'S WHAT WE'VE BEEN MAKING FOR ALMOST 23 YEARS NOW BOURBON GUYS, YOU KNOW, WE GOT A LOT OF BOURBONS RECORDS IN AMERICA SO THAT IS THE BIRDMAN CONVERSION RIGHT HERE.
THAT'S WHAT I KEEP HEARING FOR A FINGER VERSION.
THAT'S OKAY.
THAT'S FANTASTIC.
AND THEN YOU, YOU GET FLAVOR.
AFTERWARDS, NOT ALCOHOL.
DEFINITELY HARD TO DO RIGHT.
NOT NOT A LOT OF BITE FOR BEING, YOU KNOW, 86 PROOF.
GOT A CRISP, VERY SMOOTH, KIND OF CREDIT TO DO FIT TOGETHER.
YEAH, YEAH, THOUGH, THAT IS AWESOME.
OKAY, SO WE'RE GOING TO MOVE INTO THE BARREL EXCHANGES.
THIS ONE RIGHT HERE.
SURE.
THAT BARREL WITH THE TIRAMISU FLAVORED MILK, STOUT TERRAPIN IS THE MOMENT TERRAPIN.
ALL RIGHT, I WAS LOOKING FORWARD TO THIS ONE, KAREN TALKED ABOUT THIS.
THIS, WHEN SHE WAS EXCITED, THAT ONE IS MINE AND RICK'S FAVORITE.
I'M GOING TO GET LIKE MAPLE, CHOCOLATE COFFEE NOTE ON THE BACK END, DEFINITELY ON THE FINISH, YOU KNOW, IF I LIKE THE FRONT.
OH MAN, IT HITS.
YES IT IS.
I LOVE THAT TIRAMISU.
KAREN, YOU'RE RIGHT ABOUT THAT.
YEAH, THE PEOPLE HAVE THE SAME EXPRESSION I HAVE.
YES, IT'S LIKE NOTHING I'VE HAD BEFORE.
IT'S A HOG ON THE INSIDE.
OKAY, ALMOST DONE.
SINCE WE'VE BEEN HERE, SO LONG HAVE BECOME A DESTINATION, A PURPOSEFUL DESTINATION OF PEOPLE WHO TRAVEL, NOT ONLY HEAR FROM GEORGIA, BUT FROM ALL OVER THE COUNTRY AND INCREASINGLY FROM DIFFERENT PLACES IN THE WORLD WHERE WE'RE STILL HUMBLED BY IT TO GREET VISITORS FROM LATELY, FROM ISRAEL, AND FROM LATIN AMERICA WHO COME HERE AND SAY, WELL, WE'RE HERE TO VISIT YOU.
WE'RE KIND OF IN AWE, BUT IT IS A SPECIAL PLACE.
SO FROM THE SALTS AND SPICE IS OF THE WORLD BROUGHT TO SALT TABLE STORES ALL ALONG GEORGE'S, COASTLINE TO A SWEET AND NATURAL RUM WITH AN INTERNATIONAL REPUTATION OF EXCELLENCE.
THE SUGAR AND SPICE AND THESE TWO COUPLES THAT MAKE THEM.
SO, NICE ARE TRUE.
GEORGIA TREASURES.
I'M DAVID'S ELSE.
KEY.
SEE YOU AT THE NEXT FORK IN THE ROAD.
FORK IN THE ROAD WAS BROUGHT TO YOU BY FROM PRODUCE TO PEOPLE.
THE BEST THINGS ARE GROWN AND RAISED IN GEORGIA.
EVEN IN TOUGH TIMES, WE COME TOGETHER, WORK HARD AND GROW STRONG.
WHEN YOU PURCHASE GEORGIA GROWN PRODUCTS, YOU SUPPORT FARMERS FAMILIES AND THIS PROUD STATE WE CALL HOME.
TOGETHER.
WE WILL KEEP GEORGIA GROWING.
VICTOR PERFECT AND THE PICTURE UP ON THE WALL FROM THE FARM.
Support for PBS provided by:
A Fork in the Road is a local public television program presented by GPB