Tech startups see gold in Baby Boomers’ golden years
Clip: 3/19/2015 | 7m 18s
Technology companies are eager to find new ways to cater to Baby Boomer consumers.
With more than 100 million Americans now over the age of 50, technology companies are eager to find new ways to cater to Baby Boomer consumers. From a mobile app that offers medical tips to wearable devices, special correspondent Megan Hughes reports on how startups are designing products to appeal to older Americans’ desires for longevity and wellness.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
Tech startups see gold in Baby Boomers’ golden years
Clip: 3/19/2015 | 7m 18s
With more than 100 million Americans now over the age of 50, technology companies are eager to find new ways to cater to Baby Boomer consumers. From a mobile app that offers medical tips to wearable devices, special correspondent Megan Hughes reports on how startups are designing products to appeal to older Americans’ desires for longevity and wellness.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...