-I first heard of Hallelujah!

BBQ from Blake Barrow.

I had met him earlier, and he had told me about this catering operation that he ran in El Paso.

And when he opened up the brick-and-mortar, I decided to come visit.

-So the shelter is right here.

-Blake had said that he runs the Rescue Mission in El Paso, and that most everyone who worked at the catering operation was housed at the mission, and that when he opened up Hallelujah!

BBQ, the restaurant, the same situation would be in place, where their employees, they are people who are housed at the mission.

-Uh-huh.

Yeah.

This is Kenny.

-Hey, Kenny.

-Hallelujah!

BBQ is a vocational rehab program for the rescue mission.

Rescue Mission is a shelter for folks who are homeless.

We've been around since 1952.

I started as the CEO in '97, and by profession, I'm a trial lawyer.

So it was quite a change, a wonderful change.

I love it.

♪♪ The homeless folks that we have, they have lots of abilities, lots of talents.

Do it like that.

They just, you know, stumped their toe somewhere and they need a little help, and if they're gonna make it in life, we've got to be the one to give them the vocational training.

I am gonna put them on the stove.

We're gonna grill them.

The idea was, if we're gonna change the perception that the world has of who people are who are homeless, let's create a business.

We'll hire only people who are homeless, and we'll make an absolutely first quality product and market it as made by people who are homeless, so that when the customer looks at it, they go, "Wow.

You're telling me homeless folks made this?

I must have been wrong about who they are."