THE IKEA EFFECT ft. Joanna Hausmann!
Season 4 Episode 19 | 5m 49s | Video has closed captioning.
In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.
Problems Playing Video? | Closed Captioning