occasions in the last 20 years.

The Kentucky Bourbon Trail is getting a makeover yesterday.

Kentucky's distiller celebrated.

25 years of the Bourbon Trail and unveiled new sleeker branding for the Tour.

>> From like 7 founding distilleries in 1999, 2.46, distillery today.

Any whopping 18 million visitors later the Kentucky Bourbon Trail now is like Global Bucket list.

Tourism destination.

>> For a full year of market research, including an economic impact study.

Visitor profile study, an in-depth interviews across Bourbon trail destinations an elevated all new brand began to take form.

Are spirited.

New Kentucky Bourbon Trail.

Brand identity can face the joy of discovery spirit of adventure and attainable luxury >> Kentucky's distilleries had come under 2 umbrellas, one for the big brands and another for the smaller craft producers.

Those will now be marketed under one Bourbon Trail.

Trademark name showcasing 46 distilleries Governor Andy Beshear proclaim June 20th as Bourbon Trail Day in the Commonwealth Research has shown that most visitors to Kentucky's distilleries are men making more than $100,000 a year and who live out of state.

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