
The Surprising Origins of Pinehurst Resort
Clip | 4m 8sVideo has Closed Captions
Explore the history of Pinehurst and why golf wasn’t a part of the initial vision.
Explore the history of Pinehurst and uncover the origins of this iconic destination with Audrey Moriarty, executive director of the Given Memorial Library and the Tufts Archives. Trace Pinehurst’s transformation from a tranquil health retreat to one of the world’s most renowned golf resorts.
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It’s a Beautiful Day in Pinehurst is a local public television program presented by PBS NC
Special thanks to Pinehurst Resort and Pinehurst, Southern Pines, Aberdeen Area CVB for helping to make this documentary possible.

The Surprising Origins of Pinehurst Resort
Clip | 4m 8sVideo has Closed Captions
Explore the history of Pinehurst and uncover the origins of this iconic destination with Audrey Moriarty, executive director of the Given Memorial Library and the Tufts Archives. Trace Pinehurst’s transformation from a tranquil health retreat to one of the world’s most renowned golf resorts.
Problems playing video? | Closed Captioning Feedback
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- Audrey, the beginning, James Walker Tufts.
I know the name, but help me understand how this all came to be.
- How this happened?
- Yes.
- When he was a young man, his father died and he was apprenticed to an apothecary.
So he started an apothecary shop and in the process of doing the powders and potions, he became more involved in the soda fountain beverages.
After he had done that for some time, he said, "I need to do faster and better."
So he invented some labor saving devices for himself.
And other people in the business said, "Where did you get that?"
He said, "I made it."
So it evolved into a soda apparatus company too.
And after several years he had five shops.
It's believed that he may have the first drugstore chain in the east.
So when he decided to retire from the American Soda Fountain Company, he sold his portion.
- In today's dollars.
- Well, I'm not sure about today, but what I looked it up a couple years ago, it was 16 million.
- Okay, that's still a lot.
- So at age 65, he became a multimillionaire.
- [Host] So when he had the idea for this place, golf was not part of the vision, correct?
- [Audrey] No, no, he meant it to be a health spa or a place for people to come and recover from consumption.
A lot of people up east had consumption and they were going to Florida, somewhere to the south to take the cure, rest and relax.
And he hoped to find a place between the folks in the east and Florida and he started looking around this area and he found, he heard about Pinehurst from Edward Everett Hale, who actually was the chaplain of the Senate.
And he knew him and his wife had been in Southern pines that already existed.
And that's how he found about this area.
And he came and as I say, it was exposed sand, scrub oak, wiregrass, nothing, not even a structure here.
And he envisioned, in his mind, he's one of those people who could see something that's not there.
And he bought 6,000 acres from the Page family, and they laughed at him behind his back 'cause he paid a dollar and a quarter an acre.
And they said, "It's not worth but 85 cents."
- [Host] Consumption or tuberculosis turned out to be contagious, so Tufts turned his resort away from health and towards golf, and course designer Donald Ross.
- [Audrey] And this one right here.
- [Host] That's right, he was an expert in carpentry?
- Yes, well, that's what you had to learn.
He was a carpenter, but when he grew up in door knock, he learned to golf there but then he went to St. Andrew's where he learned golf course maintenance and club making.
Let me see if I can find, he had a notebook that he carried with him, with this grid, and he would draw on the grid and then he would put notes on the side of what to do with this bunker or whatever and the notes on it.
So these are his drawings for- - I noticed that's in Florida.
- [Audrey] Yeah.
- Where are the Pinehurst drawings?
- [Audrey] Well, we actually don't have very many Pinehurst drawings, and that is because Donald Ross lived here until he died in 1948.
And if he saw something that he didn't like, he'd say, "We need to move this out here" Whatever.
We don't have separate drawings of the courses.
- [Host] So it was more of a function that he was here.
He didn't need to- - Yeah, he basically, yeah, he basically walked them every day and made modifications constantly.
- [Host] The putter boy.
I mean, if you see it now, you know it's Pinehurst, but where did that come from?
- [Audrey] It started, Frank Presby, I have his picture here.
Frank Presby was hired to help publicize golf.
And Presby had all these tournaments.
Like, he had one for people who never broke 100.
- Ha!
- Or you know, things like that.
So we had all these special tournaments and everybody could get in a tournament and everybody could be congratulated in one way or another on their golf.
So they did all they could to promote golf.
With the help of Frank Presby they just pushed, pushed golf until it just was a self-fulfilling prophecy.
And then we have more courses, we need more courses, we need more courses, and now we have 10.
- By the way, Audrey, I do break 100 now, but just there was a time.
- Well, you could get om it.
- When I can understand that.
- I think they had one for people who make 100, but yeah.
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It’s a Beautiful Day in Pinehurst is a local public television program presented by PBS NC
Special thanks to Pinehurst Resort and Pinehurst, Southern Pines, Aberdeen Area CVB for helping to make this documentary possible.