>> HI, ROB EDWARDS AND WE'RE ABOUT TO STEP BACK IN TIME AND REMINISCE ABOUT PLACES IN AND AROUND MILWAUKEE THAT CAN NO LONGER BE VISITED IN PERSON.

THROUGH OLD PHOTOGRAPHS, FOOTAGE AND THE MEMORIES OF ACTUAL PATRONS, WE'LL RECALL PLACES AND EXPERIENCES THAT ARE GONE BUT NOT FORGOTTEN.

DO YOU REMEMBER GOING DOWNTOWN TO GIMBEL'S, TO SHOP FOR THAT PERFECT DRESS?

DID YOU EVER BUY A PAIR OF RED CROSS SHOES?

IF YOU CLOSE YOUR EYES, CAN YOU STILL SEE THE BIG SCREEN AT THE DRIVE-IN?

HEAR THE TINNY SOUNDS COMING FROM THE SPEAKER HANGING ON YOUR CAR WINDOW?

DO YOU REMEMBER WHEN A WAITRESS WOULD TAKE YOUR FOOD ORDER AT YOUR CAR?

CAN YOU SMELL THE AROMA OF YOUR FAVORITE RESTAURANT, EVEN THOUGH IT'S BEEN GONE FOR DECADES?

IN ADDITION TO VISITING THESE AND OTHER PLACES, WE'LL ALSO REMINISCE ABOUT WHAT IT WAS LIKE TO GROW UP IN MILWAUKEE IN THE PAST.

AND WE'LL HEAR ABOUT EXPERIENCES THAT JUST CAN'T BE DUPLICATED BY TODAY'S YOUTH.

ALONG THE WAY, PERHAPS YOU'LL BE REMINDED OF YOUR OWN FAVORITE PLACES IN AND AROUND MILWAUKEE.

THAT JUST AREN'T HERE ANYMORE.

OR PERHAPS, OUR JOURNEY BACK IN TIME WILL JUST BRING YOU BACK, AT LEAST FOR A LITTLE WHILE TO A SIMPLER TIME, WHETHER THE WORLD SEEMED TO MOVE A LITTLE SLOWER.

IN 1951, SHOPPING IN MILWAUKEE CHANGED FOREVER, WITH THE OPENING OF THE CITY'S FIRST SHOPPING CENTER.

WHAT WAS ITS NAME?

AND WHERE WAS IT?

>> THE FIRST MALL WAS SOUTHGATE ON 27th STREET.

AND I WAS JUST OVERWHELMED, BECAUSE THERE WAS LIKE, OH MY GOODNESS, THERE'S ALTHOUGH STORES IN ONE PLACE.

YOU COULD JUST GO AND PARK AND GO TO ALL THESE STORES.

AND IT WAS LIKE, WHOA.

>> ACTUALLY, BY DEFINITION, SOUTHGATE WASN'T A MALL.

IT WAS THE AREA'S FIRST SHOPPING CENTER.

THE FIRST OF MANY SOON TO FOLLOW.

BUT EVEN THOUGH THERE WERE NO SHOPPING CENTERS BEFORE SOUTHGATE, THERE WERE CERTAINLY MANY POPULAR AREAS IN WHICH TO SHOP.

THE STORES THEMSELVES MAY NOT HAVE BEEN CONNECTED, BUT THAT DIDN'T MEAN THERE WEREN'T A LOT OF SHOPS TO CHOOSE FROM.

ALL SHAPES, ALL SIZES, ALL DIFFERENT KINDS OF GOODS.

JUST WAITING FOR THE THRONGS OF SHOPPERS WHO WERE AS DIFFERENT AS THE STORES THEY PATRONIZED.

BOY WAS SHOPPING AN ENTIRELY DIFFERENT EXPERIENCE.

NOT ALL THAT LONG AGO.

>> IT WAS USUALLY A FAMILY THING WHEN WE WENT SHOPPING.

MY MOTHER DIDN'T DRIVE, MY DAD WOULD DRIVE AND MY BROTHER AND I WOULD BE DRAGGED ALONG OPPOSING IT, BUT WE HAD TO GO.

>> WE WENT AGAIN AS A FAMILY.

MY DAD WENT ALONG, HE DIDN'T LIKE IT, BUT HE WENT ALONG.

MY MOTHER WENT DOWNTOWN EVERY THURSDAY, THAT WAS HER DAY OFF.

>> FRIDAY NIGHT WAS SHOPPING NIGHT, YOU'D GO AND DO THE GROCERIES FIRST AND THEN GO DOWN THIRD STREET AND WHATEVER YOU MIGHT NEED AND ONCE IN A WHILE, HE'D SHOP SOME OTHER TIME, BUT THERE WASN'T THIS IMPROMPTU GET UP AND GO, I DON'T THINK.

IT WAS MORE OF A PLANNED THING.

>> IT WAS JUST AN OUTING.

AND YOU WOULD GET DRESSED.

WE'D GO SHOPPING WITH HIGH HEELS ON, NYLONS, STOCKINGS, GLOVES, HATS, THE WHOLE HIT.

>> YEAH, YOU DRESSED UP WHEN YOU WENT SHOPPING.

OH, YEAH.

>> YOU HAVE DIDN'T GO AND SLACKS AND JEANS AND THINGS.

YOU DRESSED UP.

FROM YOUR STOCKINGS TO YOUR NYLONS AND YOUR BEST DRESS AND YOUR PURSE.

YOUR HAT AND IT'S NOT LIKE NOWADAYS, YOU KNOW.

>> PEOPLE HAD ALL THEIR HATS AND HAD ALL THEIR GLOVES, EVEN IN THE SUMMERTIME, WHEN YOUR HANDS WEREN'T COLD, BUT IT WAS FASHIONABLE TO THEM HAVE THAT MATCHED, YOU KNOW, YOUR SHOES AND HAT.

CERTAINLY THINGS HAVE TO MATCH.

AND THAT WAS KIND OF FUN.

ON THE EAST SIDE OF WISCONSIN AVENUE, AROUND THE AREA OF GEORGE WATTS, THERE WERE SEVERAL WONDERFUL SHOE STORES THAT I USED TO STOP BY.

>> MY MOM ALWAYS BOUGHT SHOES AT KINNE SHOES.

INSTEAD OF TAKING THE WOODEN RULER AND MEASURE YOUR FEET, YOU PUT YOUR FEET IN A MACHINE AND IT X-RAYED YOUR FOOT AND THAT'S HOW THEY FIGURED OUT THE SIZE.

THAT WAS KIND OF NEAT.

>> SHE PAY FRONTIZED ONE SHOE STORE, COLLAR SHOE STORE ON KINNICKINNIC AVENUE, THAT WAS BETWEEN POTTER AND LENNOX, RIGHT ACROSS FROM THE MIRTH THEATER, AND HE SOLD A GOOD SHOE.

>> YOU HAD PEOPLE WHO MADE THINGS, YOU KNOW, THAT YOU HAD LIKE YOUR OWN DRESS MAKER, AND THE SAME WAY WITH THE BEAUTIFUL HATS.

>> NEEDED A HAT, WE WENT TO LORD'S ON THIRD AND STRAIGHT, AND THEY WERE RIGHT NEXT TO THE STORE THAT TOLD GLOVES AND THEIR MOTTO WAS GLOVES THAT BURN AND SOME THAT DON'T BURN.

>> BUT THERE WAS A PLACE, A HAT STORE ON THIRD RIGHT ON, SEE, ABOUT NORTH OF WISCONSIN AVENUE.

AND ALL THEY SOLD WAS HATS.

FOR $2.99.

ANY HAT.

AND MY GIRLFRIEND I HAD MORE HATS, MORE HATS.

>> A LOT OF OUR BIG SHOPPING WAS IN DOWNTOWN.

YOU KNOW, FOR CLOTHES AND THINGS LIKE THAT.

>> WE WENT DOWNTOWN TO SHOP TO BOSTON STORE AND GIMBEL'S.

I'D START AROUND THE GIMBEL'S AREA, BECAUSE THAT WAS SORT OF LIKE THE OLD STOMPING GROUNDS SO TO SPEAK.

LATER ON, I'D WALK UP TO HIXON'S.

>> THERE WAS A FREITZEL'S THAT WAS A VERY STYLISH PLACE, AND STEWART'S AND BOSTON STORE, THREE SISTERS, LERNERS, PALMER'S.

>> IT WAS SMART ON EAST WISCONSIN AVENUE, THE JEWELER, NICK LEIFER WENT OUT OF BUSINESS AND REICHMEYER FERS TOOK OVER FROM CHAPMAN'S.

I WAS ALWAYS TRY CHAPMAN'S FIRST BECAUSE IT WAS A LITTLE LESS EXPENSIVE THAN EMMA LANE.

IF I COULDN'T FIND IT THERE, I WENT OVER TO SMART WARE.

THIS IS A BROACH I FOUND.

NOW THIS HAS BECOME VERY, VERY POPULAR AGAIN, AND SO I DO USE IT ON SEVERAL PIECES OF CLOTHING.

>> UP THE STREET WAS LOU FREITZEL'S WHERE I WORKED AS A STOCK GIRL WHEN I GOT OUT OF HIGH SCHOOL AND IT WAS A VERY NICE PLACE.

>> LOVELY SHOPS DOWNTOWN.

>> WE JUST DIDN'T GO DOWNTOWN.

WE ZEROED IN ON MITCHELL STREET.

WE'D HOP ON THAT BUS, WE'D GO DOWN TO MITCHELL STREET AND WE'D GO TO WOOLWORTH'S AND WE'D SPEND THE $3, AND I -- EVERY TIME I WENT DOWN THERE, I BOUGHT MY MOTHER A BOTTLE OF BLUE WALTZ PERFUME AND SHE WOULD SAY THIS IS MY FAVORITE.

SHE WOULD DUMP IT DOWN THE DRAIN, BECAUSE IT SMELLED SO AWFUL, BUT SHE DIDN'T WANT TO HUSBAND MY FEELINGS.

>> MITCHELL STREET WAS THE POLISH GRAND AVENUE.

EVERYBODY WENT.

YOU WENT, ANY KIND OF A STORE YOU WANTED, IT WAS DOWN ON MITCHELL STREET.

YOU HAD KENZELMAN-ESSER, GOLDMAN'S, ACROSS THE STREET FROM THAT YOU HAD THE FIVE AND DIME AND ANNEX TO THAT SCHUSTER'S.

THOSE WERE ALL BIG STORES, THEY TOOK UP THE WHOLE BLOCK, BUT ACROSS THE STREET, THOSE WERE ALL THE SMALL SHOPS.

>> THERE WERE STORES LIKE THE THREE SISTERS, THE LERNER'S SHOP, THE GRAND, SINGER'S, THEY WERE ALL LIKE LITTLE SPECIALTY STORES.

>> IF I SAID THAT THERE WERE A DOZEN BRIDAL SHOPS, SAY, FROM SIXTH STREET TO 14th STREET, I THINK THAT WOULD BE PRETTY CLOSE, BECAUSE -- AND THEY WERE ALL PATRONIZED.

>> OH, THE KREI ZOO KE DIME STORE, THEY HAD A FENCED IN PLACE, WHERE THEY HAD A PIANO AND SHEET MUSIC, AND IF YOU WANTED TO BUY SHEET MUSIC, THERE WAS USUALLY AN ATTENDANT THERE THAT WOULD PLAY THE SONG FOR YOU.

AND THEN YOU'D BUY THE SHEET MUSIC AND GO HOME.

>> IT WAS GREAT.

>> THE BIG STORE WAS YOU WERE GOING BY SCHUSTER'S AND THAT WAS ON THE CORNER OF THIRD AND GARFIELD, AND THEN YOU COME UP IN THAT BLOCK, THERE WAS A GRANT'S, A WALGREEN'S DRUGSTORE, AND A SHELLER FOOD MARKET AND JEWELRY STORE, THEN ON THE CORNER OF THIRD AND NORTH WAS THE FABULOUS ROSENBURG STORE AND IT TOO WAS A CLASSY PLACE, AND LERNER'S AND THEN ON THE CORNER OF THIRD AND MEINECKE WAS A BRILL'S.

AT THAT TIME IT WAS MEN'S AND LATER WAS MEN AND WOMEN.

AND THEN WE DON'T WANT TO FORGET SEARS WHEN IT WAS ON FOND DU LAC AND NORTH AVENUE.

>> WHEN PENNY'S CAME ON 35th AND LISBON I BELIEVE IT WAS, I THINK WE DID SOME SHOPPING THERE THEN.

>> I WAS IN HIGH SCHOOL, A FEW TIMES WE WENT TO JOHNNY WALKER'S, I DON'T KNOW IF YOU'RE FAMILIAR WITH THAT, THAT WAS CLOTHES THAT PROBABLY WEREN'T IN THE REAL RUN OF THE MILL STYLE OF THE DAY, BUT IT WAS GOOD FOR HIGH SCHOOL KIDS.

>> NOW MY SUITS AND CLOTHES WOULD BE ON 35th AND FOND DU LAC AVENUE, WHICH WASN'T VERY FAR FROM OUR PLACE OF BUSINESS.

AND IT WAS CALLED STANLEY'S STANLEY'S TOG SHOP AND YOU HAD SOMEBODY WAIT ON YOU.

THIS IS WHAT'S REALLY IMPORTANT, AND TELL YOU ABOUT THE QUALITY AND SO FORTH AND SO ON.

AND IT WAS ALWAYS ITEMS THAT WERE SHARP, GOOD LOOKING TO WEAR, YOU KNOW, AND THIS IS WHAT I MISS NOW.

YOU GO IN THE STORE, YOU JUST STAND THERE AND PICK UP WHAT YOU WANT TO DO.

>> SHOPPING WAS QUITE A BIT DIFFERENT.

THE PEOPLE KNEW WHAT THEY HAD, AND IF IT WASN'T OUT, THEY WOULD FIND IT FOR YOU.

IT WAS A LOT DIFFERENT SHOPPING.

THAT WAS A WHOLE LOT NICER.

>> WELL, THE CLERKS WERE VERY KNOWLEDGEABLE AND YOU WALKED IN AND A CLERK APPROACHED YOU AND SAID, MAY I HELP YOU, WHAT ARE YOU LOOKING FOR.

AND THEY WOULD TAKE YOU TO THE DRESSING ROOM, AND THEY WOULD BRING DRESSES IN, OR COATS OR WHATEVER.

GARMENTS, WHATEVER YOU WERE TRYING ON, AND THEY'D SAY, WELL, YES, THAT LOOKS GOOD.

NO, I DON'T THINK THAT FITS, WE'LL TRY ANOTHER SIZE.

IT WAS INDIVIDUAL SERVICE.

>> IT'S SO UNUSUAL TO HAVE SOMEONE COME UP TO YOU NOW AND SAY, YOU KNOW, COULD I HELP YOU FIND THIS, SO THAT IS IT ONE THING THAT I CERTAINLY DO MISS.

>> AND SUNDAYS, NOBODY WAS OPEN.

THE STORES WERE NOT OPEN ON SUNDAY.

>> BECAUSE SUNDAY WAS THEORETICALLY, WAS A DAY OF REST.

THAT'S THE WAY -- THAT'S WHAT THE GOOD BOOK DO SAY.

>> EVERY SATURDAY NIGHT, WE'D GO DOWN TO PROBABLY 12th AND VLIET, TO LOOK IN SCHUSTER'S WINDOW.

>> ON A SUNDAY, YOU WOULD BE WINDOW SHOPPING.

>> I WISH I HAD THIS, I WISH I HAD THAT.

IT WASN'T LIKE WE HAVE TODAY.

YOU HAD THE CORNER GROCERY STORE.

>> AND MY MOTHER WOULD CALL UP BY PHONE TO THE GROCERY STORE AND SAY THIS IS WHAT I ALL WANT AND THEN WHEN THEY GOT THE ORDER ALL TAKEN CARE OF, THEN THEY EVEN DELIVERED IT TO THE HOUSE.

WE DIDN'T EVEN HAVE TO GO OVER AND PICK IT UP.

>> AND IF THE BILL WAS SAY, $26, THEY PUT THAT ON THE TAB.

AND THEN AT THE END OF THE MONTH, MY DAD WOULD GO IN AND PAY THE TAB FOR THE GROCERIES.

>> AND WE HAD MILK DELIVERED IN OUR MILK CHUTES AND WE HAD -- MY HUSBAND OFTEN TALKS ABOUT THE BAKERY, WOULD DROP OFF A HALF A DOZEN OF ROLLS EVERY MORNING.

>> OH, WOW.

>> AND YOU KNOW, WE HAD ALL THIS SPECIAL SERVICE.

>> PUMP YOUR OWN GAS, THAT WAS UNHEARD OF.

YOU DIDN'T DARE TOUCH THEIR PUMP, YOU KNOW.

SO THAT, YOU KNOW, WAS REALLY NICE.

>> ON 12th AND BURLEIGH, THERE WAS A BUTCHER SHOP, A MEAT MARKET, AND YOU HAD TO GO THERE TO GET YOUR MEAT, BECAUSE THERE WAS NO PACKAGED STUFF IN THE SUPERMARKET.

AND YOU'D GO IN AND WHILE YOU WERE BEING SERVED, THE BUTCHER WOULD TAKE A RING RING OF BOW BOW LOG ANY, CUT OFF A CHUNK AND HAND IT TO THE KIDS.

>> I LOVE RING BOLOGNY.

>> WE USED TO GIVE STAMPS WHEN YOU HAVE SHOPPED AND ON TUESDAY WAS DOUBLE STAMP DAY S & H GREEN STAMPS AND YOU COULD REDEEM THOSE FOR EITHER MERCHANDISE OR YOU COULD JUST TURN THEM IN FOR MONEY.

>> IN THE DAYS OF FLOW MONEY, IT WAS FUN, FILLING UP A BOOK, BECAUSE SOME DAYS, WE COULD GET $2 FOR THAT BOOK AND THAT WAS A LOT OF MONEY IN THOSE DAYS.

>> PRICEWISE, GOD, HE THINK OF PRICES THE WAY THEY ARE TODAY COMPARED -- OF COURSE, HOW CAN WE COMPARE.

WHEN MY FIRST JOB, I EARNED 25 CENTS AN HOUR.

>> IT'S JUST INTERESTING TO SEE THE THINGS THAT WERE AND ARE NO LONGER THERE.

>> SHOPPING WAS QUITE A BIT DIFFERENT.

>> WE HAD TO GO TO THE BIG CITY IF YOU WANTED TO GO SHOPPING.

>> BUT YOU HAD ALL THESE INDIVIDUAL STORES.

>> WE HAD ALL THIS SPECIAL SERVICE.

>> AND YOU WALKED IN AND A CLERK APPROACHED YOU.

IT'S SO UNUSUAL TO HAVE SOMEONE COME UP TO YOU NOW AND SAY, YOU KNOW, COULD I HELP YOU FIND THIS.

>> THIS IS WHAT I MISS NOW.

YOU GO INTO A STORE, YOU JUST STAND THERE AND PICK OUT WHAT YOU WANT TO DO.

>> MY CHOICE WOULD BE TO GO BACK.

TO THE WAY THINGS WERE.

THAT TO ME WAS VERY IMPORTANT PART OF MY LIFE, YOU KNOW.

WE HAD A LOT OF FUN.

>> IT WASN'T JUST SHOPPING THAT BROUGHT PEOPLE TO GIMBEL'S DOWNTOWN.

TWO RESTAURANT IN THE STORE SERVED THOUSANDS OF MEALS AND LIGHT SNACKS.

CAN YOU NAME THEM?

>> IN THE GIMBEL'S STORE DOWNTOWN, THERE WERE TWO RESTAURANTS FROM WHICH SHOPPERS COULD CHOOSE -- GIMBEL'S 8th 8th FLOOR RESTAURANT TANNED TASTY TOWN ON THE MAIN FLOOR.

>> I REMEMBER TASTY TOWN AND GIMBEL'S 8th FLOOR RESTAURANT DOWNTOWN, BUT TODAY, I HAVE MY OWN FAVORITE RESTAURANTS THAT I KEEP GOING BACK TO.

YOU PROBABLY DO TOO.

SOMETIMES IT'S THE FOOD THAT DRAWS YOU TO A PARTICULAR PLACE.

OTHER TIMES, IT MIGHT BE THE ATMOSPHERE.

MAYBE YOU LIKE THE WAY THE STAFF MAKES YOU FEEL.

OR YOU'RE REMINDED OF A SPECIAL OCCASION, OR A VERY SPECIAL PERSON.

WHATEVER IT IS, YOU'RE DRAWN BACK.

AND THEN ONE DAY, YOU PICK UP THE "THE MILWAUKEE JOURNAL SENTINEL" AND BURIED IN THE FOOD SECTION, THERE'S AN ARTICLE SAYING YOUR FAVORITE RESTAURANT IS CLOSING DOWN.

YOU CAN'T QUITE BELIEVE IT AT FIRST.

IT SEEMED LIKE YOU WERE JUST THERE AND NO ONE SAID ANYTHING TO YOU ABOUT CLOSING THE PLACE.

RESTAURANTS ARE LIKE THAT.

WE GET ATTACHED TO THEM, AND THERE ARE CERTAIN DINING SPOTS THAT MANY MILWAUKEEANS WILL ALWAYS REMEMBER.

NEXT TIME YOU GO OUT TO EAT, DON'T BE SURPRISED IF YOU FIND YOURSELF WISHING THAT YOU COULD STILL CHOOSE FROM ONE OF THE RESTAURANTS KNEE TOURED IN THIS NEXT SEGMENT.

>> MILWAUKEE IS WORLD REKNOWNED FOR ITS ZEST FOR GOOD FOOD.

MANY OF OUR FINEST EATING PLACES OFFER THEIR EXCELLENT BILLS OF FARE IN AN OLD WORLD ATMOSPHERE.

OTHERS FEATURE MODERN, UNUSUAL, AND CONTINENTAL FLAVORS, SO IT IS WITH GREAT PRIDE AND THE WARMEST OF GREETINGS THAT I EXTEND THE CITY'S OFFICIAL INVITATION TO YOU, TO DINE AT OUR DISTINGUISHED RESTAURANTS.

AND COME OFTEN.

SINCERELY, HENRY W.MAIER, MAYOR.

>> MAYOR HENRY MAIER EXTENDED THIS INVITATION TO THE READERS OF THE MILWAUKEE SENTINEL.

ON OCTOBER 24, 1963.

THE MAYOR'S PRIDE WAS SHARED BY THE MEN AND WOMEN WHO OPERATED MANY FINE RESTAURANTS IN THE CITY.

THEY WERE A PROUD LOT, AND RIGHTLY SO.

OH, AND THEY WEREN'T SHY ABOUT BRAGGING ABOUT THEIR ESTABLISHMENTS.

>> MILWAUKEEANS LIKED TO GO OUT FOR DIDN'T ARE AT THE END OF THE WEEK, PARTICULARLY ON SATURDAY NIGHTS.

MEN, AS MIGHT BE EXPECTED, ARE USUALLY THE HEAVIER EATERS.

MILWAUKEE'S SENTINEL, OCTOBER 24, 1963.

>> MILWAUKEEANS HAVE ALWAYS LIKED GOOD FOOD.

AND MILWAUKEE RESTAURANT OWNERS HAVE NEVER LET THEM DOWN.

ALONG WITH THEIR REGULAR FARE, MANY RESTAURANTS FEATURED SPECIALTIES, THAT BROUGHT PATRONS BACK OVER AND OVER AGAIN.

CORN F RY TTERS DUSTED WITH POWDER SUGAR IS ONE OF BODER'S SPECIALTY.

DINERS ATE SURROUNDED BY BEAUTIFUL GARDENS AND ROOMS WITH GIANT FIREPLACES.

EVERY DINNER FEATURED DOLLY'S FRESH FRUIT TRAY AND HOT CHERRY AND BLUEBERRY MUFFINS AN HER HOMEMADE MAYONNAISE WAS THE TALK OF THE TOWN.

THE BOULEVARD INN WAS KNOWN FOR 9 FOOD, BUT IT WAS THEIR HOMEMADE BREADS AND DESSERTS AND THE FRESH SEE SARDENIA SALAD TOSSED RIGHT IN FRONT OF YOU THAT PEOPLE RAID ABOUT.

A PIANOIST SERENADED YOU.

FORMAL, YES.

STUFFY, NEVER.

SOME OF THE GERMAN SPECIALTIES YOU'D ENJOY AT JOHN ERNST.

JOHN ERNST HAD THE DISTINCTION OF BEING MILWAUKEE'S OLDEST RESTAURANT.

ENTERTAINMENT MADE THIS SPOT IN BROOKFIELD FUN AND UNIQUE.

SPEAKING OF UNIQUE, HOW ABOUT ALLIGATOR OR EEL?

A LION OR OSTRITCH STEAK.

THE BUTTER FRY WAS YOUR DESTINATION.

PRIME RIB, NANTUCKET SHORES, OF COURSE.

WHEN YOU CRAVED LOBSTER, YOU'D PROBABLY BE HEADED TO EUGENE'S.

IF YOU FOUND THE BEST SOUTHERN FRIED CHICKEN, THERE'S A GOOD CHANCE WE'D HAVE BEEN TALKING TO YOU AT LARRY'S LUNCHETTE ON WALNUT STREET OR THE SLAUGHTER'S CAFE ON NORTH AVENUE.

SUSHI, THEN IT WAS OFF TO DUTCHESS HOUSE ON LAYTON A.

IN THE MOOD FOR BURRITOS OR STUDY PORK DISHES?

A TABLE AWAITED YOU IN WALKER' POINT AT EL MATADOR, ONE OF THE FIRST MEXICAN RESTAURANTS IN MILWAUKEE.

CHOP SUEY, SWEET AND SOUR ANYTHING, YOU'D HEAD DOWNTOWN TO SOME OF THE BEST CHINESE FARE THE CITY HAD TO OFFER.

MOY'S ON WISCONSIN AVENUE AND TOY'S AND OLD CAMPTON ON THIRD STREET WERE ALL POPULAR DESTINATIONS.

IF IT WAS OLD GOOD OLD AMERICAN FOOD YOU FANCIED, ROBBY'S ON NORTH AT A TONE I CAN'T WAS A SURE BET.

ROBBY'S CUSTOMERS BOGGLED UP 600 HAMBURGERS AND 500 BAGS OF FRENCH FRIES.

JACK DIAMONDS IN THE REPUBLICAN HOTEL, OR MAYBE ONE OF NINO'S STEAK ROUNDUP RESTAURANTS WOULD HAVE GOTTEN YOUR ATTENTION.

AND NO MATTER WHERE YOU ENDED UP FOR LUNCH OR DINNER, YOU COULD ENDS UP AT FROZEN CUSTARD ON NORTH 7 STREET OR THE ORIGINAL KOPP'S ON APPLE TON.

>> WHEN MILWAUKEEANS HAVE DRINKS BEFORE DINNER, THEY CONFINE THEIR TASTE TO THE CONVENTIONAL MARTINI, MANHATTAN AND OLD FASHIONED.

MEN TEND TO PREFER THE MARTINI, AND WOMEN, THE MANHATTAN.

MILWAUKEE SENTINEL, OCTOBER 24, 19 FIX 3.

-- 1963.

>> WHEN MILWAUKEEANS WANTED A DRINK OR TWO BEFORE DINNER, AND MAYBE A COUPLE DURING DINNER, AND A FEW AFTER DINNER, THEY FREQUENTLY WENT TO A SUPERCLUB.

SUPERCLUBS WERE POPULAR IN MILWAUKEE, AND JOE ALIOTO RAN ONE OF THE MOST POPULAR ONES, ALIOTO'S, ON BLUEMOUND ROAD.

A LITTLE EAST ALSO ON BLUEMOUND, YOU COULD FIND THE BLUE DAHLIA.

THE BLUE ROOM.

AND ON DETROIT STREET IN THE THIRD WARD WAS MAMY'S, YEP, BLUE GROTTO.

GERMAN RESTAURANTS RATED RIGHT UP THERE IN POPULARITY WITH SUPERCLUBS.

ONE BIG DIFFERENCE THOUGH -- FOR MARTINIS OR MANHATTANS.

BEER WAS THE DRINK OF CHOICE HERE.

THERE ARE WERE LOTS OF GERMAN RESTAURANTS, AND EACH ONE HAD ITS OWN PECULIARITY.

FOREST KELLER MIGHT HAVE BEEN THE ONLY EATING AND DRINKING PLACE THAT WAS ONCE A METHODIST CHURCH.

THE GOLDEN ZITHER PACKED CROWDS IN THEIR BAVARIAN DECORATED DINING ROOM.

THE DISTILL SINK WAS NAMED AFTER THE BIRD OF GOOD LURK AND HAPPINESS OF THE PENNSYLVANIA GERMAN SETTLERS.

THIS RESTAURANT EVEN HAD A GENUINE PENNSYLVANIA DUTCH GROANING BOARD, AND IF ANYONE KNOWS WHAT THAT IS, BE SURE TO LET US KNOW.

THE TOP OF THE MARINE HAD THE DISTINCTION OF BEING LOCATED ON THE 22nd FLOOR OF ONE OF THE TALLEST BUILDINGS IN MILWAUKEE IN THE 1960'S.

AN AD FOR THE RESTAURANT READ, ENJOY DINING IN THE CLOUDS, AT THE ELEGANT TOP OF THE MARINE.

THEY ALSO BOASTED THAT THEY HAD THE BEST SEAFOOD THIS SIDE OF CAPE COD.

DOWN THE BLOCK, THE CAPE COD INN MIGHT HAVE TAKEN EXCEPTION TO THAT CLAIM.

THE INN BOOSTED THAT ITS FAME HAD SPREAD FROM COAST TO COAST.

CARY GRANT, SPENCER TRACY, SHIRLEY TEMPLE AND JOHN WAYNE ALL ATE THERE.

NOT ONE TO BE OUTDONE IN THE CELEBRITY DEPARTMENT WAS CLARA'S RESTAURANT.

DUKE ELLINGTON, LOUIS ARMSTRONG, THE GLOBETROTTERS AND WILLIE MAYS COULD BE FOUND EATING AT CLARA'S WHEN THEY WERE IN TOWN.

PERHAPS YOU HAD A DESIRE TO WATCH DOLPHINS WHILE YOU ATE.

NO PROBLEM.

OFF TO THE NATARIUM.

GRENADIER'S MAINTAINED A JACKET AND TIE POLICY LONG AFTER MANY GAVE IT UP.

IF YOU WANTED TO MAKE THE MOST OF YOUR SHOPPING TIME, YOU WOULD DASH INTO GIMBEL'S TASTY TOWN ON THE MAIN FLOOR.

NEEDED A BITE TO EAT AFTER A NIGHT ON THE TOWN?

COMPTON'S CAFETERIA BECKONED YOU WITH THEIR VEGAS STYLE NEON.

A HELICOPTER COULD GET YOU FROM THE ROOFTOP OF THE INN TO THE AIRPORT IN FIVE MINUTES.

OTHER DOWNTOWN HOTELS OFFERED EXCELLENT DINING ROOMS AS WELL.

JUST NO HELICOPTER SERVICE.

THE SAYING WAS JUST AS TRUE THEN AS IT IS TODAY.

NOBODY WHO COMES TO MILWAUKEE GOES AWAY HUNGRY.

MOST OF THE RESTAURANTS THAT MAYOR MAIER INVITED US TO IN 1963 ARE NO LONGER SERVING.

AND WHILE MANY SIMPLY AREN'T HERE ANYMORE, OTHERS HAVE GIVEN WAY TO NEW RESTAURANTS.

YERKES THE BUILDINGS MAY CHANGE, BUT THE MAYOR'S INVITATION CAN STILL BE EXTENDED.

OUR CITY HAD AND ALWAYS WILL HAVE AN APPETITE FOR FOOD FOOD.

-- FOR GOOD FOOD.

>> ARGUABLY, THE MOST FAMOUS RESIDENT OF THE MILWAUKEE COUNTY ZOO WAS SAMPSON THE GORILLA.

FOR DESK AIDS, HE MADE ADULTS LAUGH AND CHILDREN TREMBLE.

BUT IN 1950, WHEN HE WAS JUST A TYKE, HE WAS USUALLY SEEN WITH TWO OTHER COMPANIONS, ONE WAS HIS SIBLING.

THE OTHER, HIS NANNY.

DO YOU REMEMBER THEIR NAMES?

SAMPSON AND HIS BROTHER SAMBO WERE VIRTUALLY RAISED BY THEY ARE NURSE AND NANNY, EDITH SCOTT.

HERE, THEY'RE SEEN PLAYING TOGETHER AT THE WASHINGTON PARK ZOO.

ALSO, NO LONGER HERE.

>> WHEN WE SAY THAT TIMES HAVE CHANGED, WE'RE NOT ONLY REFERRING TO BUILDINGS AND ESTABLISHMENTS THAT HAVE COME AND GONE,.

OUR VERY WAY OF LIFE FROM GENERATION TO GENERATION CHANGES AS WELL.

HOW MANY TIMES HAVE YOU HEARD SOMEONE OLDER SAY, KIDS TODAY.

WELL, WHAT ABOUT KIDS YESTERDAY?

WHAT WERE THEY LIKE THAT WAS SO DIFFERENT?

ONE WAY TO COMPARE AND CONTRAST DIFFERENT WAYS OF LIFE OVER TIME IS TO ASK DIFFERENT MEMBERS OF THE VARIOUS GENERATIONS.

SO THAT'S WHAT WE DID.

WE BROUGHT THREE GENERATIONS TOGETHER, TO TALK AND TO LISTEN.

CHARLOTTE AND DREXEL HANSON WERE BORN IN THE EARLY 1930'S.

THEIR SON PETER AND DAUGHTER-IN-LAW LAURIE ARE CONSIDERED THE YOUNGEST OF THE BABY BOOMERS.

BORN AROUND 1960.

THESE FOUR FAMILY MEMBERS AGREED TO SHARE THEIR CHILDHOOD MEMORIES WITH THE YOUNGER GENERATIONS BY TALKING WITH FRIENDS OF THE FAMILY.

26-YEAR-OLD JOE AND 14-YEAR-OLD ELISE.

>> I REMEMBER BEING FREE AND UNSCHEDULED AND ABLE TO JUST HANG OUT AS A KID AND PLAY IN THE NEIGHBORHOOD, AND WE HAD A HUGE NEIGHBORHOOD FULL OF KIDS, AND WE PLAYED KICK THE CAN AND HIDE AND SEEK, AND YOU KNOW, PILE ON JOHN.

USUALLY WE PILED ON JOHN, WE JUST BROUGHT OUR BIKES DOWN TO THE POOL AND SWIM ALL DAY.

NOBODY WATCHING US, NOBODY HOLDING OUR AND OR MAKING SURE NOTHING.

WE'D GO TO THE POOL FOR 15 SECONDS OR FREE PROBABLY ORIGINALLY.

>> AS A CHILD, I WENT TO BRADFORD BEACH A HOT.

I HAD A COUSIN, I WENT FROM NORTH MILWAUKEE ON THE STREETCAR TO HER HOME ON NORTH AND ABOUT 7th, AND THEN WE WALKED DOWN TO THE LAKE, AND TOOK OUR LUNCH ALONG AND SPENT THE DAY AND NOT VERY SUN BURNED AND THAT IS TRUE YOU COULD SWIM IN THE LAKE A LOT.

>> HOW MUCH SUN BLOCK, DO YOU EVER REMEMBER?

>> NEVER EVEN HAD SUNSCREEN OR ANYTHING.

>> NEVER WORE A HELMET WHEN YOU RODE YOUR BIKE?

>> NO.

>> ME NEITHER.

>> THINK ABOUT ALL THE TIMES SCHOOL WOULD END OR SUMMERTIME WOULD COME AND WE WERE NEVER HOME.

WE'D JUMP ON OUR BIKES, WE WERE DOWN AT HOYT PARK, RIDING ON MENOMINEE REFER PARKWAY.

YOU NEVER CARED.

YOU PROBABLY CARED.

>> ALL WINTER, I SKATED.

THEY WOULD MAKE A SKATING RINK WITH A HOSE AND EVERYTHING, THAT WAS JUST GREAT, BECAUSE IT WAS LIKE 10 HOUSES FROM HOME.

I USED TO PUT MY ICE SKATES ON IN THE BACK HALL AND SKATE DOWN THE STREET.

AND GO ICE SCATHING EVERY DAY.

>> -- ICE SKATING EVERY DAY.

>> RIGHT DOWN THE STREET.

>> RIGHT DOWN THE STREET OR THE SIDEWALK.

IT WAS GREAT FUN.

>> WERE YOU OLDER BACK THEN?

>> IT SNOWED MORE.

>> 1947, 1948.

THAT WAS A BIG SNOWSTORM.

>> 1947 WAS A HUGE SNOWSTORM.

THAT REALLY SHUT DOWN MILWAUKEE.

>> WHAT WOULD DO YOU WHEN THERE WAS A BIG SNOWSTORM?

>> WE'D PLAY OUTSIDE UNTIL LATE AT NIGHT BECAUSE IT WAS FUN AND SNOWING AND SNOWING AND WE HUNG EVERYTHING UP IN THE BASEMENT AND WHEN IT WAS DRY WE WENT OUT AGAIN.

WE HARDLY SLEPT.

>> YOU WOULD GO SLEDDING BUT THEY ALSO HAD SOME STRUCTURE BUILT FOR SLED AND COASTERS.

>> CAUSERS.

>> SAUCERS,.

>> SAUCERS, THE METAL CIRCULAR THINGS.

YOU WOULD END UP GOING DOWN THE HILL BACKWARDS.

HOW SMART WAS THAT.

>> THERE WAS ALSO A BIG TREE RIGHT IN THE MIDDLE WHICH MY BROTHERS WOULD AIM ME TOWARDS.

>> WHAT WERE SOME BIG THINGS TO GO DO OR SOME EXCITING EVENTS?

>> WELL, WE ALWAYS WENT TO THE STATE FAIR, AND MY DAD TOOK US THERE AND WALKED US THROUGH THE WHOLE SYSTEM,.

>> AND THE FAIR, WHICH IS FUNNY, CONTINUES NOW, AND WE DO THAT.

OBVIOUSLY, OUR KIDS GREW UP, WE DRAG THEM NOT FAIR TOO AND NOW THEY GO WITHOUT US.

THAT'S KIND ENDURING.

>> AT THAT TIME THEY HAD HARNESS RACING.

>> REALLY?

IN MILWAUKEE?

>> YES.

>> WHERE DID THEY HAVE IT?

>> STATE FAIR.

>> SAME TRACK THEY'RE ON NOW.

>> OH REALLY?

DO YOU KNOW WHAT HARNESS RACING IS?

>> YES.

>> IT'S WHEN THE HORSE HAS A LITTLE ONE SEAT WAGON BEHIND HIM IF YOU WANT TO CALL IT A WAGON.

>> ONE PERSON THING.

>> AND THEY RACE.

>> WE WENT LIKE CRAZY.

I REMEMBER FOR A COUPLE YEARS, AND IT STILL CONTINUES TODAY, THE HARLEM GLOBETROTTERS PLAY IN MILWAUKEE ON NEW YEAR'S EVE AND WE DID THAT WITH WE WERE KIDS.

I REMEMBER GOING ON A RIDE, IT WAS A BIG DEAL FOR THEM, THEY HAD THRENOS THE CAR, HEY, WE'RE GOING FOR A RIDE AND WE WOULD GO FOR A DRIVE, WE'D GO TO THE COUNTRY, DOWNTOWN.

TELL MY KIDS NOW.

I CAN IMAGINE YOU A TEENAGER, A COUPLE YEARS AGO IF I SAID HEY, WE'RE GOING FOG DRIVE AROUND, YOU WOULD SAY WE DRIVE AROUND ALL THE TIME ANYWAY, BUT IT WOULDN'T BE A SPECIAL EVENT.

IT WOULDN'T BE FUN.

>> I REMEMBER GOING THROUGH PARADE, AND IT WAS -- WAS THAT A PRETTY BIG EVENT GOING TO THE PARADE?

>> I THINK IT WAS AT THAT TIME.

>> I THINK MY DAD LIKED TO GO TO PARADES.

>> OH, YES.

>> IT COULD HAVE BEEN AN AMERICAN LEGION PARADE.

>> CIVIL WAR BAND.

>> WHATEVER.

>> RIGHT.

>> HE ENJOYED PARADES.

>> HE LIKE TO BE DOWNTOWN.

>> THE WEAN ARE MOBILE.

>> -- WEINER MOBILE.

>> WAS THAT A BIG DEAL?

>> OH, YEAH.

IF THAT WOULD HAVE BEEN AROUND, WE WOULD HAVE GONE AND SEEN IT.

IF IT WOULD HAVE BEEN LIKE WHEN WE WERE GROWING UP, YES, THE WEINER WHISTLE.

>> WHY?

>> WHY WOULD THE WEINER MOBILE, BECAUSE IT'S A HOT DOG ON WHEELS.

>> IT WAS JUST COOL.

HAVE YOU EVER BEEN TO A CIRCUS?

>> I DON'T THINK SO.

>> I HAD SOME VERY NICE GODPARENTS THAT TOOK ME TO THE TRIPOLI SHRINE CIRCUS EVERY YEAR AND THAT WAS A BIG TREAT.

>> WE HAD A PLACE CALLED DANDELION PARK.

THAT WAS THE HIGHLIGHT.

IN THE SUMMER, THAT WAS MY TREAT, IS YOU WOULD GET TO GO TO DANDELION PARK.

IT WASN'T SOMEPLACE YOU WENT ALL THE TIME, BUT THAT WAS SPECIAL AND IT WAS NICE AND CHOSE BY, BUT YOU'D GO AND WITH YOUR FRIENDS AND RIDE ON THE ROLLER COASTER AND YOU'D LISTEN HAS IT WOULD CREEK, YOU KNOW, FEELING LIKE IT'S GOING TO BREAK BECAUSE THE WOOD YOU'RE LISTENING TO THE WOOD CREAKING, AND IT'S A SMALL SCALE OF GOING TO GREAT AMERICA, BUT IT WAS ALL JUST VERY SMALL AND QUAINT AND IT'S GONE.

>> RIGHT IN THE CITY OF MILWAUKEE, ON WHAT USED TO BE CAPITOL COURT SHOPPING MALL, THEY HAD AN AMUSEMENT PARK IN THE PARKING LOT.

VERY SMALL SCALE.

I DON'T THINK THAT ROLLER COASTER WAS 12 FEET OFF THE GROUND.

I MEAN, IT WAS -- >> FOR VERY YOUNG CHILDREN.

>> OK.

I GUESS I MUST HAVE BEEN A VERY YOUNG CHILD, BECAUSE I REMEMBER GOING THERE AND BEING FRIGHTENED.

>> ONE OF MY FAVORITE PLACES TO GO IS IT MILLER PARK.

CAN YOU TELL ME WHERE THESE PLACES ARE?

>> YES, THAT'S BORCHARDT FIELD.

>> THEY WERE AMERICAN ASSOCIATION.

>> WOULD THEY HAVE BEEN PLAYING THE CUBS AND RED SOX?

>> NO, THEY WOULD HAVE PLAYED INDIANAPOLIS.

>> THIS IS CALLED BORCHARDT FIELD.

>> YES.

BORCHARDT.

>> WAS THIS THE PREVIEW TO -- >> YES.

>> IN THE VALLEY, THEY BUILT COUNTY STADIUM.

>> CHARLOTTE, YOUR MOTHER WORKED AT SQUARE D AND SHE OFTEN RECEIVED TICKETS.

>> WE SAT IN SOME PRETTY GOOD SEATS.

>> I'LL BET.

>> OH, THIS IS WASHINGTON PARK.

THERE WAS A HUGE LAGOON, IN FACT, THERE WERE, I THINK, TWO OF THEM, AND THEY FROZE OVER AND THEN THERE WAS ANOTHER SECTION NEAR THIS PAVILION, WHERE I THINK THEY MADE AN ICE RINK, WITH THE HOSE AND EVERYTHING.

>> THIS IS THE ORIGINAL ZOO IN WASHINGTON PARK.

THE OLD CAGES AND THE BEARS AND THE CAGES.

>> MY BIGGEST ZOO MEMORY IS GOING TO THE REAL ZOO, WHAT I CONSIDERED THE REAL ZOO AND SEEING SAMPSON THE GORILLA AND HE WAS JUST IMMENSE.

I REMEMBER HIM OF COURSE, YOU KNOW, LIKE KING KONG, LARGER THAN LIFE.

I'M SURE HE WASN'T, BUT I WAS ALSO THIS BIG.

>> HE WAS AN ENTERTAINER TOO.

>> HE PUTT ON A SHOW.

YOU KNEW WHEN HE WAS ON.

HE LIVED FOR PROBABLY 30 YEARS.

>> FIRST TIME I REMEMBER GOING TO THE ZOO, THEY WERE DISAPPOINTED BECAUSE YOU COULD NO LONGER GIVE MARSH MALLOWS TO THE BEARS.

YOU COULDN'T THROW FOOD ANYMORE.

NOW THAT I LOOK BACK, I USED TO THROW MARSHMALLOWS TO THE BEARS.

>> YOU'D WALK IN WITH YOUR BAG OF MARSHMALLOWS.

>> YOU WOULD THROW BREAD INTO THE GEESE AND THEY WOULD ALL PICK AT IT.

IT WAS PART OF THE ZOO EXPERIENCE.

>> THERE'S SO MUCH PRESSURE NOW.

IT ALSO STARTS IN ABOUT AUGUST.

>> WE NEVER SAW THE CHRISTMAS TREE TILL CHRISTMAS EVE.

>> BUT THAT'S ALL CHANGED.

>> THAT HAS.

>> WE OBVIOUSLY, WE PUT OUR TREE UP MUCH EARLIER.

WE MRS. HAVE AN ARTIFICIAL TREE, SO IT DOESN'T GET DRY AND BECOME A FIRE HAZARD.

>> THAT'S MUCH DIFFERENT.

>> RIGHT.

YEARS AGO, YOU WOULD GET -- >> STAPLES.

YES.

>> STOCKS, AND UNDERWEAR AND PA MAS, AND THE -- PAJAMAS, AND THE CHRISCHRISTMAS CATALOG WOULD COME OUT AND YOU WOULD LEAVE REMINDERS FOR MOM, HERE, THIS ONE IS REALLY NICE.

>> AND OUR HOUSE, IT MEANT MAKING A LOT OF HOMEMADE GIFTS.

WHEN I WAS A CHILD AND THERE WERE SIX CHILDREN, I CAN PICTURE MY MOTHER MAKING SIX PAIRS OF PAJAMAS,.

>> WE WOULD SPEND HOURS AND HOURS BAKING COOKIES.

WE'D HAVE COOKIES EVERYWHERE.

>> CAN YOU TELL ME WHERE THIS IS IT.

>> THAT WOULD BE GIMBEL'S DOWNTOWN.

>> WE HAD THE REINDEER AND THEN THEY HAD AN ESKIMO THAT WAS TAKING CARE OF THE REINDEER AND HIS NAME WAS ME TICK AND THEY ALSO HAD A RADIO PROGRAM ON THAT I THINK SCHUSTER'S ALSO SPONSORED AND IT WAS FOR CHILDREN AND THEY HAD A HILL GUY ON THERE CALLED BILLY THE BROWNIE AND HE WOULD TALK WITH THIS GENTLEMAN AND THEY WAITED AND THEY'D SAY OH, IT'S 20 DAYS UNTIL SANTA IS GOING TO BE HERE AND CONCERN WOULD SEND LETTERS IN TO BILLY THE BROWNIE AND HE WOULD READ THEM.

>> YEAH.

>> THE COOKIE FACTORY WAS AT CAPITOL COURT, RIGHT?

>> RIGHT.

>> AND YOU'D GO TO VISIT SANTA.

WAITING IN LINE, YOU'D WALK PAST ALL THESE MECHANICAL FIGURES MAKING COOKIES, MAKING CANDY, MAKING IT LOOKED LIKE LITTLE ELVES AND STUFF AND THAT WAS REALLY COOL WHEN YOU WERE LITTLE.

>> NOT THAT YOU DIDN'T HAVE STRESS IN YOUR LIFE TOO, BUT NOW, IT'S -- IF YOU'RE NOT DOING ANYTHING, THEN YOU ALMOST FEEL GUILTY.

THEY KEEP YOU BUSY.

>> THAT REALLY HAS CHANGED TREMENDOUSLY.

>> DO YOU FIND YOURSELF BEING PRETTY STRUCTURED, PRETTY BUSY WITH THINGS TO DO?

>> YES.

>> DO YOU HAVE ANY FREE TIME?

>> A LITTLE BIT.

>> NOT MUCH.

>> IT WAS A LOT DIFFERENT.

THERE WAS NO -- YOU DIDN'T DO EVERYTHING THAT THEY DO TODAY TO KEEP OCCUPIED.

>> HOW THE WORLD HAS CHANGED.

>> YEAH.

>> TODAY, CARS START ARRIVING AT THIS SITE ON SOUTH 27th STREET IN FRANKLIN, EARLY IN THE MORNING.

BY NIGHTTIME, MOST ARE GONE.

IT WASN'T TOO AMONG AGO THOUGH, THAT CARS WOULD START ARRIVING HERE AT DUSK AND THEY WOULDN'T LEAVE UNTIL THE EARLY MORNING HOURS.

WHAT WAS FORMERLY ON THIS SITE, AND WHAT WAS IT CALLED?

>> THIS SITE ON SOUTH 27th 27th STREET IN FRANKLIN WAS ONCE HOME TO THE 41 TWIN DRIVE-IN THEATER.

THE 41 TWIN IS ONE OF EIGHT DRIVE-INS THAT WILL BE FEATURED IN OUR NEXT SEGMENT.

WE'LL BE HEARING FROM CHARLES BRUSK.

CHARLES HAS LIVED IN MILWAUKEE ALL HIS LIFE.

WHEN HE WAS A LITTLE BOY, HE WENT TO HIS FIRST DRIVE-IN MOVIE.

"STAR WARS" WAS PLAYING THAT NIGHT.

CHARLES STILL REMEMBERS WHEN THE DEATH STAR BLEW UP.

HE SAYS THAT EXPLOSION FILLED THE GIANT MOVIE SCREEN AND IT JUST SEEMED TO HANG THERE IN THE STARRY NIGHT.

CHARLES WAS HOOKED, AND HE'S BEEN HOOKED ON DRIVE-INS EVER SINCE.

WHEN DRIVE-INS STARTED CLOSING DOWN, CHARLES DECIDED THAT HE WANTED TO DO SOMETHING TO DOCUMENT THE IMPACT THAT THESE THEATERS HAD ON HIM, AND OTHER PEOPLE.

SO NOW, IN HIS SPARETIME, HE'S WRITING A BOOK, THAT HE HOPES WILL PRESERVE THE HISTORY OF DRIVE-INS IN WISCONSIN.

HE'S TRAVELED THE STATE, FROM SUPERIOR TO KENOSHA, IN SEARCH OF PHOTOS, AND INFORMATION.

ALONG THE WAY, HE'S TALKED TO A LOT OF PEOPLE AND GATHERED A LOT OF MEMORIES.

CHARLES ISN'T A HISTORIAN, OR WRITER BY PROFESSION.

AS HE PUTS IT, I'M JUST A GUY WHO LIKES DRIVE-INS.

>> IT ALL STARTED WHEN I WAS 6 YEARS OLD, MOM PULLED OUR CAR UP TO A POLE WITH A LITTLE BOX ON IT.

SHE TOOK THE LITTLE BOX AND HUNG IT ON THE WINDOW.

NEXT THING I KNEW, I WAS WATCHING A MOVIE.

OUTSIDE, SITTING IN OUR CAR.

I'M JUST A GUY WHO LIKES DRIVE-INS.

I LIKE THEM SO MUCH, I GOT A JOB AT THE 41 TWIN IN FRANKLIN.

THE TWIN WAS ORIGINALLY CALL THE 41 OUTDOOR.

IT OPENED IN JULY OF 1948, WITH ONE SCREEN.

BY THE TIME I STARTED WORKING THERE, IT HAD FOUR SCREENS.

TWO THAT YOU PASSED ON TO ENTER AND TWO MORE AT THE NORTH AND SOUTH END OF THE LOT.

AT THE TIME, IT WAS BILLED AS THE WORLD'S LARGEST OUTDOOR THEATER.

BEFORE THE TWIN, THERE WAS THE BLUEMOUND DRIVE-IN.

THE BLUEMOUND WAS THE FIRST DRIVE-IN THEATER IN THE STATE OF WISCONSIN.

IT OPENED ON JUNE 18th, 1940, AT 161st AND BLUEMOUND.

THE VICTORY DRIVE-IN AT 156th 156th AND LISBON WAS BILLED AS THE WORLD'S MOST BEAUTIFUL DRIVE-IN.

IT OPENED IN 1950.

THE 15 OUTDOORWAY OUT WEST ON NATIONAL AVENUE OPENED IN 1953.

MENOMONEE FALLS HAD THE STAR LIGHT.

WHEN IT OPENED IN 1955, THEY SAY IT HAD A MARQUIS THAT LIT UP LIKE A LAS VEGAS ECONOMY.

IT WAS THE FIRST -- CASINO.

TALLAHASSEE THE FIRST DRIVE-IN IN MILWAUKEE THAT HAD OUTDOOR THEE TERMS.

THE MUSKEGO OPENED IN 1951.

A SECOND ONE WAS ADDED LATER.

FRANKLIN WAS HOME TO THE FRANKLIN 100, RUMOR HAS IT THAT AN EPISODE OF HAPPY DAYS WAS FILMED THERE.

THE 5 FINAL OUTDOOR WAS IN WAUKESHA.

IT WAS THE LAST DRIVE-IN TO BE BUILT IN THE MILWAUKEE AREA.

THAT WARS IN 1967.

-- WAS IN 1967.

THROUGH THE YEARS, A LOT OF PEOPLE CAME TO THESE OUTDOOR THEATERS TO WATCH THEIR FAVORITE FLICKS UNDER THE STARS.

>> THE SHOW STARTS IN ONE MINUTE.

>> TEENS, YOUNG COUPLES, SING ELSE, FAMILIES IN STATION WAGONS AND LATER IN MINIVANS MINIVANS CAME.

THEY ALL CAME OUT AND IT TOOK A BIG CREW TO PUT ON A SHOW.

>> AND FOR HOW MANY?

THREE.

$20, PLEASE.

>> EVERYONE HAD THEIR FAVORITE SPOT.

MINE WAS FRONT ROSEN AT THE.

-- ROW CENTER.

>> AND NOW, ON WITH THE SHOW.

>> >> I JUST ENJOYED SITTING IN MY CAR, WINDOWS ROLLED DOWN, THE SUMMER BREEZE BLOWING THROUGH, WATCHING A COUPLE OF FIRST-RUN MOVIES.

THE MILWAUKEE DRIVE-INS RAN A LOT OF FIRST RUN HOLLYWOOD FEATURE FILMS.

EVERY YEAR, THERE WERE NEW MOVIES.

NEW STARS.

AND NEW PRICES.

BUT YOU COULD ALWAYS COUNT ON ONE THING -- HAVING A GREAT TIME, EVERY TIME YOU WENT.

>> IT WAS HARD MAKING IT IN THE DRIVE-IN BILLS.

WISCONSIN WINTERS DIDN'T HELP.

SOME DRIVE-INS JUST CLOSED DOWN DURING THE WINTER MONTHS.

IN THE SUMMER THOUGH, THERE WAS LOTS OF CROSS-TOWN RIVALRY.

OTHER THAN CAME UP WITH ALL KINDS OF GIMMICKS AND PROMOTIONS TO BRING PEOPLE IN.

THERE WERE PONY RIDES FOR THE LITTLE KIDS, AND PLAYGROUNDS TO PLAY ON BEFORE THE SHOW STARTED.

THERE WERE FIREWORKS SOME NIGHTS, AND SOMETIMES A CLOWN ENTERTAINED THE CROWD.

SPECIAL PROMOTIONS WERE BIG TOO, LIKE FAMILY BUCK NIGHT AND PIZZA NIGHT.

NOT EVERYONE WHO CAME THOUGH WAS INTERESTED IN THE PROMOTIONS.

OR THE MOVIES.

BUT MOSTLY, DRIVE-INS IN MILWAUKEE WERE A FAMILY AFFAIR.

A FUN NIGHT OUT WITH YOUR FRIENDS OR JUST A TIME TO CATCH A MOVIE WHILE SITTING IN YOUR CAR.

AFTER ALL, DRIVE-INS BLENDED TWO OF AMERICA'S LOVES -- MOVIES AND CARS.

ALMOST 3,000 CARS AT THE 41 TWIN ON A FULL NIGHT.

1100 AT THE STAR LITE.

AND 1,000 AT THE BLUEMOUND.

IT TOOK A LOT OF LAND TO HOLD ALL THOSE CARS.

THAT WAS THE BEGINNING OF THE END OF DRIVE-INS IN MILWAUKEE.

LAND.

DRIVE-INS JUST TOOK UP TOO MUCH SPACE.

THE CITY WAS EXPANDING, AND LAND WAS BECOMING MORE AND MORE VALUABLE.

THE FRANKLIN 100 WAS THE FIRST DRIVE-IN TO CLOSE IN THE MILWAUKEE AREA.

IN THE 1980'S, MOST OF THE OTHER ONES CLOSED TOO.

IT WASN'T JUST HAPPENING IN MILWAUKEE.

DRIVE-INS ALL OVER WISCONSIN STARTED CLOSING IN THE 1970'S AND 1980'S.

IN THE MILWAUKEE AREA, THE 41 TWIN WAS THE LAST ONE TO CLOSE.

THE TWIN LIT UP THE SKY FOR THE LAST TIME ON SEPTEMBER 16th, 2001.

THE FOLLOWING SPRING, THE SCREENS CAME DOWN.

I SAW A LOT OF MOVIES SINCE THAT NIGHT WHEN I WAS 6 YEARS OLD.

I DON'T REMEMBER THEM ALL, BUT I REMEMBER THE GREAT TIMES.

THE FRESH AIR, THE SMELLS FROM THE CONCESSION STAND, AND THE LOT FULL OF CARS.

ALL FILLED WITH PEOPLE WHO WERE THERE FOR THE SAME REASON -- AN EVENING OF FUN UNDER THE STARS.

>> OBVIOUSLY, IN A CITY THE SIZE OF MILWAUKEE, WITH A HISTORY AS RICH AND DIVERSE AS OURS, IT'S IMPOSSIBLE TO INCLUDE EVERYTHING THAT'S NOT HERE ANYMORE.

DID WE FAIL TO MENTION YOUR FAVORITE SPOT TO DINE?

OR TO SHOP, OR MAYBE JUST TO HANG OUT WITH YOUR FRIENDS?

WELL, WRITE IT DOWN OR SHARE IT WITH A FRIEND OR RELATIVE.

BECAUSE EVEN THOUGH THERE ARE THINGS THAT AREN'T HERE ANYMORE, THOSE THINGS, AS LONG AS YOU REMEMBER THEM, ARE NEVER TRULY GONE.