>>> THE LONGER WE GO WITHOUT RAIN THE CLOSER WE GET TO A FIRE DANGER P OR CATS BACK IN THE FIRE THREAD IS A VERY REAL AND THAT IS EVIDENT WITH WHAT HAPPENED IN LAGUNA BEACH.

>> Reporter: ORANGE COUNTY AUTHORITIES SAID THE HIGH TEMPERATURES AND HIGH WINDS ARE FUELING THE GLAZE IT IT IS BURNING MULTIMILLION DOLLAR HOMES PURE, FIREFIGHTERS HAVE BEEN ABLE TO SLOW THE SPREAD THAT SOME RELIEF IS ON THE WAY AS COLDER TEMPERATURES MAKE A COME BUT NEXT WEEK.

SPIKE IT WILL BE DRASTICALLY COLDER NEXT WEEK.

>> Reporter: I'M TANIA THORNE.

A >>> NEXT TUESDAY, MASKS WILL BE REQUIRED INDOORS FOR THOSE THAT ARE NOT FULLY VACCINATED AND EVERYBODY IN SCHOOLS.

THE MOST RECENT DATA SHOWS THAT MORE THAN 2.5 MILLION SAN DIEGANS ARE FULLY VACCINATED.

ONLY 53% OF ELIGIBLE SAN DIEGANS HAVE RECEIVED THE BRISTER SHOT.

>>> NEARLY 2 YEARS INTO THE PANDEMIC ELECTED OFFICIALS ARE LOOKING AT WAYS TO LIVE WITH COVID-19 IN DAILY LIFE.

GOVERNOR GAVIN NEWSOM SAYS HE WILL LOOK AT THE -- PLAN.

THEY ARE ALL SO LOOKING AT PLANS FOR SCHOOLS.

>>> IN SAN DIEGO, WE HAVE ONE OF THE LARGEST POPULATE HOMELESS POPULATIONS IN THE COUNTRY.

KPBS REPORTER JOHN CARROLL HAS MORE.

AND >> Reporter: THIS CAMP IS WHERE YOU FIND A LOT OF SAN DIEGO HOMELESS PEOPLE.

IS NOW ALSO WHERE YOU FIND US.

A NEW 14 STORY BUILDING MEANT TO GET FOLKS LIKE THESE OFF THE STREETS.

>> PEOPLE THAT HAVE BEEN ON THE STREETS FOR AN EXTENDED PERIOD OF TIME.

NOW THEY LOOK ELATED BECAUSE THEY HAVE A PLACE OF THEIR OWN.

AT >> Reporter: IT THIS IS THE ST. TERESA OF CALCUTTA VILLA.

IT IS THE LATEST EFFORT TO GET PEOPLE IN THEIR OWN HOMES.

DEACON JIM VARGAS CUT THE RIBBON TO OPEN THE FACILITY.

AND THEN, A SEVEN-YEAR-OLD NAMED ABIGAIL.

SHE IS A RESIDENT HERE WITH HER FATHER, JOSEPH FISH.

THEY WERE WITHOUT A HOME A FEW WEEKS AGO.

>> IT HAS BEEN A BLESSING TO ME AND HER TO HAVE SOMETHING PERMANENT AND STABLE.

SOMETHING SECURE FOR MY DAUGHTER AND SAFE.

>> SAFE, SECURE AND BEAUTIFUL.

14 FLOORS OF THE STUDIO AND TWO BEDROOM APARTMENTS.

IT IS ABOUT MORE THAN APARTMENTS.

THERE IS A BEAUTIFUL GARDEN AREA ON ONE FLOOR AND THEN A FAMILY COURTYARD AND PLAYGROUND COMPLETE WITH TWO GAS GRILLS AND A VIEW.

AND WAY UP, A COMMANDING VIEW FROM THE COMMUNITY TERRACE.

IT IS A DOG FRIENDLY SPACE ON THE 14th FLOOR.

AND IT IS ALL FOR PEOPLE THAT UNTIL RECENTLY HAD NOWHERE TO LIVE.

>> IT WILL EITHER AND HOMELESSNESS OR PREVENT HOMELESSNESS OF ABOUT 550 PEOPLE.

>> Reporter: LINKS TO THE WORK OF A LOT OF PEOPLE, THE VILLA CAME IN ON TIME AND UNDER BUDGET.

>> THIS IS NOT HAPPENSTANCE.

I KNOW THAT GOD WAS WITH US THROUGHOUT.

IT WAS CHALLENGING.

EXTREMELY CHALLENGING BUT HE PROVIDED THE SUPPORT THAT WE NEEDED.

>> Reporter: ST. TERESA OF CALCUTTA VILLAGE IS OPENING AND IT IT IS ALMOST FULL.

A PLACE WHERE PEOPLE ARE FINDING NEW HOPE.

A PLACE WHERE PEOPLE WHO WERE RECENTLY WITHOUT A HOME HAVE NOW FOUND A PLACE TO CALL HOME.

I'M JOHN CARROLL, KPBS NEWS.

>>> THE RECENT TRASH STRIKE IS BECOMING AN ISSUE IN CHULA VISTA.

KPBS REPORTER KATIE ALVARADO EXPLAINS.

AT >> Reporter: AT THIS IS A PARK THAT SITS BENEATH A LANDFILL ON BY REPUBLIC SERVICES, THE CITY WAY SERVICE.

>> WHEN THE STRIKE STARTED, THE CITY GOT INVOLVED., BUT IT SHOULD'VE BEEN INVOLVED MONTHS BEFORE IT HAPPENED.

INSTEAD OF LETTING IT HAPPEN.

UP FROM WHAT I SEE AND WHAT I SEE NOW, IT IS A FAILURE OF OVERSIGHT.

AT >> Reporter: REVERE AS IT SAYS THE CITY MUST HAVE A GOOD RELATIONSHIP WITH WITH REPUBLIC IN ORDER TO MOVE FORWARD WITH SUSTAINABILITY PROJECTS.

>> IF WHAT IS HAPPENING HERE TODAY CAN HELP US ACHIEVE THE FUTURE OBJECTIVE, WE NEED TO EXPLORE ALL OF THE POSSIBILITIES.

>> Reporter: SEVERAL ENVIRONMENTAL ADVOCATES ECHOED HIS STATEMENT.

BUT WHEN PRESSED ABOUT THE RESPONSIBILITY OF THE TRASH HAULER JURORS HALLER'S, RAMIREZ MADE IT CLEAR.

HE DID NOT WANT TO GIVE REPUBLIC A PASS.

>> THEY ARE A $1 BILLION COMPANY.

THE CITY OF CHULA VISTA MAY NOT BE READY TO ENTER INTO LONG- TERM LITIGATION AND IT WILL NOT ADVANCE THE THINGS THAT WE CAN DO IN THE FUTURE WITH THIS LAND FULL.

>> Reporter: A CURRENT COUNCIL MEMBER IS RUNNING FOR MAYOR AND SHE SAYS THE CITY CAN AND WILL HOLD REPUBLIC ACCOUNTABLE.

>> YOU NEED TO DO THE RIGHT THING BY YOUR CONSTITUENTS.

MY JOB IS TO REPRESENT MY CONSTITUENTS.

PART OF THAT IS HAVING A GOOD RELATIONSHIP WITH REPUBLIC.

BUT THAT SHOULD NOT COME AT THE EXPENSE OF PEOPLE BEING TAKEN ADVANTAGE OF.

>> Reporter: C AND THE CITY WANT REPUBLIC TO REFUND CUSTOMERS FOR THE MONTH THAT THEY WERE BILLED WITHOUT SERVICES.

AND THEY MUST REIMBURSE THE CITY FOR DOING THE JOB FOR THEM PLUS, THE FINES THAT THEY AGREED TO, IN A CONTRACT, FOR FAILING TO COLLECT TRASH.

TODAY, REPUBLIC AGREED TO GIVE A 46% BILL CREDIT.

>> AND FALL SHORT OF WHAT WE WERE HOPING FOR AND WHAT WE WILL CONTINUE TO PRESS FOR.

>> Reporter: I AM KATIE ALVARADO FOR KPBS NEWS.

>>> SDSU IS CLOSER TO HAVING A THE LENGTH OF THE NEED FOR AN EXPANSION PROJECT., BUT THERE IS A DISPUTE HOLDING UP THE PROJECT.

>> Reporter: THIS CHUNK OF LAND AS SMALL BUT IT IS IMPORTANT.

THIS INTO ACRES IS IMPORTANT TO COMPLETE THE EXPANSION PROJECT.

LABOR UNIONS ARE LOOKING TO HIRE UNIONIZED CONSTRUCTION WORKERS.

A COUNCIL MEMBER SAYS THAT IS NOT THE BUSINESS OF THE CITY AND IT SHOULD NOT HOLD UP THE SALE OF THE LAND.

>> WE SPENT NUMEROUS HOURS ON THOSE.

STAFF SPENT NUMEROUS HOURS TRYING TO GET PAST WHERE WE ARE TODAY.

A >> Reporter: A CITY COUNCIL COMMITTEE APPROVED THE SALE ON THURSDAY BUT THE FULL CITY COUNCIL HAS YET TO WEIGH IN.

IN THE MEANTIME, ST SU SNAPDRAGON SEASON IS READY TO GET STARTED.

>>> IS TOWARDS RELATED TOURISM TOOK A HIT WHEN THE CHARGERS LEFT TOWN BUT, MAYOR TODD GLORIA AND OTHER LOCAL LEADERS ANNOUNCED THE FORMATION OF SPORTS SAN DIEGO.

>> WE KNOW HOW TO HOST MAJOR SPORTING EVENTS.

WE HAVE A WHOLE TEAM AND WE ARE READY FOR ANYBODY THAT WANTS TO COME HERE.

>> Reporter: SAN DIEGO RECENTLY HOSTED THE FARMERS INSURANCE OPEN AND THE BREEDERS' CUP.

MORE EVENTS ARE SCHEDULED LATER THIS YEAR.

>>> NEW NUMBERS OUT TODAY ON HOW MUCH INFLATION HAS RISEN AND IT IS WORST THAN MANY ECONOMISTS THOUGHT.

WE HAVE FELT THE PINCH WITH GROCERIES, CARS AND HOUSING.

REPORTER CHRIS YOU WIN HAS MORE.

>> Reporter: MANY ARE TRYING TO MANAGE.

>> IT IS HURTING US MORE AS A BUSINESS INDIVIDUAL THAN, HAVING IT PASS TO THEM AND HURTING THEM MORE.

IT BECAUSE OF THE WAY THINGS ARE.

>> Reporter: THE U.S. CONSUMER PRICE INDEX HAS RISEN BY THE STEEPEST AMOUNT SINCE THE YEAR ENDING FEBRUARY 1982, ACCORDING FROM THE EURO OF LABOR STATISTICS.

>> WE WANT TO BRING GAS PRICES DOWN AND I AM WORKING TO MAKE SURE THAT WE KEEP STRENGTHENING THE SUPPLY CHAIN TO REDUCE THE COST OF ENERGY AND EVERYTHING ELSE.

WE ARE WORKING TO CHANGE THE WHOLE RANGE OF THINGS.

>> Reporter: PRICES WENT UP ACROSS THE BOARD LAST MONTH FOR HOUSING, FURNITURE AND CARS.

IT IS WORSE THAN ECONOMISTS PREDICTED.

UP AT THE PRESIDENTIAL ADVISOR SAFE THINGS WILL IMPROVE P OR >> WHAT THE FORECAST TELLS YOU IS THAT THE JOB MARKET SHOULD REMAIN TIGHT AND GET TIGHTER WHILE INFLATION DECELERATES AND SLOWS.

>> Reporter: RELIEF THAT CANNOT COME SOON ENOUGH P OR.

>> HOPEFULLY THEY WILL UNDERSTAND.

>>> THE NUMBER OF PEOPLE LIVING ON THE STREETS CONTINUES TO GROW ZEN THAT HAS A PROVIDERS AND CITY LEADERS SCRAMBLING TO ADDRESS THE PROBLEM.

KPBS REPORTER TANIA THORNE EXPLAINS HOW CONSERVATORSHIP LAWS COULD HELP.

>> Reporter: WHEN YOU THINK OF CONSERVATORSHIP YOU MIGHT THINK OF BRITNEY SPEARS.

HER CONSERVATORSHIP CAME TO AN END LAST MONTH AFTER 14 YEARS.

BUT THERE IS ANOTHER TYPE OF CONSERVATORSHIP THAT SOME LAWMAKERS SEE AS A TOOL TO COMBAT THE HOMELESSNESS CRISIS.

>> WE ARE TALKING ABOUT A WEALTHY CELEBRITY BUT WE ARE TALKING NOW ABOUT THE SICKEST PEOPLE THAT ARE LIVING ON THE STREETS.

>> Reporter: TODD GLORIA WANTS TO EXPAND THE CONSERVATORSHIP LAW TO FORCE MENTALLY ILL PEOPLE TO GO INTO TREATMENT AND GET OFF THE STREETS.

RIGHT NOW THE LAW SAYS THAT PEOPLE THAT LIVE ON THE STREETS OR ARE DISABLED CAN PLACED BE PLACED UNDER CONSERVATORSHIP OR THEY CAN BE PLACED IN CARE AGAINST THEIR WILL.

>> THEY MIGHT END UP IN THE CRIMINAL JUSTICE SYSTEM.

THERE HAS TO BE A CHOICE OTHER THAN LEAVING THEM ON THE STREETS OR INCARCERATING THEM.

WE NEED TO HAVE A BETTER OPTION.

>> Reporter: HE THINKS THE DEFINITION COULD BE EXPANDED.

BUT EVEN IF MORE PEOPLE CAN BE FORCED INTO CARE, THERE ARE NOT PLACES FOR THEM TO GO.

WE SPOKE WITH THE COUNTY BEHAVIORAL HEALTH GROUP.

>> HOW DOES ANYTHING CHANGE THE DAY AFTER THAT LAW IS SIGNED IF WE DON'T HAVE MORE TREATMENT BEDS.

MORE HOUSING.

MORE FUNDING FOR SERVICES?

IT WILL NOT BRING WITH IT, ALL OF THOSE RESOURCES.

>> Reporter: SHE SAYS THAT PEOPLE STAND A BETTER CHANCE AT LONG-TERM RECOVERY WHEN THEY ENTER INTO SERVICES VOLUNTARILY.

>> THE VAST MAJORITY OF PEOPLE, INCLUDING THOSE WITH SERIOUS MENTAL ILLNESS, AND OR SUBSTANCE ABUSE DISORDER, VOLUNTARILY AND WILLINGLY ACCEPT SERVICES AS WELL AS HOUSING WHEN IT IS OFFERED TO THEM.

OUR PROBLEM IN CALIFORNIA IS THAT WE HAVE A MAJOR DEFICIT OF HOUSING THAT MEETS THE NEEDS OF VERY LOW INCOME CALIFORNIANS.

>> Reporter: GRANT IS THE CEO OF INTERFAITH COMMUNITY SERVICES.

>> ALL TOO OFTEN WE HAVE TO ASK PEOPLE WHERE DO THEY SLEEP LAST NIGHT AND IS IT SAFE TO SLEEP THERE AGAIN.

A >> Reporter: HE SAYS ADDRESSING CONSERVATORSHIP REFORM IS A BACKWARDS WAY OF THINKING.

>> UNTIL WE HAVE ACCESS TO THESE RESOURCES, TAKING AWAY THE RIGHTS OF PEOPLE, IT IS JUST GOING TOO FAR AND NOT SOMETHING WE WOULD ADVOCATE FOR.

>> Reporter: JERRY HAS BEEN HOMELESS SINCE 2016 AND SUFFERS FROM MENTAL ILLNESS.

>> I KNOW THAT I HAVE A MENTAL ILLNESS AND I NEED HELP WITH MEDICATION.

BUT I DON'T THINK A LOT OF PEOPLE KNOW TO SEE THAT.

>> Reporter: SHE QUESTIONS WHAT WILL HAPPEN IF SOMEBODY REJECTS A CONSERVATORSHIP.

>> WHAT IF YOU DON'T DO WHAT PEOPLE ASK YOU TO DO?

IS THAT GOING TO AFFECT ME NEGATIVELY?

IS THAT GOING TO MEAN I DON'T GET THE SERVICES THAT THEY NEED?

>> Reporter: THERE IS AN EVENT EVERY WEEK THAT PROVIDE SHOWERS AND CLOTHING.

JORDAN SAYS THAT CONSERVATORSHIP COULD VIOLATE THE TRUST OF PEOPLE.

>> COMING OUT HERE AND SPEAKING WITH PEOPLE, EAGER TO SEE THE UNDERLYING ISSUES THAT ARE ROOTED IN TRAUMA.

AND THIS WILL PERPETUATE THE TRAUMA BY DISPLACING AND REMOVING THEM.

>> Reporter: BUT THE MAYOR SAYS THE PROBLEM CANNOT CONTINUE AS IT HAS.

>> SAN DIEGANS SEE IT EVERY DAY.

THERE ARE PEOPLE WHO ARE BEING LEFT ON THE STREETS AND THEY ARE VULNERABLE AND SICK.

WE HAVE TO DO SOMETHING DIFFERENT.

>> Reporter: HE WILL SPEND THE NEXT YEAR WORKING TO CHANGE THE LAW.

I AM TANIA THORNE FOR KPBS NEWS.

>>> A VETERAN IS MARKING A MILESTONE IN HIS RECOVERY.

HE IS A COMBAT VETERAN THAT WAS HURT IN A TRAINING ACCIDENT AT CAMP PENDLETON.

HE WAS JOINED FOR A CEREMONY TO WRITE UPLIFTING MESSAGES ON WHAT WILL BE THE WALLS OF A HOME FOR A VETERAN.

>> THIS IS JUST IN -- COMPLETELY INCREDIBLE.

>> Reporter: AT THIS HOUSE ESPECIALLY DESIGNED WITH AUTOMATED TECHNOLOGY FOR DOORS AND LIGHTING TO MAKE DAY TO DAY TASKS EASIER.

THIS HOUSE IS BUILT BY THE A RECENT NISSAN DACIAN.

>>> WE HAVE BEEN TALKING A LOT ABOUT THE WARMTH AND THAT DOES CONTINUE AS WE MOVE TO THE NEXT FEW DAYS.

ONE THING THAT WILL START TO DIE DOWN, THE WINDS WEAKENING.

THERE HAVE BEEN CONCERNS ABOUT THE FIRES IN SOUTHERN CALIFORNIA WE WILL NEED TO CONTINUE TO WATCH THAT WITH THE DRY WEATHER.

THERE COULD BE SOME MOISTURE NEXT WEEK.

A BIG STORY OUT THERE AS WE HAVE GONE TO THE DAY ARE THE WIND GUSTS.

SOME WIND GUSTS AS HIGH IS 70 MILES PER HOUR.

WE KNOW THAT IT HAS LED TO ISSUES OUT THERE DEPENDING ON WHERE YOU ARE.

EVEN JUST DRIVING ALONG.

YOU CAN KICK CAUGHT BY THE BLUSTERY WIND AND IT IS NOT ANY FUN.

THE WINDS SHOULD DIE DOWN TONIGHT.

TEMPERATURES, BACK TOWARDS 50 DEGREES.

STILL STAYING RELATIVELY MILD.

OCEANSIDE 43 AND MOUNT LAGUNA IN THE MID-40s.

BY FRIDAY HIGH PRESSURE IS IN CONTROL.

IT HAS SHIFTED TO THE WEST SO WE WILL NOT HAVE AS MUCH IN THE WAY OF WINDS.

IT IS GOING TO WEAKEN A BIT BUT TEMPERATURES WILL BE ABOVE AVERAGE.

81 IN OCEANSIDE AND THE SAME THING IN CHULA VISTA.

IT IS GOING TO BE A WARM ONE AND THE TREND CONTINUES RIGHT INTO SUNDAY P OR WE HAVE PLENTY OF WARMTH OUT THERE BECAUSE OF THIS RIDGE THAT IS IN PLACE.

MONDAY AND TUESDAY WE WILL HAVE SOME CLOUDS HERE MAYBE A FEW SHOWERS INTO TUESDAY.

IT YOU CAN SEE THE CHANGE FROM THE 80s INTO THE 60s.

BOY WILL THAT MAKE A DIFFERENCE.

AND THEN WE WILL GO FROM THE MID-80s AS WE MOVE TO THE NEXT COUPLE OF DAYS.

AND POSSIBLY LOWER 60s BY TUESDAY.

AFTER THIS WEEKEND WE WILL BRING IN THE CHANGES AND IT WILL BE A QUICK CHANGE FOR MANY, AS WE TALK ABOUT THE TRANSITION FROM SUNDAY GOING INTO TUESDAY.

WE WILL KEEP THE WINDS IN PLACE FOR THE MOUNTAIN AND THE DESERT COMMUNITIES.

WE WILL BE WORKING BACK INTO THE 60s BY NEXT WEEK.

FOR KPBS NEWS I AM ACCUWEATHER METEOROLOGIST METEOROLOGIST MELISSA CONSTANZER.

AT >>> WE ARE LOOKING AT LIMITS IN SOME AREAS.

THE DRAFT RULE GOES BEFORE THE COUNCIL NEXT MONTH.

>>> COMMERCIAL HOME CONDITIONS ARE GOING TO BECOME -- INCLUDING IN NATIONAL CITY.

>> Reporter: ON FEBRUARY 25, SAN DIEGO WILL ACCEPT APPLICATIONS FOR MICRO KITCHENS.

THESE ARE BUSINESSES THAT COOK AND SELL FOOD FROM RESIDENTIAL KITCHENS.

PATTY IS EXCITED TO START A HOME KITCHEN BUSINESS CATERING TO SENIORS AT HER PARK.

SHE LEARNED TO COOK NUTRITIONAL MEALS AT THE SALUTE FOR --.

>> WHEN WE LEARNED ABOUT THIS IT WAS A GREAT IDEA.

IT IS A COMBINATION OF OUR DREAMS AND THE THINGS THAT WE HAVE TRAIN FOUR DURING ALL OF THESE YEARS AND THAT WE NEVER FIGURED OUT THAT THEY WOULD CONVERGE AND THEY BECAME A REALITY.

SO, IT'S A WAY TO FEED A BIG FAMILY.

>> Reporter: THIS HAS BEEN AND CO-PROGRESS SINCE 2018.

THE GROUP THAT HELPED LAY THE GROUNDWORK FOR HOME KITCHEN POLICY CHANGE IN THE STATE SAYS THERE IS MORE WORK TO DO.

>> THERE ARE AREAS WITH FOOD DESERTS AND THIS PROVIDES HEALTHY ACCESS.

WE WANT TO SHINE THE LIGHT ON THESE HOME-BASED FOOD ENTREPRENEURS AND SHOW THAT THIS IS A GREAT OPTION AND AN OPPORTUNITY AND HOPEFULLY HAVE THAT GROW.

>> Reporter: FOR KITCHENS INTEND TO SHARE THEIR LESSONS THAT THEY LEARN FROM THE ORGANIZATION IN AND AROUND NATIONAL CITY.

SHE SEES HER BUSINESS MODEL BUILDING OFF OF A CURRENT BUSINESS THAT WAS SHUT DOWN BECAUSE OF CORONAVIRUS.

>> I DO NOT KNOW HOW THIS WOULD WORK IN SOME HOMES.

THAT IS MY MAIN CONCERN.

THAT WILL BE, NOT A PROBLEM.

THAT IS A GOAL FOR ME.

>> Reporter: IT WILL AUTHORIZE THESE MICRO KITCHENS FOR THE NEXT FEW YEARS.

VIRTUAL TRAINING WORKSHOPS WILL BE HELD BY THE COUNTY HOUSING AND FOOD DIVISION TO HELP BUSINESS OPERATORS UNDERSTAND HOW TO RUN THE OPERATION.

TRANSLATION SERVICES WILL BE OFFERED.

I AM JACOB AERE TO , KPBS NEWS.

>>> SUNDAY, THE HIGH PRICE OF SUPER BOWL ADS WILL HAVE MORE FAMILIAR FACES AND A MASSIVE AUDIENCE.

KARIN CAIFA LOOKS AT THIS.

IT >> Reporter: THE STAKES ARE HIGH AND THE STARS ARE OUT.

>> ADVERTISERS ARE LINING UP TO BE ON THE GAME.

>> Reporter: NBC SAYS THE IN GAME ADS ARE SOLD OUT AND TOP OUT AT A RECORD-BREAKING $7 MILLION FOR DIRTY SECONDS.

JASON LYNCH SAYS, THAT IS BECAUSE THE AUDIENCE AND THE BOSE IS UNMATCHED.

>> THERE IS NOTHING THAT COMPARES ANYTIME OF THE YEAR.

THAT INCLUDES THE DISCUSSION LEADING UP TO THE GAME AND THE DAYS AFTER THE GAME.

>> Reporter: THE GAME DAY ROSTERS ARE OFF THE --.

IS SCARLETT JOHANSSON FOR AMAZON.

AND MICHELOB ULTRA.

ANALYTICS FOUND THAT FOR EVERY ADVERTISING DOLLARS SPENT ON THE SUPER BOWL AD TIME, THE AVERAGE RETURN WAS $4.60.

AND THAT HITS 96 MILLION AMERICANS P OR >> NOBODY COUNTER PROGRAMS TO THE SUPER BOWL.

SO EVERYBODY SAYS, WHAT ARE WE DOING SUNDAY NIGHT?

WE ARE GOING TO WATCH THE SUPER BOWL.

THAT IS ENORMOUS.

>> Reporter: THE CLYDESDALE HORSES ARE RETURNING AND THE AUTOMOTIVE MAKERS LIKE GENERAL MOTORS WILL BRING BACK SOME 90s NOSTALGIA.

>> SAID TO BE CLEAR WE HAVE NEVER BEEN A USED TO BEING FLASHY.

>> Reporter: THEY ARE ALSO GOING TO HYPE UP TRAVEL.

CRYPTO CURRENCY ARE TRYING TO MAKE A SPLASH, EVEN AS CRYPTO CURRENCY PRICES HAVE TUMBLED.

>> IT WILL BE INTERESTING TO SEE IF THAT IS SUCCESSFUL IN GETTING PEOPLE TO CONSIDER WORKING WITH THOSE COMPANIES AND MAKING CRYPTO INVESTMENTS.

>> Reporter: TIM HAWKINS, FROM THE KELLOGG SCHOOL OF MANAGEMENT SAYS HE IS INTERESTED TO SEE HOW OR IF AT ALL, THE PANDEMIC PLAYS OUT IN ADS.

>> LAST YEAR THERE WERE VERY FEW DIRECT REFERENCES TO THE PANDEMIC.

EVEN THOUGH IT IS SOMETHING WE ARE ALL GOING THROUGH, WILL ADVERTISERS TAP INTO THAT?

>> Reporter: WITH BIG BUCKS ON THE LINE, IT COULD MEAN A BIG ESCAPE.

I AM KARIN CAIFA, REPORTING >>> YOU CAN FIND TONIGHT'S STORIES ON OUR WEBSITE, THANK YOU, FOR JOINING US.

I AM MAYA TRABULSI.

HAVE A GREAT EVENING.

MAJOR FUNDING FOR KPBS EVENING EDITION HAS BEEN MADE POSSIBLE IN PART BY ANDERSON PLUMBING, HEATING AND AIR.

PROUD TO SUPPORT THE MISSION OF KPBS.

AND PRIVILEGED TO SERVE SAN DIEGO CLIENTS.

ANDERSON PLUMBING, HEATING AND AIR.

HELPING HOMEOWNERS MAINTAIN DRAIN, HEATING AND COOLING SYSTEMS SINCE 1978.

AND BY THE CONRAD PREBYS FOUNDATION, DARLENE MARCOS SHILEY AND BY THE FOLLOWING.

AND BY VIEWERS LIKE YOU.

THANK YOU.

♪