Timeless Toys
Hot Wheels
Special | 1m 20s
In 1968, Mattel released 16 model car castings.
In 1968, Elliot Handler, the co-founder of Mattel, devised a plan to compete with the popular Matchbox model car line from the British company Lesney Products. That year, Mattel released 16 model car castings. It was the birth of Hot Wheels, and by the end of the decade Hot Wheels was the hottest toy car brand in the US.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Timeless Toys is a local public television program presented by WSKG
Timeless Toys
Hot Wheels
Special | 1m 20s
In 1968, Elliot Handler, the co-founder of Mattel, devised a plan to compete with the popular Matchbox model car line from the British company Lesney Products. That year, Mattel released 16 model car castings. It was the birth of Hot Wheels, and by the end of the decade Hot Wheels was the hottest toy car brand in the US.
Problems playing video? | Closed Captioning Feedback
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Timeless Toys is a local public television program presented by WSKG