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Premiums

Companies in the U.S. have used promotional items to sell their products since the 1700s.

12/30/2014 | Rating NR

Timeless Toys

Premiums

Special | 50s

Companies in the U.S. have used promotional items to sell their products since the 1700s.

Kellogg’s popularized the technique of using premiums in the early 1900s. For generations, children have waited impatiently for the mail to arrive with their new decoder ring, baking soda powered Frogmen, or nuclear powered submarine. Today, baby boomers still treasure memories of sending away their box tops, or digging into a freshly opened box of cereal, in search of the coveted prize.

12/30/2014 | Rating NR

Problems playing video?   | Closed Captioning Feedback

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Problems playing video?   | Closed Captioning Feedback

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Timeless Toys is a local public television program presented by WSKG

Timeless Toys

Premiums

Special | 50s

Kellogg’s popularized the technique of using premiums in the early 1900s. For generations, children have waited impatiently for the mail to arrive with their new decoder ring, baking soda powered Frogmen, or nuclear powered submarine. Today, baby boomers still treasure memories of sending away their box tops, or digging into a freshly opened box of cereal, in search of the coveted prize.

12/30/2014 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

How to Watch Timeless Toys

Timeless Toys is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.

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Timeless Toys is a local public television program presented by WSKG

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