Amber, one of our first stops, of course, LVCVA.

What happens here only happens here.

Now, fun fact about that Las Vegas visitor profile study.

it's been around since 1975, so almost 50 years.

And one of the guys in charge of the 2022 study is the vice president of the LVCVA Research Center, Mr. Kevin Bagger.

All right, Kevin, so excited to talk to you about this report because you recently board members, you told them that this is a very geeky report.

What does that.

Mean?

Well, I mean, it's a lot of data.

I mean, we we do a lot of research to understand our business.

They represent, what, half of the GDP of southern Nevada.

So, like, we do a lot of research to understand who our visitors are, where they're coming from, and if they're having a good time and if they'll come back.

What did we find out?

Well, couple of things that stood out that were really interesting is we had a mix of younger visitors on average.

Historically, Las Vegas has a broad appeal, so we get visitors in their twenties all the way up to the nineties.

But the overall average age in recent years pre-pandemic was about 45 years old.

That dropped to about 40 years old.

And that stands out because it shows there were two things at play there.

One is Gen Z, young visitors, which can be anywhere from 11, which are the kids, of course, who are not coming.

But the older Joneses are 26 years old.

So that's an emerging new segment.

And then we had temporarily fewer older visitors on the boomer side because they sort of held back because of COVID.

But that that segment's going to come back as well.

And let's talk about the international visitor.

You mentioned that that's actually on track a little by little getting there, right?

Yeah, The domestic market has it has really filled in the gap through the pandemic.

We've focused heavily on the domestic segments.

International has taken longer to recover.

And that's not unique to Las Vegas.

That's in general for all of the US.

But it is improving.

In 2022 52.6 million passengers pass through Harry Reid International Airport.

So we are here at baggage claim to chat with some of the visitors to find out why.

Las Vegas.

Give me your name and where you're from.

Name is Emily Kilmer, and I'm from Chesapeake, Virginia.

What brings you to Las Vegas?

I have been coming here the last 25 years to meet my friend of over 50 years.

And what do you do when you're in Vegas?

Gamble.

I love to play the keno.

Machines, and we love our international travelers.

Give me your name and where you're from.

And my name is Dana from Bogota, Colombia.

And what do you love to do when you're in Las Vegas putting up cards?

I know.

I love.

Do they all themselves, like, go to they start, they start over.

And the other activity shows you can do too many things here.

Do you want to say something in Spanish to your friends in Colombia about Las Vegas?

Yes, of course.

They're going to Las Vegas is super.

The area I can come to Las Vegas.

It's super fun.

She's waiting for you here.

It's always exciting when we can welcome first time visitors like my friends here from Michigan.

Give me your name and where you're from.

Mary.

I'm Greg.

So tell me, first time visitors.

What are you most excited to see?

Everything?

Yes.

We're going to go to the Hoover Dam.

I think so.

We're going to try it out.

Yeah.

Yeah.

We're finding more first time visitors.

Now, another big thing in that report, it said that a lot of them are here to celebrate big milestones like birthday.

Happy birthday.

Okay, so tell me your names and where you're from.

Andrea from South Carolina, Charmaine from Jacksonville, Florida.

And then why Vegas?

First timers to Vegas.

Why Vegas?

Birthday Usher.

Yeah, baby.

What else would you like to do while you're in Vegas?

Eat and shop.

My friends from South Carolina and Florida.

Here we go.

My birthday girl.

Happy birthday to us in Vegas.

We decided to end our adventure here.

One of our city's landmarks, the Welcome to Fabulous Las Vegas sign.

We wanted to have a little fun with these visitors, test their knowledge on the LBC based website.

There is a frequently asked questions about Las Vegas section.

So let's see how well these tourists know our city.

Right.

I'm here with the little from.

What.

We have.

Grandma, Grandpa, Mom and Dad, Auntie are here.

So what brings you to Las Vegas?

Birthday boy.

You want to go today?

So I know you're lucky.

I know you all look fabulous.

Gorgeous family.

I'm going to put you to the test when it comes to Las Vegas, a little trivia about Las Vegas.

How many days of sunshine does Las Vegas average each year?

Who wants to go first?

How much?

I like seven, seven days.

Seven days a week.

I'm not sure.

Any 360, 364 days.

362 days.

365 days.

300.

Okay, here we go.

320 days.

So that wasn't too bad.

But how many hotel rooms are in Las Vegas?

A million plus.

Oh, too high hotel rooms.

Yeah, right, right, right.

I must say about 200,000.

Well, I would say about 125,000.

Ah 151,771 is.

Viva Las Vegas!

Visitors to Las Vegas last year sure spent some money, according to the LVCVA, in 2022 direct visitor spending hit an all time high of $44.9 billion, far exceeding pre-pandemic levels.