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Turning social media sharing into successful fundraising

Clip: 12/30/2014 | 8m 23s

A conversation about donating in the digital age.

The viral ALS Ice Bucket Challenge was a watershed moment in the evolution of philanthropy, but using social media to raise money has not been a universally successful strategy. Stacy Palmer of The Chronicle of Philanthropy and Amy Sample Ward of the Nonprofit Technology Network join Hari Sreenivasan for a conversation about donating in the digital age.

12/30/2014 | Rating NR

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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...

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