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NewsMakers

EP 1309 Brand Innovation

Season 13 Episode 40 | 26m 46sVideo has Closed Captions

Brand Innovation

Innovating what’s known as a “mature brand” is the challenge for company leaders who make the products you’ve come to know and love. One iconic company that has recently implemented a make-over is Michigan-based Domino’s Pizza. Its Vice President of Brand Innovation joins us on “Newsmakers.”

05/28/2013 | Rating NR

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NewsMakers is a local public television program presented by WGVU

NewsMakers

EP 1309 Brand Innovation

Season 13 Episode 40 | 26m 46sVideo has Closed Captions

Innovating what’s known as a “mature brand” is the challenge for company leaders who make the products you’ve come to know and love. One iconic company that has recently implemented a make-over is Michigan-based Domino’s Pizza. Its Vice President of Brand Innovation joins us on “Newsmakers.”

05/28/2013 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

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