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Conversations with Jim Zirin

What is the Secret of Zagat's Success?

7/6/2017 | 26m 45sVideo has Closed Captions

Conversations in the Digital Age with Jim Zirin: Nina & Tim Zagat, Critics at Large.

Conversations in the Digital Age with Jim Zirin – In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with marketing skills and promotional instincts, and even disclose a few business secrets.

07/06/2017

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Conversations with Jim Zirin is a local public television program presented by THIRTEEN PBS

Conversations with Jim Zirin

What is the Secret of Zagat's Success?

7/6/2017 | 26m 45sVideo has Closed Captions

Conversations in the Digital Age with Jim Zirin – In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with marketing skills and promotional instincts, and even disclose a few business secrets.

07/06/2017

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

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