The first thing I tell people is to ignore everything that's on the front of the package.

Those are all marketing ploys and half truths, so ignore everything that's on the front of the package.

Turn the package over.

Look at the Nutrition Facts panel and look at the ingredient list.

I often personally start with the ingredient list because if I see a very long ingredient list, I see a lot of things that I can't pronounce.

I don't know what they are.

I couldn't even begin to guess what their function in that product is.

Then I'm going to be pretty skeptical in terms of the Nutrition Facts panel, right?

That includes all those things like calories and carbs and fiber and protein and sodium.

That's really going to come down to each individual in terms of what their priorities are.

Again, it's going to be much easier to find, simple products that are unprocessed by sticking to a lot of those foods that, that we already talked about.

But if you're buying something with a higher level of processing, those are the things I look for.

Simple ingredient list and kind of your key targets on that nutrition facts panel.

A really interesting thing.

People, people might want to pay attention to at the store is how there are special labels on a lot of brand name products.

So for example, if you were to compare canisters of oats at the grocery store, you would probably see that Quaker Oats has a couple of fancy labels on the front from the American Heart Association or the Whole Grains Council.

Quaker oats has paid those organizations to have those labels on the front of their packages to look like, again, it's a better product.

And this is also partly why they pass that cost on to you, and you're paying almost double the price to buy the Quaker Oats versus the Kroger Oats.

That is not going to have those those kinds of logos on there.

So yes, for the most part, many generic store brands will be, just the same nutritionally.

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