Some people think it's an easy job.

All you do is talk.

Well, I challenge you to turn on a recorder and for 4 hours try to be compelling.

(upbeat music) Get out there, boys.

Let's get it done.

- He was a character.

- Once a Razorback, always a Razorback.

- You understand the power of the buzz.

- You got cheated.

- Waa!

Waa, waa!

- When you say I ruined his game because I hit him with, I hit it with a golf ball.

(laughter) Well, the Buzz is 100,000 watt station that covers about every direction from Little Rock for about an hour and a half to 2 hours, depending on the day.

And we're a sports talk station.

- We're more than sports, we're entertainment.

I would say we are personality driven radio.

- We started out actually back in the good old AM days.

We were the first AM west of the Mississippi that actually went to a complete talk format.

It's just been a growing thing.

I think it's still evolving all these years later.

- Good afternoon.

Welcome to Drive Time Sports here on the Buzz radio network.

- Social media, Twitter, Instagram, plenty of things to distract you.

So terrestrial radio, even though now we can stream and do all those things now, it is a challenge.

And so you better come up with something very compelling.

It's really about there's a lesson here.

Like the people they hear.

It's not always about the content, it's about the people.

So likability is a really important thing.

- Lead us out please.

- Okay, ready?

Two claps and a sooie.

(claps) - Sooie!

And so we're very, very much personality driven.

That's the thing that we're focused on.

Plus we're hyper, hyper local.

So if it's something that's affecting the local community, specific content about what's happening in central Arkansas, what's happening with the Razorbacks or the Little Rock Trojans or the UCA Bears, or what's going on at Arkansas State or maybe the high school scene in Arkansas.

We're the only place you can get that.

- It's that time of year for basketball.

You know, David, Justin Moore knows this better than anybody.

This is the fun time when you're good enough, when you know you're going to have a shot to make it to the state championship.

- You want movement.

You what you want engagement.

- People become engaged.

Whether they love you or they hate you, they become engaged in what's happening.

So, I mean, I have people that don't like us at all, but they listen every day.

- He's the best quarterback right now, baby!

- He is.

And he's got the best production and whatever, - He's the best quarterback right now!

Let me ask you something else about quarterback and he's going to be the best quarterback next year.

So stick in your pipe and smoke it, all of you.

- Yeah.

Is Andy Reid the best coach in the NFL?

- Absolutely.

- Get it fired up.

I stir the pot.

- There are people who the minute they wake up to us that that for us in the morning at 6:00 I mean their alarm clock comes on and it goes to our opening music.

You get your car, you still listening, you go to work, you're still listening.

And so that's the biggest compliment you can get is that people want to hear and they've been listening to us for 25 years.

- But to our audience, to know that we care, that we want to give them as much information, as many stories as possible for credibility standpoint, we need to be there.

- Let's talk with Razorback Bob.

Robert, good afternoon.

- Into where you can walk into any city within 2 hours from here go and listen to your show.

But a lot of people who listen to us, they consider us friends and family like they know us and they do.

When you're when you're on the show 4 hours a day, people hear everything.

- You know, this is year 20.

We've been doing this and and people have stuck with us.

Some have not, but most of them did.

And we've got new listeners because of Justin and others.

And we sometimes forget the power.

- We've lost quite a few because of Justin.

- (laughs) No, no.

- I never think of this as work.

- Anyone that's been around for 50 years and the number of athletes the paths that he's crossed, the lives that he's influenced, and I'm blessed to be able to do it on the on a Monday through Friday basis.

And I know you can say this is a labor of love.

- Everybody, thanks for being with us.

The zone's up next.

- Aw, there you go.

- Okay.

Well, that clears it up.