All right.

Ready?

One.

Two.

Three.

Hello.

Oh, let's do it again.

One.

Two.

Three.

Oh, again.

One.

Two.

Three.

My name is Aaron Jacobs.

I am a double film major and I minor in entrepreneurship.

Hello, my name is Amir, and I am a marketing student at the School of Business at USC.

I thought it was you.

I have this draft account, and I post drafts of the videos we make on there.

And then I had changed the username to The Son is Against Us because I noticed in every shot, somehow we have the son literally against us.

Yeah, all we had was a camera and a tripod.

And you know, if you don't have lighting, you're supposed to have like this sun behind the camera for extra lighting.

And we just did not.

You got a bow?

Okay.

Come on.

No, but you just.

Okay.

It was cool.

So that's when we were like.

Aaron was like, oh, I like that name.

And then we kind of just went with it.

Videos, movies, films to not over complicate the, oh, here's our music label and here's our clothing, like, whatever.

We just kind of usually just put this on against us.

Over.

So now you know what's going on.

Even with the Thrift Street event we put on, that's still presented by the sun is against us.

And that's just the collective of people that help bring these ideas to life.

We run this page.

It's really stupid.

It's called Fits USC.

But what happened with that account is just like, I'd be posting whatever.

Like all the music I'm into, all the photos I'm into, like, I post, like a lot of the artists I'm fans of in Columbia, I put them on there.

And then through the physical events we actually put on, like from, the Depop events from Thrift Street and all those things.

It's kind of like people just kind of if they're really into it, they'll show you that they're like, hey, I'm really like a fan of the work.

I want to be part of this.

You know, I got style on a song.

She never knew to me how to shoot the ***** And they say you actin' rude to me.

My life moved away too fast.

But it's cool of me.

You know a ***** way too hot.

Ain't no cooler.

Me and ***** trying to get to the chicken like it's USC.

Still dealing with some problems from the past.

But a ***** ain't going to talk I'd rather take the shit in life *****.

And I'm steady on my pace.

And get this cash I'm never turning down a risk is one way to the back.

**** going to go outside flexing the got no cash I need a girl with some class.

Expensive **** on her ass.

It's cold blooded killer.

Some ***** said do you bad I'm surrounded by the river.

Most **** a kiss your ***.

And I've been a blast.

***** take exactly what they owe me and run.

Only thing that's against the ***** is the sun.

All right, we're done.

But like for if it's like a video that like, you know, we're going to have a bunch of people walk on usually it's just like back in the day.

I've probably been talking about it for like a couple months, like I think the the live music video, I think I've called Aaron right before I went to shower.

I was like, hey, we're doing a music video for this song called Taste of Your Love by Lee, and I want fireworks and I want this, like, ***** up, like situation between three friends that, like, are all in love with each other or whatever.

And then he was like, okay, let's do it.

So I almost want the last thing I see before this shot to be like this.

From the camera up here, y'all going two different directions.

Guys going this way.

Girls going this way.

All right.

Ready?

Action.

And I tell them, like a storyline, if it's even if it's not fully thought about, and then if they if I feel like it, I'll draw something terrible and show them.

But Aaron and I have gotten to a point where I can tell them, like the storyline, and I don't have to tell them about like, shot blocking and all that stuff.

He fully just knows what to do.

Yeah, that's why we worked so well together.

Like you have like a loose narrative for like a thing we want to make.

And then I can just, like, see every single shot that would go into that.

And that's just all right from there.

The start casting.

Let's start getting dates down.

Shoot dates.

Just getting it done.

Aaron and I, like, have this weird relationship at the shoots where I'm like, just saying **** at him, but, like, at the same time, like, nothing I say matters because he knows exactly what he's doing.

So, like, I just shoot.

I just kind of.

I've learned to just let him do whatever he wants now, because I trust his, like, skills to know what looks really good.

Look at what the sun is against us.

This is literally gets us right there.

I mean, for me, community is everything.

Like, I didn't really have anything like this before college.

Like I'd always wanted to make films, at least since, late high school, but no one else was really around and was like really interested in that.

So all of the projects I would do was like just by myself, Aaron and I like, started just like, we've been talking about this **** since like the first time we met.

Like, dude, we want to like I remember the moment where it's like, no, like, we need to take this more serious.

Like literally still, like we still didn't have our cool.

We just mean we're like, okay, we want to make more, more stuff and we want it to be better and everyone else's.

So with that idea that we had together, we found or we kind of recruited as we went, like, oh, you're good at this.

You're not part of this.

Like, you're good at this, you're good at this, you're not part of this.

It's like, that's how the community built itself.

Like we weren't like seeking it.

But just kind of how he said we never had that.

Like, we didn't have, like, people to make stuff with.

So I was just taking a walk on my morning walk on a Saturday, or it was like during the week, actually, like a Friday.

So I'm guessing I saw him sitting on Main Street and I was like, scared.

I'm like, I don't know if I'm scared to walk up to you.

And I walked up to him like, would you want to be in a video?

And he's like, yeah, just tell me whatever, whatever time.

And he gave me his phone number and the rest is not history because it's the president right now.

But it will be history when y'all watch this.

But the video, like, I've wanted a baby blue taxi in a video for the past three and a half years.

Like, do you believe that you look like you don't believe that.

All right, let's see for declines.

Oh, no more.

One more.

Let them go.

Let's go.

Yeah.

No.

All right.

Now, I don't have a place to stay tonight because that was my rent money.

But.

But I will see you on the streets, while I'm sleeping.

Appreciate you man.

I appreciate you Thrift Street?

Yeah, yeah Oh, yeah.

Yeah, yeah.

That was sick.

It's it's not far away.

It's like, you know, it's it's.

Because you just come.

Right.

You.

I think with everything else we do, I think that event is such a great way to like.

Okay, here's everything we've done for the past three months now.

Everyone can kind of gather and we can kind of see it in person, like not just the videos and stuff, but like, I feel like people kind of keep up with what we're doing.

I think care.

And then we do the events and everyone kind of comes in, oh, here is the people that you have ever just, oh, you can make it to the camera.

Oh my God, you out in the first market I did, I just saw your friends, right?

Yeah.

I literally had, like, half just my friends.

And then I reached out to as many as I could, as many vendors as I could on Instagram.

Hey, I haven't ever done an event, but I, you know, there's there's basically no vendor fee.

I just need you all to come out.

And a couple of them said yes.

From there, people see like, oh, this kid can actually like, advertise and put on a good event, next event even bigger.

Now I actually have a lot of vendors next to my next event.

But you know, you just kind of build this community of people that, you know, that you kind of work with.

I like just having the same like 30 people I work with, with the vendor stuff because they know what I do.

And I know what they do.

So it works pretty well.

Every season.

I tried to have one.

I got to college.

I'm like, okay, I need to do another one.

So we went from Lake Wylie, South Carolina to Rock Hill, South Carolina.

And then we progressed through events after events, and then we are finally at Columbia, South Carolina, where we're doing the events at the Columbia Art Museum.

That's where we get the most, foot traffic, organic foot traffic.

That event itself is now an easy way for us to, like, create a bunch of films and music and create clothes and stuff.

And now it's like, okay, everyone come feel everything we've been doing in real time and in real life.

So that's why, like, we always joke like, oh, Thrift Street isn't just a market.

Oh, what's gonna happen?

I guess it happens all.

It's fire.

No one is like, let me just go get some clothes.

Like people stay for hours.

Everyone's got their camera in their hand.

Everyone plans their outfit, like, a month before just because they know they want to be at their, you know, best dressed and all that stuff.

So Aaron himself will always have a different outfit that's better than the last one, because he plans it way ahead of time.

I try the event itself is is really like the art community.

The kids that like, actually care about, you know, what's going on.

We'll come to these events, like you will see the same faces over and over again because these people have been supporting what I've been doing, what we've been doing for a very long time.

It's really cool.

Like, either I'm dead and this **** doesn't work, or we're alive, and this **** works like it's just a matter of time where, like, people actually, like, sniff us out, like ****.

Like, literally, they just have to sniff it out and they will see where we are, like, no matter what, this is going to work with the videos, with the clothing, with the music, all that ****.

We going to get all the accolades for it.

But right now it's just we're learning, trying to find our footing in all that ****.

But in like ten, 20 years, like we're going to be so good.

It's disgusting.

Disgusting, nasty.

You're the sweetest thing I've seen.

You know, I give you everything.

Me, the sun, the stars and the.

That's up on Mars.

Tell me all the secret ways.

And I love you night and day.

And whisper softly in my ear.

You know what draws you near is a soft and is it sweet I do you want me?

All I do is, you know, love and show some.

But it makes you cry.

Want to call me baby?

What?

You need an answer quietly.

Wait.

Sweetest thing I see you, I need everything.