A Shot of AG
Why the Riggs Brothers Chose Beer
Clip: Season 6 Episode 25 | 1m 8sVideo has Closed Captions
Matt and Darin Riggs explain why brewing became the next step for the family farm.
Matt and Darin Riggs knew their family farm needed more than traditional commodity crops to support the next generation. They explain how the search for a way to diversify eventually led them to beer and a plan to create more value from what they could grow themselves, laying the groundwork for what became Riggs Beer Company.
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A Shot of AG is a local public television program presented by WTVP
A Shot of AG
Why the Riggs Brothers Chose Beer
Clip: Season 6 Episode 25 | 1m 8sVideo has Closed Captions
Matt and Darin Riggs knew their family farm needed more than traditional commodity crops to support the next generation. They explain how the search for a way to diversify eventually led them to beer and a plan to create more value from what they could grow themselves, laying the groundwork for what became Riggs Beer Company.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipOkay.
So, you guys, you have the family farm.
I mean, did you know just going right back to it that it wasn't gonna be enough to... - Well, we knew beforehand.
Dad was real clear about, you know, our need to have to diversify, do something different.
And really what he was kind of coaching us on was other off-farm jobs.
And what Darin and I really thought would be cooler was, how can we make something on the farm and just add more value to it.
- Yeah.
- More directly involved.
And so when we started thinking about beer and doing that, I mean, back then, regionally made beer was not very common in this part of the country, at least yet.
So during our time in the military, it got more and more common nationwide, this, you know, movement of craft or regionally made beer.
And that's what kind of gave us the signal of like, "Hey, maybe the market back home is starting to be ready "for this type of thing.
"So let's make a plan.
"Let's drop papers, you know, "get outta the military at the same time, "go get some education, "get some work experience in the industry "with the hopes of someday being able "to make a go with this thing we've been talking about "for a lot of years."
- Okay, and you got a sample here.
Can a Beer Bring People Together?
Video has Closed Captions
Clip: S6 Ep25 | 53s | Matt and Darin Riggs discuss how sharing a beer can create room for conversation. (53s)
What Makes Riggs Beer Different
Video has Closed Captions
Clip: S6 Ep25 | 1m 47s | The Riggs brothers explain how farm-grown grain helps set their beer apart. (1m 47s)
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