Why these anti-smoking TV ads are working
Clip: 01/21/2016 | 5m 10s
Five years ago, the Centers for Disease Control launched the first federal education campaign against smoking. Today the government says it has helped 400,000 smokers quit for good. In a series of TV ads called "Tips From Former Smokers," Americans have shared personal stories of the consequences of smoking. Jeffrey Brown examines the campaign with CDC director Dr. Thomas Frieden.
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