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Why these anti-smoking TV ads are working

Clip: 01/21/2016 | 5m 10s

Five years ago, the Centers for Disease Control launched the first federal education campaign against smoking. Today the government says it has helped 400,000 smokers quit for good. In a series of TV ads called "Tips From Former Smokers," Americans have shared personal stories of the consequences of smoking. Jeffrey Brown examines the campaign with CDC director Dr. Thomas Frieden.

Aired: 01/21/16

Rating: NR

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