Why we crave what’s cool
Clip: 09/10/2015 | 8m 10s
What does it mean to be cool? It's a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances. Economics correspondent Paul Solman reports.
The full episode is no longer available for online streaming. Why?
Please continue to enjoy extra(s) from this episode.
Problems Playing Video? | Closed Captioning