Will big money spent on TV ads pay off for 2016 candidates?
Clip: 1/7/2016 | 8m 52sVideo has Closed Captions
Some experts estimate Americans will see $4.4 billion spent on TV ads.
Political advertising could break records in 2016: some experts estimate Americans will see $4.4 billion spent on TV ads. But will all that spending pay off for presidential candidates trying to rise in the polls? Political director Lisa Desjardins offers a look at some of their strategies and Gwen Ifill learns more from Matea Gold of The Washington Post.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
Will big money spent on TV ads pay off for 2016 candidates?
Clip: 1/7/2016 | 8m 52sVideo has Closed Captions
Political advertising could break records in 2016: some experts estimate Americans will see $4.4 billion spent on TV ads. But will all that spending pay off for presidential candidates trying to rise in the polls? Political director Lisa Desjardins offers a look at some of their strategies and Gwen Ifill learns more from Matea Gold of The Washington Post.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...