- He hand stitches things, he's the crafty one.

He makes- - The visionary of set division of where the company's going to go.

She thinks I'm crazy, but I'm like, just trust me.

This is where we want to go to.

(upbeat organ music) Hi, I'm Brad Yurkovich.

- I'm Dana Yurkovich.

- We're the co-owners of Yurko Sports and Game Day Feels.

I'm the creative of the business.

- I'm the nuts and bolts.

- And welcome to our shop.

(gentle upbeat music) So Yurko Sports started with a passion of mine of just making things with a sports twist to it.

I threw my back out, and they said, you need to get a new wallet.

Don't put it in your back pocket anymore.

Bought an old Ryan Rowlings baseball glove.

Take all the laces off first.

Tore it apart, made my first wallet.

- Honestly, he started making one for himself, for his dad, for his brother.

And before you know it, he had like 20 wallets and I'm like, honey, you wanna do a show and see what people think of these things, if they wanna buy 'em?

(mallet hammering) - [Brad] I don't edge the wallets, I don't make 'em look super, super pretty.

I'm a baseball player first.

I want the dirt, scuffs, and scars.

- [Dana] People loved it.

They'd never seen anything like that before in person.

- Then COVID hit.

No one's going out, no one's carrying a wallet.

I was almost exclusively baseball glove wallet company.

It gave me a lot of time to brainstorm.

(machine whirring) I never thought a bottle opener would be our one of our biggest sellers.

It was in person, we traveled around the country.

Baseball was canceled, live events were canceled.

It really forced us to move some things online.

We ended up getting a laser.

The laser's really transformed our company.

We work with the Baseball Hall, the Football Hall now.

One of the coolest things that we do for the Baseball and the Football Hall of Fame is we do signature signs.

We do magnets, we do coasters, we do a bunch of stuff, and it just kinda all adds up.

- And if there's one thing we really learned through the craziness of the past few years, it's diversify, so that, literally, your eggs are not all in one basket.

Game Day Feels is a brand that we acquired within the past year.

It's baseball glove lace, but you can custom engrave any message that you want on those.

And then we make bracelets, key chains, and lanyards out of that.

- But they all still work with memories.

Yurko is something old that you may have had when you were younger that you can repurpose into something else.

Game Day is something where it's a baseball glove lace, but you can put your kids' name on it.

- [Dana] There's a lot of growth potential with what we have, we just need enough minutes in the day to get there.

- We want to have a bunch of employees.

We have a bunch of part-timers.

We love having them around, high school, college kids.

- [Dana] We love our staff.

- And then we get to work, not less, but different.

(Brad and Dana laugh) I'm not making everything and sanding everything.

I'm more of creating where I specialize.

(gentle upbeat music) - [Narrator] Idea Stream Public Media received support from PNC Bank, which has made a home in the heart of Cleveland by investing in businesses, communities, and people.

Focusing on giving back is part of an ongoing commitment to the communities that PNC serves.

PNC Bank, National Association, member FDIC.