DEREK JETER, captain and shortstop for the New York Yankees, prides himself on his relentless work ethic and dedication to the game of baseball. Throughout his 19-year career with the New York Yankees, Jeter has built a reputation as an unmatched leader both on and off the field, earning the respect of teammates and opponents alike. He is a five-time World Series Champion and, on July 9, 2011, became part of baseball’s exclusive 3,000-hit club. As an all-star athlete, Jeter doesn’t underestimate for a moment the power he has as a sports figure to influence young people.
In 1996, Jeter established the Turn 2 Foundation to give back to the communities with which he has a close connection, including West Michigan, Tampa, Fla. and New York City. As the driving force behind the foundation and Chairman of the Board, Jeter satisfies his passion for inspiring youth to make healthy life choices through ventures that promote academic excellence, leadership development and positive behavior. Since its launch, the Turn 2 Foundation has awarded more than $19 million in grants to create and support signature programs that motivate young people to turn away from drugs and alcohol and “Turn 2” healthy lifestyles.
Jeter has received numerous accolades in recognition of both his on-field skill and his commitment to community service, including: World Series MVP (2000); 13-time MLB All-Star; 5-time Gold Glove Award; 5-time Silver Slugger Award; AL Rookie of the Year (1996); Roberto Clemente Award (2009); Sports Illustrated Sportsman of the Year Award (2009); the Sporting News Good Guy in Sports Award (2002); Michigan Association of School Administrators Champion for Children Award (2005); Joe Torre Safe at Home MVP Award (2010); Lou Gehrig Memorial Award (2010).
In 2012, Siena College recognized Jeter with a Doctor of Humane Letters degree for his leadership, accomplishments on the baseball field, and dedication to improving the lives of young people through the Turn 2 Foundation.
Consistently recognized as baseball’s most marketable player from early in his career, Jeter has developed strong corporate partnerships with such notable brands as Gatorade, Jordan Brand, Steiner Sports, 24 Hour Fitness, Apollo Jets, Hard Rock, Rawlings and Movado. His Driven fragrance line with Avon, featuring three signature scents, is the most sold fragrance line by an athlete or entertainer behind Elizabeth Taylor. He also was recently announced as Partner, Brand Development Officer of Luvo, a transformational lifestyle food brand, a role that will see him involved in product development, brand awareness, and strategic partnerships. Jeter had his words and life lessons published in 2000 in the New York Times bestseller, The Life You Imagine, and in 2002 in You’re a Star (Spanish and English versions). In November 2013, Jeter and Simon & Schuster announced a partnership to establish the Jeter Publishing imprint, which will encompass adult non-fiction titles, children’s picture books, middle grade fiction, and ready-to-read children’s books.
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