Press Release

                                 

PBS KIDS BRINGS COLOR TO THE APP STORE WITH SUPER WHY PAINT!

ARLINGTON, VA, April 4, 2011PBS KIDS is proud to announce its new SUPER WHY PAINT! App for iPad, iPhone and iPod touch, now available on the App Store. SUPER WHY Paint! is based on SUPER WHY, the award-winning hit preschool series that helps kids build critical literacy skills. The new app includes 48 coloring pages featuring SUPER WHY characters.

“With trusted guides Super Why, Alpha Pig, Princess Presto and Wonder Red leading the way, the SUPER WHY Paint! App fosters kids’ excitement about creating art and exploring colors,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS.

The colorful new app features an array of engaging activities and features, including:

EXPLORE COLORS: With a spectacular swipe of the color wheel, children can personalize and experiment with a painting palette of 20 colors and a set of 19 virtual SUPER WHY-themed stickers!

SUPER VARIETY: SUPER WHY fans can enjoy 48 wonderrific coloring pages that feature the superhero sidekicks in a variety of super poses.

BUILD YOUR OWN GALLERY: The “powerful” paintings that kids create can be stored in an art gallery and added to a personal photo roll with a single touch.

SHARE YOUR MASTERPIECE: Parents can email their kids’ amazing artwork to family and friends, upload to Facebook, send using MMS, or set as wallpaper.

INSPIRE OFFLINE LEARNING: When children finish painting on screen, parents can encourage further color exploration at home by creating a personal color wheel and identifying colors in an everyday environment.

The SUPER WHY Paint! App is available for $2.99 from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.

The app was developed in partnership with Mobile Deluxe and Out of the Blue Enterprises.

To learn about all PBS KIDS apps, visit PBSKIDS.org/mobile.

Images of the SUPER WHY Paint! App can be found on PBS PressRoom.

About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs.  More than 21 million children watch PBS KIDS on TV, and more than 21 million engage with PBS KIDS online each quarter. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, and follow PBS KIDS on Twitter and Facebook.

About Out of the Blue Enterprises
Out of the Blue Enterprises is dedicated to developing a groundbreaking portfolio of individually-targeted children’s entertainment properties under the direction of a proven management team led by Co-Founders Angela C. Santomero, M.A. developmental Psychology from Teachers College, Columbia University and a Creator of the preschool entertainment phenomenon, Blue’s Clues, and Samantha Freeman, MBA from Harvard Business School and former Nickelodeon entertainment executive with extensive children’s marketing experience.  The company creates breakthrough, interactive and curriculum-based entertainment concepts that span a variety of viable platforms, including television, video, publishing and consumer products.  In doing so, Out of the Blue stimulates the minds of kids and families, involves them in fresh and original ways and elevates their educational entertainment experiences to a whole new level.
 
CONTACTS:
Maria Vera, PBS, 703.739.3225 / mvera@pbs.org
Caitlin Melnick, 360 Public Relations, 617.585.5775 / cmelnick@360publicrelations.com
Alison Grand, Grand Communications (for Out of the Blue), 212.584.1133 / alison@grandcommunications.com

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