Press Release

                                 

PBS KIDS AND WHOLE FOODS MARKET PARTNER TO SUPPORT HEALTHY EATING

Strategic Partnership Will Kick Off With In-store and Online Activities for Families This Fall

Arlington, VA, August 22, 2013 – PBS KIDS and Whole Foods Market® have partnered to offer families tools to support healthy eating. Designed to leverage the educational content of PBS KIDS and Whole Foods Market’s commitment to nutrition, the partnership will provide families with free resources in Whole Foods Market locations across the country, as well as online. The effort kicks off this September with a suite of materials from PEG + CAT, PBS KIDS’ newest series, which focuses on preschool math and problem-solving skills and will launch on October 7. PEG + CAT activities, recipes and more will be available to families at their local Whole Foods Market, offering fun ways to build math skills and healthy eating habits.

“At PBS KIDS, our goal is to offer educational, engaging content for the whole child, helping prepare kids for success in school and in life,” said Lesli Rotenberg, General Manager, Children’s Programming, PBS. “Healthy eating is an important part of this whole child philosophy, which is why we are excited to provide resources from PEG + CAT to help make grocery shopping, cooking and eating a learning adventure through our work with Whole Foods Market.”

PBS KIDS has launched a website with resources for families to encourage healthy eating and build academic skills. Located at pbskids.org/healthykids, the site features online and offline activities to help kids and parents have fun building math and science skills as they grocery shop, cook and eat. The site also features healthy eating tips to help children establish a lifetime of good nutrition and easy, affordable recipes from PBS Parents Kitchen Explorers designed to encourage kids to try new foods. 

Whole Foods Market is also offering online tools featuring kid-friendly recipes to help families eat better, quick and healthy meal-planning tips for families, resources for healthy eating on a budget, and nutrition information for all ages. These tools are now available at www.wholefoodsmarket.com/kid-friendly.

“For many of our shoppers, especially those with families, each day is compiled of tiny victories to help their families make healthful decisions. We are excited to further our commitment to health and wellness for families through this effort and support those everyday successes,” said Barry Hirsch, global partnerships director, Whole Foods Market. “At Whole Foods Market, we support the tiny victories that help children build healthy habits. That’s why we are thrilled to work with PBS KIDS to provide families with recipes, tips, games and activities to encourage a lifetime of healthy eating.”

In addition to the online resources available now, PBS KIDS and Whole Foods Market’s strategic partnership will include in-store materials throughout the month of September. To learn more, visit pbskids.org/healthykids.

About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online, mobile and community-based programs. Kidscreen- and Webby-award winning pbskids.org provides engaging interactive content, including the PBS KIDS video player, now offering free streaming video accessible on computer- and mobile-device-based browsers. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom or follow PBS KIDS on Twitter and Facebook.

About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 73,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2012, the company had sales of $11.7 billion and currently has more than 350 stores in the United States, Canada and the United Kingdom.

Contacts:
Maria Vera, PBS; 703.739.3225; mvera@pbs.org
Lindsay Robison, Whole Foods Market; 512.542.3483; Lindsay.robison@wholefoods.com 

                                 
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