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PBS KIDS® JOINS PACIFIC AIR FORCE COMMAND TO PROMOTE LITERACY
PBS KIDS' Arthur® and Clifford® Headline 8-Base "Share A Story" Tour
Launching September 25
September 21, 2004, Alexandria, VA - PBS KIDS® has teamed up with the Services
Directorate, Pacific Air Forces (PACAF) to support Air Force base educational
initiatives by presenting innovative, fun-filled literacy events for children and
families stationed in Alaska, Hawaii, Guam, Japan and South Korea. This is the first
time PACAF has worked with a television broadcaster to reach out to families with an
The events will feature the wealth of resources and quality programming that PBS KIDS
has to offer with the "PBS KIDS Share a Story" campaign. "Share a Story" inspires adults
to help children develop language and literacy skills through simple everyday activities
including storytelling, singing, reading, rhyming, acting and talking.
"We are excited to have PBS KIDS on board for this unique opportunity," said Colonel
Frederic Ryder, Director of Services, Headquarters, PACAF. "With a program like this we
can reach out to all our families and enrich their learning and life experience during
their time in PACAF. The events will also serve to provide a positive experience for
family members affected by deployment."
"PBS KIDS is honored to share our commitment to early-childhood education and literacy
with the Pacific Air Forces Command," said Charlotte Brantley, Senior Director PBS Ready
To Learn. "PBS KIDS is committed to providing the highest quality programming and learning
environment for children - at home and abroad - to stimulate their curiosity, encourage
interaction and foster their imagination."
At bases in each location, PBS KIDS, along with local member stations in select markets,
will host morning and afternoon events with activities incorporating key, core literacy skills
while providing an atmosphere of fun and family togetherness. The main attraction at these
events will be live character appearances from the popular PBS KIDS' series CLIFFORD THE BIG RED
DOG, from the popular Scholastic Book series by Norman Bridwell, and ARTHUR, based on the
best-selling books by Marc Brown, to bring the educational programming and books to life.
There will be storytellers reading aloud from Clifford and Arthur books, stories told through
PBS KIDS series on TV monitors, and "Share a Story" family activity booklets where children
and their parents can create stories together. Each child will receive a photo with a costume
character and picture frame as well as a new book. Information on how to share a story with
your child and other resources will be available for parents.
Researchers and literacy experts continue to support the fact that simply sharing words
with children - whether telling a story, reciting a nursery rhyme or even singing - helps
them learn to read by teaching new concepts, making connections between letters and sounds,
exposing kids to vocabulary and helping them learn the structure of language and narrative.
"PBS KIDS Share a Story" enables any family member or caregiver to help a child, regardless
of their own literacy level or access to books. Children who play with poetry, nursery rhymes
and songs are learning another fundamental cornerstone of literacy - phonological awareness -
the ability to distinguish the sounds of words apart from their meaning (Starting Out Right, 1999).
The following is a list of event dates and locations:
Saturday, September 25 - Eielson AFB, Fairbanks, Alaska
Monday, September 27 - Elmendorf AFB, Anchorage, Alaska
Friday, October 15 - Hickam AFB, Honolulu, Hawaii
Monday, October 18 - Andersen AFB, Yigo, Guam
Wednesday, October 20 - Kadena AB, Naha, Japan
Friday, October 22 - Misawa AB, Misawa, Japan
Monday, October 25 - Yokota AB, Yokota, Japan
Wednesday, October 27 - Osan AB, Seoul, South Korea
PBS KIDS and PBS KIDS GO! are committed to providing the highest quality commercial-free
content and learning environment for children across the country. Providing age-appropriate,
diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious
awards than any other broadcast or cable network. Only PBS KIDS and PBS KIDS GO! have earned the
unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS
resources to complement its programming, including PBS KIDS online (www.pbskids.org), PBS Parents
(www.pbs.org/parents), PBS KIDS Share a Story, TeacherSource and Ready To Learn services, PBS is
providing the tools necessary for positive child development. PBS is a nonprofit media enterprise
owned and operated by the nation's 349 public television stations, serving nearly 90 million people
each week and reaching 99% of American homes.
"PBS KIDS Share a Story" is a national literacy campaign designed to inspire adults to help millions
of children develop language and literacy skills through daily activities, including book reading, drawing,
storytelling, rhyming and singing. Laura Bush serves as Honorary National Chair of the campaign. Actor and
literacy advocate LeVar Burton is National Chairman. Mr. Burton hosts the PBS Kids program READING RAINBOW,
which has won 20 Emmy® Awards for its innovative approach to reading.
ARTHUR is produced by WGBH Boston and Cookie Jar Entertainment Inc. CLIFFORD THE BIG RED DOG is produced by
Scholastic Productions. More information about these television series and other PBS KIDS series is available
As part of the presidential "No Child Left Behind" and First Lady Laura Bush's "Ready to Read, Ready to Learn"
initiatives, the Air Force Services Family Member Programs developed the Air Force Read-By-Mail/Book Adventure
Summer '04 Program. The program is open to children who are enrolled in kindergarten through eighth grade and
are registered at the base-level Youth Program. The Read-By-Mail/Book Adventure Summer '04 Program is a positive
way for bases to support recreational reading and scholastic achievement.
Stephanie Aaronson, PBS Media Relations, 703/739-5074, firstname.lastname@example.org
Kim Tavares, PBS Media Relations, 703/739-5011, email@example.com