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National Datacast Delivers Movies for MovieBeam

Alexandria, VA February 22, 2006 - National Datacast uses its wireless datacasting network to deliver the new MovieBeam movies-on-demand service launched last week. To support MovieBeam's commitment to delivering a simple and convenient customer experience, National Datacast's network of PBS stations powers the automatic delivery of movies to homes without the customer ever having to initiate a request. National Datacast provides its customers a low-cost content distribution solution, enabling the efficient, secure and simultaneous transmission of digital media files, with the capability to reach virtually every home in America. Without having to rely on an internet, cable, or satellite service, consumers are guaranteed to receive content instantaneously without the bottlenecks common with other distribution alternatives.

National Datacast provides the nationwide reach to support future expansion of the MovieBeam service, which is currently available in 29 markets reaching more than 40 million television households. MovieBeam's content rides on top of existing PBS station program broadcasts without interfering with the station's regular program schedule. "Utilizing National Datacast's data broadcasting network supports our commitment to providing consumers with a great in-home movie-rental experience. The automatic delivery of new movies every week, instantly playable on the living room television, underscores the unmatched convenience and quality of the MovieBeam service," said Tres Izzard, president and CEO of MovieBeam, Inc.

With National Datacast's network, companies are able to deliver directly to its customers large amounts of content simultaneously, "National Datacast provides content owners, distributors, and service providers such as MovieBeam, with a comprehensive, one-stop, nationwide network that translates its customers' delivery requirements into a cost-effective distribution solution," said Jacqueline Weiss, CEO of National Datacast Inc. National Datacast handles network design, implementation and management, eliminating or reducing the need for customers to allocate time or resources to build their own transmission network.

Currently transmitting TV Guide on Screen's interactive program guide, National Datacast has also provided for more than a decade, cutting-edge, wireless datacasting services for companies such as TV Guide, Microsoft, Merrill Lynch, IBM, Visa and Verifone. Using enhanced digital television broadcast capabilities, National Datacast offers compelling direct-to-consumer and direct-to-business content distribution solutions.

About National Datacast

Recognized as an industry leader, National Datacast has 20 years of experience in providing one-stop, cost-effective solutions for the distribution of all types of digital information and multimedia content to homes, schools, businesses, and government utilizing over-the-air broadcast television signals. National Datacast provides customers with a secure, reliable and customizable digital datacasting network that reaches virtually every U.S. television household.

National Datacast is a private company and commercial subsidiary of the Public Broadcasting Service. For more information, visit NationalDatacast.com

Media Contact:

Sarah Eppler
National Datacast
703.739.5037
seppler@pbs.org



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